Professional Speaking: Known. Booked. Paid.

PODCAST · business

Professional Speaking: Known. Booked. Paid.

Most speakers don’t struggle with speaking.They struggle with being seen, chosen, and paid properly.John Ball’s Known. Booked. Paid. framework helps professional speakers move from inconsistent £1k gigs to high-fee, repeatable bookings by fixing positioning, demand, and stagecraft.This podcast breaks down what actually drives bookings, referrals, and higher fees in the real world of professional speaking.

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    Your Topic Is Not Your Positioning: Why Good Speakers Stay Invisible

    If you're a good speaker who isn't getting booked at the rate or fee you think you deserve, this episode is going to be uncomfortable in the right way.The problem, in most cases, isn't your speaking. It's your positioning. And more specifically, it's the fact that most speakers build their positioning around what they want to say rather than what the market actually needs to hear.In this episode, John works through six positioning mistakes that keep credible, capable speakers invisible -- with real client stories and examples that make each one land where it needs to.Join us for the live speaker positioning event: https://present-influence.kit.com/products/a-position-of-authority-why-most-speakWhat's covered:The topic trap—why building your talk around your own expertise and interests, rather than your buyer's specific problem, is the fastest route to an empty pipeline. Including a story about a speaker whose health and productivity topic created a liability rather than a solution.Information vs transformation -- why packing your keynote with everything you know is the reason you're not getting rebookings or workshop enquiries. The talk that impresses is not always the talk that converts.The speak-on-anything problem -- both the unfocused speaker who hasn't chosen a lane, and the ego-driven speaker who believes intelligence alone equals credibility. With a real example from John's time at The Speaker Lab, and a look at what happened when Courtney Harding (episode 254) chased a hot topic without a clear problem to solve.The corporate bottom-line test—particularly for speakers building a career in the UK and Europe, where the association circuit doesn't exist in the same way it does in the US. If you want to be well-paid, corporate is where you need to be -- and your topic must connect directly to making or saving money. Cross-references the episode with Jackson Ogunyemi on education speaking, and a forthcoming episode with Claire Young on the UK education speaker market.Nice-to-have vs must-book -- why some topics will always sit in the soft column no matter how well you frame them, and what creates genuine urgency in a booking decision.The person is positioning—ethos, logos, and pathos applied to the speaker's positioning. Why two speakers can deliver identical content and create entirely different results, why your ethos cannot be copied even when your content is, and what Maria Franzoni revealed about content theft on episode 256 of this show.Referenced episodes:Episode 254 -- Hot Market, Cold Inbox: Why Your Speaking Calendar Isn't Matching Your Credibility (Courtny Harding)Episode 256 -- How Professional Speakers Get Hired: The Bookability Formula (Maria Franzoni)Jackson Ogunyemi episode -- education speaking and why it rarely pays enough to build a career onComing soon -- Claire Young on the UK education speaker booking market==============FAQs============== What is speaker positioning, and why does it matter for getting booked?Speaker positioning is how you define and communicate the specific value you deliver to a specific buyer with a specific problem. It goes beyond having a topic—it determines whether a buyer sees you as a must-book speaker or a nice-to-have. Most speakers who struggle to get booked consistently, or who aren't commanding the fees they want, have a positioning problem rather than a speaking problem. In this episode, speaking coach John Ball explains why positioning built around what a speaker wants to say, rather than what the market needs to hear, is the most common reason credible speakers stay invisible.What is the difference between a topic and a positioning for a speaker?A topic is a subject area —such as leadership, communication, resilience, or AI. A positioning is a specific claim about who you serve, what problem you solve, and why you are the credible choice to solve it. John Ball describes the topic as raw material and positioning as what you build from it that makes a buyer say yes. Speakers who position themselves around a topic category rather than a specific buyer problem are easy to overlook and difficult to justify to stakeholders.What mistakes do speakers make when trying to break into the corporate market? The most common mistakes speakers make when breaking into corporate include: building their talk around their own interests rather than a problem the business already knows it has, delivering information-heavy keynotes rather than creating genuine transformation, speaking on too many topics without a clear specialisation, and failing to connect their subject to the company's bottom line. Corporate buyers need to justify every fee to stakeholders, which means a speaker's topic must connect directly to making money, saving money, or reducing risk. John Ball covers all of these mistakes with real client examples in this episode.Why do some speakers get lots of enquiries while others with equal talent don't?Speakers who attract consistent enquiries are typically positioned at the intersection of a specific, urgent problem, a credible, differentiated solution, and demonstrable evidence that their work delivers results. John Ball describes this as the difference between a nice-to-have speaker and a must-book speaker. Topics that address immediate, high-stakes business pain points -- such as AI adoption, organisational communication failures, or leadership under pressure -- create urgency in the buyer that drives action. Softer topics, however well framed, tend to be deferred or cut when budgets tighten.What are ethos, logos and pathos, and how do they apply to speaker positioning?Ethos, logos, and pathos are the three modes of persuasion identified by Aristotle. In the context of speaker positioning, logos refers to the intellectual substance of a speaker's content—their frameworks, research, and arguments. Pathos refers to the emotional resonance they create—their delivery, humour, and ability to move an audience. Ethos refers to their credibility and earned authority to speak on a subject—their track record, lived experience, and body of work. John Ball argues that ethos is the most powerful and least copyable element of a speaker's positioning, and that speakers who rely solely on logos—listing credentials and frameworks—leave the most important part of their positioning invisible.Can other speakers copy your talk and damage your positioning?Content theft is more common in the speaking industry than most people acknowledge. Talks get transcribed, frameworks get lifted, and stories get repurposed by other speakers. However, John Ball argues that what makes a talk genuinely powerful -- the speaker's ethos, their lived experience, and their earned authority -- cannot be copied. Two speakers can deliver identical content and create entirely different results because audiences respond to the person carrying the ideas, not just the ideas themselves. Speaker agent Maria Franzoni addressed this directly on episode 256 of Professional Speaking: Known. Booked. Paid.Is corporate speaking the only viable route for well-paid speakers in the UK and Europe?For speakers building a career in the UK and Europe, corporate speaking is the most reliable route to sustainable, well-paid work. The association speaking circuit that sustains many American speakers does not exist in the same form in the UK and Europe, and associations that do exist largely do not pay competitive fees. Education speaking can be rewarding but rarely pays enough to build a primary income on -- explored in depth in the episode with Jackson Ogunyemi. Faith speaking does not pay at meaningful levels except for established public figures. After-dinner speaking, conference speaking, and stand-up comedy can be lucrative but require distinct skill sets. A forthcoming episode with Claire Young, who runs a UK education speaker booking agency, will explore the education market in more detail.Ready to do the actual work on your positioning? John is running a live event -- A Position of Authority: Why Most Speakers Are Invisible (And What To Do About It) -- where we go beyond the theory and build a position that is specific, credible, and unmistakably yours.Registration link: https://present-influence.kit.com/products/a-position-of-authority-why-most-speakVisit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: <a href="https://www.youtube.com/@PresentInfluence" rel="noopener noreferrer"...

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    Stop Trying to Be Funny: Beth Sherman on What Actually Gets Audiences to Listen

    Beth Sherman is a multi-Emmy Award-winning comedy writer who spent 30 years writing for Letterman, Jay Leno, Ellen DeGeneres, and multiple major awards shows, including the Oscars. She now works as a keynote speaker and executive presentation coach, helping leaders and professional speakers build rapid rapport using the same principles comedians use to convert a room full of strangers.In this episode, John and Beth explore what professional speakers can actually learn from standup comedy — not the jokes, but the craft underneath them. Beth shares her BETH framework and challenges the assumption that being funny has anything to do with telling jokes.What you'll take away:Why trying to be funny is one of the worst things a speaker can do — and what to do insteadThe BETH framework: Brevity, Elephant in the room, Truth, HumanityWhy specificity and truth are the real engines of humour and connectionThe difference between self-deprecation and self-awareness on stageWhat comedians know about building trust with a sceptical audience that most business communicators don'tWhy silence on stage felt like failure to Beth — and how she's working through itWhat a "callback" is and why it's the most underused tool in a speaker's closingVisit bethsherman.com or connect with Beth on LinkedIn: https://www.linkedin.com/in/beth-sherman/CHAPTERS00:00 Meet Beth Sherman02:20 Comedy Roots and Writer Room05:38 Standup Lessons and Testing07:30 Humour Influences and Favourites12:24 Stagecraft Rapid Rapport13:46 Bombing and Hecklers19:09 From TV Writing to Speaking23:36 Building a Speaking Business26:27 Positioning Humour as Rapport27:39 Trust Through Humour29:15 Standup And Speaking31:51 Keynote Challenges35:57 Stop Trying To Be Funny38:36 BETH Framework39:24 Brevity Wins40:42 Elephant In The Room42:56 Truth And Self Awareness45:55 Specific Details47:59 Humanity Over Jokes49:03 Working With Beth53:06 Quick Rapport Tip54:46 Wrap Up And TakeawaysFrequently Asked QuestionsDo professional speakers need to be funny to be successful?According to Emmy Award-winning comedy writer and keynote speaker Beth Sherman, no. The goal is not to be funny — it is to be human. Trying to be funny often comes across as inauthentic and can undermine credibility, particularly for women and speakers from minority backgrounds. What engages audiences is vulnerability, relatability, and genuine connection. Laughter is a by-product of that, not the target.What is the BETH framework for speakers?The BETH framework was developed by Beth Sherman and stands for Brevity, Elephant in the room, Truth, and Humanity. It is a four-principle approach derived from professional comedy writing and stand-up that helps speakers and leaders build rapid rapport with any audience. Brevity means using fewer words for more impact. Elephant in the room means acknowledging what your audience is already noticing. Truth means that specificity and honesty are inherently engaging. Humanity means being relatable and vulnerable rather than polished and performative.How can speakers use humour without telling jokes?Beth Sherman teaches that truth is funny — comedians do not invent absurdity, they observe and report it. The most effective way for speakers to add humour to a talk is through specificity and self-awareness rather than constructed jokes. Sharing the particular details of a real experience — what was in the room, what was said, what you did when you got in the car — creates universal relatability because audiences recognise the truth in it. This approach works regardless of whether the speaker considers themselves funny.What is rapid rapport, and why does it matter for speakers and leaders?Rapid rapport is the ability to build trust and connection with a new or sceptical audience quickly. Beth Sherman argues that until an audience trusts you, nothing else you say matters — not your data, your story, or your framework. Comedians develop this skill by necessity: they must win over strangers, often in hostile conditions, within minutes. The same principles apply in leadership communication, sales, and keynote speaking. Beth's keynote and masterclass work translates these principles for business audiences.What is the difference between self-deprecation and self-awareness for speakers?Self-deprecation means putting yourself down for the purpose of getting a laugh. Self-awareness means acknowledging what your audience is already noticing about you or the situation. Beth Sherman advises speakers to favour self-awareness over self-deprecation, particularly if they belong to a group that may already face unconscious bias from their audience. Self-deprecation can undermine credibility; self-awareness builds connection and trust.How do you open a talk and win an audience over quickly?Beth Sherman's primary recommendation is to smile and look like you want to be there. Beyond that, acknowledge the elephant in the room early — whatever your audience might be thinking or distracted by. If you open with tension or a dramatic hook, relieve it quickly. The goal is connection, not perfection, and audiences respond to speakers who appear present and genuinely engaged with the room.Visit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening. Rating the show 5* on Spotify helps their algo recommend the show, so please take a moment to follow the show and leave a rating.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

