Interview Connections | The Leading Podcast Booking Agency

Most business owners are making decisions every day but how many of those decisions are actually built to last? Dawn K. Kennedy, author of Before You Decide: The Field Manual for Durable Decisions Under Pressure, joins me on the Interview Connections podcast to talk about why so many businesses fail not because of a bad idea, but because of how decisions get made (or avoided) along the way.Dawn brings a uniquely grounded perspective to this conversation. She's a business law attorney, a former Army Capabilities Developer and Fortune 500 Intelligence Analyst, and the co-owner of a family coffee roastery, giving her real skin in the game across both service-based and product-based businesses. Her book is not a fluffy entrepreneur read. It's a field manual, and it shows.In this episode, we cover:Why the 50% business failure rate at five years hasn't moved since the 1980s and what's actually behind itThe difference between micro-decisions you make on autopilot and high-stakes decisions that require deliberate thoughtHow our hardwiring for certainty pushes us to make decisions before we're readyWhy "move fast, break things" works for VC-funded startups but can quietly destroy a small businessThe pendulum problem: how market shifts catch business owners off guard, and what to do when the strategy that was working stops workingWhy second and third-time business owners succeed at much higher rates and what first-timers can learn from thatThe real cost of "bootstrapping" that nobody talks aboutWhy we pick the decision that relieves pressure instead of the one that keeps us moving forwardResources mentioned:Before You Decide: The Field Manual for Durable Decisions Under Pressure by Dawn K. Kennedy — available on Amazon now.Unreasonable Hospitality by Will Guidara — recommended by Dawn as a companion read on staying true to your original purpose as a business evolves.Free resources and guidebooks available at DawnKKennedy.com.Want to make smarter decisions about how you're growing your business through podcasting? Join me at the free Podcast Guesting Masterclass, where I walk you through exactly how coaches and thought leaders use podcast guesting to build authority, reach new audiences, and attract clients. Register here: interviewconnections.com/masterclass-2026

Episode OverviewJessica Rhodes takes a firm stance: Do NOT use AI podcast pitching software. As the founder of Interview Connections (the first-ever podcast booking agency), she shares why this trend is damaging to your reputation and why it doesn't work—no matter how cheap or fast it seems.Key Stat: Interview Connections has booked over 50,000 podcast interviews and helped thousands of coaches and experts land more dream clients.Jessica's Background & Authority (0:02 - 0:15)Founded Interview Connections in 2013 to be a stay-at-home momCreated the first-ever podcast booking service to marketHad zero competition for roughly two years13+ years in the podcast booking industry gives her unique perspective on trends and what actually worksThe Problem: AI Podcast Pitching Platforms are Exploding (0:15 - 0:45)What's happening:AI-generated podcast pitching platforms are popping up everywhereThey advertise heavily on Instagram and Facebook with AI-generated videosJessica's reaction: "It literally makes me gag"They promise cheap, fast solutions to getting booked on podcastsWhy this matters:Jessica sees this as a major red flag for the podcast guesting industryWhile AI has some good uses, this particular application is problematicWhere Jessica DOES Use AI (0:45 - 1:00)To be clear, Jessica isn't anti-AI across the board. She currently uses AI tools for:Opus Pro – AI video editing platform to create clips from her podcast appearancesClaude and ChatGPT – For various business questions and tasksHowever: There's one place she draws the line...Where She WILL NOT Use AI (1:00 - 1:20)Never: Using AI to replace the establishment of new relationshipsWhen you use AI to pitch a podcast host, you're essentially saying: "I would rather use a robot to start a relationship than a real human."This is not a good strategy.Real-World Evidence: Why AI Pitching Doesn't Work (1:20 - 2:00)Direct outreach she's receiving:AI podcast pitching companies are messaging Jessica on LinkedIn wanting to networkSomeone recently messaged her looking to hire someone to run their AI pitching companyHer response: "Get lost. No thank you. Hard pass."Why hosts reject AI pitches:Podcast hosts HATE being pitched by AIAI-generated templates are full of mistakesIt comes across as "slop"Hosts recognize immediately that you prioritized saving money over building real relationshipsThe entrepreneur experience:Jessica has talked to plenty of coaches and entrepreneurs who tried AI pitching softwareWhy they tried it: The ads are compelling ("It's cheap! It's fast!")Why it failed: The quality isn't there, and it damages your reputationThe Real Cost of "Cheap and Fast" (2:00 - 2:15)Jessica's warning: You get what you pay for.When podcast hosts receive an AI-generated pitch:They know you chose cheap over investing in relationshipsThey know you'd rather automate than build genuine connectionThey see it as disrespectful to their time and showThis is NOT an expense to cut costs on. Doing so risks ruining your reputation in the podcasting space.The Solution: Real Investment (2:15 - 2:25)Instead of AI pitching software, Jessica recommends: ✅ Invest in a team or agency that already has existing relationships with hosts ✅ Build real relationships with podcast hosts over time ✅ View podcast pitching as a relationship-building strategy, not a transactionKey Takeaways🎯 AI podcast pitching software doesn't work – The quality is poor and hosts hate it 🎯 It damages your reputation – Hosts see right through automation and cheap shortcuts 🎯 Relationship building can't be automated – This is where AI fails hardest 🎯 You get what you pay for – Cheap pitching ≠ podcast bookings 🎯 Use an agency with existing relationships – This is worth the investment 🎯 AI has a place in your business – Just not in replacing human connectionJessica's Passionate Take"You would rather be cheap and save a buck than invest in real relationships. Invest in a team or in an agency that already has an existing relationship. This is not an expense to cut costs in and risk ruining your reputation."Call to ActionReady to get booked on podcasts the RIGHT way?Reserve your spot in Jessica's FREE Podcast Guesting MasterclassLink: interviewconnections.com/masterclassLearn how to pitch authentically and get real resultsBuild relationships that actually convert to dream clientsResources MentionedInterview Connections: interviewconnections.comPodcast Guesting Masterclass: interviewconnections.com/masterclassTools Jessica uses: Opus Pro (video editing) (Affiliate link), Claude, ChatGPTBottom LineShould you use AI podcast pitching software? No. The answer is no.

Episode OverviewOn this episode of the Interview Connections podcast, Jess Rhodes sits down with Caroline Shelby, founder of Grief Clarity Labs and author of Living Beside the Leaving, to explore the profound and often misunderstood experience of anticipatory grief. Caroline shares her deeply personal journey of caring for her mother through a decade of Alzheimer's disease, discovering grief coaching through an unexpected TikTok video, and ultimately transforming her pain into a calling to help others navigate loss. This is a conversation about loss that is also full of laughter, hope, and the realization that joy and sadness can coexist.Key TakeawaysAnticipatory Grief Is Its Own Experience — The grief that begins before a loss actually happens—when you know someone is going to die but they haven't yet—is uniquely complicated. Caroline spent 10 years watching her mother disappear while still being present, experiencing guilt, exhaustion, and conflicting emotions that support groups at the time rarely addressed.You Can Be a Safe Stranger — During Alzheimer's progression, Caroline's mother eventually forgot who she was. But Caroline learned to show up as a comforting, secure presence anyway—absorbing the emotional weight while still providing care and compassion.The "Grief in a Box" Metaphor — When grief first hits, the pain ball bounces constantly against the button in a small box. But as life expands and you heal, the box grows bigger. The ball still hits the button sometimes, but there's room for life to happen around the grief. You don't have to let loss define your entire existence.Grief Coaching Isn't About Timelines — There's no "right time" to work with a grief coach. The readiness comes when you start wondering if life could look different, when you begin to envision something beyond the loss. Some people are ready in a month; others need a year or more.Writing as Authority and Healing Can Be the Same Thing — Caroline wrote her book to build authority as a new coach, but it became a profound healing tool. However, she's careful to recommend that clients write only when they're truly ready—not as a forced exercise, but when the time feels right.Happiness and Sadness Can Coexist — One of Caroline's core messages is that you don't have to choose between grief and joy. Life after loss isn't about "getting over it"—it's about expanding your life so grief becomes one part of your story, not the whole story.Timestamps & Topics14:44 — Episode intro and Caroline's background15:37-17:52 — Caroline's origin story: caring for her mother through Alzheimer's and discovering grief coaching through TikTok18:12-23:05 — Writing her book Living Beside the Leaving as both authority-building and healing24:45-26:39 — The "grief in a box" metaphor and expanding life around loss27:19-28:17 — When the right time is to work with a grief coach29:04-29:57 — Call to action and how to connect with Caroline30:19-30:55 — Episode wrap-upAbout Caroline ShelbyCaroline Shelby is a grief educator, certified grief coach, and founder of Grief Clarity Labs. She specializes in supporting individuals navigating caregiving, anticipatory grief, and life after loss. Her work is rooted in personal experience: she spent more than a decade caring for her mother through Alzheimer's disease and lost both her mother and best friend in 2024. She is the author of Living Beside the Leaving: A Daughter's Story of Alzheimer's, Caregiving, and Loss (published May 2024). Through her coaching, writing, and authentic storytelling, Caroline creates space for honest, often unspoken conversations around grief and helps people feel less alone and better equipped to navigate loss.Guest LinksWebsite: https://www.griefclaritylabs.comFree Clarity Call: https://www.griefclaritylabs.com/callBook: Living Beside the Leaving by Caroline Shelby (Amazon)

