Build: when Execution Becomes the Scapegoat

Agencies are often asked to carry the full burden of a digital build while key client-side dependencies remain outside the scope. Content is not ready, stakeholders bypass the process, approval routes shift and integrations are discovered late. Episode 6 makes the commercial and craft consequences explicit. A late request is not merely another task. It can alter design, code, testing, migration and launch. Without disciplined change control, the agency absorbs work until the project becomes late, expensive or adversarial. The strongest delivery model pairs an empowered agency project manager with an empowered client counterpart. It uses specifications everyone can understand, gives content and migration equal status with design and development, and reserves contingency proportionate to risk. Good agencies do not avoid change. They make change governable. That protects the relationship and the product.