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    What Speaker Bookers Actually Want in 2026 – Elliot Kay, Speaker Awards Founder

    Elliot Kay is the founder of The Speaker Awards, a seven-time author, and one of the most connected people in the UK speaking industry. In this conversation, John and Elliot dig into what's actually changing in how professional speakers get hired, and why most speakers are still playing by rules that no longer apply.Heads up: entries for The Speaker Awards 2026 close 30 April. If you're a fee-paid speaker and you're on the fence, the deadline is a week away. Full details at thespeakerawards.com.What you'll take away:Why the era of the "information speaker" is over, and what's replacing itThe three things bookers now demand: problem clarity, implementable change, and proof of ROIWhy positioning (and repositioning) is the single biggest lever most speakers never pullThe "Watch Me Go" mentality: a non-aggressive, slightly defiant attitude that changes how speakers show upWhy imperfection is currency post-pandemic, and slick performers are losing groundChase budgets, not crowds: why twelve people in a boardroom often pays more than a hundred at a conferenceWhat The Speaker Awards process actually does for entrants (hint: the clarity matters more than the trophy)The pipeline reality: presence, partnerships, referrals, and why the bookers who hire you rarely comment on your postsFAQs from this episodeWhat do corporate bookers actually want from professional speakers in 2026?According to Speaker Awards founder Elliot Kay and host John Ball, bookers now prioritise three things: absolute clarity on the problem the speaker solves, implementable takeaways the audience will actually use, and demonstrable return on investment. The era of the "information speaker" is over because information is now freely available through AI. Speakers who can prove behavioural change after their talks are the ones getting rebooked and referred.Is the professional speaking industry declining because of AI?No. Both Elliot Kay and John Ball argue the opposite. As AI-generated content floods digital channels, audiences are craving real human connection more than ever. Live events are increasing in demand, not decreasing. The skills that matter are shifting from information delivery to authentic presence, emotional connection, and provable impact. Speakers who position themselves around outcomes rather than information are well-placed to benefit.What is the single biggest mistake professional speakers make?Positioning. Elliot Kay argues that if the positioning is wrong, nothing else will work. The second biggest mistake is failing to reposition over time. Speakers who used to get booked and no longer do have usually not updated their positioning, showreel, or brand in three or more years. The market moves. Speakers who don't move with it become irrelevant.Should professional speakers chase bigger audiences or bigger budgets?Elliot Kay's direct advice: chase budgets, not crowds. Twelve people in a high-level boardroom often pay significantly more than a hundred people at a conference. Fee per head is rarely correlated with audience size. Speakers optimising for audience count are optimising for the wrong metric.What does the Speaker Awards process give entrants beyond recognition?The process itself forces speakers to clarify who they are, what they stand for, and the problem they solve. Elliot Kay describes this as "shedding the fluff." Entrants consistently report that the preparation and judging process sharpens their positioning in ways that change subsequent fee conversations, regardless of whether they win.When are the Speaker Awards 2026, and how do speakers enter?Entries close 30 April 2026. The gala takes place on 3 July 2026 at the Leonardo Hotel, St Paul's, London. Entry is £80, with an administration fee, and speakers are permitted up to three categories. Full entry details are at thespeakerawards.com.About The Speaker Awards:19 independent judges across categories, including bureau heads, agents, PSA past presidents£80 admin fee to enter, up to three categoriesGala on 3 July 2026 at the Leonardo Hotel, St Paul's, LondonEntry deadline: 30 April 2026Find Elliot: LinkedIn: https://www.linkedin.com/in/elliot-kay/The Speaker Awards: thespeakerawards.comCHAPTERS00:00 Chase Budgets Not Crowds00:38 Meet Elliot Kay02:02 Speaker Awards Explained03:37 Why Enter Awards06:08 Judges Bureaus Credibility08:27 Community Over Egos10:08 How To Enter Deadline12:17 What Gets You Booked Now14:20 Elliots Speaking Origin Story16:40 Humour Connection On Stage20:07 Information Speakers Are Done21:23 New Keynote Watch Me Go23:33 Authenticity Beats Slickness27:34 Speaker Mistakes Positioning31:14 Building a Booking Pipeline35:21 Advice for More Bookings38:38 AI and Live Events Future40:20 Where to Find Elliot41:24 Wrap Up and Next EpisodeVisit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening. Rating the show 5* on Spotify helps their algo recommend the show, so please take a moment to follow the show and leave a rating.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

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    Why Confident Speakers Still Don't Get Rebooked

    Taki Moore recently wrote that conviction is a shortcut to charisma. It's a clever line. It's also only half right, and the other half is quietly costing speakers bookings.In this episode, John unpacks why confident, polished speakers still fail to convert rooms into clients, referrals, or rebookings. The issue isn't delivery. It's the gap between creating a feeling of value and creating actual change, and those two things are not the same.What you'll take away:Why audiences stop looking for substance when the signals are right (and why that's a trap for strong speakers)The Toastmasters case study: total conviction, zero argument, room completely soldThe Monday morning test: the one question that separates speakers who get applause from speakers who get bookedHow to tell whether you're performing or actually shifting the roomWhy "I loved it" is three words that feel like a win and mean almost nothingIf you're getting great reactions but not great outcomes, this episode is for you.CHAPTERS00:00 Conviction and Charisma00:32 Mmmbop and Emotion01:28 Toastmasters Wake Up02:24 Applause Without Action03:33 Design Monday Changes04:30 Reframing Takis Quote05:02 Next Steps and OutroNext episode: A conversation with multi-Emmy-winning comedy writer Beth Sherman, who is also a professional speaker. Don't miss it. Follow the show so you don't.Visit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening. Rating the show 5* on Spotify helps their algo recommend the show, so please take a moment to follow the show and leave a rating.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

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    When It All Goes Wrong On Stage: What Bombing Taught Me About Preparing To Speak

    Last week I bombed on stage at a standup comedy gig. Not catastrophically -- more in the way where you know before you walk onstage that you're not ready, and then it shows.I want to talk about it, not for the catharsis, but because the cascade that led to that bad night is exactly the same cascade that leads to underprepared keynotes, flat training sessions, and presentations that don't land the way you knew they could.What actually went wrongI had months of notice. No excuse on preparation. But life did what life does, other work took priority, and I found myself on the day of the gig trying to write new material from scratch. When that didn't work, I retreated to older material I hadn't rehearsed. I took a set list onstage -- something I've never done -- and in that moment I knew it wasn't a practical tool. It was me confirming to myself what I already knew: I wasn't prepared.My opening line died in complete silence. My body started sweating. My face went red. If you've ever watched a performer visibly unravel in real time, you know it's uncomfortable for everyone in the room.The real lesson for professional speakersThe host blamed the crowd. I didn't take that excuse. The crowd was what it was, and I've handled tougher rooms. This was on me.What stings most is that I already knew this about myself. When I'm learning music, nobody hears it until it sounds good. Not a rough version, nothing. I don't share works in progress. I should have applied that same standard here.Performing under pressure doesn't reveal your talent. It reveals your preparation.Two things I'm taking awayThe first is obvious but worth saying: never go onstage unprepared. Sometimes you need a bad night to remember why the obvious rules exist.The second is more interesting. I need to build my improv skills -- not to replace preparation, but to have a recovery mechanism when preparation wasn't enough. A flat opener shouldn't be able to take down an entire set. The ability to read a room, pivot, and bring an audience back with you is a separate skill from preparation, and one worth developing deliberately.Preparation protects you. Improv saves you when preparation wasn't enough.If you speak professionally, this episode is worth your time whether you're a keynote speaker, trainer, or coach. The principles of preparation, self-knowledge, and recovery apply equally whether you're on a comedy stage or a conference platform.Related episodes: Better Speaking Won't Get You Booked, But This Will -- Clinton YoungCHAPTERS00:00 Bombing the Gig00:29 Last Minute Prep Spiral01:35 Set List and Silence03:22 The Real Lesson04:44 Why It Matters to Speakers05:56 Two Takeaways06:19 Improv and Recovery08:56 Winging It Is Earned09:37 Do the Work and Go AgainVisit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening. Rating the show 5* on Spotify helps their algo recommend the show, so please take a moment to follow the show and leave a rating.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

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    The Referral Script That Landed a £10k Speaking Gig: Clinton Young on What Actually Gets Speakers Booked

    Most speakers are working on the wrong problem.They're polishing their delivery, tweaking their slides, and hunting for better techniques. Meanwhile the gap between where they are and a well-paid, regularly booked speaking career has almost nothing to do with any of that.Clinton Young is a keynote speaker and coach who has learned -- sometimes expensively -- what actually moves the needle. In this episode he hands over the exact referral script he paid $4,000 to learn. The script he used at a free gig in England that led directly to his first £10k speaking engagement.It's in the episode. You can also grab the free PDF here: present-influence.kit.com/ec8e9e8259What you'll learn in this episodeWhy authenticity and vulnerability outperform polish almost every time, what world class actually means for a working speaker -- and why it's not Tony Robbins, the three things every athlete does that most speakers skip, why confidence is a skill you build rather than a trait you're born with, the four stages of learning and why stage three is where most speakers get stuck, how reps create the stage presence that tips and tricks never will, why improv is a spiritual practice and what it does for your adaptability on stage, how to handle mistakes, forgotten lines, and ringing phones without losing the room, why humour matters more than most speakers admit, the jab-jab-right-hook technique for opening any talk, why falling in love with the problem rather than your solution is the commercial shift most speakers need, and the elegant referral ask Clinton uses from every stage.About Clinton YoungClinton Young is a keynote speaker and coach. Find out more and access the resources he mentions at worldclassspeakersecrets.com.Visit strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form at this link and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect, email [email protected] or find John on LinkedIn.All clips and episodes are on the Present Influence YouTube channel.Thanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow and leave a rating.Related episodes: How to Get Paid for Public Speaking with Grant BaldwinMentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  7. 194

