EPISODE · Jul 17, 2026 · 43 MIN
Build a Coaching Method That Keeps Clients Longer with Bakker Shields
from Business of Coaching Workshop · host Bakker Shields
Most fitness coaches already have a method. They simply haven't named it, organized it, or shown clients how it guides the coaching process. Bakker Shields, co-founder and COO of AR Funnel, explains why generic coaching becomes invisible—and how a named, milestone-based method can differentiate your business, improve the client experience, and keep clients moving toward meaningful goals. Bakker breaks down his CLAIM framework: Create a distinctive method Layer it into milestone-based phases Anchor it with a clear coaching stance Implement it with current clients first Market it throughout your business He also explains the difference between a client's goal and your coaching method, why fixed timelines can unintentionally create an expiration date, and how to turn onboarding into a clear roadmap for each client. PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/ X: https://x.com/AndrewBarBender Connect with Bakker IG: https://www.instagram.com/bakker.shields/ Website: https://arfunnel.io/
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Build a Coaching Method That Keeps Clients Longer with Bakker Shields
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