Business of Coaching Workshop

Getting more clients is great. Keeping the right clients is better. Wyatt Christensen of Rebuild Stronger joins Andrew Jackson and the Business of Coaching Workshop to break down what actually drives long-term client retention—and why it starts before a client ever signs up. Wyatt explains why coaches need to set clear expectations, understand who they coach best, and be willing to turn away clients who aren't a good fit. Instead of trying to serve everyone, coaches can build stronger relationships by being honest about their expertise, their personality, and the culture they create. They also discuss the value of building a referral network, why referring someone elsewhere can actually generate future business, and why a positive offboarding experience matters just as much as onboarding. Most importantly, Wyatt argues that client retention isn't something you manufacture with a tactic. It's the outcome of doing your job well and consistently delivering a great client experience. In this episode: Why client retention creates a more stable coaching business Setting expectations before a client signs up Filtering for clients who fit your expertise and personality Why coaches shouldn't try to be someone they're not Building a referral network for clients you shouldn't coach Finding your niche when you're still a newer coach Prioritizing client experience over client count How to handle clients who decide to leave Why a great offboarding experience can lead to referrals—and even returning clients Building systems before aggressively growing your roster Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender Connect with our guest Instagram:  https://www.instagram.com/wyatt.strength.coach/  PS - Want to keep more clients. Check out the churn calculator HERE. 

What separates a good coach from someone who can build a sustainable coaching business? In this Business of Coaching Workshop, Andrew Jackson breaks down key lessons from the Scalable Coaches Conference, including how to create repeatable systems, use hybrid coaching, move beyond selling individual sessions, improve client retention, generate more referrals, and identify the bottleneck limiting your business. They also discuss why your clients are paying for the result of your coaching—not the amount of time you spend working behind the scenes—and why getting a new client an early win can have a major impact on long-term retention. If you want to serve more clients without simply working more hours, this episode gives you practical ways to make your coaching business more scalable. Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender PS - Register to attend the weekly, free Business of Coaching Workshop HERE. 

Fitness coaches understand why clients hire coaches. The information is already out there, but information alone does not tell you what to do first, what to ignore, or how to avoid wasting months making preventable mistakes. The same is true in business. Business coaching for fitness coaches can provide sequencing, confidence, accountability, permission, and access to a valuable network. The right mentor can help you solve problems faster and compress years of trial and error into a much shorter path. But not every course, certification, or mentorship is worth the investment. Andrew Jackson breaks down how coaches should evaluate paid education and mentorship, including whether the person has real students with verifiable results, whether they still operate the kind of business they teach, whether they can explain the mechanics behind their advice, and whether the community surrounding them adds real value. The bigger question is not simply, "Can I afford this?" It is whether the investment can help you get where you want to go faster, avoid unnecessary mistakes, and make better use of your most limited resource: time. Topics include: Why more information is rarely the real solution How coaching and mentorship compress time When paying for education makes sense How to evaluate a business coach or mentor Why real-world experience matters more than theory The value of community and professional networks Certifications versus practical experience Imposter syndrome and knowing when you simply need more reps Finding people who have already built what you want to build Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender PS - Want to grow your coaching business without continually adding more hours? Attend the Scalable Coaching Conference on August 27. Reserve your seat HERE. 

Knowing how to coach is not the same as knowing how to turn your expertise into a coaching business. In this episode of the Business of Coaching Workshop, Andrew Jackson and CJ Gotcher break down how coaches can turn their knowledge and skills into a clear, repeatable coaching product. CJ explains his framework for building an offer around the right audience, creating a service you can actually deliver, and developing a predictable process for sales, onboarding, and fulfillment. They also discuss why coaches should start with the client rather than the features of the service, how an introductory coaching session can become an on-ramp to ongoing coaching, and why defining your fulfillment process is essential if you want to grow without creating more work for yourself. Finally, Andrew and CJ look at how courses and educational resources can fit into a coaching business—from lead magnets and onboarding to standalone products—and how TurnKey Coach can bring programming, communication, courses, and client fulfillment into one ecosystem. Whether you are getting your first coaching clients or trying to make an existing service more scalable, the goal is the same: build an offer that is appealing to the right person, deliverable at a high level, and repeatable enough to improve over time. Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender PS - Want to grow your coaching business without continually adding more hours? Attend the Scalable Coaching Conference on August 27. Reserve your seat HERE. 

Being a great coach is not enough to build a successful coaching business. You also need a consistent way to attract leads, start conversations, follow up, and turn interested people into paying clients. Mike Crowson, CEO and co-founder of AR Funnel, joins Andrew Jackson to explain why the online coaching market is not as saturated as it feels—and why coaches with smaller audiences can still build profitable businesses. They discuss why posting content and waiting is not a marketing strategy, how many conversations coaches should start each day, why imperfect action beats endless preparation, and how to create content and lead magnets for a clearly defined ideal client. You'll also learn: Why great coaches often lose to better marketers How to turn social media engagement into actual leads Why coaches should track daily marketing inputs How to create a lead magnet people genuinely want Why most prospects need nurturing before they are ready to buy How texting and automation can improve follow-up Why your existing contacts may be your best source of new clients How to connect marketing, onboarding, and coaching fulfillment You do not need a massive following to grow your coaching business. You need a clear audience, a valuable offer, consistent outreach, and a reliable system for following up with the people who show interest. Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender Connect with Mike Instagram: https://www.instagram.com/mike_crowson/  Call: https://arfunnel.io/ar-booking  PS - Want to grow your coaching business without continually adding more hours? Attend the Scalable Coaching Conference on August 27. Reserve your seat HERE. 

How much should you charge for online coaching—and how do you know whether your price can actually support your business? In this episode of the Business of Coaching Workshop, Andrew Jackson and Mac McGregor explain how coaches can build sustainable pricing without simply copying competitors or trying to become the cheapest option in their market. They discuss how to reverse-engineer your prices from the income you need, the time required to serve each client, and the type of coaching business you want to build. They also explore how different service tiers, hybrid coaching, and lower-touch offers can help you serve clients at multiple price points without discounting your best service. You'll learn: How to calculate the real time required to coach each client Why competitor pricing can become a trap How to establish your minimum sustainable income When an introductory or founding-client offer makes sense How to connect your pricing to the value clients receive Why higher-paying clients may be more invested in the process How to raise prices without surprising loyal clients How hybrid coaching can increase your effective hourly rate Your internal pricing calculations may be based on time, but your clients are not buying minutes. They are buying expertise, accountability, confidence, and a path toward the result they want. Learn how to create an offer that works for the client, supports the coach, and gives your business room to grow. Want to grow your coaching business without continually adding more hours? Attend the Scalable Coaching Conference on August 27. Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender PS - Want to grow your coaching business without continually adding more hours? Attend the Scalable Coaching Conference on August 27. Reserve your seat HERE. 

How can fitness coaches use AI without replacing the judgment and human connection that make coaching valuable? Andrew Jackson and Karl Schudt explain how AI can help online fitness coaches analyze client data, identify training trends, improve workout programming, and reduce repetitive administrative work. They also share practical ways to use the TurnKey Coach Assistant Coach as a thinking partner rather than treating it like a search engine. Learn how to provide better context, ask AI to explain its reasoning, challenge your assumptions, and avoid generic AI slop. You'll also hear how AI can make long-term program design faster, uncover problems hidden in a client's training history, and give coaches more time to focus on the people they serve. Whether you are completely new to AI or already experimenting with it in your coaching business, this episode offers a practical framework for using AI to save time while delivering more thoughtful, personalized coaching. Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender PS - Join the Business of Coaching Workshop live at Thursdays at 11:30 a.m. Pacific / 2:30 p.m. Eastern. Get free business advice to grow your business.  REGISTER HERE. 