    Why Nice Feedback Is Killing Your Speaking Growth and How to Fix It

    Most speakers say they want feedback. What they actually want is validation.There's a significant difference -- and confusing the two is one of the most common reasons capable speakers plateau and stop growing. In this solo episode John Ball breaks down why most feedback fails, why the human brain is wired to turn critique into personal attack, and how to build a feedback loop that genuinely accelerates your development as a speaker.With real-world examples drawn from stand-up comedy and professional speaking, this is a practical and honest look at one of the most misunderstood tools in a speaker's arsenal.Get the free Fast Feedback Framework mentioned in the episode here: present-influence.kit.com/71c6c5dc43What you'll learn in this episodeWhy most feedback is too soft to be useful, how your brain converts feedback into a personal attack and what to do about it, the difference between performance feedback and personal judgment, how to filter feedback without dismissing it entirely, why applause is not a reliable indicator of growth, and how to build a feedback system that actually improves your speaking over time.The Feedback FilterWhen you receive feedback, ask three questions. Is there any truth in this? Is this about my goal or their preference? Can I test this without overreacting?Key principles from the episodeFeedback isn't the problem -- poor feedback is. If you only accept feedback that feels good, you'll never hear what makes you better. Friends soften feedback, peers filter it, audiences don't explain it. Growth comes from truth, not reassurance. You can protect your ego or improve your performance -- you don't get both.Visit strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form at this link and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect, email [email protected] or find John on LinkedIn.All clips and episodes are on the Present Influence YouTube channel.Thanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow and leave a rating.Related episodes: What a Bombed Gig Taught Me About Preparation for Professional SpeakingMentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  8. 193

    From Invisible to Influential: Brand Clarity for Speakers with Sapna Pieroux

    What makes a speaker visible, memorable, and trusted in a crowded marketplace? It's rarely about being louder, stranger, or more active on social media. It's about being clearer, more consistent, and more intentional about how you show up.Sapna Pieroux is a personal and business brand consultant, author of Let's Get Visible, and speaker who has spent her career helping entrepreneurs and business leaders clarify who they are and stand out for the right reasons. This is a rich, practical conversation about what brand clarity actually means for professional speakers -- and why most are getting it wrong.What you'll learn in this episodeThe difference between brand and branding and why confusing them undermines your positioning, why being authentic is necessary but not sufficient on its own, how to curate your professional persona without becoming fake or performative, why trust depends entirely on alignment between what you do, say, and show, how to study aspirational brands without simply copying them, why consistency matters more than novelty for long-term visibility, what to do when you feel invisible online, why 100 ideal connections beat a million empty followers every time, why bookers care about more than follower count, and why your audience needs to hear your core message far more times than you think before it lands.About Sapna PierouxSapna Pieroux is a personal and business brand consultant, speaker, and author of Let's Get Visible. Connect with Sapna on LinkedIn or visit brandvisions.ai.Key principle from the episodeYou are almost always more at risk of getting bored with your message before your audience does. Repetition is not laziness. It is part of clarity.Visit strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form at this link and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect, email [email protected] or find John on LinkedIn.All clips and episodes are on the Present Influence YouTube channel.Thanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow and leave a rating.Related episodes: How to Dress for Maximum Influence with Joseph RosenfeldMentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  9. 192

    Why Smart Speakers Get Stuck and How to Break the Loop

    The smarter you are, the easier it is to get stuck. Not because you lack ability, but because intelligence can quietly build a wall between you and the reality that would actually move you forward.In this solo episode John Ball explores one of the most common and least talked about reasons experienced speakers plateau. It's not a skill gap. It's a distance-from-reality problem.Drawing on 15 years of coaching speakers, John introduces the concept of psychological limiter loops -- self-reinforcing cycles that keep you feeling productive while quietly keeping you stuck. He unpacks how intelligence, identity, and the need to protect your status can prevent you from getting the feedback, visibility, and real-world exposure that would actually accelerate your growth.What you'll learn in this episodeWhy smart people overthink instead of executing, how psychological limiter loops work and why they feel like progress from the inside, why the hardest part of any speaker's journey challenges your identity rather than your skill, why potential doesn't pay the bills but bookings do, and five practical ways to break the loop and reconnect with reality.The five ways to break the loopReconnect with reality, shorten the loop, lower the exposure threshold, knock the wall down, and act before certainty.Resources mentionedThe New Comedy Bible by Judy Carter, and The Dip by Seth Godin.Visit strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form at this link and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect, email [email protected] or find John on LinkedIn.All clips and episodes are on the Present Influence YouTube channel.Thanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow and leave a rating.Related episodes: Why Nice Feedback Is Killing Your Speaking GrowthMentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  10. 191

    Speechwriting Secrets from the Political World with Rob Noel

    What separates a forgettable speech from one people remember years later?Rob Noel has written speeches for some of the most high-profile political figures in the US, including Secretary of State Marco Rubio and former CIA Director Mike Pompeo. He understands better than almost anyone what makes a speech land -- and what makes it disappear the moment the speaker leaves the stage.Some of his insights are genuinely counterintuitive. One of Rob's most contrarian views is that sometimes the best speeches are never written at all. Many of the world's best speakers perform better when speaking naturally rather than reading from a script. But that does not mean preparation is optional. It means preparation has to support authentic delivery, not replace it.What you'll learn in this episodeWhat Rob calls the thread of steel -- the single organising idea that runs through every great speech -- and why most speakers don't have one, why stories consistently outperform statistics in audience recall, how ancient rhetorical techniques like chiasmus still create memorable lines today, why the hidden skill of speechwriting is capturing someone else's voice rather than showing off your own, the speechwriting clichés to avoid, what makes a TEDx talk structurally different from other speeches, how influence and manipulation intersect in political communication, and why callbacks and catchphrases are more powerful than most speakers realise.The thread of steelGreat speeches are not collections of ideas. They are one idea expressed in multiple ways. Famous examples include "I Have a Dream," "Yes We Can," and "Ask not what your country can do for you." Without a thread, even talented speakers drift into disconnected points audiences quickly forget.Why stories beat statisticsRob shares how a speech he worked on referenced Marco Rubio's father's keys jingling at the door late at night after work. Years later people still remembered that detail. Vivid sensory language activates imagination and emotion in ways data never can.About Rob NoelRob Noel is a political speechwriter whose clients have included major figures in US political life. Connect with Rob to find out more about his work.Visit strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form at this link and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect, email [email protected] or find John on LinkedIn.All clips and episodes are on the Present Influence YouTube channel.Thanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow and leave a rating.Related episodes: The Language of Leadership with Simon LancasterMentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.SPGFS - Hiro.fmBecoming known will always make it easier to get booked and podcast guesting is one of the easiest ways to make that happen, when you have the right strategy. This program will teach you everything you need to know about podcast guesting, from the tech stack to making an impact. You'll get all the tools to stand out as an amazing podcast guest and get booked on great shows.

  11. 190

    How to Get Corporate Speaking Gigs: A Live Coaching Session with Jackson Ogunyemi

    Jackson Ogunyemi has 25 years of speaking experience in the education sector. He has the experience, the message, and the stage presence. What he's missing is the business engine that consistently generates corporate bookings.In this live coaching session John Ball works with Jackson to unpack some uncomfortable realities about the speaking industry -- and build a practical strategy for breaking into higher-paying corporate opportunities.If you want to turn speaking into a real business rather than hoping to be discovered, this episode will show you exactly where to start.What you'll learn in this episodeWhy many speakers are relying on the wrong growth strategies, the reality of speaker bureaus and why they don't create demand for speakers who aren't already in demand, why visibility alone doesn't generate bookings, how to identify a profitable speaking niche worth pursuing, why sales teams could be one of the most powerful markets for speakers, how to use LinkedIn as a prospecting tool, the outreach message that actually gets responses, why persistence matters more than perfection in building a speaking pipeline, and how to build a simple speaking sales engine from scratch.The key insightMost speakers try to build an audience before they build a business. The real order is: build a sales engine first, get booked and paid, then grow your visibility on top of that momentum.The five practical steps from this episodeChoose a clear hunting niche, build a list of companies in that niche, contact decision makers on LinkedIn with a simple opening question, track your outreach in a CRM, and follow up consistently. Even 30 to 60 minutes a day of prospecting can start generating real conversations and opportunities.Want to join John's Serious About Speaking newsletter? Subscribe on LinkedInVisit strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form at this link and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect, email [email protected] or find John on LinkedIn.All clips and episodes are on the Present Influence YouTube channel.Thanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow and leave a rating.Related episodes: How to Get Paid for Public Speaking with Grant BaldwinMentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  12. 189

    Self-Awareness and Mindset for Speakers: Fix the Internal Problems First with Michael Delisser

    Most presentation problems are not technical. They're internal.Speakers obsess over slides, structure, and delivery mechanics while the real issues -- self-awareness, mindset, and genuine focus on the audience -- go unaddressed. Fix those, and the technical problems often resolve themselves.Michael Delisser is an executive communication coach who has spent his career helping leaders and speakers identify the blind spots that are quietly undermining their impact. His approach is direct, practical, and grounded in a simple truth: you cannot improve what you cannot see.What you'll learn in this episodeWhy most presentation problems are internal rather than technical, how a humiliating early experience with filler words changed Michael's entire approach to coaching, why recording yourself is one of the most powerful self-awareness tools available, how to reduce distracting habits without sounding robotic or over-rehearsed, why perfectionism actively harms your development as a speaker, how to identify your strengths and minimise your fatal flaws, why starting with outcomes rather than content changes everything about how you prepare, the most common presentation pitfalls Michael sees repeatedly, how to build genuine emotional connection with an audience, the trust-logic-emotion framework for persuasive communication, why you must address the audience's pain before presenting your solution, and how communication skills will matter more not less in the age of AI.About Michael DelisserMichael Delisser is an executive communication coach and author of Leadership Accelerators, which covers emotional intelligence, communication habits, and personality-based leadership. Connect with Michael to find out more about his coaching work.Visit strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form at this link and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect, email [email protected] or find John on LinkedIn.All clips and episodes are on the Present Influence YouTube channel.Thanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow and leave a rating.Related episodes: Why Nice Feedback Is Killing Your Speaking GrowthMentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.SPGFS - Hiro.fmBecoming known will always make it easier to get booked and podcast guesting is one of the easiest ways to make that happen, when you have the right strategy. This program will teach you everything you need to know about podcast guesting, from the tech stack to making an impact. You'll get all the tools to stand out as an amazing podcast guest and get booked on great shows.

  13. 188

    Should You Start a Podcast? What Speakers Need to Know Before They Hit Record

    Should you start a podcast? If you're a speaker, coach, or expert it can feel like the obvious next step. Visibility. Authority. Credibility. Influence.But is it actually the smartest move right now?In this solo episode John Ball takes a balanced, honest look at podcast hosting -- the real advantages, the hidden costs most people underestimate, and why sequencing matters more than following trends.Podcasting can absolutely become a powerful business asset. It can sharpen your thinking, strengthen your authority, expand your network, and generate enquiries. Done well it becomes a content engine and a long-term brand builder. But it demands time, focus, energy, and consistency. And if your positioning isn't clear, a podcast won't fix that. It will simply amplify whatever is already there.What you'll learn in this episodeThe real advantages of hosting a podcast for speakers and experts, the hidden time cost most people dramatically underestimate, why most niche podcasts don't monetise directly, when hosting actually makes strategic sense, why guesting often builds authority faster than hosting, how podcast guesting strengthens your clarity and confidence as a speaker, the difference between building a content library and building a reputation, and why sequencing matters more than momentum.The key principleClarity first. Platform second. If your business foundation is strong, a podcast can amplify your impact. If it isn't, guesting is almost certainly the smarter first move.Mentioned in this episodeStrategic Podcast Guesting for Speakers -- first three lessons free at presentinfluence.com/podcastguestVisit strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form at this link and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect, email [email protected] or find John on LinkedIn.All clips and episodes are on the Present Influence YouTube channel.Thanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow and leave a rating.Related episodes: How to Use Podcasting to Build Professional Authority with Mark AsquithMentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.SPGFS - Hiro.fmBecoming known will always make it easier to get booked and podcast guesting is one of the easiest ways to make that happen, when you have the right strategy. This program will teach you everything you need to know about podcast guesting, from the tech stack to making an impact. You'll get all the tools to stand out as an amazing podcast guest and get booked on great shows.

