BSR’S CEO ON BUSINESS PURPOSE IN TIMES OF COVID

Aron Cramer, CEO of BSR (Business for Social Responsibility) describes the changes in businesses’ approach to inclusiveness and resilience. An increasing number of businesses around the world are stepping up on issues such as: re-purposing factories, racial injustice, workers benefits and relief packaging for global supply chains. Cramer discusses how Covid has made existing challenges accelerate driving more work around inclusiveness and diversity, with ESG and sustainability becoming even more central than ever. As the world changes the economy is changing as well and businesses are accelerating and reshaping their strategy accordingly. Covid has made inclusive growth more critical. Businesses are investing in building new socially-oriented strategies with an emphasis on skills development and long term value creation (Starbucks and At&T).