PODCAST · business
The Partnership Economy
by David A. Yovanno and Todd Crawford
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
Episodes
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Midseason Break: We'll Be Right Back!
We're halfway through Season 7 and taking a quick summer break, but more partnership conversations, creator stories, and publisher insights will be back before you know it! We have some amazing content taking shape behind the scenes, and we can't wait to share it with you. Hit follow, turn on…
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From Customer to Creator: Your New Growth Engine with Jordan Carter, Senior Manager of Affiliate Marketing at SharkNinja
The lines between creators, affiliates, influencers, and advocates are blurring fast. But for modern brands, that’s not a challenge — it’s an opportunity to build a smarter growth engine. In this episode, Todd Crawford sits down with Jordan Carter of SharkNinja to explore how one of today’s most...
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From AI User to Native Leader with Keith Posehn, CEO at Zorz
A new frontier is opening in the workplace. It makes the difference between simply using AI as a tool and becoming an AI-native leader who actually builds value. In this episode, Todd Crawford sits down with Keith Posehn, CEO at Zorz, to unpack what this means for the partnership economy and what...
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How Partnerships are Reshaping Product Discovery with Seth Hagerty, Senior Director of Performance Marketing at Best Buy
Search is evolving, AI is reshaping discovery, and consumers are relying on creators more than ever to guide their decisions. So how do the BEST brands make the most of this shift? In this episode, Dave Yovanno sits down with Seth Hagerty, Senior Director of Performance Marketing at Best Buy, to...
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How AI Attribution Is Rewriting Commerce Media with Hunter Capobianco, Director of Business Development & Partnerships, Commerce at CNN
AI just used your best content to make a recommendation. Then, took all the credit. Now what? That’s exactly what inspired Hunter Capobianco, Director of Business Development & Partnerships, Commerce at CNN. In this episode, he sits down with Todd Crawford to share how his team is tackling the...
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How Commerce Brands Get Recommended by AI with Brian Stempeck of Evertune AI
Generative AI is quietly reshaping how people shop — 39% of consumers have already used it, from chatbots to visual search, and 53% more plan to join them this year. As product discovery moves from search bars to AI conversations, marketing teams have one urgent question to answer: How do we get…
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Season 7 Kickoff: AI, Creators, and What Comes Next
As the creator economy, AI, and consumer behavior are evolving faster than ever before, are you keeping up? Welcome to season 7 of the Partnership Economy. Hosts Dave Yovanno and Todd Crawford are back alongside an exceptional lineup of industry leaders who are navigating these shifts in real...
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The Evolution of Partnerships and Experiential Marketing with Sam Kimmel, Senior Director of Co-Marketing Partnerships at Hello Sunshine
Once upon a time, ad agencies ruled with glossy spreads and TV spots. Then came social, creators, and platforms rewrote the rules. So what can you learn from this dramatic evolution? In this episode, Dave Yovanno sits down with Sam Kimmel, Senior Director of Co-Marketing Partnerships at Hello...
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Inside the Creator Economy with Lindsey Gamble, Influencer Marketing Expert
We all know the creator economy is evolving — but when done right, what does it look like in its ideal form? In this episode, Dave Yovanno is joined by Lindsey Gamble, an Influencer Marketing Advisor, Founder of Lindsey Gamble Media, and creator himself. Lindsey puts on his consultant hat to…
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How AI Is Transforming the Creator Economy with Brian Klais, Founder of URLgenius
AI this, AI that… but what about the creator economy!? With all the buzz around artificial intelligence, it’s time to connect the dots to creator marketing. In this episode of The Partnership Economy, Todd is joined by Brian Klais, Founder of URLgenius, to explore how AI is transforming the…
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Inside the Gen Z Mindset with Ben Harms, Chief Growth Officer at Archrival
Understanding Gen Z might feel like navigating uncharted territory, but what if your brand's success depends on it? In this episode, Dave Yovanno sits down with Ben Harms, Chief Growth Officer at Archrival, a creative agency built to help brands truly connect with Gen Z and Gen Alpha. Ben shares...
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Bridging Creators, Content, and Conversions with Amanda Mount, Director of Affiliate Marketing at Monks
In the agency world, your ability to drive success for a brand is make or break. The best in the business have sifted through various options to land on the perfect formula for a winning brand strategy. One of those pros is Amanda Mount, Director of Affiliate Marketing at Monks. In this episode,...
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Inside the US and UK Affiliate Landscape with Graeme Boase, Account Director at Growth HQ
Pack your bags, we’re heading across the pond! In this episode, Todd Crawford sits down with Graeme Boase, Account Director at Growth HQ, to explore how to build an affiliate A-team and the key differences between affiliate marketing in the U.S. and the U.K. To start, they break down how the...