  14. 187

    How Listening Makes You a Better Speaker with Julian Treasure

    Julian Treasure has given five TED talks, with a combined audience of hundreds of millions of views. His message is simple and counterintuitive: the most important skill for speakers is not speaking. It's listening.Audiences don't hear your message as delivered. They hear it through filters -- culture, mood, expectations, the speaker before you, the acoustics of the room, even the time of day. If you're not listening to their listening in real time, you're speaking into a void and hoping for the best.This is one of the most thought-provoking conversations the show has produced, and essential listening for any speaker who wants to truly land their message rather than just deliver it.What you'll learn in this episodeWhy speaking and listening form a circle rather than a straight line, the listening filters that shape how audiences receive your message, how to handle the graveyard slot and other attention dips, what to do when the speaker before you has poisoned the room, the gift visualisation that instantly improves your on-stage presence, why sound affects physiology, focus, behaviour, and buying decisions, practical advice on microphones, acoustics, and why lavalier mics can betray you, the role of silence and humility in real listening, and how the three intentions -- yours, the audience's, and their intention for themselves -- shape every speaking engagement.About Julian TreasureJulian Treasure is a sound and communication expert, author, and one of the most-watched TED speakers in the world. He is the founder of the Listening Society, which offers free resources and membership at thelisteningsociety.community. Speaking and listening assessments for individuals and organisations are available at juliantreasure.floot.app. Find out more at juliantreasure.com.Visit strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form at this link and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect, email [email protected] or find John on LinkedIn.All clips and episodes are on the Present Influence YouTube channel.Thanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow and leave a rating.Related episodes: The Language of Leadership with Simon LancasterMentioned in this episode:SPGFS - Hiro.fmBecoming known will always make it easier to get booked and podcast guesting is one of the easiest ways to make that happen, when you have the right strategy. This program will teach you everything you need to know about podcast guesting, from the tech stack to making an impact. You'll get all the tools to stand out as an amazing podcast guest and get booked on great shows.Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  15. 186

    How Great Speakers Use Rhetoric, Metaphor and Emotional Language with Simon Lancaster

    Rhetoric is one of the oldest and most powerful communication tools in existence. It is also one of the most misunderstood. Most speakers think it's something politicians do. Simon Lancaster knows it's something every effective communicator does -- whether they realise it or not.Simon Lancaster is a political speechwriter with over 20 years of experience writing for heads of state, CEOs, and some of the most influential communicators in the world. In this conversation he breaks down the mechanics of persuasive language -- rhetoric, metaphor, emotional framing -- and explains how professional speakers can use these tools to become genuinely more compelling without sounding manipulative.What you'll learn in this episodeWhat rhetoric actually is and why it matters for modern speakers, why emotion persuades more reliably than logic, how metaphor shapes perception, behaviour, and belief at a subconscious level, why corporate language dehumanises audiences and destroys engagement, practical ways to become metaphor-aware in your own communication, the responsibility leaders and speakers carry when using persuasive language, why rhetoric isn't taught and why that gap is genuinely dangerous, and how the most effective political communicators use emotional framing to create trust and momentum.Key ideas from the episodeLeadership is an emotional contract. Metaphor speaks to the subconscious. Rhetoric is morally neutral -- like a pen, it can be used for good or bad. The company-as-car metaphor and why it backfires. Why switching to human metaphors -- family, journeys, belonging -- transforms how audiences respond.About Simon LancasterSimon Lancaster is a political speechwriter, author, and TEDx speaker. His books include Winning Minds, The Expert's Guide to Speechwriting, and You Are Not Human. Watch his TEDx talk at youtu.be/bGBamfWasNQ and find out more at bespokespeeches.com.Visit strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form at this link and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect, email [email protected] or find John on LinkedIn.All clips and episodes are on the Present Influence YouTube channel.Thanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow and leave a rating.Related episodes: The Language of Leadership with Simon LancasterMentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  16. 185

    Where Personal Development Ends and Professional Speaking Should Begin

    The professional speaking world and the personal development industry have been intertwined for decades. That overlap has created energy, inspiration, and genuine transformation. It has also created hype, pseudoscience, and borrowed authority.In this solo episode John Ball explores where persuasive speaking becomes manipulation, why anecdotes are powerful but weak evidence, and how emotional intensity in a room can quietly lower the audience's critical thinking. This is not an attack on personal development. It is a call for healthier boundaries, intellectual humility, and higher standards from everyone who takes a stage.If you are building a serious speaking career and care about long-term credibility, this episode is for you.What you'll learn in this episodeWhy persuasive speaking is inherently powerful and inherently vulnerable to abuse, how pseudoscience and science-sounding language spread on stages, the role of TEDx in transferring perceived authority to speakers who may not have earned it, why anecdotes move audiences but do not prove causation, how high emotion lowers scepticism in a room, the difference between confidence and competence, what intellectual humility actually looks like in a keynote, and how integrity protects both your reputation and the profession long term.The key ideaCertainty sells. Nuance builds careers. If you want short-term applause, oversimplify. If you want long-term authority, raise your standards.References mentionedCarl Sagan -- "Extraordinary claims require extraordinary evidence," How to Have a Beautiful Mind by Edward de Bono, and Elizabeth Loftus on memory distortion research.Visit strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form at this link and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect, email [email protected] or find John on LinkedIn.All clips and episodes are on the Present Influence YouTube channel.Thanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow and leave a rating.Related episodes: Why Smart Speakers Get StuckMentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  17. 184

    How Professional Speakers Get Hired: The Bookability Formula with Maria Franzoni

    Being a good speaker and being a bookable speaker are not the same thing. Most speakers confuse the two -- and it costs them.Maria Franzoni is a former speaker bureau owner and author of The Bookability Formula. She has spent her career on the other side of the table -- deciding which speakers get hired and which get passed over -- and her view of what actually drives bookings in the UK and European markets is blunt, practical, and essential listening for any speaker serious about building a sustainable career.What you'll learn in this episodeWhy "follow your passion" is often terrible business advice for speakers, the real differences between the UK and European speaking markets versus the US, why relevance to a paying market matters far more than polishing your keynote, what actually builds credibility and what immediately signals "fake," the networking mistake almost every speaker makes, why speakers who overrun damage not just their own reputation but the entire event, what really drives bookings for the highest-paid speakers, what makes organisers and bureaus reject a speaker instantly, why a weak demo video is worse than having no video at all, whether your full keynote should be publicly available, and why plagiarism is more common in the speaking industry than most people admit.Key principles from the episodeRelevance is the filter -- if the market doesn't care, your passion won't save you. Proof beats claims -- testimonials, outcomes, and case studies do the heavy lifting. Bookability is a business -- relationships, follow-up, and sales habits matter more than most speakers want to admit. Great speakers are often not the highest paid -- the most bookable speakers usually run the best business.About Maria FranzoniMaria Franzoni is a former speaker bureau owner, speaker consultant, and author of The Bookability Formula. Connect with Maria on LinkedIn or visit mariafranzoni.me.Visit strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form at this link and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect, email [email protected] or find John on LinkedIn.All clips and episodes are on the Present Influence YouTube channel.Thanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow and leave a rating.Related episodes: How to Get Corporate Speaking Gigs with Jackson OgunyemiMentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  18. 183

    Why Most Speakers Stay Stuck: The Overthinking Trap That Kills Speaking Careers

    Why do so many capable speakers never gain momentum or consistent bookings?It's not talent. It's not confidence. It's not credibility. It's the habit of overthinking and under-acting.In this sharp solo episode John Ball breaks down the single biggest block that stops speakers from becoming successful professionals -- and why the planning that feels productive is often procrastination in disguise. Drawing on years of coaching speakers and working inside the speaking industry, John explains why real progress only begins when action meets reality.If you want to treat speaking like a business rather than a hobby, this episode will give you a reset.What you'll learn in this episodeWhy overthinking is the primary obstacle for most capable speakers, how planning becomes a comfort zone that masquerades as progress, why being ready is usually procrastination in disguise, how to navigate the imperfections and challenges that come with taking real action, and what it actually means to build a speaking business rather than maintain a speaking hobby.Visit strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form at this link and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect, email [email protected] or find John on LinkedIn.All clips and episodes are on the Present Influence YouTube channel.Thanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow and leave a rating.Related episodes: Why Smart Speakers Get StuckMentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  19. 182

    Hot Market, Cold Inbox: Why Your Speaking Calendar Isn't Matching Your Credibility

    A hot market does not guarantee hot bookings.In this live coaching session John Ball works with tech and emerging-tech speaker Cortney Harding to diagnose the real reasons her calendar isn't matching her credibility. They unpack why prestige signals and busy content don't automatically create demand, how to position around an expensive problem, and why simplifying outreach beats post-and-pray when you want reliable bookings.You'll also hear a strong warning for speakers who chase trending topics. It looks strategic until you realise you're rebuilding your positioning every six months and still not becoming the obvious choice.What you'll learn in this episodeWhy high-demand topics can still leave you with a cold inbox, the difference between credibility signals and actual buyer demand, how to turn a framework into a clear message that makes buyers think "we need this," why your prospecting should start with a simple response-getting question rather than a pitch, what to prioritise if you feel permanently stuck in launch mode, why social media is often a nice-to-have rather than the main lever for bookings, and how to reframe sales as relationships so it stops feeling grim.Key principle from the episodeHope is not a business strategy. Sales is relationships. One focused hour a day of prospecting beats a full content calendar that converts no one.Visit strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form at this link and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect, email [email protected] or find John on LinkedIn.All clips and episodes are on the Present Influence YouTube channel.Thanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow and leave a rating.Related episodes: How to Get Corporate Speaking Gigs with Jackson OgunyemiMentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  20. 181

    Mastering Virtual Presentations: How to Present Online with Confidence and Impact