In this episode of Interview Connections TV , Jessica Rhodes, Gabby and Amelia break down exactly why being a podcast guest beats almost every other marketing strategy for coaches: you clarify your message, get found by AI search, multiply one interview into weeks of content, reach warm pre-sold audiences, and build relationships that turn into clients and referrals. Do you want to learn more about how to use podcast guesting to get more coaching clients? Register for our free Podcast Guesting Masterclass 👉https://interviewconnections.com/sign-me-up-masterclass 00:00 Top Benefits Intro 00:15 Messaging Clarity 00:58 Elevator Pitch Practice 03:11 SEO and GEO Boost 04:56 Repurpose Interview Content 06:36 Reach New Audiences 08:56 Build Host Relationships 10:36 Networking and Pre Calls 13:28 Stay Connected Outro

Episode OverviewJessica Rhodes, founder and CEO of Interview Connections (the first-ever podcast booking agency), introduces the podcast one sheet, a critical tool for anyone looking to get booked on podcasts. Learn what it is, what it includes, and why it's essential to your podcast guesting strategy.Key Stat: Interview Connections has booked over 50,000 podcast interviews and helped thousands of coaches, consultants, and experts land more dream clients through podcast guesting.The Origin Story (0:02 - 0:29)Jessica founded Interview Connections in 2013 to be a stay-at-home momHer dad, Jim Palmer, was her first clientShe needed a tool to help pitch him to podcasters—the podcast one sheet was bornWhat is a Podcast One Sheet? (0:29 - 2:40)A professionally designed, one-page PDF that gives podcast hosts everything they need to say "yes" to having you on their show.When Jessica started pitching her dad to podcasters, she realized every host needed the same information:His bioHow to introduce himTopic ideas they could discussQuestions they could askLinks and contact informationThis is the foundation of the podcast one sheet.Components of a Podcast One Sheet#1: Your Bio (200 words, written in third person)Communicates who you are and what you doShares your journey and credibilityIncludes personal touches that humanize youExample: Jessica's bio mentions she's a mom with two athletic kids, backyard chickens, two cats, and two gerbilsWhy it matters: Hosts read this aloud as your introduction—make sure it flows naturally when spoken#2: Three to Five Suggested Interview TopicsGive hosts a sense of what you could discuss with their audienceMust speak directly to their target audience's pain points and interestsShould be specific and tease the unique frameworks and stories you'd bringHelps hosts envision the value of having you on the show#3: Suggested Interview QuestionsProvide questions hosts can read and ask verbatimMakes the host's job incredibly easyTakes the guesswork out of what to ask youShows hosts exactly how the conversation could flowWhy This Matters (2:15 - 2:40)Make the host's job easy = Get bookedHosting a podcast requires significant work:Facilitating interviewsEditing contentPublishing episodesProducing showsPromoting contentWhen you provide a host with: ✅ A polished bio they can read as your introduction ✅ Clear topic ideas ✅ Ready-made questionsYou're removing friction from the booking decision. Hosts are more likely to say "yes," have a great interview, and give you a great spotlight for your expertise and story.Key Takeaways🎯 A podcast one sheet is non-negotiable for anyone serious about podcast guesting 🎯 One page is the magic number—keep it simple and scannable 🎯 Make the host's job easy—provide bio, topics, and questions they can use immediately 🎯 Be specific, not broad—generic topics get passed over 🎯 Add personality—personal details help hosts connect with you as a real person 🎯 Professional design matters—it's the first impressionCall to ActionReady to turn podcast interviews into dream coaching clients?Reserve your spot in Jessica's FREE Podcast Guesting MasterclassLink: interviewconnections.com/masterclassLearn how to create a one sheet that actually convertsGet booked on the podcasts that matter to your businessResources MentionedInterview Connections: interviewconnections.comPodcast Guesting Masterclass: interviewconnections.com/masterclass

Episode Overview:In this episode, Jess Rhodes interviews Scotty Palmer, founder of Palmer's Strategic Advisors, to explore the financial blind spots that threaten product-based businesses—especially breweries, distilleries, and CPG brands. Scotty shares his journey from corporate finance to fractional CFO work and reveals the critical differences between how service-based and product-based businesses manage cash flow. The centerpiece of this conversation is a real-world case study about a hot sauce brand that almost destroyed itself by saying yes to a major retailer order.Key TakeawaysThe Cash Conversion Cycle Problem — When a retailer like Kroger or Publix wants to stock your product in 50 stores, it sounds like a dream. But there's a hidden trap: you pay for inventory and production upfront, then wait 60-90 days to get paid. For many brands, this gap turns revenue into a cash crisis.Bank Balance vs. Real Numbers — Most business owners run their companies based on what's in the account, not what the numbers actually tell them. Your bank balance today reflects decisions made 90 days ago, not what's happening right now.The 13-Week Cash Forecast Is Non-Negotiable — This is the first tool Scotty implements with every client. It's free, simple (Google "13-week cash forecast template"), and changes how founders make decisions.Supplier Contracts Are Leaving Money on the Table — Most small-to-mid-sized brands ($1-20M revenue) never renegotiate supplier rates. They either stay with an old quote or sign a contract at their small-brand volume, then never revisit it as they scale—leaving massive margins on the table.Timestamps & Topics0:00-6:35 — Pre-interview setup and sound check (practice segment—edited out of final episode)6:35 — Episode intro and Scotty's background8:26-10:50 — Scotty's origin story: why he specializes in food and beverage12:05-15:55 — The hot sauce brand story — how a dream retail order nearly caused cash flow collapse18:24-19:33 — Why businesses fail: running off bank balance instead of real numbers20:20-21:56 — The power of 13-week cash forecasting23:26-26:48 — The biggest expense leak: supplier contracts and negotiation27:00-27:48 — Call to action and resourcesAbout Scotty PalmerScotty Palmer is a licensed CPA and fractional CFO at Palmer's Strategic Advisors. He specializes in helping breweries, distilleries, CPG brands, and non-alcoholic beverage companies build financial foundations for sustainable growth. His background spans pizza restaurants, corporate finance, and the Honey Baked Ham Company—giving him deep roots in the food and beverage world.Resources & LinksTake Scotty's Cash Leak Assessment: palmersadvisors.com/cash — A 5-10 minute, 14-question quiz to identify where your business is leaking cash and marginFree 13-Week Cash Forecast Template — Search "13-week cash forecast template free" on GoogleFind Scotty Online: Palmer's Strategic Advisors social media and websiteGuest LinksWebsite: palmersadvisors.comFree Cash Assessment: https://palmersadvisors.com/free-margin-audit/

Episode OverviewOne of the most common questions I hear from coaches is: Should I start my own podcast or focus on being a podcast guest? In this episode, I'm sharing my recommendation based on 13+ years of helping coaches leverage podcasting for business growth. The answer might surprise you.Key Takeaways✓ Be a podcast guest first — 99% of the time, I recommend being a guest before starting your own podcast✓ Gain microphone experience — Speaking into a microphone doesn't come naturally; guest appearances help you develop this skill✓ Test different formats — Experience various podcast styles (story-driven, short, long, video, live stream, audio-only) before committing to your own✓ Build audience access — Leverage existing audiences rather than starting from scratch✓ Grow your email list — Convert podcast guest listeners into subscribers who'll support your future podcast✓ Become a better host — Guest experience makes you more effective if you later start your own showWhy I Recommend Being a Guest First1. Microphone SkillsMost coaches are used to working directly with clients—not speaking to an audience through a microphone. I've been doing this since 2014, and I speak into a microphone every single day I'm at my computer. But for most of you, it doesn't come naturally at first. Guest appearances let you develop this skill in a low-pressure way without biting off more than you can chew.2. Format ExplorationThere are so many different podcast styles out there:Story-driven vs. interview-basedShort-form vs. long-form episodesVideo interviews vs. live streams vs. pre-recorded audioDifferent host styles and show structuresBy being a guest, you experience all these formats and figure out what's right for you before you invest in building your own show.3. Audience BuildingWhen you're a podcast guest, you get access to the host's existing audience. When you start your own podcast, you have to build an audience from zero. If your goal is visibility to new audiences, guesting is the more efficient path. You're growing an audience instead of starting from scratch.4. Email List GrowthListeners who discover you as a podcast guest can become email subscribers. This gives you a foundation of engaged followers if and when you decide to launch your own podcast. You'll already have people ready to subscribe to your show.5. Better Hosting LaterExperience as a guest teaches you what makes a good interview, what questions work, how to stay engaged, and how to deliver value. This experience directly improves your ability to host if you decide to start your own show later.About Me & Interview ConnectionsI founded Interview Connections in 2013 so I could be a stay-at-home mom, and my dad was my first client. Fast forward to today, and we've booked over 50,000 podcast interviews for thousands of coaches, consultants, and experts.I've been podcasting since 2014 and speak into a microphone every single day as part of my work. This experience—combined with booking tens of thousands of podcast interviews—gives me a unique perspective on what works for coaches who want to leverage podcasting for business growth.Join Me for More TrainingReady to learn how to turn podcast interviews into dream coaching clients? I'm inviting you to my free Podcast Guesting Masterclass, where I'll teach you exactly how to leverage podcast guesting as a client acquisition strategy.Reserve your spot now:https://interviewconnections.com/masterclass-2026/Timestamps0:02 — Episode intro and my background with Interview Connections0:45 — The common question coaches ask about podcasting1:30 — My recommendation: Be a guest first2:15 — Reason #1: Develop microphone skills3:00 — Reason #2: Experience different podcast formats4:15 — Reason #3: Gain access to existing audiences5:00 — Reason #4: Build your email list5:45 — Reason #5: Become a better host later6:30 — Final thoughts and invitation to the masterclass

