Brooklyn Edwards - Building a Strong Brand That Lasts the Test of Time

In this episode, we sit down with Brooklyn Edwards, founder of Brooklyn Management, a top modelling agency based in Melbourne. Brooklyn shares insights from her impressive 18-year journey in the modelling industry, which began when she launched her agency at just 21. Over the years, Brooklyn has navigated major industry changes, from the rise of social media to the demand for diversity, and has rebranded and evolved her agency to keep up with the times. Brooklyn talks about how her agency prioritises inclusivity, representing models of all ages, backgrounds, and body types. She also gives a candid look into what it takes to build a business with longevity, sharing how she has adapted her models' roles to include content creation and emphasises the importance of a strong personal brand. Throughout our conversation, Brooklyn opens up about the highs and lows of entrepreneurship, the lessons she's learned, and how she’s cultivated a supportive, balanced work environment that champions mental health. We delve into Brooklyn's perspective on authenticity in a world increasingly touched by AI, her approach to nurturing both her team and models, and the unique value of female leadership. Tune in to hear Brooklyn's advice on finding resilience in tough times, how she supports small brands, and what she looks for in models who are more than just a pretty face. Whether you're interested in the modelling industry, building a brand, or simply need inspiration, Brooklyn's journey is one you won’t want to miss.