Broken Playbooks and Broken Bones: Reinventing B2B with Ryan Nelsen

In this episode of Playbook Broken, Marc interviews Ryan Nelsen, CMO of StackAdapt. They delve into AI-fueled advertising strategies, enterprise marketing, and the reinvention of high-performance marketing at scale. Ryan shares his experiences from his career, which includes helping companies like Qualtrics and MX achieve significant growth. They discuss topics such as the shift from tools to revolutions in marketing, the importance of blending B2C tactics into B2B strategies, and the challenges of launching innovative products. Ryan also recounts how he overcame a broken femur just weeks into his new role at StackAdapt, emphasizing resilience and the importance of tackling difficult tasks. They explore the balance between brand and performance marketing, the future of paid media, and the company's integrated marketing efforts. For anyone interested in the intersection of AI, advertising, and strategic growth, this episode is packed with insights and stories from the front lines of marketing innovation.Episode Guide00:00 Introduction to Playbook Broken00:27 Meet Ryan Nelson: Marketing Leader01:02 Ryan's Career Journey and Insights03:17 The Wakeboarding Incident05:52 Expanding into the Enterprise Market09:29 Innovative Marketing Strategies12:21 Balancing Brand and Performance Marketing18:13 Leadership and Team Dynamics20:11 AI and Future Innovations26:11 Resilience and Overcoming Challenges27:58 Conclusion and Final ThoughtsThis podcast is produced by MarTech, a Third Door Media property.