Most fitness coaches already have a method. They simply haven't named it, organized it, or shown clients how it guides the coaching process. Bakker Shields, co-founder and COO of AR Funnel, explains why generic coaching becomes invisible—and how a named, milestone-based method can differentiate your business, improve the client experience, and keep clients moving toward meaningful goals. Bakker breaks down his CLAIM framework: Create a distinctive method Layer it into milestone-based phases Anchor it with a clear coaching stance Implement it with current clients first Market it throughout your business He also explains the difference between a client's goal and your coaching method, why fixed timelines can unintentionally create an expiration date, and how to turn onboarding into a clear roadmap for each client. PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender Connect with Bakker IG: https://www.instagram.com/bakker.shields/  Website: https://arfunnel.io/ 

The way potential clients search for coaches is changing. Google still matters, but more people are also turning to AI tools to ask detailed, personalized questions about who can help them reach their goals. Andrew Jackson talks with Joshua Preece of JNA Digital Solutions about generative engine optimization, or GEO, and what coaches need to know about getting found in AI search. They break down how GEO relates to traditional SEO, why your website still matters, and how specific, useful content can help the right clients discover your coaching business. They also discuss why generic AI-generated content falls short, how blogs are becoming more valuable in the age of AI search, what local coaches should know about location-specific content, and how to use AI as a powerful assistant without replacing your own judgment and expertise. For coaches and gym owners trying to get more clients, the opportunity is not simply to create more content. It is to clearly communicate who you help, what problems you solve, and why your coaching is relevant to the people searching for exactly what you provide. PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Josh Website: https://jandadigital.com/ 

Personal trainer certifications can feel like the required first step before someone is allowed to coach. But are certifications actually necessary, or are they mostly a permission slip? CJ Gotcher joins Andrew Jackson to break down how coaches should think about certifications, education, insurance, employment requirements, and practical skill development. Certifications can help a coach get insured, get hired, enter a specific industry, or build confidence, but they do not automatically make someone a good coach. The better question is whether a certification solves a real problem. Does it teach the kind of coaching you want to do? Does it help you serve your clients better? Does it open a specific professional door? Or is it just another credential that delays the most important step: actually coaching? For new and developing coaches, this conversation offers a practical way to evaluate personal trainer certifications without getting trapped in credential chasing. PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender

Growing your personal training business does not have to mean coaching more hours, working longer days, or becoming the bottleneck in your own company. Matt Reynolds joins Andrew Jackson to talk about one of the biggest challenges coaches face as they grow: learning how to work on the business, not just in the business. Coaching clients, writing programs, answering messages, cleaning the gym, managing billing, and putting out fires all matter—but if those tasks consume your entire schedule, there is no time left to build the systems that actually create growth. Matt explains how the ideas behind Undoing Urgency apply directly to coaches, gym owners, and personal trainers. Urgent work will always be there. The question is whether you can create the structure, focus, and discipline to make time for the important work: sales, marketing, SOPs, delegation, metrics, client retention, and long-term strategy. Andrew and Matt also discuss how online coaching and hybrid coaching can give personal trainers more leverage. Instead of tying every dollar of revenue to another in-person hour, coaches can use asynchronous feedback, video review, better systems, and clearer client workflows to serve more people without sacrificing coaching quality. This conversation is especially useful for personal trainers, online coaches, and gym owners who feel maxed out, over-scheduled, or stuck doing every task themselves. PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender Connect with Matt Instagram: https://www.instagram.com/reynoldsstrong/  X: https://x.com/ReynoldsSTRONG 

Online nutrition coaching is not just about assigning macros, calories, or meal plans. It is about helping clients build habits, create accountability, and make better nutrition decisions in real life. In this Business of Coaching Workshop, Andrew Jackson talks with Brittany Snyder, Barbell Logic's Director of Nutrition, about what effective online nutrition coaching actually looks like. They discuss visual food diaries, behavior change, emotional eating, weekly check-ins, and why coaches need to listen, observe, and collaborate instead of simply handing down nutrition prescriptions. Brittany also explains how coaches can help clients avoid the all-or-nothing mindset, focus on one or two meaningful habits at a time, and use nutrition coaching to create lasting change. If you coach strength clients and want to add nutrition coaching, this conversation will help you understand how to build a service that is practical, personal, and effective. PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender Connect with Niki Instagram: https://www.instagram.com/summitstrengthcoach/  Get coaching: https://barbell-logic.com/team/brittany-snyder/ 

Most coaches think growth means getting more clients. But if clients are leaving just as quickly as they come in, the real problem may be retention. Niki Sims joins Andrew Jackson to talk about personal training client retention, reducing churn, and creating a better coaching experience from the first touchpoint through the long-term client relationship. They discuss why churn is like a leaky bucket, why exit surveys are useful but often too late, and why the onboarding process is one of the most important moments in the client journey. Niki explains how coaches can improve retention by setting clear expectations, delivering consistently, spotting early warning signs, and making clients feel seen before they start drifting away. They also cover missed workouts, motivation and enjoyment metrics, the importance of explaining programming decisions, and why value is about more than sets, reps, and technical feedback. If you coach clients in person or online, this conversation will help you keep clients longer, reduce churn, and build a more stable coaching business. PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender Connect with Niki Instagram: https://www.instagram.com/niki.in.the.gym/ 

Getting started with online coaching software can feel overwhelming, especially when you are trying to move from spreadsheets, paper programs, or another coaching app into a more complete system. TurnKey Coach helps coaches simplify the process by focusing on what matters first: writing programs, coaching clients, reviewing workouts, communicating clearly, and building a repeatable onboarding process. Andrew Jackson explains how coaches can start faster by coaching themselves first, bringing on one trusted client, using the calendar and Connect page, and avoiding the trap of juggling multiple systems for too long. He also covers how coaches can think through service levels, client check-ins, onboarding, resources, and the transition from setup to real coaching. Learn how to launch faster, simplify your coaching workflow, and build an online coaching business around the way you actually coach. PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender

Getting your first coaching clients is usually simpler than new coaches make it. You do not need a huge audience, a perfect website, or a fully built business before you start. You need a simple offer, real conversations, and enough structure to give someone a valuable first experience. CJ Gotcher joins the Business of Coaching Workshop to discuss how new coaches move from "zero to some" clients, why the beginning is more about sales than marketing, and how to find people who are already close enough to need your help. The conversation covers free and discounted first clients, referral momentum, pricing transitions, trial periods, and the "resentment factor" that tells a coach when the exchange needs to change. CJ also explains what a new coach actually needs before charging for coaching: a place to train, a clear way for clients to get started, basic waivers and red-flag awareness, and teaching progressions that help clients walk away knowing they learned something. Coaching confidence comes from coaching reps, not waiting until every detail feels perfect. PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender

Matt Jolly, owner of Be Jolly Performance in Southern California, joins Andrew Jackson for a Business of Coaching Workshop on building a semi-private gym model, growing past the early "amateur hour" stage of business, and using better systems to serve more clients without drowning in programming. Matt opened his gym in 2020 after training clients in their homes during COVID. The first couple years were mostly survival mode, but mentorship helped him understand leads, marketing, financials, and the business side of coaching. From there, Be Jolly Performance grew into a 100+ client operation built around semi-private training, private coaching, and athlete development. This conversation covers how Matt transitioned from one-on-one coaching into a semi-private model, how he manages adult and athlete sessions, and why relationship-building matters more than obsessing over programming details. Matt also explains how switching from paper and Google Docs to TurnKey Coach helped him save hours every month, streamline custom programming, and give his coaches and clients a better system to work from. Matt's story is especially useful for coaches who are good at coaching but still learning how to run a business. He talks openly about getting help, avoiding costly mistakes, staying focused instead of chasing shiny objects, and using systems to buy back time so he can focus more on marketing, growth, and delivering a better client experience. PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender Connect with Matt Instagram: https://www.instagram.com/bejolly.performance/

