Brilliant PR Strategies, Being the “Villain,” and Making Bold Enemies

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This episode is 43 minutes long.

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This episode was published on January 4, 2024.

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from BOSSY · host Morning Brew

In this episode: Two PR campaigns that totally backfired (Burger King & Dove) The Will & Jada Smith playbook (also known as the Taylor/Kanye dynamic) Controlling the narrative, calculated controversy, and redemption arcs Basecamp’s founders making “bold enemies” out of Apple and Gmail Kim Kardashian’s rebellion in the form of the nipple bra, and “empowerment marketing” Christine Quinn as the professional villain on Selling Sunset How founders can use HARO to get earned media placements Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠ 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY on: Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show

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Brilliant PR Strategies, Being the “Villain,” and Making Bold Enemies

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