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Why Brand Trust is the Currency of the Future with Brianna Doe, Founder of Verbatim
When it comes to trust, it can take years to build and seconds to break. While this might feel like common sense when it comes to consumer-brand relationships, it's possible to overlook how crucial trust is in the brand-creator relationship. With a passion for this topic backed by a deep...
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How to Scale Your Influencer Program from the Ground Up with Natasha Scholnick, Director of Global Partnerships & Influencers at VistaPrint
Need to transform your performance partnerships channel, or more dauntingly, build it from the ground up? A certainly big task, but one Natasha Scholnick, Director of Global Partnerships & Influencers at VistaPrint knows incredibly well. In this episode, Todd sits down with Natasha, to explore…
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Diversifying Your Partnership Strategy for Scale with Stephanie Harris, CEO of PartnerCentric
A one-dimensional partnership program won’t cut it anymore. In this episode, Todd sits down with Stephanie Harris, CEO of PartnerCentric, to explore how brands can build a stronger, more diverse partnership strategy by integrating affiliates, creators, and customer advocates. They discuss the...
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How Getty Images Builds Seamless B2B Partnerships with Peter Orlowsky, Senior VP of Strategic Partnerships at Getty Images
Seamlessly integrating a service into the customer journey is the ultimate goal for most businesses, but finding the right way to do it is key. The best way to reach your audience might be through a partner already in their path, creating a win-win for both brands and the customer. In this…
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Season 6 Exclusive Kick-Off: Dave & Todd’s Lessons Learned & What’s Ahead
It’s time to kick off Season 6! In this episode, Dave and Todd sit down together for the first time ever to rewind and reflect on the standout themes from Season 5, after speaking with nine highly accomplished industry titans. Get ready to hear their biggest takeaways from Season 5 and dive into...
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Demystifying B2B Partnerships with Adam Glazer, President of Partner Commerce
In this episode, Adam Glazer, President of Partner Commerce—a leading affiliate and partner marketing agency specializing in B2B brands—joins host Todd Crawford to discuss the key differences between B2C and B2B affiliate marketing. They dive into the unique challenges of tracking the impact of…
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Navigating the New Era of Brand Partnerships with Meta’s Jackie Pimentel, Senior Global Director of Core Ads Product Marketing
In this episode of the Partnership Economy podcast, Dave Yovanno interviews Jackie Pimentel, Senior Global Director of Core Ads Product Marketing at Meta, about her extensive 14-year career with the company. Jackie shares her journey from an entry-level position to leading a global team, along…
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Q4 is Closer than You Think with Lacie Thompson, Chief Growth Officer of New Engen
Lacie Thompson is the Chief Growth Officer of New Engen, and in this episode, shares that brands are starting to plan for Q4 earlier than ever in an effort to get access to prime publisher placements and partnerships. Lacie and Todd explore how to approach Q4 planning – using data to your...
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Exploring the Business Side of TikTok with Vana Han, Global Partnerships (SMB) at TikTok
In this episode, host Dave Yovanno sits down with Vana Han, manager of global partnerships (SMB) at TikTok. As someone who has played a pivotal role in building TikTok’s monetization arm from the ground up, Vana offers unique insight into the strategic business planning behind the mega-successful...
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The Partnership Economy will be back soon with new episodes
The Partnership Economy by impact.com is going on a brief hiatus, but we’ll be back soon with new episodes. Stay tuned for more great conversations with the industry’s best and brightest partnership experts.
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Aligning Partnerships Through a Shared Purpose with Dan Armstrong, EVP of Distributed Commerce at Ticketmaster
In this episode, host Dave Yovanno sits down with Dan Armstrong, the EVP of Distributed Commerce at Ticketmaster. An expert on partnerships and eCommerce strategy, Dan has been driving real innovation in the live ticketing industry for a decade. He’s passionate about the importance of…
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Why Consumers Buy Products from People, Not Brands with Jeanette Okwu, Managing Director at Scale Digital and CEO at Beyondinfluence
In this episode, host Todd Crawford dives into the creator economy with his guest Jeanette Okwu, the founder and CEO of Berlin-based creator marketing agency Beyondinfluence. Jeanette founded the influencer and brand ambassador marketing agency to help her clients break into the next wave of...
