The Partnership Economy
BookmarkDavid A. Yovanno and Todd Crawford
The Partnership Economy is a business podcast hosted by David A. Yovanno and Todd Crawford. It has 67 episodes, with the latest published March 2026.
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
business ·en ·67 episodes
How Commerce Brands Get Recommended by AI with Brian Stempeck of Evertune AI
Season 7 Kickoff: AI, Creators, and What Comes Next
The Evolution of Partnerships and Experiential Marketing with Sam Kimmel, Senior Director of Co-Marketing Partnerships at Hello Sunshine
Inside the Creator Economy with Lindsey Gamble, Influencer Marketing Expert
How AI Is Transforming the Creator Economy with Brian Klais, Founder of URLgenius
Inside the Gen Z Mindset with Ben Harms, Chief Growth Officer at Archrival
Bridging Creators, Content, and Conversions with Amanda Mount, Director of Affiliate Marketing at Monks
Inside the US and UK Affiliate Landscape with Graeme Boase, Account Director at Growth HQ
Why Brand Trust is the Currency of the Future with Brianna Doe, Founder of Verbatim
How to Scale Your Influencer Program from the Ground Up with Natasha Scholnick, Director of Global Partnerships & Influencers at VistaPrint
Diversifying Your Partnership Strategy for Scale with Stephanie Harris, CEO of PartnerCentric
How Getty Images Builds Seamless B2B Partnerships with Peter Orlowsky, Senior VP of Strategic Partnerships at Getty Images
Season 6 Exclusive Kick-Off: Dave & Todd’s Lessons Learned & What’s Ahead
Demystifying B2B Partnerships with Adam Glazer, President of Partner Commerce
Navigating the New Era of Brand Partnerships with Meta’s Jackie Pimentel, Senior Global Director of Core Ads Product Marketing
Q4 is Closer than You Think with Lacie Thompson, Chief Growth Officer of New Engen
Exploring the Business Side of TikTok with Vana Han, Global Partnerships (SMB) at TikTok
The Partnership Economy will be back soon with new episodes
Aligning Partnerships Through a Shared Purpose with Dan Armstrong, EVP of Distributed Commerce at Ticketmaster
Why Consumers Buy Products from People, Not Brands with Jeanette Okwu, Managing Director at Scale Digital and CEO at Beyondinfluence
Why Content Partnerships are Still Important in the Age of SEO with Jennifer Bentz, VP of Affiliates, Influencers, and Partnerships at Resident Home
Connecting with your Audience Beyond Viral Trends with Marcel Floruss, Creator, Founder of One Dapper Street and Creative Director of Aetos Apparel
Proving Value to the C-Suite with Kerry Curran, former Chief Growth Officer at Gen 3
The Partnership Economy is Back!
Tara McNulty, Strategic Partnerships Manager at YouTube Shopping, on the paradigm shift from traditional marketing to partnerships
Jonathan Claydon, CDO at Acceleration Partners, on strategies for successful collaboration in the modern influencer landscape
Erin Dwyer, CMO of Matter of Fact, on the challenges of customer acquisition and building a beauty brand in a saturated space
Inez Miedema, Co-Founder and CEO at Growth HQ on accelerating growth through partner diversification
Stephanie Schultz, Head of Partnerships on how Amex has built the power of partnerships into their products
Jason Fairchild, CEO and Co-Founder of tvScientific, on the future of connected TV advertising
Sagar Joshi, Director of Partnerships at Site Plug, on unique ad placement channels
Dave Bolotsky, Founder of Uncommon Goods, on balancing people, planet and profit
Lee-Ann Johnstone, Founder of Affiverse, on the future of AI and the power of building lasting relationships
Chloe Wen, Content Creator, on working with brands, building an engaged audience, and maintaining a long-term vision for content
Brook Schaaf, CEO and co-founder of FMTC, on how coupons can boost customer engagement in a competitive market
Ian McGlumphy, Head of Partnership & Events at Apollo Neuro on marketing a niche product to niche audiences through partnerships
Craig McGlynn, Managing Director and Executive Vice President of Agency at Perform[cb], on the benefits of running an affiliate program alongside an agency
Courtney Spritzer, CEO and Co-Founder of Socialfly, on the ABCs of influencer marketing
Patrick McKenna, Partner and CEO at DMi Partners, on building successful partnerships with affiliates, commerce content partners and creators
Madi B Webb, Content Creator, on building a massive social media following and what not to do as a brand working with creators
Scott Brinker, VP of the Platform Ecosystem at HubSpot, on finding partnerships organically, nurturing the tech community, and delivering results that benefit everyone
Patricia Marange, Head of Affiliate Marketing and Performance Partnerships at Group M, on the unlimited potential of affiliate marketing
Todd Crawford, Co-Founder and Vice President, Strategic Initiatives, impact.com, on what to consider when developing a partnership strategy
Brad Hoos, CEO of The Outloud Group, on what’s trending in influencer marketing
Tiara Rea-Palmer, Director of Partnerships at CouponFollow, on Increasing Customer Loyalty Through Coupon Power
Wade Tonkin, Director, Global Affiliate Marketing, Fanatics, on secrets of the affiliate world
Becca Bahrke, the CEO of Illuminate Social, on all things influencer marketing
Kendal Clarke, Chief Commerce Officer at VerticalScope, on building effective teams, affiliate marketing and engaging consumers on the buyer journey
Brooke Cullison, Senior Acquisition Manager at Liquid IV, on taking your partnerships and customer acquisition to the next level
Angel Djambazov, Co-founder and Business Development at Lab6 Media, on the value of personalized relationships with partners, scaling up, and avoiding a one-size-fits-all approach
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