Brooke Sellas on Conversations That Connect

In this Marketing Over Coffee: In this episode Brooke talks about her new book on how to connect, converse and covert! Direct Link to File Brought to you by our sponsors: Zapier and LinkedIn Conversations that Connect on Amazon or grab the first chapter for free at bit.ly/B2book Starting with her work for the Cystic Fibrosis Foundation - Generating awareness before Facebook Ads or Pages were a thing. 12X Event attendance for first run Surviving 2009 Layoffs Her undergraduate thesis on Social Penetration 6:29 - 8:32 See for yourself why teams at Airtable, Dropbox, HubSpot, Zendesk, and thousands of other companies use Zapier every day to automate their businesses. Try Zapier for free today at zapier.com/COFFEE The four levels of self disclosure Using acquisition and retention tags on discussions Staying on top of social 24/7 18:01 - 19:27 LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Using LinkedIn polls gather voice of the customer data Listening to Negative Nancys to find the potholes Sharing User Generated Content Mystery Shop Service Brands taking a stand Music by Odesza Catch up with Brooke on LinkedIn or Twitter Follow John and Chris on LinkedIn The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.