    Virtual presentations are not going away. Job interviews, client meetings, and hybrid work all mean your first impression is increasingly happening through a webcam -- and most people are still presenting like it's 2020.Jelmer Smits is a virtual presentation specialist who argues that most organisations are stuck in survival mode: poor setups, flat delivery, and zero audience care. The result isn't professionalism. It's the awkward middle ground where both competence and warmth collapse simultaneously.In this practical, wide-ranging conversation Jelmer shares what it actually takes to present with credibility and energy in a virtual environment -- without becoming an over-caffeinated game show host.What you'll learn in this episodeWhy Zoom fatigue is usually a boredom problem rather than a platform problem, how the competence plus warmth framework applies to virtual delivery, practical ways to create energy and engagement without performing, why helping people feel safe and heard online is the foundation of effective virtual presenting, how micro breaks reset audience attention, why you should ask more questions including chat prompts, polls, and rhetorical questions, how to baseline participation early so sessions become interactive by default, the difference between presentation slides and handout slides and why less slides and more face usually wins online, why camera angle, lighting, sound, and background choices affect trust more than most speakers realise, why practising with feedback beats practising alone, and how improv skills save you when technology fails.About Jelmer SmitsJelmer Smits is a virtual presenting specialist and founder of Complete Presenter. Find out more at completepresenter.com and connect with Jelmer on LinkedIn. Message John directly if you'd like access to Jelmer's virtual presenting cheat sheet and workbook for listeners.Are you a speaker facing challenges in your business? Get coached for free on the show: apply hereVisit strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.For speaking enquiries or to connect, email [email protected] or find John on LinkedIn.All clips and episodes are on the Present Influence YouTube channel.Thanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow and leave a rating.Related episodes: Self-Awareness and Mindset for Speakers with Michael DelisserMentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  21. 180

    How Leaders Navigate Conflict Without Losing Authority with Julie Holunga

    Most leaders avoid conflict. Not because they are weak, but because they want to be liked, respected, and seen as reasonable.The problem is that conflict aversion quietly erodes the very authority, credibility, and influence they are trying to protect.Julie Holunga is a leadership expert who works with leaders and professional speakers on the communication skills that matter most in high-stakes situations. In this conversation she introduces the concept of lazy leadership -- the habit of avoiding hard conversations because it feels easier in the moment -- and explains exactly what it costs over time.What you'll learn in this episodeWhy conflict aversion quietly undermines authority and credibility, what lazy leadership actually looks like in practice and why it feels reasonable from the inside, how language and tone shape perceived authority in difficult conversations, the specific challenges women face in asserting themselves in male-dominated environments, why constructive conflict leads to better outcomes and stronger relationships, the spectrum of conflict engagement and where most leaders sit on it, Julie's three C's of conflict competence, why the Titanium Rule -- speaking to others as they need to be spoken to -- beats the Golden Rule in leadership contexts, and how authenticity and deliberate communication build the trust that avoidance destroys.About Julie HolungaJulie Holunga is a leadership communication expert who helps leaders develop clarity, credibility, and confidence in high-stakes situations. Find out more at julieholunga.com or connect with Julie on LinkedIn.Visit strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form at this link and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect, email [email protected] or find John on LinkedIn.All clips and episodes are on the Present Influence YouTube channel.Thanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow and leave a rating.Related episodes: Self-Awareness and Mindset for Speakers with Michael DelisserMentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  22. 179

    LinkedIn Strategy for Speakers and Coaches: How to Stand Out with Michelle J Raymond

    LinkedIn is getting noisier, more automated, and harder to trust. AI-generated content, engagement pods, and pressure to chase viral trends are homogenising the platform at exactly the moment when standing out matters most.Michelle J Raymond is a LinkedIn strategist and educator who has spent years helping professionals build genuine authority and real relationships on the platform. In this conversation she shares what actually works for speakers and coaches who want LinkedIn to generate opportunities rather than just impressions.What you'll learn in this episodeWhy LinkedIn is becoming harder to trust and what that means for speakers who rely on it, how AI-generated content is homogenising the platform and what to do instead, why engagement pods provide short-term visibility but undermine long-term credibility, how to build real relationships rather than chasing viral trends, why your LinkedIn profile should be treated like your homepage and kept consistently updated, the strategic use of different content formats to enhance visibility and engagement, why consistency and genuine interaction beat algorithm hacking every time, and how to use commenting and reciprocity strategically to increase your reach without gaming the system.About Michelle J RaymondMichelle J Raymond is a LinkedIn strategist, educator, and host of Social Media for B2B Growth. Connect with Michelle and subscribe to her LinkedIn newsletter at linkedin.com/in/michellejraymond. Listen to her podcast on Apple Podcasts.Visit strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form at this link and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect, email [email protected] or find John on LinkedIn.All clips and episodes are on the Present Influence YouTube channel.Thanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow and leave a rating.Related episodes: From Invisible to Influential with Sapna PierouxMentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  23. 178

    Personal Branding Secrets for Speakers with Mark Schaefer

    Most personal brands fail. Not because the person lacks talent or expertise, but because they're chasing visibility instead of building trust -- and copying what works for others instead of finding what's uniquely true about themselves.Mark Schaefer is a branding strategist, keynote speaker, and bestselling author of Known and Audacious. He has spent his career helping experts, speakers, and business leaders clarify what they want to be known for and build the kind of authority that compounds over time rather than fades with the algorithm.In this conversation Mark shares why guru-led thinking is killing originality, how to choose the right content strategy without chasing platforms, and why relevance, consistency, and usefulness beat visibility and hype every time.What you'll learn in this episodeWhy most personal brands fail and what the exceptions have in common, how to clarify what you genuinely want to be known for, why copying what works for others is one of the fastest ways to become forgettable, how speakers and experts can find and develop their unique voice, the role of speaking in building a personal brand and business, how to use social media strategically without becoming dependent on it, how to create content that resonates rather than just accumulates, what the AI era means for personal branding and authority building, and the difference between speaking being a nice-to-have versus a genuine need-to-have for your market.About Mark SchaeferMark Schaefer is a marketing strategist, keynote speaker, and author of multiple bestselling books including Known and Audacious. Find out more about Mark and his books at businessesgrow.com.Visit strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form at this link and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect, email [email protected] or find John on LinkedIn.All clips and episodes are on the Present Influence YouTube channel.Thanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow and leave a rating.Related episodes: From Invisible to Influential with Sapna PierouxMentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  24. 177

    Welcome To Professional Speaking (formerly Present Influence)

    Welcome to Professional Speaking, the podcast for keynote speakers, subject matter experts, and coaches who are ready to stop being "well-kept secrets" and start building a scalable, high-impact career.Most speaking advice is either too "soft" (focusing only on stage presence) or too "sleazy" (focusing on aggressive, outdated sales tactics). We believe there is a third way: The Path of Professional Influence.Each week, we dive deep into the three pillars of a sustainable speaking career:Master the Stage: Advanced communication, storytelling, and delivery techniques that ensure you leave a lasting legacy.Book More Gigs: Strategic marketing, high-ticket sales frameworks, and the business systems required to fill your calendar without losing your soul.Grow Your Impact with Integrity: How to increase your reach and revenue while staying true to your values and ethical standards.Whether you are looking to pivot from breakout sessions to the mainstage, increase your keynote fees, or build a business that scales beyond your time on the lectern, this show provides the tactical roadmap to get you there.Stop "giving talks" and start building a brand that commands attention.Visit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  25. 176

    You Don’t Hate Sales – You Hate Bad Sales: How Speakers and Coaches Sell High-Ticket Offers Without the Sleaze (Katie Nelson)

    SUMMARYMany speakers, coaches, and consultants say they hate sales. In reality, what they hate is manipulative, impersonal, high-pressure selling that feels out of alignment with who they are.In this episode of Present Influence, sales expert Katie Nelson dismantles the myth that selling high-ticket offers has to feel sleazy. We explore why sales is fundamentally human, not transactional, and why relationship, curiosity, and courage matter far more than funnels, scripts, or AI shortcuts.We cover how speakers and coaches can sell premium services ethically, why relying solely on referrals is risky, how fear and rejection really work in sales, and why the founder must stay involved in selling longer than they think. Katie also challenges the overuse of “sales mindset” rhetoric and explains why action, not affirmation, is what actually builds confidence and cash flow.If you sell your expertise, your voice, or your presence and want a sales process that feels honest, effective, and sustainable, this episode will change how you think about selling.Find Katie on LinkedIn https://www.linkedin.com/in/thesalescatalyst/ or go to SalesUprising.comHere's the link for Katie's video series Feed The Fire: https://youtu.be/WfYrsNgSRoA?si=PaL5n0tRByqnJiOYTakeawaysSales is not a personality flaw; it's a human process.Embracing sales leads to quicker business success.Referrals should be seen as gifts, not strategies.Sales is about people before it's about systems.Mindset is important, but action is crucial in sales.You can't outsource your courage as a business owner.Sales is a service in both directions.Understanding your target audience is key to sales success.Fear and rejection are part of the sales journey; learn to overcome them.Building relationships is essential for effective sales. CHAPTERS00:00 The Human Element in Sales06:57 Reframing Sales: From Fear to Service10:47 Sales as a Reflection of Humanity17:27 Building Resilience in Sales21:20 The Evolution of Sales Models26:48 Simplifying Sales Funnels for Success32:25 Sales Strategies for Speakers35:17 The Power of Referrals in Business40:04 Mindset vs. Action in Sales43:54 Embracing Sales as a Business Owner44:45 The Importance of Referrals and Stability in SalesVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

  26. 175

    The Professional Speaking Shift: The Process My Clients Use To Get Unstuck & Grow

    SUMMARYIn this conversation, John Ball discusses the importance of treating speaking as a business rather than just a performance. He emphasises that many speakers struggle not due to a lack of skill but because they fail to position themselves effectively in the market. The discussion highlights the need for speakers to shift from hoping for opportunities to actively creating strategies that lead to sustainable careers. By focusing on serving specific audiences and building trust, speakers can enhance their impact and success in the industry.You can connect with me using the links below.CHAPTERS00:00 The Business of Speaking02:05 Shifting Mindsets for Success04:05 Building Trust Over Attention06:39 CloseVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  27. 174

    Remote Work Productivity: How to Focus, Avoid Distractions, and Get More Done (with Steven Puri)

    How to Beat Digital Distraction and Do Deep Work From HomeSummaryIn this conversation, John Ball and Steven Puri explore the challenges of remote work, emphasising the importance of focus, intention, and managing distractions. They discuss how digital distractions are engineered to capture attention and the significance of establishing rituals and habits to enhance productivity. Puri shares insights on achieving a flow state for peak performance and the role of luck in success. The discussion also highlights practical strategies for overcoming procrastination and the power of prioritisation in achieving meaningful work.TakeawaysFocus is about intention, not discipline.Most of us are overwhelmed, not lazy.Distraction is engineered to steal your attention.You can do meaningful work without burning out.Don't die with the great thing inside you.You need to jealously guard your brain energy.The difference is I hit play in your app?Intention is key to moving your life forward.You can achieve more by doing less.Don't let distractions dictate your day.Sound bites"Most of us are overwhelmed, not lazy.""Don't let distractions dictate your day.""You can achieve more by doing less."FREE TrialTry The Suhka free for three days: https://www.thesukha.co/Chapters00:00 The Evolution of Remote Work07:17 The Role of Luck in Career Paths13:16 Distractions in the Digital Age18:35 Active Procrastination and Focus Strategies24:37 Weekly Planning and Daily Tasks32:35 Personal Development and Productivity Mindset39:36 Understanding Flow State for Enhanced Productivity48:42 The Challenge of Focus in a Distracted World49:11 The Importance of Intention and Environment49:37 Finding Clarity and Direction in WorkVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  28. 173