Coaches need more than programming and workout feedback to build a sustainable business. They need a way to sell, onboard, educate, communicate, and deliver different offers without manually rebuilding the process every time someone signs up. In this episode of the Business of Coaching Workshop, Andrew Jackson walks through new TurnKey Coach features built to help coaches sell programs, courses, templates, merch, in-person services, and coaching products from one place. He demos the store, custom product flows, course tools, resource libraries, community channels, and leaderboard ideas for challenges and groups. The conversation also covers how coaches can use courses and resources to stop repeating the same explanations, how custom onboarding improves the client experience, and why community can support lower-touch coaching offers. Andrew also discusses pricing, value, and why coaches should stop thinking of their service only as hourly labor. Learn how coaching business software can help you sell more than 1:1 coaching, build scalable offers, and create a better client experience without adding more manual work. PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender

Justin Mihaly joins the Business of Coaching Workshop to discuss how online coaches can grow revenue without simply adding more clients, more hours, and more burnout. Justin explains why many coaches struggle with pricing, sales, content, and lead generation—not because they lack skill, but because their business lacks structure and intent. He breaks down the difference between lower-revenue and higher-revenue coaches, why predictable schedules and clear offers matter, and how coaches can "divorce" their time from their income. This conversation covers online coaching lead generation, organic content, offer structure, pricing, sales alignment, and the identity shift from coach to business owner. Justin also shares why many coaches should focus less on paid ads and more on organic authority, better-fit clients, and content that speaks directly to their ideal client. If you want to make more money coaching online without working more hours, this episode will help you think more clearly about pricing, sales, content, and building a coaching business that scales without losing integrity. PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender

TurnKey Coach Integrations are changing how coaches scale by making it easier to automate payments, onboarding, nutrition tracking, wearables, and business systems—all while improving client service. In this pre-recorded solo episode of Business of Coaching Workshop, Andrew Jackson breaks down the newest TurnKey Coach integrations and explains how coaches can use automation to reduce admin work, improve client communication, and create a more scalable business model. Andrew shares how TurnKey Coach has evolved from simple PR and metrics tracking into a more comprehensive coaching business infrastructure. From Stripe Connect and Stripe Standard for payment automation to MacrosFirst, Cronometer, Fitbit, Garmin, and Whoop integrations for better nutrition and recovery insights, this episode highlights how modern coaches can leverage technology to coach smarter—not just harder. He also explores how newer integrations like Zapier and GoHighLevel can help unify sales, marketing, and fulfillment, reducing app fatigue for both coaches and clients while creating a more professional and seamless customer experience. If you're a coach looking to grow without adding chaos, this episode offers a practical look at how systems and automation can help you build a stronger coaching business. PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender

Scaling a coaching business with systems is one of the biggest challenges for coaches and gym owners. How do you grow your client base, build a team, and expand into multiple locations—without losing the personal coaching quality that made you successful in the first place? In this episode of the Business of Coaching Workshop, Andrew Jackson sits down with Mike Capriglione, Head of Strength & Conditioning at Varsity House, to break down exactly how they've scaled to 600+ clients across multiple locations while maintaining a high level of individualized coaching. They dive into the systems, processes, and coaching philosophy that make it possible to deliver personalized programming, consistent client experiences, and scalable operations—all at the same time. If you're a coach, gym owner, or personal trainer looking to grow your business without sacrificing quality, this episode gives you a practical blueprint for scaling a coaching business with systems that actually work. PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender

What does it actually look like to build a high-touch online coaching business—without sacrificing quality, client results, or your income? In this episode of the Business of Coaching Workshop, we sit down with Eric Priestley, strength coach and owner of Priest Strength & Power, to break down how he transitioned from 40+ in-person sessions per week to a scalable online coaching model that now pays his mortgage. Eric shares the exact process he used to grow his online coaching business from scratch, primarily using the clients he already had—without complicated funnels, paid ads, or large audiences. If you're a coach stuck trading hours for dollars, this episode will show you what's possible when you rethink service, pricing, and delivery. PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender

Coaching software features for strength coaches can make or break your ability to deliver results at scale. In this episode, Andrew Jackson breaks down the latest updates inside TurnKey Coach, including automated warm-ups, integrations with tools like MyFitnessPal and Cronometer, and a new conditioning system for better programming and tracking. If you want to streamline your coaching, improve client outcomes, and build a more scalable business—this episode is for you. PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender

In this episode of the Business of Coaching Workshop, we break down how to get online coaching clients and build a real coaching business from scratch. If you're stuck trying to grow from 0–5 clients, this episode walks through the exact transition from in-person coaching and scattered systems to a streamlined, scalable coaching model. We cover how one coach went from zero to 15 stable clients in a year, what changed in his approach, and the systems that made it possible to coach more clients in less time. This episode is especially helpful for early-stage coaches who feel overwhelmed, stuck, or unsure how to grow their online coaching business. PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender

Coaching software for strength coaches is evolving fast—and it's changing how modern coaching businesses operate. In this episode of the Business of Coaching Workshop, we break down the latest TurnKey Coach feature updates and how they help coaches save time, improve client experience, and scale their business. From customizable onboarding flows to group programming, exercise flexibility, and AI-assisted coaching, these features are designed to reduce manual work while improving the quality of coaching. You'll learn: How better onboarding improves client experience and saves time How group programming can scale without losing personalization How AI can assist (not replace) your coaching decisions How modern coaching software creates leverage in your business If you're an online coach, gym owner, or personal trainer looking to grow without burnout, this episode will show you what's possible. PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender

Client retention for strength coaches is one of the most important — and most overlooked — drivers of a successful coaching business. Many coaches spend enormous energy trying to acquire new clients through marketing, social media, or advertising. But the real leverage in a coaching business often comes from something simpler: keeping the clients you already have. When athletes stay longer, relationships deepen, results compound, and revenue becomes more stable. In this episode of the Business of Coaching Workshop, we break down the real drivers behind client retention for strength coaches and why most clients don't actually leave because of programming. Instead, clients leave when the coaching relationship loses engagement. You'll learn: Why retention matters more than constant client acquisition The early warning signs that a client may be disengaging Why communication is often the real driver of retention How great coaches create long-term coaching relationships Practical ways to improve client retention for strength coaches Great coaching businesses aren't built on endless marketing. They're built on strong relationships and long-term client success. If you want a coaching business that grows sustainably, understanding client retention is one of the most valuable skills you can develop. PS - Churn Calculator https://turnkey.coach/churn Gym Owner Retention Playbook https://turnkey.coach/the-gym-owners-retention-playbook Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender

In this episode of the Business of Coaching Workshop, Andrew Jackson sits down with Alexander Kodama and Richard Bradshaw to explore one of the most powerful transformations in coaching — the journey from client to coach. At 70 years old, Richard didn't start by trying to become a coach. He started because his wife was told she needed a hip replacement — and her response was simple: "If I need surgery, I better get strong." What followed was a multi-year journey through strength training, education, mentorship, and eventually stepping onto the coaching floor himself. This conversation goes far beyond inspiration. It unpacks: How strength training reshapes aging Why recovery capacity changes the coaching equation What gym owners can learn from serving clients over 50 How education-based marketing filled a gym with older adults The tension between individualized programming and scalability What it really takes to move from enthusiast to professional coach You'll also hear how Bjorn Fitness grew from garage beginnings through layoffs, rebuilding, price restructuring, and strategic education-based outreach — all while doubling down on personalized programming. This is a story about strength. About ownership. About compressing morbidity instead of accepting decline. And about what happens when a client falls in love with the mission enough to step up and coach it forward. If you coach adults — especially those over 40 — this episode will change how you think about longevity, retention, and the long-term impact of your work. PS - Coaching 101 for $100 Off   Build the foundation and confidence to start coaching real people. For a limited time, get $100 off Coaching 101 plus a free month of Professional Online Strength Coaching. 👉 https://bit.ly/4c0JEmC   Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender

AI is coming for coaching — or so everyone says. In this episode of the Business of Coaching Workshop, Andrew Jackson and Karl Schudt explain what actually happens when you build an AI assistant for strength coaches inside a real coaching platform. This isn't about replacing coaches. It's about removing friction. Programming is one of the most valuable skills a coach develops — and one of the most time-consuming. Writing sets and reps, rebuilding blocks after vacations, adjusting for injuries, rotating exercises, reviewing trends — it adds up. Over time, even great coaches feel the drag. Karl walks through how TurnKey Coach's Assistant Coach analyzes client history, surfaces red flags, and generates programming frameworks like heavy/light/medium and conjugate — all while keeping final decisions in the coach's hands. You'll learn: How AI can instantly audit client adherence and trends Why formatting and context control were the real breakthrough Where AI helps — and where it absolutely shouldn't How to eliminate programming inertia without sacrificing personalization If you're a coach who wants to think at a higher level instead of typing sets and reps, this episode will expand your vision of what's possible. AI doesn't replace the coach. It sharpens the coach. PS - Free eBook From Whiteboards to Workflows Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender

In the final session of our three-part "How to Keep Clients Longer" series, Andrew Jackson explains why hybrid coaching isn't a distraction — it's the natural outcome of strong programming systems. Many gym owners believe growth requires working more hours, hiring more staff, or diluting the service that made their business successful in the first place. That belief creates a ceiling. The real constraint isn't demand — it's workflow. When programming lives on whiteboards and spreadsheets, scaling requires more physical presence. But when programming lives inside a structured system, scaling becomes a matter of process. Hybrid coaching is not a pivot away from in-person coaching. It's an extension of it — a way to preserve high-touch service while increasing margins, improving retention, and reclaiming time. Andrew breaks down how client value evolves from Day 1 to Day 1,000, why asynchronous feedback can increase coaching quality, and how structured systems allow gym owners to expand responsibly without compromising their mission. You'll hear how one gym owner reclaimed 6–10 hours per week while increasing revenue — not by marketing harder, but by building better workflows. Programming is the engine. Retention is the result. Hybrid is the outcome. If you want sustainable growth without sacrificing coaching quality, this workshop will change how you think about expansion. PS - Free eBook From Whiteboards to Workflows Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender

In Part 2 of our How to Keep Clients Longer series, Andrew Jackson dives into the real cost of churn — and why good clients often leave even when they love your coaching. Most cancellations aren't really about price or motivation. They happen when clients outgrow the format of your service and you don't have a next step ready for them. In this workshop, you'll learn how to identify retention breakpoints, build a ladder of coaching offers, and create a retention playbook that helps clients stay longer while improving profitability and reducing burnout. This episode is essential for gym owners and coaches who want more predictable revenue and long-term client relationships. What You'll Learn • The three major retention breakpoints in the client lifecycle • Why attendance shouldn't be your primary success metric • How life changes, skill progression, and budget shifts drive churn • How to build a ladder of coaching offers that grows with clients • Why hybrid coaching often increases profit while reducing workload • How to reduce volatility and increase client lifetime value • The Churn Calculator and Retention Playbook resources PS - Churn Calculator https://turnkey.coach/churn Gym Owner Retention Playbook https://turnkey.coach/the-gym-owners-retention-playbook Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender

In this first episode of our How to Keep Clients Longer series, Andrew Jackson breaks down the real foundation of client retention: programming continuity. Most coaches think churn is a marketing problem. But when your business grows with a leaky bucket, you create a cycle where more clients = more clients leaving. Before you hire another coach or chase more leads, you need to fix the foundation of your service. This workshop walks through the biggest programming gaps that quietly cause clients to leave — and the systems you need to scale without burnout. What You'll Learn • Why the fitness industry churn rate (8–10%) quietly kills growth • The real reason Barbell Logic averages ~3% churn • The programming gaps that silently cause clients to leave • Why programming debates don't determine retention • How hybrid & online coaching dramatically increase client lifetime value • Why scalable systems reduce coach burnout and mental load • The Programming Continuity Checklist you can implement immediately Timestamps 00:00 Why churn is the silent killer of coaching businesses 11:45 The programming gaps that quietly lose clients 23:10 Template traps & continuous programming (MED) 36:20 Documenting, transferring, and scaling your service 48:30 Hybrid coaching and the Programming Continuity Checklist PS - Get a free programming checkup: https://turnkey.coach/programming-checklist/  Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender

In this Business of Coaching Workshop, Andrew Jackson introduces a powerful strategic planning system drawn from the Toyota Production System: Hoshin Kanri Strategy Deployment. Most coaching business owners don't fail because they lack ambition or ideas — they fail because they don't have a structure for execution. Goals become yearly resolutions that fade away without accountability, metrics, or a clear plan. Andrew breaks down how strategy deployment helps coaches translate long-term vision into annual objectives, improvement priorities, and measurable targets using the X-Matrix, a proven tool used in high-performing organizations. This episode is a practical framework for gym owners, online coaches, and entrepreneurs who want to build a coaching business that grows intentionally — not accidentally. What You'll Learn Why most business strategies fail at the execution level What Hoshin Kanri really means (and why the Japanese term doesn't matter) How the X-Matrix connects vision → priorities → metrics → action How to define 3–5 year breakthrough objectives that actually stretch you The difference between leading vs. lagging metrics in coaching businesses How the "Catchball" process builds alignment and buy-in The most common strategy mistakes coaches make (too many priorities, no review cycle) How to apply PDCA (Plan–Do–Check–Act) to coaching operations PS - Want to scale your coaching business without burning out? Schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender

Slow onboarding creates confusion, missed expectations, and unnecessary churn. In this Business of Coaching Workshop, Andrew Jackson is joined by Mac McGregor to break down why onboarding is one of the most important—and most overlooked—parts of coaching. They explain how unclear expectations, poor systemization, and administrative friction quietly erode trust and cost coaches time and clients. Andrew then walks through new TurnKey Coach onboarding tools, including Client Forms, onboarding flows, resource libraries, review preferences, holidays, and nutrition integrations, showing how coaches can: Start coaching faster Reduce repetitive admin work Set clear expectations from day one Deliver a more professional and scalable coaching experience If you want to coach more clients without working longer hours—or losing clients to avoidable miscommunication—this workshop shows how to fix onboarding the right way. What You'll Learn Why onboarding failures often cause silent churn How clear expectations protect trust and retention What coaches should systemize instead of repeating manually How onboarding transitions clients from sales to fulfillment How Client Forms and Resources reduce admin and confusion Why asynchronous coaching requires explicit communication How nutrition integrations support better long-term coaching decisions Timestamps 00:00 – Why onboarding quietly makes or breaks coaching relationships 08:40 – Expectation mismatches, trust, and preventable churn 18:30 – Onboarding as the transition from sales to fulfillment 31:00 – Systemizing onboarding to save time and scale coaching 42:15 – New Client Forms, onboarding flows, and documentation 56:30 – Nutrition tracking integrations and coaching efficiency 01:06:45 – Final thoughts: coaching faster without sacrificing quality PS - Want to scale your coaching business without burning out? Schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender