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Why Content Partnerships are Still Important in the Age of SEO with Jennifer Bentz, VP of Affiliates, Influencers, and Partnerships at Resident Home
Jennifer Bentz is VP of Affiliates, Influencers, and Partnerships at Resident Home, a company that owns famous mattress brands like Nectar and DreamCloud. Jenn wasn’t always in the mattress space, and has over two decades of experience across industries, experiencing the evolution of affiliates…
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Connecting with your Audience Beyond Viral Trends with Marcel Floruss, Creator, Founder of One Dapper Street and Creative Director of Aetos Apparel
When Marcel Floruss started his blog in 2013, it was because he had a passion for men’s apparel and fashion. Over the following years, he has built a massive audience on Instagram, TikTok and YouTube- with over 1 million subscribers on YouTube alone. He and host Dave Yovanno discuss Marcel’s...
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Proving Value to the C-Suite with Kerry Curran, former Chief Growth Officer at Gen 3
Welcome back to the Partnership Economy podcast! We‘re starting Season 5 off strong, welcoming Kerry Curran, the former Chief Growth Officer at Gen3 Marketing, the oldest and largest affiliate specialty agency in the world. Kerry is a veteran of the marketing and partnerships space with over 17...
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The Partnership Economy is Back!
Season 5 of The Partnership Economy is here! We’re diving right back into interviews with leaders from all sides of the ever-evolving partnerships industry and answering the question on every marketer’s mind - how do I reach the modern consumer? Join your hosts, Todd and Dave, on April 9th for...
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Tara McNulty, Strategic Partnerships Manager at YouTube Shopping, on the paradigm shift from traditional marketing to partnerships
After witnessing the digital transformation in the early 2010s through her work in retail, Tara McNulty made a career pivot to focus on the e-commerce and affiliate space. Today, she manages strategic partnerships at YouTube Shopping- a new program from the video giant. Commerce existed on…
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Jonathan Claydon, CDO at Acceleration Partners, on strategies for successful collaboration in the modern influencer landscape
Jonathan Claydon is an affiliate and partnerships expert, having worked in the industry for years in a variety of niches. Today he is the Chief Development Officer at Acceleration Partners - the world's largest partner marketing agency. According to Jonathan, there is a shift happening in the...
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Erin Dwyer, CMO of Matter of Fact, on the challenges of customer acquisition and building a beauty brand in a saturated space
Erin Dwyer is the CMO of Matter of Fact, a skincare brand started by former K-Pop star Paul Baek, and a former professional dancer herself. Erin draws on her experience as VP of Digital at Drunk Elephant and OUAI, to build a brand in today’s competitive, noisy landscape. She tells Dave that being...
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Inez Miedema, Co-Founder and CEO at Growth HQ on accelerating growth through partner diversification
Growth HQ is an affiliate and partnerships agency that works with a diverse range of clients, from DTC to fintech. The co-founder and CEO, Inez Miedema, thinks a lot of marketers have preconceived notions about affiliate programs and therefore don’t include them as a top channel. Miedema is…
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Stephanie Schultz, Head of Partnerships on how Amex has built the power of partnerships into their products
Stephanie Schultz loves learning about new innovative technologies. It's a large part of the reason she’s stayed so long at American Express, where she is VP and Head of Partnerships. In her position, she gets to work with her team to uncover how new tech can bring better value to their customers...
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Jason Fairchild, CEO and Co-Founder of tvScientific, on the future of connected TV advertising
When Jason Fairchild started tvScientific, he wanted to democratize access to TV advertising. Today, the company does just that by allowing marketers to run paid campaigns on connected TV, allowing organizations to unlock the power of streaming services and Smart TV. He joins host Todd Crawford…
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Sagar Joshi, Director of Partnerships at Site Plug, on unique ad placement channels
Join host Todd Crawford as he sits down with Sagar Joshi, Director of Partnerships at Site Plug. Site Plug is a bottom-of-the-funnel performance partner that helps brands drive performance with touch bases across a variety of search engines and websites. He’s spent seven years in this role, and...
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Dave Bolotsky, Founder of Uncommon Goods, on balancing people, planet and profit
When Dave Bolotsky founded Uncommon Goods, he wanted to create something different. In his role as an e-commerce research analyst, he had seen a world of ‘sameness’ on the internet, and saw an opportunity to do something different. 25 years later, he’s still at it. Uncommon Goods is a leader at...
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Lee-Ann Johnstone, Founder of Affiverse, on the future of AI and the power of building lasting relationships
In this episode, Todd sits down with Lee-Ann Johnstone, founder of Affiverse and an affiliate marketing expert with two decades of experience. Lee-Ann has witnessed digital marketing transform from a few links into the powerhouse it is today and has held a variety of roles that have allowed her…
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Chloe Wen, Content Creator, on working with brands, building an engaged audience, and maintaining a long-term vision for content
Welcome back to the Partnership Economy! In season four’s first episode, host Dave Yovanno sits down with Chloe Wen. Chloe is a content creator who has been posting content since 2015. Throughout her journey, Chloe has developed long-term vision for her content and business, embraced new social...