    Why Great Speakers Are Often Broke

    Why Great Speakers Stay Broke SUMMARYIn this episode, John addresses the challenges faced by speakers and coaches in gaining visibility and securing bookings. He emphasises the importance of marketing and the need for professionals in these fields to shift their identity from being just a performer to becoming a business owner. By focusing on marketing, networking, and consistent visibility, speakers and coaches can improve their chances of success. John also discusses the significance of setting clear goals and taking actionable steps to achieve them, urging listeners to treat their speaking or coaching endeavours as a business.The LinkedIn Article: READ HEREKey TakeawaysMany talented speakers and coaches struggle to get bookings.Skill alone is not enough; marketing is crucial.Successful individuals take action before they feel ready.Recognition comes to those who actively seek it.Being known is more important than being the best.The best speakers often excel at running a business.Identity shift is foundational for success.Spend at least half your time on marketing activities.Set clear revenue goals and reverse engineer them.Treat your speaking or coaching as a business.Sound bites"Your identity shift is not optional.""Prospecting should be a daily activity.""Now's the time to start taking action."CHAPTERS00:00 The Pain Point of Speakers and Coaches02:28 The Importance of Marketing in Speaking05:05 Identity Shift: From Speaker to Business Owner07:44 Setting Goals and Taking Action10:13 Call to Action and Future Insights11:41 CloseVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  29. 172

    Sell First, Speak Later! Why Professional Speakers Need To Master Sales Skills Before Their Speaking Skills | with Merit Khan

    Unlocking the Power of Stagecraft with Merit Khan: From Keynotes to ComedySUMMARYIn this episode of Present Influence, join John as he converses with Merit Khan, a dynamic speaker and performer, about the art of landing paid speaking engagements and refining your stagecraft. Merit shares insights from her journey, emphasising the importance of mastering sales skills to sell your talks before perfecting your stories. She discusses her diverse career, including keynoting for serious audiences, coaching sales professionals, and her one-woman show, 'Optimistic Personality Disorder.' Discover how improv, comedy, and understanding your audience can enhance your presentations and contribute to a thriving speaker ecosystem. Whether you are just starting out or looking to expand your existing speaking business, this episode offers practical strategies and inspirational stories to help you succeed.Find out more about Merit at meritkahn.com or her one-woman show at opdshow.comHere's the link to that article on why so many great speakers are broke: CLICK HERE TO READ ITCHAPTERS00:00 Introduction and Episode Overview00:40 Meet Merit Khan: Sales and Comedy Expert01:36 Contrarian Viewpoint: Sales Skills First03:30 Building a Business Ecosystem06:19 Adapting to Market Needs09:44 Balancing Multiple Business Ventures17:55 The Importance of Sales Experience22:35 Creating a One-Woman Show24:44 Unexpected Connections and Personal Growth26:09 Diving into Standup Comedy29:35 The Power of Humour in Speaking32:13 The Art of Storytelling and Performance36:39 Personal and Professional Growth in Speaking42:24 Lessons from Standup and Knowing Your Audience46:25 Podcasting and Future Projects49:33 Final Thoughts and TakeawaysVisit&nbsp;presentinfluence.com/quiz&nbsp;to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  30. 171

    Is Podcast Guesting Still Worth It For Speakers?

    Strategic Podcast Guesting: Boost Your Professional ImpactSUMMARYIn this episode, John delves into the nuanced value of podcast guesting for professional speakers and coaches. The discussion explores whether incorporating podcast guesting into your promotional strategies is worth it and emphasises the importance of strategic planning over mere volume. Key insights include the potential benefits of both audio and video formats, how podcast guesting can enhance authority and create long-term opportunities, and the importance of being well-prepared for interviews. The episode also highlights the pros and cons of using booking agencies, the significance of a clear call to action (CTA), and how to pitch and promote podcast appearances effectively. Finally, tips are shared on maintaining professional integrity and ensuring guest appearances align with your goals for maximum impact.CHAPTERS00:00 Introduction: Is Podcast Guesting Worth It?00:41 The Potential of Podcasting: Audio vs. Video03:13 Strategic Podcast Guesting: Quality Over Quantity05:40 Preparation and Performance Tips for Podcast Guests12:36 The Role of Booking Agencies15:29 Starting Out: Tips for New Podcast Guests18:45 Maximising Your Podcast Guesting Experience26:01 Conclusion: The Future of Podcast GuestingVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  31. 170

    You Don't Need To Become An Overachiever To Be Successful

    Rejecting Overachievement: Embrace the Low-Pressure Success MethodSUMMARYIn this episode, John reflects on the pervasive culture of overachievement and hustle culture, discussing its detrimental effects on personal well-being and productivity. He shares his experiences and insights from coaching individuals who have faced burnout and highlights how this toxic mindset can lead to long-term damage. John advocates for a sustainable approach to success through the 'low-pressure success method,' emphasising consistency, patience, and maintaining one's health and relationships. He also encourages listeners to redefine success by focusing on presence over performance and taking deliberate, manageable steps toward their goals.CHAPTERS00:00 The Overachiever Myth00:32 The Evolution of Hustle Culture01:25 The Hidden Costs of Burnout02:42 Redefining Success05:21 The Low-Pressure Success Method07:27 Final Thoughts and ResourcesVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  32. 169

    Simplifying Success: One Stage At A Time

    Finding Clarity: Narrowing Focus for Greater SuccessSUMMARYIn this episode, the host talks about the importance of clarity and shares personal insights on overcoming mental fog and distractions. The host discusses the challenges of juggling multiple goals and projects, emphasising the need to focus on what truly matters. The episode highlights the decision to narrow focus on speaking engagements and corporate comedy, leaving other pursuits on hold. A more intimate, heart-to-heart discussion is presented, aiming to provide listeners with valuable takeaways on simplifying their professional endeavours. The host also invites listeners to reach out for support and clarity, sharing details about future podcast plans and upcoming interviews.Want to chat? Check the info below.CHAPTERS00:00 Introduction and Episode Overview00:32 Struggles with Mental Fog and Clarity00:53 The Challenge of Chasing Too Many Goals02:13 The Importance of Simplifying and Focusing04:48 Decisions About the Podcast and Future Plans06:02 Realisations from Performance and Speaking09:35 The Need for Focus and Letting Go11:50 Commitment to Stage Domination19:29 Support and Encouragement21:39 Conclusion and Upcoming EpisodesVisit&nbsp;presentinfluence.com/quiz&nbsp;to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  33. 168

    How To Be Credible When Everyone's Faking It

    Authenticity and Connection: Transforming Public Speaking with Marianne HickmanSUMMARYIn this episode of Present Influence, host John welcomes Marianne Hickman to discuss the importance of authenticity, connection, and ethical speaking in public presentations. They explore issues such as trauma dumping, the power of telling stories from scars, and why confidence without competence can be detrimental. Marianne emphasises the sacredness of the microphone and shares insights on the 'Utah bro' archetype and the Dunning-Kruger effect. The conversation also delves into how humour, open mics, and even onstage mishaps can enhance teaching and engagement. They advocate for continuous learning and maintaining a 'white belt' mentality as they navigate public speaking and personal growth.CHAPTERS00:00 Cutting Through Stage Fakery: Real Influence You Can Trust00:55 Welcome to Present Influence: Live with Marianne Hickman02:13 The Sacredness of the Microphone: Stories from Scars, Not Wounds04:46 The Utah Bro Archetype and the Dangers of Manipulation10:20 The Power of Humour and Authenticity in Public Speaking11:45 Embracing Comedy: Lessons from Mr Rogers and Robin Williams20:39 The Yes, And Principle: Turning Mishaps into Moments28:32 Taking the Pressure Off: Embracing Imperfection29:55 Facing High-Stakes Situations with Confidence32:48 Finding Your People: The Importance of Authenticity38:26 The Role of Confidence in Influence41:46 The Lifelong Student: Embracing Humility49:14 The Power of Confidence: A Personal Story52:16 Final Thoughts and How to ConnectVisit&nbsp;presentinfluence.com/quiz&nbsp;to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  34. 167

    Open Mic Nights: The Art of Getting Up and Falling Hard

    The Importance of Humour and My Journey into Stand-Up ComedySUMMARYIn this bonus episode, the host shares updates about the show and discusses the vital role of humour in professional speaking. He talks about his personal journey into stand-up comedy, highlighting the challenges and rewards of performing at open-mic nights. The episode includes a recording of one of his recent comedy sets, where he reminisces about school experiences, the challenges of PE, and the humour he found in those moments. Additionally, the host emphasises the need for mental resilience in the face of criticism and encourages the audience to pursue their comedic endeavours.CHAPTERS00:00 Introduction and Purpose of the Bonus Episode00:28 The Importance of Humour in Public Speaking01:25 Overcoming the Fear of Open Mic Nights02:32 My Experience with Open Mic Comedy03:32 The Joy and Challenges of Making People Laugh07:06 Dealing with Online Criticism09:36 Transition to the Comedy Set10:11 Stand-Up Comedy PerformanceVisit&nbsp;presentinfluence.com/quiz&nbsp;to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  35. 166

    The Trust Deficit in Speaking & Personal Development: Are We Part Of The Problem?

    Addressing the Trust Deficit in the Personal and Professional Development IndustrySUMMARYIn this episode, the host discusses the growing trust deficit within the speaking, coaching, and personal development industries. Highlighting issues such as overpromised transformation, shallow certifications, and unethical practices, the host shares thoughts on how to identify and avoid contributing to the problem. They offer practical steps for rebuilding trust, emphasising the importance of ethics, integrity, and realistic promises. The episode also serves as a precursor to an interview with Marianne Hickman, a fellow expert in communication skills, set to release later in the week.CHAPTERS00:00 Introduction and Purpose00:14 The Trust Deficit in Personal Development02:01 Personal Scepticism and Industry Critique04:05 The Problem with the Coaching Industry06:16 Rebuilding Credibility and Ethical Practices10:12 Guidelines for Ethical Coaching12:03 Conclusion and Next Episode PreviewVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  36. 165

    Crafting a Richer Listener Experience For You

    Present Influence: A New Direction for Deeper, More Valuable ConversationsSUMMARYIn this pivotal episode, the host addresses long-time listeners and newcomers with a sincere update about the future of 'Present Influence.' Recognising that previous episodes had sometimes lacked depth and value, the host announces a shift towards higher-quality content. Moving forward, there will be fewer, but more substantial interviews, with a focus on deep, practical conversations. Additionally, the host aims to infuse solo episodes with valuable insights, coaching sessions, and even some comedy. This episode sets the stage for a leaner, more impactful 'Present Influence,' designed to enhance listeners' growth as communicators and people of influence.CHAPTERS00:00 Introduction and Gratitude00:22 Realisation and Reset01:33 Challenges and Reflections04:32 Decisions for Improvement07:18 Future Plans and Engagement08:50 Conclusion and Call to ActionVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  37. 164

