Brittany Gray: Building Fancy Face

Brittany Gray is the founder of Fancy Face, a luxury beauty brand and brick-and-mortar studio built on the belief that "fancy is a feeling." A former professional performer who was cast in the Oscar-winning movie Chicago at age 15, Brittany has translated her background in theatre and dance into a beauty company known for its distinctive aesthetic and high-performance products. The conversation covers her business evolution from a mobile wedding service to a brick-and-mortar location and product line. Brittany explains her strategic decision to remain a boutique brand rather than competing in mass-market retailers, and shares her insights on formulating makeup for "mature skin," which she notes begins at age 35.00:00 Intro02:34 Getting cast in the movie "Chicago" at 1505:30 Transforming wedding makeup into a business08:09 Scaling from a home studio to a storefront10:37 Why Fancy Face stays niche vs. mass market12:05 Defining "Mature Skin" (It starts at 35)16:42 The reality of social media for founders18:24 Kids and skincare trends22:57 Entrepreneurship and work-life balance24:45 Creating the "Starlet Kit" for dancers29:36 Common bridal beauty mistakes