Lisa shares her unconventional path from being a top real estate agent in DC to building a thriving women's business community. She dives into:Her Origin Story & "Homes and Hops" (5:00) Lisa's creative content strategy that connected local breweries to real estate value. A study proved that properties near craft breweries increased in value, and she leaned into that insight to build visibility in her market locally. The lesson: smart positioning beats just showing up.The Pivot & Pandemic Clarity (13:00) In 2020, Lisa read "Find Your Shine" by Dr. Claudia Beeney, which helped her identify her actual strengths and passions. She then entered her local Women Entrepreneurs Business Incubator (WEE program) through YBI, which became the catalyst for Dandelion Inc. Action item for listeners: look up local business incubators in your area—they're everywhere and offer grant money, community, and accountability.Why "Dandelion"? (19:50) They were eating dandelion salad when naming the company. Her husband suggested it, and another entrepreneur in the incubator pushed her to lean into the symbolism: dandelions spread their seeds without needing a bee. They represent health, wellness, hardiness, and the ability to break through concrete. No fluff, just pure resilience.The Ecosystem Model (26:45) Dandelion Inc. is intentionally built as a multi-level community—not just a mastermind. Lisa wanted to recreate what "good old boys clubs" do so well (elevate, connect, create opportunities) but make it collaborative and accessible to everyone. She listened to her members when they said, "Don't make me decide every month"—so she created recurring membership instead of pay-as-you-go. Key insight: Listen to your customers. They tell you what they need.Community Over Competition (27:00) Lisa challenges the stereotype that women are individualistic and competitive. Historically, women were collaborative. She wanted to defunk that narrative and build something natural for how women actually work together.Low-Ticket, High-Value (31:00) A coach once told Lisa she "gives too much for too little." Her response: accessible pricing means more people can participate, and that creates richer collaboration. She welcomes solopreneurs, growing businesses, and seasoned entrepreneurs. The cross-generational learning is unexpected and powerful—newer business owners bring tech skills; established owners bring strategic wisdom.The "Dandies" Moment (36:00) The community organically started calling themselves the "Dandies," and created "Digital Dandies"—members who show up to events together, take photos for each other's marketing, and amplify together. This is organic brand love. When your audience names themselves, you've built something real.Mostly Virtual, Some IRL (35:34) 95% virtual weekly meetups, but Lisa activates ambassadors in different cities to create in-person opportunities when there's enough local density. Flexibility at scale.Key Takeaway: "If you lead with intent, the rest will follow." — Lisa ResnickHow to Connect with Lisa:Website: www.dandelion-inc.comSchedule a 15-minute call with Lisa directly by emailing her at [email protected]: [email protected]: The Seed Growing Your Business podcast (12,000+ subscribers)

Episode OverviewMark Skalla is on the show fresh off a move to Colorado (with amazing mountain views), and we dive into the thing that keeps most founders stuck: refusing to systematize. Mark's journey is fascinating—he built a successful digital marketing agency to seven figures, then exited to focus entirely on operations. Along the way, he discovered that great marketing often exposes weak systems and operational bottlenecks. Now, he helps founder-led businesses do what founders hate doing: documenting processes, letting go of control, and building leadership teams. If you're a founder who's doing all the sales calls, making all the decisions, and wondering why you can't take a vacation, this episode is for you.What We CoveredMark's Origin Story (4:45)He started as a very successful freelancer, then hit a growth ceiling. He knew he needed to hire, even though he wasn't prepared to. As an agency owner, he became the exact founder he's now helping—doing everything in his head, training people to copy what he did instead of giving them real ownership, and refusing to say no to anything (custom programming, web design, features that "F" him up).His big turning point: His own marketing was so good that clients would say, "We have to pause our contract. We can't handle any more customers." At first, this was a bragging right. Then he realized the revenue loss was hurting. He got curious and realized his clients were doing the same thing he was—everything living in their head, no real processes.He exited his agency, took W-2 roles in operations to immerse himself in scaling, successfully helped multiple companies remove founder bottlenecks and scale revenue/profitability, then wrote The Leverage Point to codify what he'd learned. Now he works with founders through Fulcrum Fractional.Why Founders Won't Systematize (10:36)Founders are addicted to being the hero. There's a psychological reward in saving the day. Mark didn't want to create rigid service tiers because he wanted to stay flexible and not lose clients. But what happened? Every proposal had to be reviewed by him. Every custom request had to be customized. He lost his freedom in pursuit of flexibility.He even started doing things outside his expertise (web design, custom programming) just because he didn't want to say no. It wasn't until he learned that systems were his savior that he got his time back.The Problem with Service Delivery Owners (9:21)Jess shared her own experience: as an agency owner, she's NOT in service delivery anymore. She does sales calls and group calls, but her team does the show pitching and booking. But she sees so many agency owners stuck in the day-to-day client work, unable to elevate to CEO.Mark: Founders think systematizing will lose the magic. It won't. It'll give you your freedom back. You'll be able to go to your kid's game, take a vacation, and have predictable results because you're working off a system, not just your own genius.How to Create Systems Without Killing Magic (13:00)Data is your savior. What you're using instinct and raw talent for? Data will show you that you're actually asking the same questions every time. You just haven't written them down.The process: Document what you're actually doing (you'll be shocked how repeatable it is). Then give your team agency to own outcomes, not processes. Here's the difference:Own the process: Follow exactly what I do, exactly how I do it.Own the outcome: Here's the result I need. Here's the process we're using now. If you find a better way, let's evolve it.When your team owns the outcome and understands the KPIs, they'll organically start improving the process. Jess gave an example: their show research process has changed dramatically over the years because the team doing the work identified redundancies and inefficiencies.The Dynamic Process Problem (16:17)Here's something founders miss: Every time you hire someone, your processes change. New handoffs, new reporting, new ownership. If you're working off static documents with no outcome ownership, they stop working.Example: You developed a process that worked perfectly with 5 people. Now you have 12 people. The same process breaks because nobody knows who owns what at the new handoff points. Mark: "We don't think as founders, I did this and it worked perfectly. Why is it not working now? Well, now you have five more people and this part gets handed to this person. Now who owns it?"This is why so many founders get "stuck" with 11 p.m. emails and constant firefighting—not because the system is broken, but because they never updated ownership as the org grew.Leadership: Teaching How to Think, Not Solving Problems (19:21)This is the hard part. As a founder, when someone brings you a problem you've solved before, your instinct is to solve it in 5-10 minutes. But every time you do that, you're teaching them: "When you have a problem, I'll fix it." You're not grooming them to own outcomes.Real leadership is teaching your team how you make decisions. If they don't know your decision framework, they won't end up at the same outcome.Jess gave two examples:Refund calls: She used to handle every unhappy client herself. Now her leader does it, and she's way better at it than Jess ever was. No refunds in a long time. Why? Because the leader understood the outcome (keep the client or give a refund; prioritize retention) and had the autonomy to make decisions within that framework.Reacting to ideas: Jess realized she's reactive and quick to dismiss ideas she doesn't like, especially if they're not hers. So she started pausing (staying off Slack while out with her daughter), then asking questions instead of shutting people down: "What problem does this solve? What would this look like?" The result: more ideas, more collaboration, smarter leadership.Mark: Teaching your leadership team the questions you ask before they even come to you is a game changer. "Mark, I have a problem. I know you're going to ask about X, Y, and Z. Here are the answers. Here's what I recommend. Here's the upside and downside."Suddenly they don't need you. They realize they can make the decision.The Framework Approach (25:10)Mark teaches founders to teach their leaders a repeatable decision framework. It's iterative, not a one-day seminar. Here's what it looks like:Team member brings an idea.You teach them: "Here's how I vet ideas. Go through this process."They come back with research, competitive analysis, pricing, timeline.You realize: "Oh my God, they did not only what I would have done, they did it better."Now they're flooding you with vetted ideas.This cascades through your organization. Leaders teach managers. Managers teach individual contributors. You end up with an organization that has better critical thinking skills than it did when everything was in your head.Taking Off the Cape (20:42)Mark: "This is one of the places where it's hardest to take the capes off."As an agency owner (or any founder), saving the day feels essential. It feels like you're the only one who can do it. But as you scale—5 million to 10 million to 15 million—you can't be solving these small problems. You need to be looking for new market opportunities, new products/services, and ensuring the entire organization is aligned on values.The hard route is taking time to teach decision frameworks and letting go. But when you do? You get an organization that far exceeds your personal capacity—and it's still all because of what you did as a founder. Just a different kind of building.Key TakeawaysFounders are addicted to being the hero. Systematizing doesn't lose the magic—it gives you your freedom.What you do instinctively is probably a repeatable, documentable process. You just haven't written it down.There's a difference between owning processes and owning outcomes. Give your team the outcome and autonomy; they'll improve the process.Every time you hire someone (or lose someone), your processes change. You need to update ownership, not just documents.Every time you solve a problem for someone, you teach them not to solve it themselves. Teach frameworks instead.Leadership isn't having the answer. It's teaching people how to think so the results are the same when you're not in the room.Processes are dynamic, living things. They evolve as your company, technology, customer load, and org chart evolve.Ask yourself: What fills my battery? What drains it? Build a business where you can do more of the former and less of the latter.Resources &amp; LinksThe Leverage Point by Mark SkallaAmazon: <a...