    What Fear Is Costing You As A Speaker

    Navigating Fear and Anxiety: Practical Steps for Growth and ResilienceSUMMARYThere are many fears that can hold people back in their journey to becoming amazing speakers and communicators. In this episode, John and coaching colleague James discuss how fear can be used as useful feedback rather than a stop sign. They explore lingering pandemic-related anxieties, physical manifestations of stress, and common fears such as failure or societal pressures. Together, they offer practical techniques for reframing fear into usable energy and taking small, safe steps towards a supportive environment. Additionally, they emphasise the importance of action, even small ones, to overcome fear and progress in personal growth and self-actualisation. They also touch on the significance of surrounding oneself with supportive people and environments. Both coaches share their personal experiences and offer support for listeners dealing with similar fears, providing valuable insights into how to transform fear into a force for personal development and success.You can reach out to John from the info below, and if you would like to connect with James, you can email him at [email protected]:00 Introduction: Embracing Fear as Feedback00:07 Navigating Pandemic-Induced Fears01:53 Personal Experiences with Fear and Anxiety05:46 The Evolutionary Perspective on Fear11:57 Reframing Fear: From Nerves to Excitement16:07 The Importance of Embracing Change21:36 Overcoming the Fear of Failure22:21 Overcoming Failure and Self-Doubt23:50 The Importance of Feedback26:18 Surrounding Yourself with Supportive People30:52 Managing Fear and Stress32:01 Taking Action to Overcome Fear36:24 Final Thoughts and EncouragementVisit&nbsp;presentinfluence.com/quiz&nbsp;to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  38. 163

    Influencing the Irrational: Lessons from a Former Hostage Negotiator

    Mastering Negotiation: From Hostage Tactics to Everyday Deals with Susan IbitzSUMMARYIn this episode of Present Influence, host John Ball interviews Susan Ibitz, an expert in international hostage negotiation, interrogation, and behavioural analysis, about applying real hostage negotiation strategies to everyday situations. Susan shares practical tactics for establishing instant rapport, navigating irrational behaviour, and negotiating without scripts. She discusses the balance of warmth and assertiveness in communication and the importance of understanding both your own and others' irrational behaviours. The episode also highlights the value of strategic negotiation in various contexts, from personal relationships to high-stakes business deals, and encourages listeners to embrace their authentic selves to find their true tribe.CHAPTERS00:00 Introduction to Hostage Negotiation Techniques01:51 Meet Susan Ibitz: Hostage Negotiator and Behavioural Analyst02:24 The Importance of Authenticity and Finding Your Tribe03:25 Susan's Journey: From Personal Struggles to Professional Success08:53 Communication Techniques for Building Rapport13:21 Understanding and Managing Irrational Behaviour32:46 Reflecting on Fashion Choices34:01 The Challenges of Public Speaking35:07 Introverts vs. Extroverts in Public Speaking40:57 Finding Your Happy Place42:46 The Importance of Negotiation52:48 Overcoming Obstacles for Personal Growth01:01:08 Conclusion and Final ThoughtsVisit&nbsp;presentinfluence.com/quiz&nbsp;to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  39. 162

    Build Trust From The Stage Without Being Sleazy

    Building Genuine Credibility: Avoiding the Pitfalls of Manufactured StatusSUMMARYIn this episode of 'Present Influence,' host John Ball discusses the difference between genuine credibility and manufactured status for speakers, coaches, and expert business owners. He warns against the allure of fake status symbols like rented Lamborghinis and pay-to-play magazine features, emphasising the importance of authenticity and ethical authority. John shares a three-point credibility test to help listeners audit their own credibility signals, ensuring they are earned, relevant, and verifiable. He also highlights the role of passion, honesty, and real-life testimonials in building sustainable influence. The episode ends with a challenge to audit and share a credibility marker you're proud of.CHAPTERS00:00 Introduction: The Real Threat to Your Credibility01:10 Understanding Credibility: Ethos and Authority02:08 The Pitfalls of Manufactured Status03:00 Ethics and Manipulation in Influence06:19 The Power of Authentic Stories08:26 The Three-Point Credibility Test11:59 Building Genuine Credibility17:56 Conclusion: Your Challenge for the WeekVisit&nbsp;presentinfluence.com/quiz&nbsp;to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  40. 161

    How to Make Boring Talks Engaging (and Why It Matters) with Joel Benge

    Mastering Technical Talks: Joel Benge's Guide to Message TherapySUMMARYIn this episode of Present Influence, host John Ball speaks with Joel Benge, author of 'Be A Nerd that Talks Good,' and creator of the Message Therapy framework. Joel shares his technique for transforming technical presentations into memorable and impactful stories. Drawing from experiences at Nickelodeon, NASA, and the Department of Homeland Security, Joel discusses how to connect with any audience by striking a balance between logic, emotion, and credibility. Listeners will learn how to strip out jargon, build trust, and convey powerful messages, making even the most complex ideas stick. Joel also outlines his unique framework and tools like the Message Deck, which help speakers develop and structure their messages effectively. Tune in to discover how to make your technical talks unforgettable.For Joel's prompt cards, book or more information, visit nerdthattalksgood.comCHAPTERS00:00 Introduction: Making Technical Talks Memorable00:14 Meet Joel Benge: From Nickelodeon to NASA01:45 Joel's Journey: From IT Geek to Communication Expert03:55 The Power of Simplifying Technical Communication05:47 Joel's Message Therapy: Helping Nerds Talk Good15:58 The Framework: Head, Heart, and Gut24:07 Building Connections: The Importance of Vulnerability28:28 Crafting Effective Presentations: Objectives and Outcomes35:35 Tools and Resources: Cards, Books, and More41:16 Conclusion: The Impact of Clear MessagingThis episode was created in partnership with Podmatch, the best podcast guest-matching service, helping expert guests find the ideal podcasts to guest on. Head there now to book your next guest appearance: https://www.joinpodmatch.com/presentinfluence #podmatchVisit&nbsp;presentinfluence.com/quiz&nbsp;to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  41. 160

    Before You Speak: The Pre-Game Rituals That Actually Work

    Most speakers sabotage themselves before they even get on stage.Some wing it. Others over-hype themselves. Many cling to lucky charms or last-minute cramming. The result? Nerves, shaky delivery, and lost connection with the audience.In this solo episode, John shares a practical pre-game system you can actually use to get stage-ready without superstition or overthinking.You’ll learn how to:Reset your mindset in two minutes with Stoic reframing, box breathing, and a simple nerves-to-excitement shift.Prepare your body and voice with easy warm-ups (that won’t make you look ridiculous backstage).Prime your message by locking in your opening, closing, and key beats — without cramming.Avoid common pre-game mistakes that drain your energy or ramp up nerves.Whether you’re about to step on stage, record a podcast, or present to your team, these tools will help you show up calm, confident, and connected.👉 Next time: John speaks with Joel Benge about Message Mastery and why tech leaders need to “talk good” (his words, not mine).👉 Coming soon: A solo deep dive on the ethics of influence and the tricky line between genuine credibility and manufactured status.🎥 For behind-the-scenes extras and visuals, subscribe to the YouTube channel: Present InfluenceVisit&nbsp;presentinfluence.com/quiz&nbsp;to take the Speaker Radiance Quiz and discover your Charisma Quotient. CHAPTERS:00:00&nbsp;Introduction: The Importance of Pre-Game Preparation01:03&nbsp;Personal Story: Overcoming Stage Fright02:37&nbsp;Mental Preparation Techniques03:30&nbsp;Breathing Exercises for Calmness06:34&nbsp;Vocal Warm-Ups and Physical Preparation09:41&nbsp;Effective Rehearsal Strategies16:45&nbsp;Common Pre-Game Mistakes to Avoid21:05&nbsp;Final Tips and ConclusionFor speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  42. 159

    Stop Performing, Start Connecting | Rebecca Williams on Presenting That Moves People

    Most presenters polish slides and still feel the room slip away. In this conversation with Rebecca Williams,&nbsp;co-author of&nbsp;Presenting Presenting: The Art of Public Speaking and How to Do It Better,&nbsp;we delve into why performance blocks connection and how to address it quickly. You’ll learn Rebecca’s First Five Formula to open any talk, how to reframe nerves into excitement, and why you should build your talk off the laptop and on the wall before you ever touch slides.We cover connecting with your audience first, storytelling that lands, and the mindset shift from “make me look good” to service. We also get practical for analytical presenters in tech, science, and blockchain who rely on data and jargon. If you speak at work, on stage, or on video, this will help you open stronger, deliver with heart, and be remembered.What you’ll learnThe First Five Formula to hook any audience in minutesHow to lead with a question and read the roomA repeatable prep process using paper, Sharpie, and structureReframing nerves into excitement so delivery feels naturalWhy emotion drives persuasion and “robot talks” failHow to stop over-performing and start connectingDressing and presence choices that support your messageFixing common corporate communication trapsAbout RebeccaRebecca Williams is a communication coach and co-author of Presenting: The Art of Public Speaking and How to Do It Better. She helps leaders and technical teams present with clarity, story, and genuine connection.Grab Rebecca’s bookSearch Amazon for “ Presenting presenting the Art of Public Speaking and How to Do It Better. Rebecca Williams” or visit https://rebecca-williams.com/book/If this helped, subscribe for weekly tools on influence, storytelling, and professional speaking. Share it with one person who presents often.Created in association with #podmatch the best podcast guest &amp; host matching service.Visit&nbsp;presentinfluence.com/quiz&nbsp;to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  43. 158

    Start Standing Out: Normal Is Boring.

