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The Partnership Economy

The Partnership Economy

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The Partnership Economy is a business podcast hosted by David A. Yovanno and Todd Crawford. It has 67 episodes, with the latest published March 2026.

The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.

business ·en ·67 episodes

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1

How Commerce Brands Get Recommended by AI with Brian Stempeck of Evertune AI

2

Season 7 Kickoff: AI, Creators, and What Comes Next

3

The Evolution of Partnerships and Experiential Marketing with Sam Kimmel, Senior Director of Co-Marketing Partnerships at Hello Sunshine

4

Inside the Creator Economy with Lindsey Gamble, Influencer Marketing Expert

5

How AI Is Transforming the Creator Economy with Brian Klais, Founder of URLgenius

6

Inside the Gen Z Mindset with Ben Harms, Chief Growth Officer at Archrival

7

Bridging Creators, Content, and Conversions with Amanda Mount, Director of Affiliate Marketing at Monks

8

Inside the US and UK Affiliate Landscape with Graeme Boase, Account Director at Growth HQ

9

Why Brand Trust is the Currency of the Future with Brianna Doe, Founder of Verbatim

10

How to Scale Your Influencer Program from the Ground Up with Natasha Scholnick, Director of Global Partnerships & Influencers at VistaPrint

11

Diversifying Your Partnership Strategy for Scale with Stephanie Harris, CEO of PartnerCentric

12

How Getty Images Builds Seamless B2B Partnerships with Peter Orlowsky, Senior VP of Strategic Partnerships at Getty Images

13

Season 6 Exclusive Kick-Off: Dave & Todd’s Lessons Learned & What’s Ahead

14

Demystifying B2B Partnerships with Adam Glazer, President of Partner Commerce

15

Navigating the New Era of Brand Partnerships with Meta’s Jackie Pimentel, Senior Global Director of Core Ads Product Marketing

16

Q4 is Closer than You Think with Lacie Thompson, Chief Growth Officer of New Engen

17

Exploring the Business Side of TikTok with Vana Han, Global Partnerships (SMB) at TikTok

18

The Partnership Economy will be back soon with new episodes

19

Aligning Partnerships Through a Shared Purpose with Dan Armstrong, EVP of Distributed Commerce at Ticketmaster

20

Why Consumers Buy Products from People, Not Brands with Jeanette Okwu, Managing Director at Scale Digital and CEO at Beyondinfluence

21

Why Content Partnerships are Still Important in the Age of SEO with Jennifer Bentz, VP of Affiliates, Influencers, and Partnerships at Resident Home

22

Connecting with your Audience Beyond Viral Trends with Marcel Floruss, Creator, Founder of One Dapper Street and Creative Director of Aetos Apparel

23

Proving Value to the C-Suite with Kerry Curran, former Chief Growth Officer at Gen 3

24

The Partnership Economy is Back!

25

Tara McNulty, Strategic Partnerships Manager at YouTube Shopping, on the paradigm shift from traditional marketing to partnerships

26

Jonathan Claydon, CDO at Acceleration Partners, on strategies for successful collaboration in the modern influencer landscape

27

Erin Dwyer, CMO of Matter of Fact, on the challenges of customer acquisition and building a beauty brand in a saturated space

28

Inez Miedema, Co-Founder and CEO at Growth HQ on accelerating growth through partner diversification

29

Stephanie Schultz, Head of Partnerships on how Amex has built the power of partnerships into their products

30

Jason Fairchild, CEO and Co-Founder of tvScientific, on the future of connected TV advertising

31

Sagar Joshi, Director of Partnerships at Site Plug, on unique ad placement channels

32

Dave Bolotsky, Founder of Uncommon Goods, on balancing people, planet and profit

33

Lee-Ann Johnstone, Founder of Affiverse, on the future of AI and the power of building lasting relationships

34

Chloe Wen, Content Creator, on working with brands, building an engaged audience, and maintaining a long-term vision for content

35

Brook Schaaf, CEO and co-founder of FMTC, on how coupons can boost customer engagement in a competitive market

36

Ian McGlumphy, Head of Partnership & Events at Apollo Neuro on marketing a niche product to niche audiences through partnerships

37

Craig McGlynn, Managing Director and Executive Vice President of Agency at Perform[cb], on the benefits of running an affiliate program alongside an agency

38

Courtney Spritzer, CEO and Co-Founder of Socialfly, on the ABCs of influencer marketing

39

Patrick McKenna, Partner and CEO at DMi Partners, on building successful partnerships with affiliates, commerce content partners and creators

40

Madi B Webb, Content Creator, on building a massive social media following and what not to do as a brand working with creators

41

Scott Brinker, VP of the Platform Ecosystem at HubSpot, on finding partnerships organically, nurturing the tech community, and delivering results that benefit everyone

42

Patricia Marange, Head of Affiliate Marketing and Performance Partnerships at Group M, on the unlimited potential of affiliate marketing

43

Todd Crawford, Co-Founder and Vice President, Strategic Initiatives, impact.com, on what to consider when developing a partnership strategy

44

Brad Hoos, CEO of The Outloud Group, on what’s trending in influencer marketing

45

Tiara Rea-Palmer, Director of Partnerships at CouponFollow, on Increasing Customer Loyalty Through Coupon Power

46

Wade Tonkin, Director, Global Affiliate Marketing, Fanatics, on secrets of the affiliate world

47

Becca Bahrke, the CEO of Illuminate Social, on all things influencer marketing

48

Kendal Clarke, Chief Commerce Officer at VerticalScope, on building effective teams, affiliate marketing and engaging consumers on the buyer journey

49

Brooke Cullison, Senior Acquisition Manager at Liquid IV, on taking your partnerships and customer acquisition to the next level

50

Angel Djambazov, Co-founder and Business Development at Lab6 Media, on the value of personalized relationships with partners, scaling up, and avoiding a one-size-fits-all approach

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