"Build It… and They Still Might Not Come" with Jen Dugard

 You might know Jen Dugard as the powerhouse behind MumSafe™ and a long-time advocate for safe exercise during motherhood. But in this episode, we get into the other side of her mission: helping fitness professionals build a damn good business—one that doesn’t burn them out or leave them broke at tax time.This is a chat for anyone who’s ever thought:“Why am I working so hard and earning so little?”“How do I go from best-kept-secret to booked-out expert?”“Is it just me, or is hiding behind Instagram posts not actually bringing in clients?”Spoiler: It’s not just you. And nope, building it doesn’t mean they’ll come.💡 What We Cover:Jen’s early business mistake (hint: big revenue ≠ big profit)Why just being great at your craft won’t grow your businessHow confidence and cold calls are related (yep, including awkward bum tingles)The magic of becoming oversubscribed—and why your numbers matterWhy local visibility beats Facebook ads every timeHow to pitch yourself without sounding like a knobAnd how to build a business that supports your whole life—not sucks the life out of you🚨 Workshops Galore:Jen is taking her VIP Business Workshop on the road across Australia and NZ in 2025 (Canberra kicks off 29 July!). Her sessions are capped at 15 so you’ll get personalised feedback, real work done in the room, and no fluff. Meanwhile, Mish is running her Menopause Training Matrix™ Workshop—same date, same city—because we both believe in collaboration over competition. (Come to one, come to both—we’ll sort you out with a code if you do.)🔗 Links:Jen’s Workshop: www.jendugard.com/vip-workshopMish’s Menopause Training Matrix Workshop: https://go.mishwright.com/mtmworkshop👯‍♀️ Want to attend both workshops? Reach out—we’ve got a little discount action we’re happy to share. Because let’s be real, this industry gets better when we do it together. Check out our Personal Trainer Certification Courseshttps://womensfitnesseducation.com.au/