Build something enduring or something exponential? | Ep 360

Would you rather build something enduring or something exponential? That's the question we recently discussed with Ron Salazar, CEO at MR2 Solutions.Ron shares how exponential often sounds exciting, but it can turn into chasing profit. Enduring means chasing value.Pursuing enduring value applies equally to CEOs thinking about writing a book.A book should not just be a shiny credibility trophy that briefly makes your LinkedIn profile look like it went to business school.It should serve the people you are meant to help. It should capture what you believe, what you have learned, and why your perspective matters.Profit, leads, and opportunities can follow. But the foundation is value.Because the best CEO books do not just make noise.They stay useful.Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/sListen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.