Bringing Goodness Full Circle On A Cashew Brand's Social Media Channels

Duncan Alney is the President and Founder of Firebelly Marketing, an award-winning Social Media Marketing firm that increases brand likability through social media marketing. Duncan has worked in marketing for 25 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with Netflix, Fiji Water, and so many more.  Chad Richards is the Vice President of Firebelly Marketing and a Short Awards honoree. He has led the initiative to oversee all clientele programs and has been guiding his team in the right direction with client-centered research and development. Chad's transition from Social Media Specialist to Vice President at Firebelly in the past 11 years has combined all his years of marketing and research experience to advance and direct social media strategies. Lauren Johnson is a Senior Social Media Manager at Firebelly Marketing where she creates, monitors, and measures social media strategies, community engagement, and promotions. Her ability to manage and create content calendars, social ads, and provide targeted program performance reports sets her as a valuable part of the Firebelly team.  Duncan, Chad, and Lauren are the co-hosts of the Firebelly Social Show. In this episode… Who makes your favorite cashews? Do they take on social issues and foster relations with others? Or are they so incredibly niche that no one has heard of them? Karma Nuts started with a simple goal: to be the top cashew company with a mission-based value because just like their name, they believe that karma comes full circle.  But having a mission-based and socially-aware brand often isn't enough of a pull among the masses. Even brands with a mission as good as theirs need to build brand awareness in order to capture their target market, and maybe, even those outside of it. On this episode of the Firebelly Social Show, Dr. Jeremy Weisz, Co-founder of Rise25 Media, talks the Firebelly Marketing team, President and Founder-Duncan Alney, Vice President-Chad Richards, and their Senior Social Media Manager-Lauren Johnson, about how they capitalized on Karma Nuts' mission-based branding to create and implement an improved engagement strategy on social media. They will also be discussing some tips on how to respond to curious prospective customers, creating co-brand giveaways, and more.