Episode OverviewJess and Shanna do a pod swap after recording an episode together on Shanna's show the day before. They dive deep into how Shanna has been leveraging podcasting as a brand-building tool alongside her photography business for the past six years. You'll hear about her journey from starting her photography business in college to finding her niche in boudoir photography, and why she decided to start the Shine Podcast to reach and help women on a larger scale.What We CoveredShanna's Origin Story (3:30)How she started photography while in college, moved into wedding photography in Las Vegas, and the humbling learning curve of working closely with experienced photographers who challenged her every day.The Boudoir Photography Experience (9:34)What boudoir shoots are really about, why they're so transformative for women, and how Shanna uses vulnerability during shoots to help her clients feel more confident about themselves.Why She Started the Shine Podcast (7:13)Her desire to help women on a larger scale after realizing how powerful her one-on-one connections were during boudoir shoots. The podcast as a way to build trust with past, current, and future clients.The Real ROI of Podcasting (14:45)Why direct conversion from podcast to client isn't the only (or best) way to measure success. How podcasting builds authority, trust, and visibility—the ingredients that matter long-term.Guest Booking &amp; Systems (22:20)How her guest booking strategy evolved from cold outreach to having agencies (like Interview Connections) send her great guests, and why having that system in place makes consistency possible.Podcast Promotion &amp; Content Repurposing (24:18)Her current strategy: email newsletter, Instagram, her website, and all major podcast platforms. Plus, her unexpected discovery about Pinterest as a hidden gem for podcast discovery—70% of her website traffic from social comes from Pinterest alone.Pinterest for Podcasters (28:49)Why Pinterest is a search engine (not just social), how pins live for a year or longer, and why it's worth 5 minutes a week of your time.Key TakeawaysPodcasting isn't just for direct client conversion—it's a trust-building and authority-building tool that shows up across your entire marketing ecosystem.If you can't see direct ROI from podcasting, zoom out. Your listeners are in your email list, following your socials, and becoming clients months later.A podcast host needs a system for guest booking to stay consistent. Having agencies or an outreach process means your calendar doesn't depend on you.Pinterest is criminally underrated for podcast promotion. It's a search engine where people are actively looking, and your pins live far longer than Instagram posts.Long-form content (like podcasts) lets you show up as yourself in a way short social media posts can't.Resources &amp; LinksShanna's Podcast:Apple Podcasts: Shine Podcast with Shanna StarInstagram: https://www.instagram.com/shinepodcastwithshannastar/Shanna's Photography &amp; Website:https://www.davistaphotography.comTools &amp; Platforms Mentioned:Opus Clips: Affiliate LinkAlloware (text marketing software, integrates with HubSpot

Episode OverviewMatt Symes is a transformation strategist who's worked with 500+ organizations and contributed to over $1 billion in profitable growth. In this episode, he breaks down the predictable revenue milestones where founder-led businesses hit a wall, and how to scale without losing your mind (or your life). If you're a founder making between $500K-$5M in revenue, this conversation is for you. We dig into sales systemization, why not all revenue is good revenue, and the concept of the "badlands"— that uncomfortable zone where you need a $5M company's infrastructure but can't afford it yet.What We CoveredMatt's Origin Story (1:46)His unique background: great-grandson of a subsistence farmer, grandson of a first-gen entrepreneur roofer, son of the first college-grad in his family who brought modern management systems from Procter &amp; Gamble to a billion-dollar company in Canada. This mix of blue-collar work ethic and white-collar systems thinking shaped everything he does.The Predictable Revenue Ceiling (5:44)Why founders hit a wall at specific revenue points:$300-500K: You're selling yourself. It's "the Jessica Rhodes show"—your ability to close deals.$1M+: You're in the top 6% of businesses. Now you need systems beyond yourself.$5M+: Only 4% of the million-dollar businesses ever get here (2.4 out of 1,000 total). The whole game shifts from doing the work to managing processes.The Shift from Doing to Managing (5:44)Around $1.8M, you can't hold it together with duct tape and a couple of good people anymore. You have to go from:Managing the sale → managing the sales processManaging the job → managing the scheduling processManaging 2-3 people → managing HR and the entire employee lifecycleSystemizing Your Sales Process (9:16)The sales funnel has five predictable steps: Suspect → Prospect → Qualified Opportunity → Proposal → Yes/No/Nurture.When you systematize it, you're not looking for a salesperson who's as good as you (they won't be). You're looking for someone who can hit 80% of your performance. Then you manage through five key metrics:Total potential opportunitiesTotal dollar value of those opportunitiesCycle time (first contact to conversion)Touch time (number of meetings required)Conversion percentageYou meet with your sales leader for an hour a week to look at the health of the funnel and identify bottlenecks—not to do the sales yourself.Not All Revenue is Good Revenue (13:20)This was a huge theme in Jess's journey too. Having clients that don't fit your model costs you way more time and energy than their revenue is worth. Matt breaks it down:You need to know: What problem do I solve? For who? What's the value?You are ONE part of a three-part equation (you + customer + value created).The same expertise deployed with different clients yields completely different results. Example: Matt can do 2 days of strategy work for a cohort of 10 companies at $3,750/month each = $37,500 total. Or $20,000 for one company. Or a nonprofit at $2,000. The same work, vastly different margins.Know your ticket price and work backward. If Jess books Matt on a podcast and it brings 2 customers in 12 months, the investment pays for itself.The Badlands: $1.8M-$5M Revenue (24:38)This concept comes from Greg Crabtree's Simple Numbers. Between $1.8M and $5M, you need the full infrastructure of a $5-6M company (sales team, marketing team, HR systems, operations), but you can't afford any of it.At around $2.2-2.3M, this hits hard. You're going to stretch something: your time, your bank account, or take outside investment. There is no calm way through the badlands.Matt's grandfather (the roofer) ran into this. He hired family, got trucks running everywhere, but nobody was looking at the bottom line. Revenue is vanity, cash is sanity. So at a certain point, his grandfather said "enough." He gave everyone their trucks and ladders, scaled way back, got hyper-profitable, built a war chest, and retired at 49—fully funding his kids' education and leaving the family set up for life.Build Your Business Around Your Best Life (23:32)Don't ask: "How big can this business be?" Ask: "What do I want my life to look like? And how do I build a business that serves that?"For Jess right now: she has two kids (10 and 13), she's driving to cheer practice four days a week, and she wants a lifestyle business that supports her being a present mom. That's not a failure. That's clarity.For someone else, it might be: I want $500K in profit, I want to own 100% of the business (not be CEO), and I want to landscape two days a week because it fills my bucket.Once you know your best life, you can say: What do I love doing in this business? What do I hate doing? Let's systematize the stuff you hate and find people who love it.Using AI to Build Your Sales SOP (32:21)Matt uses an AI note-taker in all his meetings. Take every sales conversation you've had (the wins and the losses), and use AI to extract:The objections that come upHow you overcome themThe flow of your pitchThe closeBuild the whole playbook in half a day of your time. Then hand it to someone and coach them through it. They won't convert at your rate at first, and that will annoy you. But you have to get past it.Strategy is a Living Process (17:58)Strategy isn't something you do once a year. The world, your market, your capabilities, and AI are all changing constantly.Best practice: 90-day strategic reviews (not annual plans—people can't conceptually commit that far out).Decision-making rhythm: Meet quarterly to look at where you're heading, what the world is doing, and what you need to do in the next 90 days. Then break it into a 4-week detailed work plan. This gives you peace of mind to ignore the noise and execute.Levership Program (21:03)Levership is a cohort-based, AI-first strategy program. It takes corporate strategy and makes it accessible to growth-minded founders without the $300K price tag.$3,750/month includes:The strategic process (who do I want to be, what am I, where am I headed?)Building a financial pro forma (revenue + customer mix + product/service mix + capabilities + people needed)Quarterly strategic reviewsAI integration (how to responsibly use AI in your business)Cohort supportWho they work with:Growth-minded entrepreneursLooking to systematize so it doesn't require all your hoursReady to clarify (or have the conversation about) what you want long-termWhat they do upfront:Free discovery call to see if it's a fitBuild that financial model to make sure the money is actually thereNo charge until you both agree it's the right partnership for 12 monthsResources &amp; LinksLevership:Website: https://levership.com/What to expect: Book a free call with Matt or his co-founder Chris. They'll walk through whether this is the right fit for you.Book Mentioned:Simple Numbers by Greg Crabtree

This episode is a goldmine for women entrepreneurs, coaches, speakers, and moms building businesses while designing lives they actually want to live.Jessica sits down with keynote speaker, executive coach, bestselling author, and podcast host Erica Anderson Rooney to talk about leaving corporate America, building a business from the ground up, and creating success without sacrificing time with family.Erica shares the pivotal moment that made her realize she needed to leave her executive role, how she found her first clients through Facebook groups, and why she still intentionally says yes to strategic unpaid opportunities today.Together, Jessica and Erica dive into networking, podcasting, motherhood, and the mindset shifts required to build a sustainable business that supports the life you want.In This Episode You'll Learn:How Erica transitioned from Chief People Officer to entrepreneurThe surprising way she landed her first coaching clientsWhy doing free work strategically can accelerate business growthHow to evaluate networking opportunities that actually produce ROIThe importance of talking about your business in everyday lifeHow podcast guesting and podcast hosting can become a powerful growth engineWays to intentionally design your business around your family prioritiesWhy building your business slowly and intentionally can be your greatest advantageHow entrepreneurs can leverage existing communities (like sports parents and school communities) for business growthCreative ways to repurpose podcast content into books, communities, and long-term assetsMemorable Quotes:"If you can't talk about your business, you can't have a business.""The universe doesn't give you everything you want if you don't have the space for it in your life.""I am building intentionally, and I am building slowly, and that is okay."Resources &amp; Links:Connect with Erica:Website: https://www.ericaandersonrooney.com/LinkedIn: https://www.linkedin.com/in/ericarooney/Podcast: https://www.ericaandersonrooney.com/podcastBook: The AI Gap: Women, AI, and The Next Great Leap Forward: https://www.ericaandersonrooney.com/glassceilingsAbout Erica:Erica Anderson Rooney is a keynote speaker, executive coach, corporate trainer, bestselling author, and founder of Her Collective. After rising quickly through the ranks of corporate America to become a Chief People Officer in her early 30s, she decided to leave the traditional corporate path to build a business aligned with her values and priorities. Today, she helps women break through barriers, build confidence, and step into positions of leadership and influence while creating lives they truly love.

