Bronwen Hudson: Founder-led Growth and Highlights from 2024 CyberMarketing Con

Bronwen Hudson, Marketing Lead at Reveal Risk, is a champion of women and queer people in the Cyber Industry.  Kerry and Bronwen chat about memorable moments from Cyber Marketing Con speakers, how intentional thought leadership is massive for ROI, why you shouldn't let AI write for you, building personal brands based on cringe, as well as the importance of connecting with people often. Reveal your risks to drive efficient cybersecurity solutions. See why Bronwen 'lurves' working at Reveal Risk: https://www.revealrisk.com/Connect with Bronwen on LinkedIn: https://www.linkedin.com/in/bronwenhudson/Prefer to watch this animated guest on YouTube? Do it! https://www.youtube.com/@ttwtmlExpert digital marketing agency that leverages PPC, SEO, and Analytics for B2B SaaS orgs. Kerry's been leading MKG for 13 years! Learn why MKG is the next Marketing Agency you should hire: https://mkgmarketinginc.com/Because Kerry called out the mix-master. The Podcast Producer. BTS Podcast and Live Broadcast magic is thanks to Your Podcast Sidekick: https://yourpodcastsidekick.com/p/yps-overview (00:00) - Intro + AI (06:30) - Writing + language AI (07:00) - If I can’t be bothered to write then why should I be bothered to read it? (10:45) - Missing out; original thought - spend time (13:30) - Vision and how of where we want to go - LinkedIn strategy (18:45) - Bronwen Hudson and her Panel - Cyber Marketing Con (27:30) - Market research posts : targeting people that care about what she does (28:25) - Connecting with experts (30:30) - People don’t like being sold too (32:00) - value creation - two way street (33:00) - Opposite of value (40:00) - Best posts on an airplane (43:00) - Brand building story post cringe (44:10) - All gravy. (46:40) - Community creation - bring personality