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Brook Schaaf, CEO and co-founder of FMTC, on how coupons can boost customer engagement in a competitive market
In this episode, host Todd Crawford sits down with Brook Schaaf, CEO and co-founder of FMTC. To kick off the episode, Brook lets us in on his own personal career journey, beginning with his first role out of college at Zappos.com. During the discussion, Brook shares his perspective on a variety…
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Ian McGlumphy, Head of Partnership & Events at Apollo Neuro on marketing a niche product to niche audiences through partnerships
In this episode, host Dave Yovanno sits down with Ian McGlumphy, Head of Partnership and Events at Apollo Neuro, a company that specializes in wearable stress relief technology. Ian explains how the company is effectively and strategically working with podcasters, creators, commerce content...
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Craig McGlynn, Managing Director and Executive Vice President of Agency at Perform[cb], on the benefits of running an affiliate program alongside an agency
In this episode, host Todd Crawford sits down with Craig McGlynn, Managing Director and Executive Vice President of Agency at Perform[cb], an affiliate management agency that represents a diverse portfolio of clients from startups to enterprise companies with a focus on subscription and financial...
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Courtney Spritzer, CEO and Co-Founder of Socialfly, on the ABCs of influencer marketing
In this episode, host Dave Yovanno sits down with Courtney Spritzer, CEO and Co-Founder of Socialfly, a woman-owned and operated social media agency that develops social media plans for brands like Discovery, Conair and Il Makiage. From working in finance to building a thriving agency, Courtney...
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Patrick McKenna, Partner and CEO at DMi Partners, on building successful partnerships with affiliates, commerce content partners and creators
In this episode, host Dave Yovanno sits down with Patrick McKenna, Partner and CEO at DMi Partners, a digital marketing agency he founded in 2003. Over the past 20 years, Patrick has grown DMi into a leading agency for affiliate and CRM services, working with some of the largest brands in the…
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Madi B Webb, Content Creator, on building a massive social media following and what not to do as a brand working with creators
In this episode, host Dave Yovanno sits down with Madi B Webb, a highly successful, driven and authentic content creator with millions of followers across platforms like TikTok, Instagram, YouTube and Pinterest. Madi lets us in on her journey as a creator, explaining why she decided to get…
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Scott Brinker, VP of the Platform Ecosystem at HubSpot, on finding partnerships organically, nurturing the tech community, and delivering results that benefit everyone
In this episode, host Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com, sits down with Scott Brinker, VP of the Platform Ecosystem at HubSpot. As someone with an extensive background in the SaaS industry, Scott has plenty of wisdom and sage words of advice to...
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Patricia Marange, Head of Affiliate Marketing and Performance Partnerships at Group M, on the unlimited potential of affiliate marketing
In this episode, host Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com, sits down with Patricia Marange, the Head of Affiliate Marketing and Performance Partnerships at Group M, Mindshare and Neo Media World Agencies, where she oversees a team primarily focused…
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Todd Crawford, Co-Founder and Vice President, Strategic Initiatives, impact.com, on what to consider when developing a partnership strategy
In this special solo episode, Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com shares his thoughts on what a modern partnership strategy could look like, and things you should consider when developing your own partnership strategy. The episode is primarily for…
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Brad Hoos, CEO of The Outloud Group, on what’s trending in influencer marketing
To kick off the third season of The Partnership Economy, host Dave Yovanno sits down with Brad Hoos, CEO of The Outloud Group, a successful influencer marketing agency. Brad shares his perspective on what’s unique about working with influencers, especially as a way of acquiring new customers or...
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Tiara Rea-Palmer, Director of Partnerships at CouponFollow, on Increasing Customer Loyalty Through Coupon Power
In this episode, Todd sits down with Tiara Rea-Palmer, Director of Partnerships at CouponFollow, a company that helps thousands of brands to grow their business through the power of couponing. As a couponing expert, Tiara brings a fascinating perspective on how couponing often serves as the final...
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ABOUT THIS SHOW
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
HOSTED BY
David A. Yovanno and Todd Crawford
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Frequently Asked Questions
How many episodes does The Partnership Economy have?
The Partnership Economy currently has 75 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Partnership Economy about?
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer...
How often does The Partnership Economy release new episodes?
The Partnership Economy has 75 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Partnership Economy?
You can listen to The Partnership Economy on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Partnership Economy?
The Partnership Economy is created and hosted by David A. Yovanno and Todd Crawford.
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