This episode went places I did not expect, and I mean that in the best way.Amber Caudle is a chef, author, speaker, and coach who has spent more than 20 years in the culinary world, including founding the Source Cafe. After battling disordered eating for 30 years, she discovered that healing her relationship with food was about so much more than what was on her plate. Through her coaching practice, Nourish Your Power, she blends nutrition, mindset, and somatic work to help women break free from harmful food patterns and reconnect with themselves.Oh, and her book, Hungry: Reclaiming Food Freedom and Finding Peace in Your Body, dropped the day we recorded this. Talk about perfect timing.In this conversation, Amber completely reframes what it means to eat well. We dig into why your nervous system state matters more than your macros, what actually happens to your digestion when you eat under stress, and why so many high-achieving women are walking around thinking they eat healthy while their bodies tell a completely different story. We also get into the difference between intuitive eating and mindful eating, why pleasure is actually a metabolic tool, and how your relationship with food mirrors your relationship with receiving in every other area of your life, including money, clients, and love.This one is for every entrepreneur who eats lunch standing at the kitchen counter while checking email. You know who you are.Connect with Amber: nourishyourpowers.comBook: Hungry: Reclaiming Food Freedom and Finding Peace in Your Body on Amazon and AudibleReady to share your story and expertise on podcasts? Schedule a free discovery call at interviewconnections.com/call.

If AI feels overwhelming, or you have been quietly avoiding it because you are not sure where to start, this episode is going to be a relief.Len Ward is the founder and CEO of Commexis, an AI consulting and product development firm that helps businesses eliminate bottlenecks and scale through automation. He started his career as a stockbroker at Morgan Stanley and went on to become VP of Institutional Equity Sales and Trading at Credit Suisse, where he developed a sharp ability to read where things are heading. And where things are heading, according to Len, is a complete shift in how business gets done.In this conversation, Len and I dig into why so many business owners are resistant to AI and what is really behind that fear. He breaks down the difference between what the media says AI can do and what is actually happening on the front lines, and his answer might surprise you. We also talk about the shift from what Len calls search and retrieve to solve my problem, and why the companies that make that shift fastest are the ones that will win.Len shares real examples of how AI is cutting marketing budgets, eliminating unqualified leads, and putting sales teams on the one-yard line before they even pick up the phone. We also get into what he believes is the next most valuable job title inside every company, and why the idea that AI is going to replace human judgment is still a long way off.If you are a coach, consultant, or business owner who knows AI is important but has not quite figured out how it fits into what you do, this episode will help you get clear.Connect with Len: commexis.com or find him on LinkedIn at linkedin.com/in/lenwardReady to get your story in front of the right audiences? Schedule a free discovery call at interviewconnections.com/call.

When George Wiseman first reached out to Interview Connections, I had no idea that our conversation would move me to tears. George is an inventor, engineer, and founder of Eagle Research, and his story is one of the most powerful I have ever heard on this podcast.George has spent decades developing Brown's gas technology, originally as an alternative energy solution for fuel efficiency and combustion systems. But it was a series of deeply personal experiences, including years as the full-time caretaker for his late wife as she battled lupus, that transformed his life's mission entirely.In this episode, George shares how Brown's gas went from a fuel-saving technology to something he believes saved his own life after the devastating loss of his wife in 2016. He walks us through the science of hydrogen therapy, why most people are hydrogen deficient, and the remarkable changes he experienced in his own body after inhaling Brown's gas, from the disappearance of a 50-year-old virus to the healing of a heart murmur he had carried since childhood.We also talk about why stories like George's rarely make it into traditional media, and why podcasting remains one of the most powerful platforms for ideas that challenge the status quo.If you have been curious about hydrogen therapy, alternative wellness, or what it looks like to rebuild your life around a mission that is bigger than yourself, this episode is for you.Connect with George and grab his free ebook on how Brown's gas can support life extension and whole-body health: https://eagle-research.com/can-hydrogen-help-you-live-longer-download/Are you ready to share your story on podcasts? Schedule a free consult at interviewconnections.com/call

If you have been pouring your heart into writing a book and wondering how to actually get people to read it, this episode is for you.I was introduced to Jenn T. Grace by one of our clients, Linda Hunt, and the moment we got on a call, I knew I needed to get her on the show. She is an award-winning author, nationally recognized speaker, and publishing strategist with more than 20 years of experience in marketing, communication, and storytelling. She is the founder of Publish Your Purpose, a certified B Corp hybrid publisher, and the creator of the Institute for Author Growth and Impact, an educational platform supporting nonfiction and memoir writers through every stage of their author journey.And I have to be honest: after nearly 400 episodes of this podcast, I somehow never did an episode about using podcast appearances to promote a book. Jenn helped me fix that.In this conversation, we get into why podcast guesting converts so much better than traditional media for authors, what realistic book sales numbers actually look like, and why the authors who talk about their book constantly are the ones who win long-term. Jenn also shares the sweet spot for when to start marketing your book, how to grow your email list before your book even launches, and how some of her clients have landed six-figure consulting deals simply by getting their book into the right hands.If you are an entrepreneur, coach, or thought leader who is writing a book or thinking about writing one, this episode will show you exactly how to use podcast guesting to build momentum before, during, and long after your launch.Connect with Jenn: publishyourpurpose.comReady to get booked on podcasts and promote your book? Schedule a free discovery call at interviewconnections.com/call.

John McNellis didn't set out to become one of the most respected commercial real estate developers on the West Coast. He was a journalism major turned lawyer who stumbled into real estate—and never looked back. In this episode, John shares the honest, unfiltered story of how he built a career deal by deal, including the wins, the spectacular losses, and everything in between.John is the author of Making It in Real Estate, now in its third edition with 34 new chapters. What started as a 25,000-word insider favorite has grown into required reading at Stanford, Berkeley, Clemson, Vanderbilt, Georgetown, and universities across the country. Students and seasoned investors alike call it their real estate Bible.In this episode, we cover:Why real estate is one of the only businesses you can start as a side gig—no matter what your day job isJohn's origin story: from a $25,000 duplex at age 24 to shopping center development across CaliforniaThe skills that matter most in real estate (hint: emotional intelligence and listening rank higher than you'd think)Why the path to success was anything but linear—and what John's worst deals taught himHow to manage the psychological weight of big money and real riskThe "four Ds" formula for finding your first investment propertyWhy John recommends starting small, staying conservative, and building your reserves before swinging for the fencesHis take on flipping land vs. houses—and why he'd never put debt on bare landWhat actually drives him (spoiler: it was never about the money)Resources mentioned:Making It in Real Estate by John McNellis — available on Amazon, Audible, and as an e-book. Bulk orders of 25+ copies are available at $10/copy (vs. $20 retail) at https://www.johnmcnellis.com

Malcolm Reid Sr. is the founder of ProGlobal Business Advisors, a business-in-a-box model that has helped over 1,000 coaches worldwide build profitable, values-driven practices over the past 12 years. Malcolm provides coaches with everything they need to run a thriving business — positioning, systems, enrollment processes, delivery frameworks, software, and long-term operational support — all branded to the coach.In this episode, Jess and Malcolm get into a conversation that's been brewing since Malcolm joined Interview Connections earlier this year. When Jess's salesperson left, it was Malcolm who had planted the seed that the best closers aren't salespeople — they're the coaches themselves. That insight changed the way Jess runs her business, and in this episode they unpack why.What we cover:Why Malcolm's company doesn't have a sales team — and how the people doing the fulfillment are also the ones doing the enrollmentThe difference between a sales call and a selection process (and why it matters for client quality and retention)The "business in a box" model — what it means, how it works, and why it's modeled after a franchise but branded entirely to the coachHow Malcolm helps coaches get clients through a diagnostic tool that finds six figures of hidden revenue in under 60 minutes — before asking for the businessThe power of strategic alliances and JV partnerships as a low/no-cost client generation strategyMalcolm's origin story: growing up in Baltimore, a conviction, and the turning point that led him to help small business owners build the lives they dreamed ofWhy both Jess and Malcolm believe that money is a result — not a motivation — and how leading with genuine care builds businesses that lastConnect with Malcolm:Grab Malcolm's book, Massive Action, which outlines the 22 strategies he uses with his clients: 100KLeak.com