    SUMMARYMost of us spend our lives trying to blend in; at work, in friendships, even on stage. But the harder we chase acceptance, the more invisible we become.In this episode, I share my own story of being pushed out of the very communities I once belonged to, and how that rejection became the catalyst for finding my voice. You’ll learn why “not fitting in” is often the beginning of true influence, how to turn outsider energy into credibility, and why your quirks might be your greatest professional asset.🔥 What you’ll take away:The psychology behind belonging and exclusionWhy hiding your truth erodes influence (and how to stop)How to reframe rejection as the start of credibilityPractical steps to turn difference into magnetic presenceThis isn’t about theory. It’s about lived experience, raw stories, and a roadmap for anyone who’s ever felt like they didn’t belong.Do you want to hear the story that made me feel so vulnerable on stage? https://youtu.be/MRR9K9HvnRE👉 Listen in and discover why not fitting in might just be your unfair advantage.CHAPTERS00:00&nbsp;Introduction: Embracing the Outsider Advantage01:02&nbsp;Personal Story: The Pain of Not Fitting In02:52&nbsp;Questioning Beliefs: A Turning Point04:49&nbsp;The Power of Authenticity08:31&nbsp;Navigating Relationships and Acceptance12:49&nbsp;The Importance of Vulnerability20:18&nbsp;Conclusion: Your Uniqueness as LeverageVisit&nbsp;presentinfluence.com/quiz&nbsp;to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  44. 157

    The 3 Rules of Communication Every Leader Needs | Lucille Ossai

    Leaders don’t fail because they lack ideas — they fail because they can’t communicate them.In this episode, I sit down with Lucille Ossai, award-winning communications trainer and author of Influence and Thrive. From Lagos Business School to global boardrooms, Lucille has helped leaders transform how they connect, persuade, and inspire.We unpack her 3 rules of effective communication and why mastering writing is often the fastest way to expand your influence.🔑 In this conversation:How Lucille stumbled into communication after starting as a stay-at-home mumThe surprising power of writing in an AI-driven worldThe 3 rules that instantly make you clearer and more credibleWhy communication is the #1 skill that drives leadership impact📖 Learn more about Lucille:Book: Influence and Thrive → https://amzn.eu/d/5h8mZDOWebsite: www.lucilleossai.comLinkedIn: linkedin.com/in/lucilleossaicommunicationspro✨ If you’ve ever felt your voice isn’t being heard, this episode will give you the tools to change that.CHAPTERS00:00&nbsp;Introduction to Powerful Communication00:14&nbsp;Lucille Ossai's Journey to Communication Expertise01:29&nbsp;The Importance of Communication Skills03:19&nbsp;Benefits of Effective Communication05:19&nbsp;Implementing Effective Communication09:09&nbsp;Three Rules of Effective Communication12:56&nbsp;Influence Through Communication15:50&nbsp;Overcoming Communication Challenges24:50&nbsp;The Power of Writing in Communication26:22&nbsp;A Nervous Start and Building Skills26:45&nbsp;The Importance of Writing in Business27:57&nbsp;Reading to Improve Writing29:10&nbsp;Blogging as a Tool for Improvement30:46&nbsp;The Role of AI in Writing37:50&nbsp;Effective Leadership Communication41:56&nbsp;Optimism for Future Business Leaders45:39&nbsp;Conclusion and Final ThoughtsVisit&nbsp;presentinfluence.com/quiz&nbsp;to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  45. 156

    How to Stop Feeling Ignored: Practical Strategies for Being Heard at Work and in Life

    Feeling ignored is one of the most quietly painful experiences a person can have -- whether it's happening at work, in relationships, or when you're putting yourself out there online and hearing nothing back.In this episode John is joined by coaching colleague James for an honest, personal conversation about what it actually feels like to be ignored, why it cuts so deep, and what you can do about it.This isn't a theoretical discussion. Both John and James share real stories from their own lives -- including professional setbacks, childhood experiences of not fitting in, and the particular sting of being overlooked in rooms where you know you have something valuable to contribute.What you'll learn in this episodeWhy feeling ignored hurts as much as it does and what's actually happening psychologically, the role childhood experiences play in how we respond to being overlooked as adults, how gender affects the experience of not being heard in professional settings, practical strategies for setting boundaries when you're consistently ignored, why persistence matters and how to reframe rejection without dismissing it, how to choose the right platforms and rooms where your voice is more likely to land, and why embracing imperfection is essential to showing up and being heard.About this episodeThis conversation was recorded with John's coaching colleague James, who brings both personal experience and professional insight to the topic. It's one of the more candid and human conversations on the show -- and one that consistently resonates with listeners who feel like they're shouting into a void.If this episode resonated with youSpeakers who get booked consistently aren't always the loudest in the room. They're the ones who have learned how to make their presence felt in the right way, in the right rooms. If you want to find out what's blocking your visibility and growth as a speaker, take the free Speaker Growth Diagnostic at strategic-speaker.scoreapp.comRelated episodes: How to Connect With Anyone, Anywhere, Anytime with Simon LancasterCHAPTERS00:00 Introduction: Feeling Ignored00:34 Personal Stories and Boundaries01:59 The Pain of Being Ignored03:54 Coping Mechanisms and Self-Reflection06:22 Childhood Experiences and Fitting In11:38 Professional Challenges and Gender Differences16:04 Taking Action and Setting Boundaries20:40 Online Presence and Open Mic Experiences24:08 Overcoming Failure in Comedy24:50 The Importance of Persistence26:19 Choosing the Right Platform30:19 Seeking Help and Building Networks35:31 Embracing Imperfection37:46 Final Thoughts and EncouragementVisit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening. Rating the show 5* on Spotify helps their algo recommend the show, so please take a moment to follow the show and leave a rating.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  46. 155

    Trust & First Impressions - Ex-Secret Service Agent Brad Beeler

    Mastering Human Interaction: Insights from a Former US Secret Service Agent with Brad BeelerSUMMARYIn this episode of Present Influence, host John Ball welcomes Brad Beeler, a former US Secret Service agent. Brad shares profound insights from his experiences in high-stakes environments to help decode human behaviour, build trust, and improve communication. Key topics discussed include the effectiveness and use of polygraph tests, the importance of congruent body language, effective first impressions, and the potent, often-overlooked influence tools like curiosity and respect. Brad also teases his upcoming book, 'Tell Me Everything,' which promises to delve deeper into these critical skills for anyone looking to enhance their influence and persuasion in personal and professional contexts.Get the free PDF with the full rundown of everything Brad talked about on the show; you don't even need to submit an email: CLICK HERECHAPTERS00:00 Introduction to Present Influence00:09 Meet Brad Beeler: From Secret Service to Polygraph Expert00:56 The Role and Effectiveness of Polygraph Tests01:55 Brad's Journey and Insights into Human Behaviour05:59 The Science of Body Language and Communication10:58 Practical Tips for Presenters and Speakers21:53 The Importance of First Impressions25:56 Context and First Impressions27:52 The Role of Lies in Social Interactions28:53 Detecting Deception: Techniques and Tips33:35 The Power of Social Media and Personal Information38:40 Influence Principles in Action43:27 Respect and Curiosity in Communication45:35 Conclusion and Upcoming BookVisit&nbsp;presentinfluence.com/quiz&nbsp;to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  47. 154

    Charisma Killers: Stop Sabotaging Your Stage Presence

    Identifying and Overcoming Common Charisma Killers in Your PresentationsSummaryIn this episode, presentation coach John discusses why some presentations fail to connect despite clear, confident, and sometimes even humorous delivery. He introduces three common 'charisma killers'—overexplaining, incongruent energy, and lack of curiosity. John shares real client stories to illustrate these points and offers practical advice on how to rectify them. Additionally, he previews a live event called 'Charisma Killers,' where he will go over seven major charisma killers and techniques to address them. This event is scheduled to be free and will take place monthly on LinkedIn and YouTube.Register for your place on LinkedIn: https://www.linkedin.com/events/thecharismakillers-what-ssilent7357846227289276416/theater/Chapters00:00 Introduction: Why Your Presentation Didn't Land00:28 Charisma Killers Overview01:16 Charisma Killer #1: Overexplaining04:10 Charisma Killer #2: Incongruent Energy06:14 Charisma Killer #3: Lack of Curiosity08:10 Recap and Upcoming Live Event10:03 Conclusion and Call to ActionVisit&nbsp;presentinfluence.com/quiz&nbsp;to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  48. 153

    How to Be Funny on Purpose: Joel Morris on the Craft of Comedy

    Unlocking the Secrets of Comedy with Joel MorrisSummaryIn this episode of Present Influence, host John Ball delves into the intricacies of comedy with Joel Morris, the prolific comedy writer behind beloved characters like Paddington Bear and Philomena Cunk. Joel discusses his book, 'Be Funny or Die,' shedding light on the rhythm of humour, the similarities between jokes and music, and the universal nature of comedy. They explore how jokes are constructed, the importance of setup and timing, and the challenges of creating comedy in today's diverse media landscape. Whether you're a professional speaker or simply someone who loves a good laugh, this episode offers invaluable insights into the craft of comedy.Chapters00:00 Introduction to Joel Morris and His Comedy Craft01:20 Discussing 'Be Funny or Die'01:44 The Mechanics and Philosophy of Comedy02:54 Comedy as a Universal Language06:16 The Journey of a Comedy Writer11:53 The Role of Persona in Comedy17:16 Writing Process and Inspirations23:02 Mocking Doc and Shakespeare23:36 Philomena Cunk's Interviewing Skills23:40 Favourite Person to Write For25:33 Comedy at the BBC32:14 The Craft of Comedy Writing36:03 Advice for Adding Humour40:44 Upcoming Projects and Final ThoughtsVisit&nbsp;presentinfluence.com/quiz&nbsp;to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  49. 152

    Podcast Guesting For Professional Speakers, Coaches & Experts

    Mastering Podcast Guesting: Strategies for Speakers, Coaches, and ExpertsSummaryIn this episode of Present Influence, host John Ball, an award-winning keynote and presentation skills coach, reveals the secrets of being a strategic podcast guest. He discusses the pitfalls of relying on agencies, the importance of finding the right shows, and the essential practices for turning podcast appearances into client leads. John also shares insights on how to be an engaging and prepared guest, how to leverage relationships with hosts, and the significance of having a media strategy. Packed with practical advice and tips, this episode is a comprehensive guide for speakers, coaches, and experts looking to grow their influence through podcast guesting.Get the free podcast guesting strategy guide at presentinfluence.com/podcastguestTry out PodMatch as part of your guesting strategy: https://www.joinpodmatch.com/presentinfluenceChapters00:00 Introduction to Podcast Guesting00:48 The Pitfalls of Podcast Agencies06:32 Strategic Podcast Guesting09:03 Preparing for Podcast Appearances16:55 Finding the Right Podcasts22:27 Building Relationships and Following Up28:24 Conclusion and ResourcesVisit&nbsp;presentinfluence.com/quiz&nbsp;to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

  50. 151

    Unity: A Speaker's Gift for Ethical Influence

    Harnessing Unity for Impactful Public Speaking: Insights from Robert CialdiniIn this episode, the concept of 'unity' as an influential principle from Robert Cialdini's revised book 'Influence: The Psychology of Persuasion' is explored. The host discusses the emotional power of unity in connecting with audiences and emphasizes that unity is about finding shared values and experiences rather than pretending to be the same. Examples and stories are provided, including techniques for creating a sense of belonging and ethical connection in public speaking. The episode also considers the potential misuse of unity and advises speakers to use it as a means of fostering inclusive and meaningful connections.00:00 Overcoming Imposter Syndrome00:20 Introducing Cialdini's Principle of Unity00:43 Understanding Unity and Shared Identity01:24 Creating Unity as a Speaker02:30 Real-Life Examples of Unity03:24 Ethical Use of Unity in Speaking04:05 Practical Tips for Building Unity05:59 The Power and Danger of Unity07:01 Conclusion and Next StepsGo to presentinfluence.com to take the Speaker StrengthsFinder Quiz and discover your greatest strengths as a speaker as well as where to focus for growth. For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

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ABOUT THIS SHOW

Most speakers don’t struggle with speaking.They struggle with being seen, chosen, and paid properly.John Ball’s Known. Booked. Paid. framework helps professional speakers move from inconsistent £1k gigs to high-fee, repeatable bookings by fixing positioning, demand, and stagecraft.This podcast breaks down what actually drives bookings, referrals, and higher fees in the real world of professional speaking.

HOSTED BY

John Ball

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