Brook Schaaf, CEO and co-founder of FMTC, on how coupons can boost customer engagement in a competitive market

In this episode, host Todd Crawford sits down with Brook Schaaf, CEO and co-founder of FMTC. To kick off the episode, Brook lets us in on his own personal career journey, beginning with his first role out of college at Zappos.com. During the discussion, Brook shares his perspective on a variety of topics including how his team at FMTC approaches brands about the value of coupons, understanding why consumers abandon their carts, and developing a good coupon strategy while working with publishers and commerce content partners. This podcast episode was produced by Quill.