What if financial freedom has nothing to do with how much you accumulate? Dan Scott, founder of Spotlight Advisory Group, built his career around a simple but powerful reframe: financial freedom is about having enough money to live in full alignment with your purpose.In this episode, Dan shares the philosophy behind his work with artists, entrepreneurs, and creatives, the origin story of his firm, and what his upcoming book, The Experience of Financial Freedom, is really about. He also opens up about his lifelong relationship with music, his punk rock roots, and why he sees folk music as the original punk.What We Cover:Why "enough" is more important than "more" when it comes to moneyHow Dan's quest for happiness at age 16 led to his definition of financial freedomThe connection between purpose, positive psychology, and financial designWhy money was never meant to be the goal, and what happens when we treat it like oneHis work with artists and creatives, and why he says everyone is creativeHis upcoming book The Experience of Financial Freedom and what's inside itThe through-line between punk rock, folk music, and freedom as a philosophyWhy he thinks the entertainment industry is a tool for artists, not the measure of successAbout Dan Scott:Dan Scott is the founder of Spotlight Advisory Group, a personal and business management firm working with artists, entrepreneurs, and creatives. Through financial strategy, accountability, and mindset work, he helps clients break free from industry constraints and build lives that reflect their values and long-term vision. He is also the soon-to-be author of The Experience of Financial Freedom.Connect with Dan:Website + weekly blog: www.spotlightadvisorygroup.com Email: [email protected] to land more podcast appearances and grow your thought leadership? Visit interviewconnections.com/call to schedule a call.

Suzanne Roberts, Principal of UnifyingSolutions, is a seasoned coach, author, facilitator, and speaker, with over five decades of experience in guiding organizations and individuals toward transformative change. Since 1979, she has worked with a diverse range of corporations, businesses, and non-profits, specializing in leadership development, cultural competence, and organizational resilience.She provides training and facilitation in The Great Reconnection™ and Consulting, helping individuals and teams cultivate vibrant, purposeful, and liberated lives and cultures.The Great Reconnection™ Coaching is more than just a coaching method—it’s a transformative pathway designed to help you reclaim YOU and step into your authentic power. Through this process, you’ll align with your deepest self, unshackled from the weight of external pressures and societal expectations.In this episode, Jess and Suzanne discuss:Being in a "trust recession" and why authentic online sharing builds the kind of connection that leads to real business relationships. Suzanne shares why vulnerability paired with a pathway forward is what moves people to reach out.How Suzanne launched her podcast in May 2024 for the sheer fun of it and has already reached 35 countries and 2,600 downloads, interviewing guests weekly with a monthly wisdom drop segment called Wisdom Drops.The unique pre-interview ritual Suzanne uses with every guest: a centering breath, a moment of presence, and an intention set together before recording begins. Jess shares why this was unlike anything she has experienced in hundreds of podcast appearances.Why there is no amount of strategy and tactics that will sustainably grow your business if your nervous system is dysregulated, and what it looks like to build a culture that is expansive rather than driven by pressure and burnout.Suzanne's 50-year evolution as a coach, from organizational development and team leadership to somatic work at the Strozzi Institute, to nervous system resets with a literal massage table in her office.Research Suzanne is now pursuing after discovering that leaders are spending 60 to 85 percent of their day in disconnection and often cannot identify their own signal to reconnect.Connect with Suzanne Roberts at https://unifyingsolutions.com/Book your Discovery Call with Jess at https://interviewconnections.com/call

In over 13 years of podcast experience, Jessica has never seen a marketing agency do what Deanna and Ashley are doing with their podcast. Ducks Unplugged isn't just a show about marketing; it's a living, breathing reflection of who Blue Duck Agency is and what it feels like to work with them.About our guestsDeanna Dolecki is president of Blue Duck Agency, a boutique female-founded marketing agency. A Gen X professional with over 25 years in marketing, Deanna leads with strategy, flexibility, and a refusal to take herself too seriously. Ashley Ruggeri is a senior marketing executive and millennial mom with over 15 years of experience building results-driven programs. Together, they run Blue Duck and co-host Ducks Unplugged, a show as authentic as the agency itself.What we coverWhy Deanna and Ashley launched a podcast to differentiate in an industry where agencies all sell the same thingsThe insight that changed how Jess sees their show: it's not that the podcast shaped their culture, it's that it mirrors itHow their low-prep, bullet-point-only approach produces more authentic (and more entertaining) episodes than scripted content ever couldThe basement studio story and why a corner of Ashley's son's toy room beats a professional studioTheir production process: batching four episodes per shoot, a dedicated producer named Cindy, and a director who has mastered the anglesWhy their ideal clients watch the podcast before ever getting on a call and what that means for their sales cycleThe dream client Deanna is absolutely going after (hint: it involves online dating)About Blue Duck AgencyBlue Duck is a full-service, results-based marketing agency specializing in acquisition, retention, and loyalty programs — with deep expertise in membership and subscription businesses. Every client works directly with senior staff. No hand-offs, no junior teams running your account.Subscribe to Ducks Unplugged on YouTube: https://www.youtube.com/@DucksUnpluggedReady to leverage podcast guesting to attract dream clients? Schedule a call with Jessica now at http://interviewconnections.com/call

Episode Description:Podcast guesting is one of the most powerful networking strategies available to coaches today, but are you making the most of the time before and after the recording? In this episode, Jessica sits down with networking expert, speaker, and podcast host Michael Forman to talk about how to network with a servant's heart, turn pre-show conversations into lasting business relationships, and why a simple handwritten thank you note might be the highest-ROI move in your entire marketing strategy.What you'll learn in this episode:Why the best networkers lead with giving, not getting, and how to bring that mindset into every podcast conversationThe "gold nugget" question to ask a podcast host that immediately sets you apart from every other guestHow to make a host feel comfortable and truly seen during your pre- and post-show chatsWhy handwritten thank you notes have a 100% open rate (and how to actually get someone's mailing address)The simple follow-up sequence that keeps you top of mind without being pushyWhen to use a CRM vs. staying personal with your top 50 contactsTips from Michael's new book, From Airwaves to Income, on monetizing your podcastConnect with Michael: michaelaforman.comReady to turn podcast interviews into dream clients? Book a call at interviewconnections.com/call

Episode OverviewSteve Guberman joins Jessica for a wide-ranging conversation that goes far beyond business strategy. From an accidental agency exit to an unimaginable loss, to launching a coaching practice, Steve shares the real, unfiltered story behind his company, Agency Outsight, and why authentic human connection is at the heart of everything he does.Key Topics CoveredThe Accidental Exit Steve never planned to sell his agency. After nine years of building it, burnout hit fast — triggered by losing a seven-figure anchor client and the painful layoffs that followed. On his brother's advice, he put together a pitch deck and ran a "biz dev blitz" to agency owner friends, ultimately receiving three offers and selling to a PR firm he'd known and trusted for years.Life After the Sale Steve stayed with the acquiring firm for five years total — two years on an earn-out, then three more because things were going well. He shares what it felt like to finally let go of payroll stress and operate as an employee rather than a founder.A Season of Loss and Reinvention After leaving the agency in January 2020, Steve joined a new company with a clear CMO-track vision — but three months in, he lost his teenage daughter. Shortly after, COVID hit. He opens up about how that season of grief ultimately redirected his path, and why he's grateful for the unexpected support he found in that otherwise toxic workplace.Launching Agency Outsight After leaving the toxic job, Steve spent time in his garden, reconnected with agency owner friends in his New Jersey network, and was pointed to agency coach Kelly Campbell by multiple people simultaneously. That conversation gave him the blueprint. He launched Agency Outsight in October 2020 and hasn't looked back.Getting Coaching Clients: Then vs. NowEarly days: Personal network outreach, starting with a $600/month clientToday: The Agency Bytes podcast serves as a content library and shortest sales cycle Steve has ever experienced — prospects come in already soldAlso working well: Speaking, webinars, brand partnerships, and in-person events ("IRL over URL")On Selling Without Selling Steve completed Sandler sales training but says he no longer sells at all. If the fit isn't right, he'll refer prospects to five other agency coaches. He wants clients who are ready and willing — not regretful ones he had to convince.Books &amp; Resources MentionedTraction by Gino Wickman (EOS)A Course in MiraclesThe Surrender Experiment by Michael A. SingerEckhart Tolle on Lewis Howes' podcastConnect with Steve Guberman🎙 Podcast: Agency Bytes💼 LinkedIn: @AgencyCoach🌐 Agency OutsightWork with Jessica Ready to get booked as a guest on top podcasts? Visit interviewconnections.com to book a discovery call.

