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Oct 17, 2017 54 min

Broken Brands -- When Things Turn Fugly

from Brilliant Branding Hosted by Tungsten Branding

What happens when you wake up to breaking news, sometimes bombshell news, about your company brand? When do you fight back, when do you take cover, when do you hold your ground and when do you simply retreat? Today we'll discuss crisis brand management, the Hollywood Weinstein scandal, and the strategies companies can take in the face of explosive news. From Blackwater and Chemlawn to ISIS and WTF, we look at all the potential landmines to avoid in the branding minefield. From friendly fire to enemy fire, we touch on all fronts. We'll also share best practices to avoid blowing up your brand with proactive naming strategies that work.

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Broken Brands -- When Things Turn Fugly

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This episode is 54 minutes long.

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This episode was published on October 17, 2017.

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