Build successful marketing events and communities with SEO Jo Blogs

Jo Juliana Turnbull AKA SEO Jo Blogs joins Jack to discuss the importance of events and community in the SEO industry. This episode includes advice for creating and growing your event as well as recommendations for communities and events for you to join. Sponsors: SE Ranking is the intuitive SEO platform trusted by over a million SEO professionals - start your free trial today. Understand your users with live “People Also Asked” data and intent clustering by Google. Links to follow Jo: LinkedIn: https://www.linkedin.com/in/j-turnbull X/Twitter: https://x.com/SEOJoBlogs Search London: https://searchldn.com/ Search Barcelona: https://searchldn.com/barcelona/ Links to resources/articles: Great article by Helen Pollitt - https://www.searchenginejournal.com/ask-an-seo-what-are-the-best-resources-to-learn-seo-and-who-are-the-best-people-to-follow-online-for-good-advice/520158/ https://www.womenintechseo.com/ https://webcertain.com/international-search-summit/barcelona/ https://www.goodsignals.com/seo-office-hours/ https://searchnstuff.co.uk/ Chapters 00:00:00 - Intro 00:01:18 - Sponsor: SE Ranking 00:02:26 - Sponsor: AlsoAsked 00:04:43 - Welcome SEO Jo Blogs 00:05:39 - SearchLondon 00:06:43 - Why are events so important in the SEO industry? 00:09:06 - The importance of being part of the SEO community 00:10:20 - There are so many incredible events around the world 00:10:53 - How and why Jo started running SearchLondon 00:12:41 - How to make the most of attending an event 00:13:59 - Events help us feel less alone 00:15:10 - The benefits of smaller events 00:18:17 - How to grow your event 00:20:50 - Have a focus for your event 00:22:05 - Booking and visiting the venue 00:23:24 - Prove that your city is worth visiting 00:24:55 - The events happening in Barcelona 00:26:50 - Finding your gap in the market 00:28:54 - How to stand out from other events 00:32:33 - SEO Office Hours 00:35:00 - Online events are important for people who can’t attend in-person events 00:36:13 - Search Africon 00:39:24 - How to turn your events into a community 00:43:40 - Pay it forward to other events and creators 00:48:00 - How to build a returning audience for your events 00:55:05 - How to follow SEO Jo Blogs and Search London 00:56:59 - Outro