Brynn Breuner, Mindspark Branding and Cheri Hill, Sage Advertising and Marketing

www.mindsparkbranding.com www.SageAM.com What, Exactly, Is a Brand? In the old West, it was an identifying mark burned onto livestock with a fire-heated iron to thwart rustlers and cattle thieves. In similar fashion, businesses and individuals try to mark themselves with a distinct brand and embed that brand in the minds of the public at large or a specific, targeted population, to thwart copycatting and commoditization. Brynn Breuner is the founder of Mind Spark Branding and Cheri Hill is President of Sage Advertising & Marketing. These two ladies have an instinctive knack for seeing new marketing opportunities, connecting ideas to tangible outcomes and finding the perfect words to describe what a business does and how it does it! Marketing, of course, is how you drive revenue for your brand. It’s how you actually promote your products and/or services to your public. Once people know who you are and begin to identify you with a specific area of understanding or expertise, you'll be well on your way to becoming the go-to person in your niche or industry. Listen to this outstanding podcast as aired on April 16, 2016 on KKFT-99.1 FM Talk in Lake Tahoe, Carson City and Reno, Nevada. www.CheriHillShow.com www.CheriHillShow.com