In this Business of Coaching Workshop, Andrew Jackson is joined by Mac McGregor to break down how TurnKey Coach's Connect Page is intentionally designed to help coaches achieve a true coaching flow state. Online and asynchronous coaching introduce constant distractions—notifications, messages, programming tasks, missed workouts, and mental reminders that pull coaches out of focus. Without the right system, coaches stay busy all day while struggling to stay present, efficient, or confident that nothing was missed. In this episode, Andrew walks through the Connect Page and explains how its task-based workflow, notification structure, and integrated coaching tools reduce context-switching, eliminate administrative friction, and allow coaches to move seamlessly from one client to the next—without rushing or overworking. This workshop connects the concept of flow state directly to the features that make it possible, showing how better workflow design leads to better coaching and a better client experience. What You'll Learn Why online coaching makes flow state harder—and how the Connect Page solves it How task-based notifications replace mental tracking and reminders Which Connect Page features reduce distractions and context-switching How collapsing, filtering, and grouping tasks improves focus Why integrated video feedback and programming speed up coaching How review windows and visibility controls create real boundaries How better workflow design improves consistency and client trust Timestamps 00:00 – Introduction & the idea of coaching flow state 04:45 – Why online coaching often breaks focus 10:30 – What flow state looks like for coaches 16:40 – How the Connect Page is built to support flow 23:10 – Turning notifications into actionable tasks 31:00 – Reducing context-switching with integrated tools 39:20 – Video feedback, calendars, and programming in one place 48:10 – Boundaries, review windows, and knowing when you're done 56:30 – How workflow design improves the client experience 01:03:30 – Final thoughts on efficiency and coaching longevity PS - Want to scale your coaching business without burning out? Schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender

In this episode of the Business of Coaching Workshop, host Andrew Jackson sits down with Tanner Baird, co-founder of Massenomics, to break down how a small-town gym in South Dakota grew into a globally recognized fitness brand. Tanner shares the real story behind Massenomics — from opening a culture-driven gym in a town of 25,000 people to building a fiercely loyal audience through podcasting, content, merchandise, events, and community. This conversation is a masterclass in long-term thinking, authentic brand-building, and why geography matters far less than most coaches believe. Rather than chasing trends or quick wins, Tanner explains how consistency, humor, and community-first decisions compounded over more than a decade. If you're a coach or gym owner who feels "stuck in the middle of nowhere," this episode reframes what's actually possible. What You'll Learn How Massenomics grew from a single gym into a global brand Why being "in the middle of nowhere" can be an advantage How podcasts and content compound over time Why most overnight successes take 10+ years How humor and inside jokes create real brand loyalty Why community beats algorithms and paid ads Lessons gym owners can apply immediately in small markets Timestamps 00:00 – Introduction & Tanner Baird's background 04:30 – Building a culture-driven gym in South Dakota 10:15 – Why geography isn't the limiter coaches think it is 16:40 – The Massenomics podcast and long-term content strategy 24:20 – Turning inside jokes into products and revenue 32:10 – Community, supporting memberships, and loyalty 41:00 – Certified training facilities & scaling culture 49:30 – Why consistency beats trend-chasing 58:10 – Lessons for gym owners today 01:04:30 – Final thoughts & where to find Massenomics PS - Want to scale your coaching business without burning out? Schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender Checkout or connect with Massenomics Website: massenomics.com YouTube: https://www.youtube.com/@Massenomics

In this episode of the Business of Coaching Workshop, host Andrew Jackson sits down with legendary strength coach Zach Even-Esh for a wide-ranging conversation about what it really takes to build a long coaching career—without losing your identity or chasing every new trend. Zach shares lessons from over two decades as a coach, gym owner, educator, and content creator—from starting in his parents' basement to building Underground Strength into a respected brand. Together, they explore how coaches can adapt to changing markets and technology while staying grounded in what they actually believe about training, coaching, and leadership. This episode goes far beyond programming and tactics. It's about creativity, mentorship, authenticity, and why the best coaches resist the pressure to "play the algorithm" or copy what everyone else is doing. Whether you're a young coach trying to find your voice or a seasoned professional navigating burnout and change, this conversation offers timeless guidance for building a coaching career that lasts. What You'll Learn Why chasing trends eventually kills creativity and confidence How to stay true to your coaching philosophy as the industry changes The difference between adapting and selling out Why most successful coaches don't copy what others are doing How mentorship and apprenticeship shape long-term coaching success What Zach's longevity reveals about sustainable coaching careers Why identity matters more than tactics in business and coaching How online coaching can coexist with in-person impact The role of creativity, boredom, and focus in great coaching Why strength training still resonates deeply—especially with men and dads Timestamps 00:00 – Welcome & Zach Even-Esh introduction 03:45 – From the basement to Underground Strength 07:40 – Why coaching trends keep changing 11:30 – Staying authentic as the industry evolves 16:20 – The danger of copying other coaches 20:45 – Creativity, boredom, and losing focus 25:30 – Old-school strength vs modern fitness culture 31:00 – Coaching identity and resisting the algorithm 36:10 – Online coaching, in-person coaching, and longevity 41:50 – Mentorship, apprenticeships, and learning the craft 47:20 – Coaching experience vs perfect programming 52:10 – Why strength training changes lives beyond the gym 57:10 – Where to find Zach's work and resources 59:30 – Closing thoughts & TurnKey Coach mention PS - Want to scale your coaching business without burning out? Schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender

The holidays are one of the fastest ways for coaches to burn out—not because clients are difficult, but because boundaries were never clearly set. In this Business of Coaching Workshop, Andrew Jackson sits down with Niki Sims, Chief Experience Officer at Barbell Logic, to unpack how coaches can protect their time, energy, and sanity around holidays and vacations without damaging the client experience. Niki brings more than a decade of experience managing high-touch coaching relationships and shares why boundaries aren't about saying "no" to clients—they're about clear communication, better systems, and stronger trust. From handling last-minute messages to planning holiday schedules months in advance, this conversation gives coaches a practical framework for setting boundaries that actually improve retention and professionalism. If you've ever felt resentful answering messages on Christmas, struggled to truly take time off, or worried that setting boundaries might upset clients, this episode will change how you think about coaching agreements altogether. What You'll Learn in This Episode: Why resentment is the first sign your boundaries need work How boundaries improve the client experience instead of hurting it The role of systems and communication in enforcing boundaries How to handle holidays and vacations without client frustration Why consistency matters more than "going above and beyond" How coaches unintentionally erode trust by breaking their own rules Practical ways to plan your holiday schedule in advance This episode is essential listening for strength coaches, personal trainers, and online coaches who want a sustainable coaching business—especially during the busiest time of the year. Timestamps 00:00 – Welcome & Introduction to Niki Sims 03:10 – Why Boundaries Matter More Than Coaches Realize 07:05 – Resentment as the First Warning Sign 11:20 – Boundaries Are Systems & Communication 15:40 – The Hidden Cost of "Quick Questions" 20:30 – Why Coaches Struggle to Say No 25:15 – How Boundaries Improve the Client Experience 30:10 – Holidays as the Ultimate Boundary Stress Test 35:00 – Setting Holiday Expectations in Advance 39:45 – Over-Communicating to Prevent Client Frustration 44:20 – Holding Boundaries Is the Coach's Responsibility 49:00 – Systems That Enforce Boundaries 54:30 – Why Breaking Your Own Rules Erodes Trust 59:30 – Final Advice for Coaches 1:02:00 – Outro & Holiday Pause Announcement PS - Want to scale your coaching business without burning out? Schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender

