PODCAST · technology
The Inside Straight
by Mark Evans
A communications podcast
Episodes
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New Leader, Old Team: The Inherited Hand
Agencies working with a newly appointed communications leader need to understand the hand that leader inherited. A senior client contact may still lack authority over internal stakeholders, content owners, systems, procurement or budget. Episode 3 shows why that matters for delivery. When the...
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When Strategy Happens in a Room: Who Was There? (Who Wasn’t?)
Agencies often meet a strategy only after it has been translated into deliverables. The brief requests a website, campaign or content programme, but the assumptions behind the request have not been tested against client-side capacity, approvals, content ownership or budget. Episode 2 shows why…
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What We Learned Too Late
Agencies experience decision avoidance through rework. A direction is agreed, design or development begins and a stakeholder later claims the output is not what was intended. The agency is asked why it did not foresee the change. Episode 9 shows why strong process must connect change to...
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Real Cost of Avoidance
Agencies experience decision avoidance through rework. A direction is agreed, design or development begins and a stakeholder later claims the output is not what was intended. The agency is asked why it did not foresee the change. Episode 9 shows why strong process must connect change to...
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AI is not Strategy
AI changes the economics and workflow of creative, digital and communications production. It does not remove the need for craft. Episode 8 distinguishes generation from professional judgment. Agencies can use AI to research, explore, code, organize and produce. The value still lies in knowing…
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When projects go right
The projects that produce the best work are rarely the ones with no complexity. They are the ones where client and agency can explore complexity together. Episode 6 highlights familiar agency disciplines: discovery, workshops, one-to-one interviews, understandable specifications and regular...
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Build: when Execution Becomes the Scapegoat
Agencies are often asked to carry the full burden of a digital build while key client-side dependencies remain outside the scope. Content is not ready, stakeholders bypass the process, approval routes shift and integrations are discovered late. Episode 6 makes the commercial and craft…
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The Brief Is Not the Work
Agencies can tell when a brief describes outputs rather than an outcome. The work may request a full brand and digital transformation, yet provide no budget, timing, decision route or explanation of the problem. Episode 5 explains why that is not creative freedom. It is commercial and delivery...
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Setting the Stage: The Gap That Kills Projects
Agencies often receive a brief that appears to specify the work but says very little about why the work matters. The deliverable may be a website, publication, campaign or brand refresh. The objective behind it remains vague, fragmented or privately understood by different stakeholders in…
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ABOUT THIS SHOW
A communications podcast
HOSTED BY
Mark Evans
CATEGORIES
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Frequently Asked Questions
How many episodes does The Inside Straight have?
The Inside Straight currently has 9 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Inside Straight about?
A communications podcast
How often does The Inside Straight release new episodes?
The Inside Straight has 9 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Inside Straight?
You can listen to The Inside Straight on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Inside Straight?
The Inside Straight is created and hosted by Mark Evans.
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