Build Trust And Connection With Smart Content Marketing | Nina Ruhe on Coffee with Closers

Everybody has the best product, but whether people are going to trust the product depends on how you market it. Today’s guest for Coffee with Closers is convinced that marketing success in such a big industry as cybersecurity is all about convincing people and building trust. Meet Nina Ruhe, a content marketing expert with multimedia journalism and entrepreneurial background. She leads a content team, whose main focus is multimedia, video, and different new-level types of content creation.  Nina and Samuel are talking about establishing trust, breaking through the noise, and building connections with the audience.  * How industries like cybersecurity can leverage content for demand and lead gen?    * What are the specific content marketing tactics to utilize? * How to get the attention of CEOs, CTOs, and other high-level professionals with the help of content?    Learn this, and many other tips for small content marketing teams in this episode. Enjoy! -------------------------------------------------------------------------------------------------------------------------- ►Visit Keyfactor website https://www.keyfactor.com/ ►Find Nina Ruhe on LinkedIn https://www.linkedin.com/in/ninaruhe/  -------------------------------------------------------------------------------------------------------------------------- This series is brought to you by OneIMS - a leading digital marketing agency helping businesses win new customers. ► Request your FREE marketing ROI audit at https://www.oneims.com/ ►Follow OneIMS online! Facebook:https://www.facebook.com/OneIMS/  LinkedIn: https://www.linkedin.com/company/oneims/ Instagram: https://www.instagram.com/oneims/ If you enjoyed this video, please share it. To make sure you never miss an episode of Coffee with Closers, please subscribe.