Unlock the real playbook for paid social ads as a coach.  In this Business of Coaching Workshop, Andrew Jackson sits down with Mike Lisi, founder and CEO of Ignite Entrepreneurs, to break down how personal trainers, gym owners, and online coaches can finally run profitable ads—without burning cash. Mike isn't a "theory" guy. He runs two gyms, helps operate several more, and manages paid ads & CRM systems for coaching businesses across the country. His insights come straight from the trenches—what's actually working in 2025. What You'll Learn Why most coaches fail with paid ads What's working right now on Meta and Google How to pick the right avatar and messaging Why lifetime value, not cost per lead, is the real success metric The three pillars of fitness marketing (prospecting → member retention → reactivation) How long ads really take to work—and how to budget for them When to scale ad spend (and why increasing too fast tanks your results) How to know whether your problem is ads… or your product Why CRM systems and follow-up matter more than perfect creatives If you're a coach overwhelmed by marketing—or you've wasted money on ads before—this episode gives you a clear, proven roadmap to make paid ads finally work for your business. Timestamps 00:00 – Welcome & Mike's introduction 03:00 – Mike's entrepreneurial journey and first gym 06:45 – The early marketing mistakes and what he learned 10:30 – Why systems matter more than hustle 13:20 – How Ignite Entrepreneurs started 18:40 – The 3 pillars of fitness marketing 22:10 – Why most coaches' messaging is too bland 26:30 – Avatar creation and why it matters 31:00 – What's working in paid ads right now 36:00 – A/B testing: why silly intros sometimes win 39:20 – How to correctly measure ROI 44:10 – When to scale ad spend (and when NOT to) 48:00 – How to diagnose whether your product or ads are the issue 52:30 – The power of CRM systems for retention 56:20 – Advice for coaches overwhelmed with marketing 58:40 – Where to find Mike & free Avatar Generator 1:00:10 – Outro & TurnKey Coach discovery call information PS - Want to scale your coaching business without burning out? Schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender Connect with Mike intro.ignite-entrepreneurs.com Check out his avatar builder FREE through the end of 2025 using code tk here. 

In this episode of the Business of Coaching Workshop, host Andrew Jackson sits down with elite powerlifting coach, gym owner, and longtime hybrid coaching pioneer John Gaglione to unpack what it really takes to transition from in-person coaching to successful online and hybrid coaching. With more than 20 years in the industry, John has built two gyms, coached world-class powerlifters, handled lifters at national events, and evolved his coaching business into a sustainable hybrid model that supports both family life and competitive success. Andrew and John break down the real friction points coaches face when shifting online—client tracking, communication, programming, culture, and pricing—and why most coaches struggle when they try to scale without systems. John shares how he phased himself out of his original New York gym, built a new community in Delaware, and used TurnKey Coach to maintain coaching quality while gaining freedom and time back. If you're a gym owner, strength coach, or online coach wanting to grow your client roster, improve retention, transition to hybrid coaching, or build systems that scale—this conversation provides practical, hard-earned lessons you can apply immediately. What You'll Learn How John Gaglione transitioned from full-time in-person to a profitable hybrid coaching model Why most coaches fail when trying to move clients online How to reduce friction and train clients to use software effectively The power of team culture in both in-person and online coaching How John balances two gyms, online coaching, and family life Why tracking, video feedback, and systems unlock real scalability How hybrid coaching increases retention and client lifetime value The "lighthouse vs tugboat" mindset every coach needs How to choose the right events, communities, and networks as a coach Why hybrid coaching gives you time freedom without sacrificing client results Timestamps 00:00 – Welcome & John's introduction 03:10 – John's origin story: wrestling, powerlifting, and early coaching influences 06:30 – Opening his first gym & growing a strength community 11:40 – Building a powerlifting team and coaching elite lifters 17:05 – The moment he chose to go all-in on coaching 20:45 – Creating systems that allow a coach to scale 25:20 – Moving states: phasing out, maintaining culture, and using hybrid coaching 31:10 – How TurnKey Coach reduced friction and improved client results 35:50 – Teaching clients to track, film, and communicate effectively 40:20 – Balancing family, travel, competing, and coaching 44:00 – Choosing events and investing your coaching time strategically 48:40 – Building community online and in-person 52:10 – Hybrid coaching as the path to sustainability 55:25 – Final advice for coaches transitioning online 57:10 – Where to find John & closing thoughts PS - Want to scale your coaching business without burning out? Schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender

In this episode of the Business of Coaching Workshop, host Andrew Jackson shares a practical and insightful recap of Underground Strength Con, the anti-influencer coaching event hosted by Joe Riggio and Zach Even-Esh. As TurnKey Coach returned as the lead sponsor—and after onboarding three Varsity House gyms in a single month—Andrew spent the week training, observing real in-person coaching, and connecting with leaders across the strength industry. He breaks down the biggest lessons from the event: why the best coaches relentlessly pursue growth, how in-person coaches use TurnKey Coach on the floor, what real-world training alongside other professionals reveals, and why authenticity matters more than ever in a crowded coaching landscape. If you're a gym owner, hybrid coach, or online coach looking for practical strategies to sharpen your craft and strengthen your systems, this recap offers actionable insights you can apply immediately. What You'll Learn • What Underground Strength Con reveals about today's coaching landscape • Why elite coaches prioritize continuous learning—even after 30+ years • How in-person gyms like Varsity House use TurnKey Coach in real time • The power of training around other coaches and learning new skills • Lessons from legends: Joe Ken, John Gaglione, Zach Even-Esh, and more • How coaching methods can differ—without becoming dogmatic • Why events like Underground Strength Con foster authenticity, community, and fun • Upcoming events TurnKey Coach will attend and sponsor • How hybrid coaching and unified software increase retention and lifetime value 00:00 – Welcome back & intro to Underground Strength Con 02:40 – Visiting Varsity House & observing real-time in-person coaching 06:55 – Lesson #1: Coaches who relentlessly pursue growth 12:30 – TurnKey Coach feature updates inspired by the event 17:45 – Lesson #2: Training with other coaches builds community & skill 24:10 – Lessons from legends: Joe Ken, Joe Riggio, Zach Even-Esh 29:55 – Lesson #3: Different coaching methods, shared respect 33:30 – Upcoming events (Arnold, Business of Strength, future USC) 36:10 – Lesson #4: The importance of fun in coaching culture 38:25 – Hybrid coaching + software insights for gym owners 42:05 – Upcoming podcast guests & closing PS - Want to scale your coaching business without burning out? Schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender To get a discount on Marty's course to grow your coaching business, go HERE and enter code Turnkey at checkout for $60 off. 

In this episode, Marty Jacobs returns to the Business of Coaching Workshop to show coaches how to grow their business the way he did: in the trenches, in a town of six thousand people, without relying on giant social media platforms. Marty breaks down the exact strategies he used to attract clients, keep them long term, build trust through service, and grow through authentic networking and referrals. If you want sustainable growth built on relationships, conversations, and real coaching value, you're in the right place. What You'll Learn How Marty built a thriving full-time coaching business in a small town The mindset shift from "selling sessions" to "solving real problems" How to network authentically without the pressure of chasing outcomes A simple conversational framework for booking consult calls Why coaches should be naturally inquisitive and how that keeps clients longer How to create a referral engine that multiplies clients year after year How to present your offer with confidence, clarity, and no "salesy" energy Key Takeaways & Chapters 00:00 – Why Marty's story matters for everyday coaches Marty doesn't come from a massive online following or a celebrity-level platform. He built his business in a town of six thousand people, working face-to-face, one conversation at a time. His experience is relatable for coaches who feel intimidated by social media numbers or who think they need a giant audience to succeed. 05:10 – Excuses vs. obstacles: the mindset that changes everything Marty shares the framework he learned from a business mentor: excuses are things that stop you; obstacles are things you work around. Your town size, your social media following, your schedule, or your background aren't deal-breakers. Once you identify as a coach everywhere you go, you naturally open doors for authentic conversations that lead to clients. 12:20 – How to get clients without being "salesy" Most coaches fear the ask. Marty breaks down how to network without attachment, how to ask better questions, and how curiosity becomes your most valuable business skill. He explains how to gather information, pick up on pain points, and smoothly transition into a consult call using small "mini closes" that feel natural, not forced. 22:45 – Consultation calls that convert Once you get the call, your job is to listen deeply. Marty outlines how to mirror, how to dig for real goals, and how to uncover non-vanity motivations like playing with grandkids, eliminating pain, or feeling capable again. He explains why you should present value before price, why you shouldn't oversell, and why staying in your lane builds trust. 33:00 – How to keep clients longer through service and curiosity Retention is built through relationship. Marty talks about being authentically inquisitive, learning what clients care about, and making sessions enjoyable beyond the workout itself. He highlights small but powerful touches like white-glove service, cleaning equipment, and giving clients a  41:50 – Multiply your clients with a referral flywheel Marty shares how his business continues to grow year over year: by delivering a product people talk about. He explains how referrals compound, why satisfied clients become your marketing team, and how strong service outperforms social media every time. 49:40 – About Marty's course + exclusive discount for listeners Marty outlines what's inside his course: how to get clients, keep clients, and multiply clients using real-world business habits—not theory. He shares why the course works for trainers at every stage and announces a $60 discount (promo code: turnkey) for listeners through the end of the year. Details at martimustraining.com. 56:30 – How to schedule your free TurnKey Coach discovery call Andrew closes with an invitation for coaches to book a discovery call to talk about their business, pain points, and growth opportunities—and see whether TurnKey Coach can help. PS - Want to scale your coaching business without burning out? Schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender To get a discount on Marty's course to grow your coaching business, go HERE and enter code Turnkey at checkout for $60 off. 

