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Build an internal brand, using CI w/ Patrick Wall episode artwork

Jul 11, 2024 35 min

Build an internal brand, using CI w/ Patrick Wall

from We're Not Marketers Hosted by Gabriel Bujold, Eric Holland, Zach Roberts

Timestamps 1:00: Introduction of Pat Wall 5:00: Role of product marketers 7:00: CI and product marketing 8:30: Evolution of CI in Pat's career 10:00: Building a CI program 13:00: Effective sales enablement 15:00: Internal branding 17:00: "Torture Chamber" game 20:00: Engaging sales teams 24:00: Impactful enablement sessions 26:00: Leveraging top performers 28:00: Integrating CI and product marketing 30:00: Tips for building a CI program 32:00: Pat’s future projects 34:00: Thank you and closing remarks Show Notes Pat’s LinkedIn Hosted on Ausha. See ausha.co/privacy-policy for more information.

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Build an internal brand, using CI w/ Patrick Wall

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