Build Your Business by Appearing on Podcasts as a Guest Expert with Tom Schwab

On this episode of Rhodes to Success In interview Tom Schwab who has discovered a marketing strategy that converts traffic to leads at a rate of thirty percent. During the show Jessica and Tom discuss podcast guest best practices, how being interviewed as a podcast guest leads to results in business and why landing pages and making an offers are so important.   Main Questions Asked <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       What made you decide to invest your time and services in getting booked as a podcast guest? <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Talk about the process of getting a listener to visit your site. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       When you are being interviewed as a guest on a podcast, what do you have to think about and say to actually get someone to want to go to your website? <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       How should a landing page be set up to easily convert people onto a list? <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       How long does it take before you start seeing results? <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       What are your thoughts on getting someone’s first name during a list opt-in? <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       What is the appropriate way to make an offer in a podcast?   Key Lessons Learned Content <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Content is king but context is God. You are what you publish. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Content is what drives the modern marketing engine online. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       On average it takes 6-9 months to get traffic traction with a blog. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       All content is aimed at getting the audience to know, like, and trust you. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Ensure you get the most out of your guest interview by creating a show transcript and repurposing it as multiple sources of content.   Podcast Interviews  <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Podcasts are a long term strategy and compounding effect <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       During a podcast people get 30 minutes or more to hear you. They either love you and go to your site to learn more or they move on. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       The quality and quantity of context comes from listeners turning into visitors. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Continually promoting the podcast on a consistent basis helps keep you top of mind with the host. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Maintaining a good relationship with the host is the beginning of a long-term professional relationship and improves your chances of getting booked again. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       After the interview consistently share the podcast on socials and keep it in mind as a resource to share with others.   Conversion <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       When listeners visit your site looking for the offer you made on the podcast and average of 25-50% convert. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       The system needs to involve finding the right podcast, giving a clear message, providing an offer that drives the listener to your website then having a system that converts a visitor to a lead.   Landing Pages <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       During your podcast interview offer listeners something that gives them value, has context and is directly tied to what you are talking about. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Direct listeners to a specific landing page and provide a specific giveaway in addition to an opt-in list. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Ensure you include the logo from the podcast you were interviewed on to show the listeners that they are in the right place. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Focus on getting ideal customers not just growing and email list.   Metrics & Results <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Results depend on the metrics used such as number of listeners, website visitors, emails received, and conversions. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       If you are getting heard on good quality podcasts and listeners are not coming to your site then you have to figure out where the ‘leaks’ in your system are. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       The reason listeners may not visit your site is that they don’t find value in visiting. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       If listeners are coming to your site but not opting-in then your landing page could be confusing. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       If people come to your site and opt-in but don’t become a customer then the problem may be in your nurturing sequence. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Every day customers are voting with their dollars, time, and actions. If you are not getting the results you want then you have to figure out why. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       You don’t necessarily need a lot of traffic but rather the right traffic (target clients.)   The List <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       If you want to funnel down and segment customers from the beginning. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Ask for feedback via open ended or optional questions e.g ‘what is your biggest frustration about the product or service?’   Making An Offer <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       An offer shouldn’t feel like a pitch at the end. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Reference the offer during the podcast so it doesn’t feel like a surprise. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Make sure you offer two things and explain to the listeners where the offer is and what it is.    Subscribe to the show in iTunes or Stitcher Radio!   The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic    Links to Resources Mentioned Tom Schwab – Inbound Marketing (previous podcast) Tom’s Landing Page Interview Connections <a...