Bringing Full Spectrum to Hemp Beverages with Nick Warrender | Ep. 16
from Hemp Beverage News Hosted by Jage Media
Our guest today is Nick Warrender. He founded Lifted Made in 2015 and has spent the past decade developing hemp-derived cannabinoid products. Most recently, he moved into beverages with Highlandia, bringing his focus on full-spectrum products into the beverage category. Highlandia uses live resin rather than a THC isolate, preserving terpenes and other plant compounds that Nick believes contribute to a more well-rounded experience. Getting all of those compounds into a stable beverage wasn't easy and required a different approach to their emulsification and formulation process. Nick also serves on the board of the American Healthy Alternatives Association and has been closely involved in the federal fight over the future of hemp. We talk about the challenges of formulating with live resin, why Nick sees a future for full-spectrum beverages, and what the changing hemp laws could mean for the hemp beverage supply chain. https://urb.shop/ https://highlandia.com/
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