Build an internal brand, using CI w/ Patrick Wall

Timestamps1:00: Introduction of Pat Wall5:00: Role of product marketers7:00: CI and product marketing8:30: Evolution of CI in Pat's career10:00: Building a CI program13:00: Effective sales enablement15:00: Internal branding17:00: "Torture Chamber" game20:00: Engaging sales teams24:00: Impactful enablement sessions26:00: Leveraging top performers28:00: Integrating CI and product marketing30:00: Tips for building a CI program32:00: Pat’s future projects34:00: Thank you and closing remarks Show NotesPat’s LinkedInHosted on Ausha. See ausha.co/privacy-policy for more information.