Build YOUR Brand Story | Åsa Rydhard

Can you effectively pitch yourself or your business in 7 seconds?My guest Åsa Rydhard says yes and she's going to share with us some of the secrets and insights she has learned and now teaches for creating powerful and effective brand stories.We discussed how this particularly applies to speakers, coaches and consultants as well as anyone who has a complex job or position which they sometimes struggle to explain.Some key takeaways for me were the principles in being able to have a brief and effective brand story and how powerful that can be in how others talk about you and your work.Find out more about Åsa here: https://rydhard.com/If you enjoyed the show and learned anything valuable, you can best say thank you by sharing it with your network. Tag me and I'll give you a shout out on an upcoming episode.Support the show (https://speakinginfluence.supercast.tech/)Mentioned in this episode:Do you want to join the Known, Booked & Paid Blueprint September Case Study group?This September I'll be working with a group of 5 speakers who are already speaking but not getting the level of bookings and speaker fees that they really want. We'll work on the 3 key areas that will allow your speaking business to flourish. Since it's the founding group, there's an extra special deal on the price for joining that will never be repeated. Go to https://presentinfluence.com/kbpb for full details.