Brought To You By The 4 P's... Or Is It The 4 C's? (Episode 005 - The Marketing Gateway podcast)

There are many frameworks for defining what is conventionally known as the "marketing mix," and if you thought it was just 4 P's - Product, Price, Promotion and Place - you're going to learn a lot from this overview of some of the alternatives, like the 7 (or 8) P's, the 4 C's, the 5 C's, the 7 T's, the 5 A's... and more!Be sure to read Philip Kotler's 2024 piece "The Past, Present and Future of Marketing" via the AMA: https://www.ama.org/2024/03/12/a-lifetime-in-marketing-lessons-learned-and-the-way-ahead-by-philip-kotler/ The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of The Research & Planning Group, Inc.) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes:https://www.themarketinggateway.comCopyright 2025, The Research & Planning Group, Inc.