Stop charging "whatever everyone else charges." In this episode, Scott Carpenter reveals the psychology and strategy behind high-ticket coaching offers, how to confidently price your services, and why the right clients happily pay for transformation—not workouts. Learn proven systems to increase your income, work with better clients, and build a business that gives you freedom and impact. What You'll Learn Why pricing is more about value perception than "what the market charges" The mindset shift that turns coaches into transformation partners, not workout vendors How to structure tiered offers that serve both premium and budget clients How to confidently say your price without flinching or feeling pushy Why the best clients happily pay more (and are easier to coach) How to build a business that supports your income and lifestyle goals Key Takeaways & Chapters 00:00 – Why coaches struggle to price confidently Coaches often default to charging what competitors charge, or worse—undercut them. Scott explains why this race to the bottom keeps you overworked and underpaid and how personal fears around money and self-worth drive pricing habits. 04:50 – The "race to the bottom" and why it destroys your business Instead of volume-based pricing, Scott shares how he radically shifted his approach by moving to high-value, transformation-driven coaching programs. 10:30 – From bankruptcy to multi-million-dollar fitness entrepreneur Scott shares his personal story—financial collapse, burnout, buying a failing gym, rebuilding from scratch, and discovering high-ticket pricing as the key to a sustainable business model. 16:55 – Why workouts aren't what clients actually buy Customers aren't purchasing sessions—they're buying identity, confidence, momentum, and solutions to life problems. Scott explains "selling the result, not the reps." 22:40 – The 3-tier pricing model every coach should use High-ticket, mid-ticket, and low-ticket: how to structure each, who they are for, and how to anchor price perception to make your offer irresistible. 31:15 – How to deliver premium value without burning out High-ticket clients require better coaching, not more coaching. Scott explains how weekly mentorship calls, accountability systems, and habit-change frameworks help clients succeed. 37:45 – Overcoming imposter syndrome and feeling "worthy" of premium pricing If raising your price scares you—good. Scott shares why discomfort = growth and why coaches must step into a higher level of professional identity. 43:10 – Tactical high-ticket sales tips How to hold discovery calls, use emotional reasons (not just logic), and transition price-sensitive clients into the right tier without discounting. 51:00 – Free training offer + Scottsdale live event for Turnkey coaches Scott offers a free coaching call and two complimentary tickets to his live pricing workshop for Turnkey Coach listeners. PS - Want to scale your coaching business without burning out? Schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender Schedule a call with Scott using code GIFT at this link: https://go.oncehub.com/ZoomCallwithScott 

In this episode of the Business of Coaching Workshop podcast, Matt Reynolds talks with strength coach Karl Schudt about his journey exploring AI in coaching. From experimenting with AI tools to learning how to code and create his own, Karl offers a rare perspective on how coaches can use technology to enhance their practice. Whether you're curious about AI, skeptical of it, or ready to dive in, this conversation highlights the tools, mindset, and practical applications every fitness coach should know to stay ahead. What You'll Learn How Karl Schudt uses AI in his strength coaching practice Why learning to code is giving him an edge in creating coaching tools Practical ways AI can help coaches improve efficiency and client experience The opportunities and challenges of applying AI in the fitness industry What the future of coaching might look like with AI as a partner Timestamps 00:00 – Welcome & introduction to Karl Schudt 03:45 – How Karl began experimenting with AI in his coaching 08:20 – Learning to code: why Karl decided to build his own tools 14:10 – The practical ways AI is helping coaches save time and add value 20:05 – Challenges and misconceptions about AI in fitness coaching 26:30 – Karl's vision of the future of coaching with AI 32:15 – Final takeaways: what every coach should know about AI PS - Want to scale your coaching business without burning out? Schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender Connect with Karl                                                                Instagram: https://www.instagram.com/soulsteading.life/ Coaching: https://store.barbell-logic.com/product/karl-schudt-exclusive-coaching/                                                                        AI:  Dummy's Guide Github Develop Branch

In this episode of the Business of Coaching Workshop, host Matt Reynolds sits down with Marty Jacobs, a strength coach who has rapidly grown his coaching business by implementing TurnKey Coach. Marty shares his journey of improving his systems, delivering better client results, and scaling his business without burning out. Whether you're a personal trainer, strength coach, or fitness professional, you'll learn how to fast-track your business growth with the right tools, mindset, and systems that actually work. What You'll Learn How Marty Jacobs streamlined his coaching practice with TurnKey Coach The role of systems in scaling a strength or fitness coaching business Key lessons from moving from scattered workflows to efficient processes How to deliver better client accountability and results through technology The mindset shifts required to build a sustainable, growing business Timestamps 00:00 – Welcome & introduction to Marty Jacobs 04:15 – Marty's coaching background and early challenges 09:40 – Implementing TurnKey Coach for efficiency and client success 15:05 – How systems helped Marty grow without losing his personal touch 21:30 – Practical advice for coaches who want to scale quickly 28:10 – Final takeaways: fast-tracking your business with TurnKey Coach PS - Want to scale your coaching business without burning out? Schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender

In this episode of the Business of Coaching Workshop, host Matt Reynolds sits down with Anthony Diehl, strength, nutrition, and hypertrophy coach and owner of Modus. Anthony shares his journey from in-person coaching to building a thriving online business—and why video feedback has become the cornerstone of client success and business growth. Whether you're a personal trainer, strength coach, or health professional, you'll learn how to adapt to the future of coaching, scale your business effectively, and leverage video feedback to deliver more value without burning out. What You'll Learn Why video feedback is the future of online coaching How Anthony transitioned from in-person to scalable online coaching Practical strategies to deliver better client results and accountability with video How to use video coaching to differentiate your business in a crowded market Lessons from Anthony's own experience growing Modus into a modern online coaching brand Timestamps ⏱️ 00:00 – Welcome & introduction to Anthony Diehl ⏱️ 03:12 – From in-person coaching to building an online business ⏱️ 08:24 – Why video feedback creates better results for clients ⏱️ 14:40 – Scaling your coaching business without losing personal touch ⏱️ 21:10 – Lessons learned from running Modus and adapting to online coaching ⏱️ 28:36 – Final takeaways: the future of online coaching and video-based feedback Hashtags #BusinessOfCoaching #OnlineCoaching #VideoFeedback #FitnessBusiness #ScalingCoaching #TrainerLife #StrengthCoach #NutritionCoach PS - Want to scale your coaching business without burning out? Schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender

