British Airways Director on Latest Creative Approach to Traveler Amenities

Co-host Brad Forsythe interviews Amy O’Kane, Director of Advertising and Marketing Services for British Airways in North America. Amy looks after the advertising, brand management, research, sponsorship and marketing on the airline’s website in the US and Canada. Amy is responsible for promoting British Airways’ travel expertise: demonstrating how British Airways anticipates the needs of business travelers and demonstrating why leisure customers should ‘go with those who know’ London best – British Airways. Amy has worked across a range of specialties within the marketing discipline. After beginning her career in Sales in Washington DC, Amy came to New York to work on loyalty marketing for the airline’s frequent flyer program, the Executive Club. In 1997, Amy transferred to British Airways’ headquarters in London to research, develop, and launch a relationship-based direct marketing program for leisure travelers. She then became Brand Manager, World Traveler, which involved extensive consumer research and implementation of a product re-launch. In 2000, Amy returned to New York, taking up the responsibility for premium revenue generation and B2B marketing. She then became Advertising Manager, responsible for brand and tactical advertising through the line, before taking on her current expanded role.