Jessica Rhodes interviews Dr. Tom Sims, author of On Call in the Arctic, about storytelling, perseverance, trust, and the lessons entrepreneurs can learn from memoir. Tom shares what it was like to serve as the only doctor in Nome, Alaska, caring for thousands of people in extreme conditions with limited resources and no margin for error.This episode explores how powerful stories build trust, why memoir matters, and what business owners can learn from Tom’s experience about improvising, staying flexible, and persevering through uncertainty. It’s a moving conversation about leadership, purpose, and finding your way when instinct is all you have.In this episode:Why storytelling matters so much in podcast guesting and businessWhat makes a memoir powerfulLessons from practicing medicine in remote AlaskaHow to earn trust in skeptical environmentsWhy perseverance is essential in entrepreneurshipHow to reconnect with the reason you startedGet the book and connect with TomVisit ThomasJSims.com to learn more about Tom, his book On Call in the Arctic, and join his email list.If you enjoy this episode, grab the book, leave a review for Tom, and share this episode with a fellow entrepreneur or storyteller!Ready to share your story on podcasts? Book a discovery call with me now at https://interviewconnections.com/consult/

Podcast guesting helped Julia Blackwell grow her online wellness program from 15 members to over 120 clients.In this episode, fascia release practitioner and educator Julia shares how she transitioned from a local practice to an online business and why podcast interviews became her most powerful marketing strategy.Jessica Rhodes and Julia discuss:• How podcast guesting generates organic leads • The call-to-action that converts podcast listeners into clients • Why experts should focus on teaching instead of pitching • How Julia is now expanding into practitioner trainingIf you want to grow your business through podcast guesting, this episode shows what’s possible when you turn your expertise into conversations.Learn more about Julia:https://www.thefasciaremedy.com/Book a discovery call with Interview Connections:https://interviewconnections.com/consult/

Episode SummaryIn this episode, Jessica sits down with her business coach, Kevin St.Clergy, author and host of Beyond Blind Blaming, to talk about why so many entrepreneurs stay stuck even after investing time, money, and effort into “fixing” the problem.Kevin shares the origin story behind the Blind Blaming framework, why traditional “root cause analysis” often fails inside the same circle of influence, and the simple method he teaches to finally see what you have been missing: Reflect, Connect, Decide.They also talk about the real-world results Kevin experienced after hiring Interview Connections, including how a refined one-sheet helped generate over $20,000 in keynote sales before most interviews even went live, and why “readiness” is the most underrated factor in successful podcast guesting.What You’ll LearnWhat “blind blaming” is and how it keeps smart business owners stuck in the blame loopWhy you often cannot identify the true root cause from inside your current environmentKevin’s RCD method: Reflect, Connect, Decide (and how it creates transformation)The mindset shift behind MFD and why decisiveness changes everythingWhy podcast guesting works brilliantly for the “ready” client, and fails fast for the unready oneHow Kevin uses a 77-question readiness assessment + 90-minute intensive to build a 90-day planThe behind-the-scenes story of how Kevin found Interview Connections (and the ROI that followed)Timestamp Highlights0:00 Kevin shows Jessica his backend system that generates AI call prep plans and tracks referrals/upsells5:06 The “Readiness Assessment + 90-minute intensive” becomes Kevin’s main offer12:44 Jessica’s full introduction of Kevin and why she hired him as her business coach14:57 Kevin’s story: finding Interview Connections through Google, fixing the one-sheet, and getting booked fast20:24 The origin of Blind Blaming and how the framework became a book, program, and certification28:00 Jessica shares her dad’s principle: “Just decide” and asks Kevin about MFD28:22 Kevin breaks down RCD: Reflect, Connect, Decide and why outside perspective is required33:35 The “divine timing” story: Kevin’s connection to Jessica’s dad, Jim Palmer36:45 Kevin explains the $997 Readiness Assessment: identifying red flags and building a 90-day plan43:00 CTA strategy: when to send people to Amazon vs your own site, and how to bring buyers back for bonusesMemorable Quotes“How you do anything is how you do everything.”“When everybody in your sphere of influence is stuck in the same loop, it’s almost impossible to see a different way.”“Reflect, Connect, Decide. Awareness creates the transformation.”“Readiness is everything. Podcast guesting is wildly successful when the foundation is solid.”Resources MentionedKevin’s book and home base: Blindblaming.comTake the Business Readiness Assessment now at https://interviewconnections.com/business-readiness-assessment

Andrea Engstrom is the founder of BOLD Mastermind, the author of Bold Confidence, and the host of the Andrea Engstrom Show. Her mission is to help women entrepreneurs gain clarity, confidence, and powerful connections so they can build thriving businesses and lives on their own terms. She specializes in guiding women to turn their expertise into high-value coaching programs that generate significant income while supporting freedom, fulfillment, and intentional lifestyles.But this episode started with something that made me laugh…Andrea shared that she received my marketing texts three times a week for 13 months before signing up to work with Interview Connections — and she never unsubscribed.Why?Because she knew the timing would come.That story turned into a powerful conversation about:• Why consistent follow-up is NOT annoying when done with integrity• How nurturing your list builds long-term revenue• The power of podcast guesting to create alignment and authority• And why coaches have a responsibility to share their messageAndrea’s Origin Story: From Real Estate to $134K in 90 DaysAndrea didn’t stumble into coaching.She built a six-figure income in real estate investing after being inspired by a podcast interview. Later, after hearing Amy Porterfield say “bet on yourself” on The Ed Mylett Show, Andrea walked away from a six-figure position to launch her own coaching program.In her first:• 6 weeks → $63,000 in sales• 90 days → $134,000 in sales• 2 years → Her first millionAnd she did it organically.The 4 G’s of Magnetic Social SellingAndrea shares the exact messaging framework that helped her scale from $50K months to $100K months without feeling spammy in the DMs.Here are the 4 G’s:Gratitude – Thank them for engaging.Genuine Compliment – Notice something real about them.Good Question – Keep it simple. Open conversation.Gift – Offer value before asking for anything.No pitching. No weird energy. Just real conversation that naturally leads to opportunity.Client Acquisition Strategy for CoachesAndrea breaks down her three primary lead generation strategies:• Workshops (low-barrier, high-conversion events)• A strategically built Facebook group• Social engagement turned into conversationsAnd we dive into something I talk about constantly:If you don’t have a conversion strategy after someone discovers you on a podcast… you’re leaving money on the table.Workshops. Masterclasses. Salons. Live trainings.People need time with you before they buy.Team, Authority &amp; Working Only 3 Days a WeekAndrea now works just three days per week and structures her calendar around only high-value activities:• Sales• Coaching• Strategic visibility (like podcast guesting)She shares how she built a small but powerful team to support:• CRM and automation• Marketing and copy• Appointment setting• Client experienceAnd how authoritative positioning (like booking through an assistant) increases conversions.Why Podcast Guesting WorksOne of the biggest takeaways?It wasn’t one of my solo episodes that sealed the deal for Andrea — it was hearing me guest on someone else’s podcast.That conversation created alignment.That’s the power of borrowed authority and authentic storytelling.If you’re a coach, your message matters.And podcast guesting is one of the fastest ways to multiply your impact.Connect with AndreaAndrea is hosting her workshop:100K in 90 DaysWhere she walks through exactly how she generated $134K in her first 90 days as a coach.Grab your spot at:andreaengstrom.comReady to get on podcasts? Schedule a Discovery Call with Jessica today at https://interviewconnections.com/consult/

In today’s episode, Jessica sits down with longtime Interview Connections client Scarlett Stanhope, also known as The Biz Hippie, a money and abundance coach who helps coaches and entrepreneurs transform their relationship with money so they can fully support themselves doing work they love.Scarlett shares how she pivoted from general life coaching into abundance and money coaching after seeing how many coaches were leaking cash, avoiding their numbers, and operating from scarcity. With a background in accounting and finance combined with deep mindset work, Scarlett brings her clients a blend of strategy and energetics to building sustainable coaching businesses.Together, Jessica and Scarlett unpack why scarcity energy can quietly repel clients, how avoiding your finances gives money control over your life, and why stepping into “legit business owner energy” is essential if you want people to trust you with their money.They also dive into the tactical side of growth, including how to track your marketing metrics, why guessing doesn’t scale, and how Scarlett uses podcast guesting and in-person networking as her top client-generation strategies.If you’ve ever felt stressed checking your bank account, unsure what’s really happening in your business, or tempted to chase random marketing tactics instead of following your data, this episode is a must-listen.In This Episode, You’ll Learn:Why your relationship with money directly affects your ability to attract clientsHow scarcity energy can quietly sabotage conversionsWhat it really means to step into “legit business owner” identityWhy knowing your numbers calms fear and creates clarityHow to track marketing and sales metrics instead of shooting in the darkScarlett’s two most effective ways to get clientsHow podcast guesting fits into a sustainable growth strategyWhy tracking your time, energy, and money together leads to smarter decisionsThe difference between guessing and scalingHow to plan for cash flow instead of reacting to financial stressWant to take your relationship with money to the next level?👉 Discover your Money Mindset Type with Scarlett’s free quiz: thebizhippie.com/quiz👉 Learn more about Scarlett’s signature program Empowered Abundance: thebizhippie.com/abundanceReady to get on podcasts? Book a discovery call at https://interviewconnections.com/consult

Episode DescriptionWhat’s actually working for coaches in 2026 when it comes to client acquisition?In this episode, Jessica sits down with Wendy McCallum—former lawyer turned business coach and founder of the Business Building Bootcamp—to unpack how Wendy has built a thriving coaching business for more than 15 years… and why she’s doubling down on podcasts, conversations, and human-first marketing.Wendy shares:Why she still uses the same “old-school” strategies she relied on in the early daysHow her podcast became her top-of-funnel growth engineThe one-to-many “open house” strategy that converts listeners into clientsHow SEO and blogging quietly drive new leads every weekWhy AI search tools like ChatGPT are now sending clients her wayAnd how coaches can grow without forcing themselves into marketing that feels misalignedIf you’re a coach in your first five years—or simply tired of chasing shiny marketing tactics—this conversation is a must-listen.What You’ll Learn in This EpisodeWhy relationship-driven marketing is making a comebackHow Wendy structures her Business Building Bootcamp and open housesThe real role podcasts play in building trust and authorityHow to choose podcast topics your ideal clients are already searching forSimple SEO strategies that compound over timeWhy voice notes, Looms, and personal outreach outperform automation for many coachesThe importance of finding a marketing strategy that actually brings you joyResources &amp; Links MentionedWendy’s Website: https://wendymccallum.comBusiness Building Bootcamp Info: http://wendymccallum.com/bbbWendy’s Podcast: The Coaching Edge Loved This Episode?If you enjoyed this behind-the-scenes look at how real coaches are growing their businesses, subscribe to the podcast and leave a review—it helps more coaches discover these conversations.And don’t forget to share this episode with a fellow coach who’s rethinking their marketing strategy in 2026!