In this episode of the Business of Coaching Workshop, we dive into how TurnKey Coach's mobile app empowers fitness professionals to coach with freedom, efficiency, and impact. Whether you're a personal trainer, strength coach, or health professional, mobile-first coaching tools let you manage programming, client check-ins, and communication on the go—without being tied to a desk. We'll explore how these features improve the client experience, create better accountability, and ultimately allow you to grow your business while staying true to your coaching style. What You'll Learn How TurnKey Coach's mobile features save you time and streamline client management Why mobile-first tools matter for client accountability and retention Ways to integrate mobile features into your daily coaching workflow How mobile flexibility supports scaling your coaching business Timestamps  00:00 – Welcome: Live from Scottsdale at the Business of Strength seminar 00:46 – New Partnership: Varsity House + TurnKey Coach collaboration 02:15 – Coaching on the Go: How mobile features fit into your daily coaching 06:42 – Client Experience Boost: Improving accountability with app-based check-ins 12:08 – Scaling Smart: Leveraging mobile to serve more clients with less stress 16:45 – Final Takeaways: Why mobile features are essential for modern coaches Hashtags #BusinessOfCoaching #TurnKeyCoach #OnlineCoaching #FitnessBusiness #CoachingTools #TrainerLife #StrengthCoach PS - Want to scale your coaching business without burning out? Schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender

Boundaries aren't just about keeping clients at arm's length—they're about building trust, clarity, and long-term success. In this episode, we discuss how setting clear expectations protects your time, prevents burnout, and creates predictability so your clients always know what to expect. Whether you're an online fitness coach, nutritionist, or entrepreneur, this episode gives you practical tips for drawing professional lines that support growth and keep your business sustainable. 00:00 – Why boundaries matter more in online coaching than ever 04:35 – Common boundary mistakes coaches make 09:50 – Setting expectations to avoid burnout 15:20 – How boundaries build client trust and retention 21:00 – Tools and communication strategies for clear boundaries 28:40 – Final tips for thriving as a coach #OnlineCoaching #FitnessBusiness #CoachingTips #SetBoundaries #FitnessCoaching #PersonalTrainerLife #CoachingGrowth #ClientCommunication #CoachBurnout #CoachingSuccess PS - Want to scale your coaching business without burning out? Schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender

In this episode of The Business of Coaching Workshop, Alexander Kodoma joins us to talk about elevating the in-person coaching experience using TurnKey Coach. From creating seamless client interactions to implementing powerful systems that ensure consistency, Alexander shares actionable strategies for fitness and strength coaches looking to stand out in today's competitive coaching landscape. Building a Premium In-Person Coaching Experience Alexander dives into what it takes to create a professional, client-first in-person coaching environment. He discusses how thoughtful systems, attention to detail, and consistent communication set great coaches apart from the competition. Why Coaches Should Embrace Technology While many coaches see software as a tool for online coaching, Alexander explains how TurnKey Coach enhances in-person training by streamlining programming, progress tracking, and communication—freeing up time to focus on client relationships. The Systems Behind Coaching Success Listeners will get a behind-the-scenes look at Alexander's process for managing multiple clients effectively while maintaining a personalized approach. He shares tips on using TurnKey Coach features to stay organized and deliver a polished, professional experience. Professionalism as a Competitive Edge Alexander emphasizes that clients notice when coaching feels intentional and polished. He explains how small details—like session prep, consistent feedback, and clear communication—build trust and increase retention. Takeaways for Strength Coaches Whether you're just starting your coaching career or looking to refine your in-person offerings, this episode delivers actionable advice on improving your workflow, standing out in a crowded market, and using tech to deliver real value. ⏱️ Timestamps 00:00 – Welcome & introduction to Alexander Kodoma 01:30 – Why professionalism matters in today's coaching market 05:15 – Using TurnKey Coach to enhance in-person coaching 10:45 – Building systems that keep clients engaged 15:20 – How to streamline client communication and feedback 20:40 – The role of technology in a personalized coaching experience 25:00 – Alexander's top tips for elevating your coaching business 30:00 – Closing thoughts and wrap-up 🔖 Hashtags #AlexanderKodoma #InPersonCoaching #TurnKeyCoach #StrengthCoaching #PersonalTrainer #FitnessCoaching #CoachingSystems #BusinessOfCoaching #CoachSuccess #ProfessionalCoaching PS - Want to scale your coaching business without burning out? Schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender

Hybrid coaching is changing the game for fitness, nutrition, and health coaches. In this episode of The Business of Coaching Workshop, Bruce Knox of Bjorn Fitness shares how he successfully blends in-person training with online coaching systems to create a seamless client experience. Whether you're a strength coach, nutritionist, or personal trainer, Bruce reveals the strategies that help coaches thrive in both settings. ✅ What You'll Learn The advantages and challenges of hybrid coaching How to transition clients between in-person and online coaching smoothly Systems Bruce Knox uses to stay efficient while still building strong client relationships Tips for scaling your business without losing personal connection Why hybrid coaching may be the future of fitness and nutrition coaching ⏱️ Timestamps 00:00 – Welcome & introduction to Bruce Knox 01:20 – Why hybrid coaching is gaining momentum 04:15 – Blending in-person coaching with online platforms 08:05 – Common challenges coaches face in hybrid models 11:30 – Tools & systems Bruce uses to stay organized 16:50 – Keeping client accountability high across both formats 21:00 – How hybrid coaching impacts business growth 25:15 – Bruce's advice for coaches starting with hybrid coaching 30:00 – Final thoughts & wrap-up 🔖 Hashtags #BruceKnox #HybridCoaching #FitnessBusiness #NutritionCoaching #HealthCoaching #PersonalTrainer #OnlineCoaching #InPersonCoaching #CoachSuccess #BusinessOfCoaching PS - Want to scale your coaching business without burning out? Schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender

Discover how TurnKey Coach transforms online coaching with powerful tools for programming, client communication, and measurable results. In this live demo, we'll walk you through the platform's key features and show you how coaches can save time, boost client accountability, and deliver better outcomes. Whether you're a personal trainer, strength coach, or fitness business owner, this demo will help you see how TurnKey Coach makes online coaching simple, scalable, and effective. #TurnKeyCoach #OnlineCoaching #FitnessBusiness #CoachingDemo #ClientAccountability #PersonalTraining PS - Want to scale your coaching business without burning out? Schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/ 

Discover how TurnKey Coach gives strength coaches, personal trainers, and online fitness professionals the tools they need to simplify coaching, streamline client communication, and boost accountability—without sacrificing connection. In this in-action walkthrough, you'll see how to: Automate client check-ins and support Build stronger communities through chat and group features Use calendars, tasks, and reminders to keep clients consistent Whether you're coaching 5 clients or 50, TurnKey Coach helps you run a more efficient business that delivers better results. ✅ What You'll Learn How TurnKey Coach automates support & accountability How to use chat and group chat to increase connection How to set up calendar views, check-ins, and reminders Time-saving tools that help coaches scale without losing quality How TurnKey helps you manage programming and client compliance Best practices for remote client engagement ⏱️ Timestamps 00:00 – Welcome & what to expect 01:15 – Why accountability matters in online coaching 02:40 – Automating weekly check-ins and support reminders 05:10 – One-on-one and group chat features explained 07:45 – Weekly calendar and task view demo 10:20 – How TurnKey Coach improves efficiency for busy coaches 13:30 – Coaching insights: combining automation with human connection 15:00 – Q&A and next steps 🔖 Hashtags #TurnKeyCoach #OnlineCoaching #ClientSupport #FitnessCoaching #CoachTools #AccountabilityMadeEasy #PersonalTrainerApp #FitnessBusiness #CoachingSoftware #StrengthCoach PS - Want to scale your coaching business without burning out? Schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/