EPISODE · Jun 7, 2026 · 48 MIN
Build a Luxury Photography Brand: Basic Shoots to Full-Service Portrait Sessions | Brooklyn Grotte (MU Classic)
from Millionaire University · host Millionaire University
#938 What does it take to transform a small-town photography business into a multi-six-figure brand and coaching empire? In this episode hosted by Kirsten Tyrrel, Brooklyn Grotte shares her journey from hustling $200 photo shoots to building a luxury portrait studio and thriving coaching business. She opens up about going $20K into debt to launch her studio just before the pandemic hit, how she shifted to premium packages with full-service experiences, and why Meta ads became the game-changer that scaled both her photography and coaching programs. Brooklyn also dives into her approach to branding, client experience, and building offers that actually sell — whether you’re a creative or a coach, this conversation will show you how to simplify, uplevel, and grow! (Original Air Date - 10/6/25) What we discuss with Brooklyn: + Starting out in photography + Going $20K into debt + Pandemic studio shutdown + Transition to luxury portraiture + Raising prices and packaging + Adding client closet + styling + Using Meta ads for growth + Scaling to six figures + Coaching other photographers + Building a brand + personal identity Thank you, Brooklyn! Check out Brooklyn Photography at BrooklynPhotoMN.com. Follow Brooklyn on Instagram. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
#938 What does it take to transform a small-town photography business into a multi-six-figure brand and coaching empire? In this episode hosted by Kirsten Tyrrel, Brooklyn Grotte shares her journey from hustling $200 photo shoots to building a luxury portrait studio and thriving coaching business. She opens up about going $20K into debt to launch her studio just before the pandemic hit, how she shifted to premium packages with full-service experiences, and why Meta ads became the game-changer that scaled both her photography and coaching programs. Brooklyn also dives into her approach to branding, client experience, and building offers that actually sell — whether you’re a creative or a coach, this conversation will show you how to simplify, uplevel, and grow! (Original Air Date - 10/6/25) What we discuss with Brooklyn: + Starting out in photography + Going $20K into debt + Pandemic studio shutdown + Transition to luxury portraiture + Raising prices and packaging + Adding client closet + styling + Using Meta ads for growth + Scaling to six figures + Coaching other photographers + Building a brand + personal identity Thank you, Brooklyn! Check out Brooklyn Photography at BrooklynPhotoMN.com. Follow Brooklyn on Instagram. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Build a Luxury Photography Brand: Basic Shoots to Full-Service Portrait Sessions | Brooklyn Grotte (MU Classic)
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