Hemp Beverage News
by Jage Media
Welcome to the Hemp Beverage News podcast, brought to you by the Hemp Beverage Expo.We deliver expert insights on building brands, improving operations, expanding distribution, growing retail partnerships, and staying ahead of changing state and federal regulations.Join us to hear from the people building the industry from the ground [email protected]
Episodes
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What Hemp Beverages Can Learn From Craft Beer with Emily Hutto | Ep. 20
Craft beer has a lot to teach the hemp beverage industry about building a brand. Particularly when it comes to telling the story behind what's in the can. Breweries have spent years building relationships with local farmers, educating consumers about their ingredients, and creating communities...
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How Safe Harbor Financial Is Helping Hemp Businesses Navigate Uncertainty | Ep. 19
How do you prepare your hemp beverage business for a future when you don't know what the rules will be? With federal hemp restrictions approaching and several competing proposals in Congress, companies are facing some difficult decisions about how they'll operate in the market that looks very...
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When THC Beverage Formulations Meet Commercial Production with Mike Hennesy | Ep. 18
Developing a THC-infused beverage is a lot more involved than manufacturing a regular beverage. Everything from the emulsion and beverage formulation to the manufacturing equipment, can liners, and pasteurization process can affect the finished product. Our guest today is Mike Hennesy, who spent…
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What's Your Sales Strategy with Julie Rhodes | Ep. 17
Julie Rhodes, founder of Not Your Hobby Marketing Solutions, spent nearly 13 years in craft beverage sales and now works with both craft and hemp beverage brands. There's a lot that goes into building a sales strategy: Where are you going to sell? How will you work with distributors? Are you…
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Bringing Full Spectrum to Hemp Beverages with Nick Warrender | Ep. 16
Our guest today is Nick Warrender. He founded Lifted Made in 2015 and has spent the past decade developing hemp-derived cannabinoid products. Most recently, he moved into beverages with Highlandia, bringing his focus on full-spectrum products into the beverage category. Highlandia uses live resin...
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Digging Into Functional Mushrooms with Uprooted Extracts | Ep. 15
The THC beverage market is largely focused on the high and the occasion. Drinks for socializing, relaxing, or replacing alcohol, but what about a THC drink that's good for you? Our guest today is Pat Nunn, VP of Product Development at Uprooted Extracts. A Pennsylvania company cultivating…
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Serving Up THC Drinks with Logan's Roadhouse | Ep. 14
Logan's Roadhouse, a Texas-based family-style restaurant chain with 90 locations nationwide recently launched a menu of THC-infused mixed drinks. We sat down with Luis Haro, VP of Culinary Innovation at Logan's, to talk about the chain's THC cocktail test at 14 of its Texas restaurants. He gives…
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From Farm to Can with Adam Kline | Ep. 13
How much do you really know about the THC that goes into a hemp beverage? Where was the hemp grown? What genetics produced it? And can you trace it all the way back to the field? Our guest today is Adam Kline, President of Indiana-based Heartland Harvest, and producer of Floral THC Beverages.…
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The Premiumization of Hemp Beverages with Meredith Sherman | Ep. 12
Our guest today is Meredith Sherman. She spent two decades in fine wine and spirits distribution, including luxury brands like Moët Hennessy. In August 2024, she left that world to found the division usa, an Atlanta-based distributor specifically for craft hemp beverage brands. Her approach…
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How Cheech & Chong Is Building Its Hemp Beverage Business with Ted Whitney | Ep. 11
Today our guest is Ted Whitney. He has spent 20 years in the beer industry and brings that experience to Cheech & Chong's beverage brand. In this episode, we talk about what beer can teach hemp about distribution, what it really takes to get a product on the shelf and keep it selling, and how...
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Behind GTI's Senorita Brand with Rick Schepp | Ep. 10
Green Thumb Industries, Senorita Beverages are among the most popular drinks on the THC market today. The team is led by Rick Schepp, a veteran of the alcohol industry, who is opening doors to new venues for the category and industry, including Chicago's Navy Pier. He joins the podcast to talk...
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Inside Wynk's Market Strategy with Angus Rittenburg | Ep. 9
Wynk launched its low-dose beverages in the regulated market around 2021 using its custom-made mobile canning system to be able to operate in multiple states. As the company evolved, it later entered the hemp beverage market and is now one of the top-selling brands. They are also in major retail...
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Operating Hemp Retail Stores in South Carolina and Georgia with David Spang | Ep. 8
Today's guest is David Spang, founder of Coastal Green Wellness, a chain of hemp retail stores with locations in South Carolina and Georgia. David was one of the first entrepreneurs to open multiple hemp retail stores in South Carolina and has spent years working with lawmakers, helping educate...
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Inside Keef's Retail Playbook with Blake Patterson | Ep. 7
Keef Brands has been around since the early days of Colorado's medical cannabis market and was experimenting with infused beverages long before nano-emulsions changed the category. The company is best known for its classic soda-inspired lineup, including root beer, cola, orange, and grape…
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Terpene Belt Farms on the Pivot to Functional Beverages with Shareef El-Sissi | Ep. 6
For years, Terpene Belt Farms has supplied terpenes to formulators, dating back to California's medical cannabis market. After merging with Nexus AgriScience, the company began breeding hemp varieties with specific terpene profiles for beverage formulators. As hemp beverage brands prepare for...
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Infusing Vermont Craft into Hemp Beverages with Kelsy Raap | Ep. 5
Today, we're joined by Kelsy Raap, co-owner of Upstate Elevator, a family-run company that got its start in Vermont's legal cannabis market nearly a decade ago and later expanded into hemp-derived THC beverages sold across multiple states. Kelsy brings an herbalist's perspective to the business,...
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Inside Tips on Manufacturing From Surly Brewery with Omar Ansari | Ep. 4
Omar Ansari started Surly craft Brewery around twenty years ago in Minneapolis, Minnesota, which also boasts a large beer hall and beer garden. Like many other breweries, Omar pivoted to manufacturing THC drinks to make up for the decline in beer sales. He shares great insights into what to look...
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Why Your Lab Partner is More Important Than You Think with Austin Stevenson | Ep. 3
Austin Stevenson has worked inside some of the most rigorous quality infrastructures. He spent time at Eurofins Scientific, a pharmaceutical-grade testing lab, was one of the co-founders of Vertosa, a leader in cannabis infusion technology, and now leads revenue at ACT Labs. We talk about why…
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Tips for a C-Store GTM Strategy with Melissa VonderHaar Peretz | Ep. 2
Melissa VonderHaar Peretz, Managing Director of Tradeworks, is a veteran in the convenience store channel. Tradeworks helps brands navigate distribution channels, develop in-store marketing materials tailored to each channel, and build brand kits for pitching to buyers and distributors. Melissa...
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From Soda to CBD Joe Bayern on the Future of the Drinks Aisle | Ep. 1
Before entering cannabis in 2019, Joe Bayern spent more than 25 years in C-suite leadership across some of the biggest names in beverages, helping drive major turnarounds, global strategy, and brand-building at Snapple, Cadbury Schweppes, Dr. Pepper Snapple Group, and Voss Water. He entered...
About this show
Welcome to the Hemp Beverage News podcast, brought to you by the Hemp Beverage Expo.We deliver expert insights on building brands, improving operations, expanding distribution, growing retail partnerships, and staying ahead of changing state and federal regulations.Join us to hear from the people building the industry from the ground [email protected]
Hosted by
Jage Media