What really turns listeners into clients?In this episode, Jessica sits down with longtime entrepreneur, SaaS founder, author, and podcasting OG Lynette Young to unpack exactly how she attracts high-quality coaching clients through podcasting, storytelling, and consistent long-form content—especially while navigating a major business shift.Lynette is the creator of the 7 Seas Framework, a cyclical model for the stages of business growth she has refined since 1999. She is also the host of The Entrepreneur’s Voyage podcast and one of the earliest podcasters in the iTunes directory, landing six figures in sponsorships before most people even knew what podcasting was.Together, Jessica and Lynette dive into:How Lynette is reinventing her business while expanding from SaaS into coaching and consultingWhy podcasting beats short-form content for deep trust and authorityThe importance of consistency and keeping promises to your audienceHow sharing your “messy middle” activates buyers already in your worldWhy storytelling attracts the right clients and repels the wrong onesLynette’s strategy for using multiple podcast formats and fast publishing cadencesTurning your existing audience into your best source of new clientsWhat type of entrepreneur Lynette works best withHow vulnerability and real-time sharing build credibility, not weaken itThis episode is a must-listen for coaches, consultants, and entrepreneurs who feel stuck, are navigating change, or want a more authentic way to grow their client base through podcasting.Connect With LynetteVisit 7seasvoyage.com to explore:The Entrepreneur’s Voyage podcastLynette’s articles and resourcesHer new course, Entrepreneur’s Quick StartA 30-day emergency business triage for entrepreneurs who need to stabilize revenue fastReady to Get Booked on Podcasts?If you are ready to turn podcast interviews into real clients, head to interviewconnections.com and book a discovery call.Jessica and her team would love to help you get in front of the right audiences and grow your business through podcast guesting.

In this episode of the Interview Connections podcast, Jessica sits down with Laura Wright to unpack the power of podcasting both as a guest and a host, for growing a coaching business. Laura shares her insights on how she's using podcast interviews to build her list of prospective clients and expand her mastermind programs.Who is Laura?Laura A. Wright is a coach and business consultant who transforms overworked and underpaid business women into seven-figure empire builders by creating structure in their business and showing them how to completely reframe how they think about their business model.In the past 20 years, Laura has closed over $43 million in sales, sold over $47 million worth of goods and services, helped 4,800 artists sell tens of thousands of dollars worth of work, sold and filled multi-million dollar events and turned over 6-figure profits in real estate.She is the founder of EPIC at sales and is responsible for over 200 women reaching their fullest income. Laura believes that when smart women hold true wealth, that is how we change the world. She is committed to helping brilliant-minded women who have amazing service to give to the world understand how to do it in a way that has them at their highest potential and making the most amount of money. Her big desire is for women to create their own economy.Tune in for a lively conversation that covers not only the strategy behind leveraging podcasts for lead generation but also the art of making a sales pitch feel natural and inviting. If you’ve ever wondered how to convert listeners into clients without the sleaze factor, Laura has some gems to share. Don't miss it!Links:Laura’s LinkedIn: https://www.linkedin.com/in/epicatsales/Laura’s website and free book: https://epicatsales.comLaura's quiz: epicatsales.com/quizReady to turn podcast interviews into dream coaching clients? Go to https://interviewconnections.com/

Join me for this solo episode to hear what's going on behind the scenes at Interview Connections. Ready to turn podcast interviews into dream coaching clients? Go to https://interviewconnections.com/

In this episode, I share what my plans are for the next era for this podcast!

After 8 years of being 50/50 owners, our partnership has come to an end. Listen for the story and learn where you can continue to follow Margy after her departure from Interview Connections.BrainBased.com (Affiliate Link)Margy's Instagram: https://www.instagram.com/heymargy

In today's episode, we will teach you how to analyze your podcast guest results and identify areas for improvement! Pace/Frequency - How many podcasts have you been on? Any less than 30 to 50 podcasts LIVE, there simply is not enough data to analyze.&nbsp;Correct show fit - are you in front of the right audience and connecting with the right hosts?&nbsp;The quality of your interview - Are you telling compelling stories? Are you giving value? Check in on your mindset and your energy. Are you showing up to interviews genuinely looking to collaborate with hosts and give value, or are you thinking a lot about how much you’ll GET from it?Are you clearly communicating how listeners can connect with you after the interview?Then look at your business:&nbsp;Is the place you are sending listeners optimized to convert?&nbsp;Do you have an effective nurture strategy in place? Not everyone is ready to buy right away; are you emailing, texting, posting to social media so your new leads are nurtured by you?&nbsp;Is your offer needed, valuable, and priced right? Is the messaging about what you’re selling clear?&nbsp;Consider your sales cycle - how long, on average, do your clients follow you before buying?Are you posting about your interviews and engaging with your audience on a regular basis?&nbsp;This is why we audit clients’ interviews as part of our service. We want to understand what’s happening and provide personalized feedback and coaching to help improve the results.&nbsp;This takes a willingness to be honest with yourself with embrace a growth mindset. If you are getting on the right shows speaking to the right audiences, it’s time to look. A problem you can see is better than a problem you can’tReady to get on podcasts? Book a consult with us now at http://interviewconnections.com/consult

One of the biggest questions we get from business owners who are just starting to consider podcast guesting is: “What’s the ROI?”In this episode, we break down the different ways that you can see a return on investment from being a podcast guest and why the value goes far beyond immediate sales.What You’ll Learn in This EpisodeDirect ROI: New Clients &amp; SalesThe most straightforward return is closing clients who discover you on a show. It happens more often than you’d think—but it’s only the beginning.SEO &amp; Backlink BenefitsEvery interview often comes with a link to your website or social media. These backlinks strengthen your site authority and help improve your search rankings long-term.Instant Thought Leadership ContentEach interview becomes repurposable content you can share across your platforms—positioning you as the trusted expert your audience needs.Expanded Brand AwarenessShowing up on multiple podcasts allows more people to get to know who you are and what you do. When someone asks their network for a solution you offer, you’re the one they recommend.High-Value Relationships With HostsHosts are well-connected and often introduce our clients to referral partners, JV collaborators, and speaking opportunities.Speaking Engagement OpportunitiesMany podcast hosts run events, mastermind groups, or conferences. Guesting puts you on their radar for future invitations.Sharpen Your MessageEach interview is a rep—but with a live audience. You’ll quickly learn what messaging resonates and what falls flat.Traffic to Your Website &amp; SocialsListeners who connect with you take action. Podcast appearances reliably drive warm traffic to your online platforms.A Reality Check on Your OfferIf you’re getting exposure to thousands of listeners and dozens of hosts—but no one is reaching out—this is priceless data. It’s a sign to look at your offer, messaging, or audience fit.Opportunity to Address Common ObjectionsHosts often ask the same questions your leads ask—and your answers can remove objections before prospects even get on a call.Educate Your Audience at ScaleEvery interview teaches listeners who you are, what you do, and why it matters—building familiarity and trust before they ever speak to you.Check out dozens of client case studies showing every type of ROI we covered in today’s episode:interviewconnections.com/case-studiesBook a Free 20-Minute Discovery CallIf you’re ready to get ROI from podcast guesting, book a consult with our team:InterviewConnections.com/consult

In This Episode, You’ll Learn:What “Who Not How” means and how this simple mindset shift unlocks exponential business growth.Jessica’s early podcast story: how she quickly realized learning how to edit a podcast wasn’t a good use of time — and why hiring a WHO was a game-changer.The real reason Interview Connections scaled to seven figures (hint: it’s the hundreds of WHOs behind the scenes).If you’ve mastered your business but are ready to become known for your expertise, let Interview Connections be your WHO for podcast guesting. Book a discovery call now at https://interviewconnections.com/consult

The right tactics and strategies are essential for success with podcast guesting, but the most important factor in achieving success is your energy.&nbsp;Podcasts, energetically, are responsive and collaborative. As a guest, you are responding to questions that the host asks you, and you collaborate with the host to co-create the episode.Enjoy this conversation between Jess and Margy about an invisible yet powerful recipe for success in podcast guesting: your energy.&nbsp;Schedule a consultation call at https://interviewconnections.com/consult

We’re pulling back the curtain on how we went from contractors to a self-led W-2 team that runs on Scrum, thrives with a 4-day workweek, and delivers at a seven-figure scale.Inside this episode:Our journey: contractors → W-2 employees → ScrumHow we made the 4-day workweek sustainableWhat a self-led, client-obsessed culture really looks likeThe biggest lessons (and mistakes) along the wayTop tips:Be a multiplier, not a diminisherEmbrace agility and experimentationGet support (coaches, consultants, mentors)Learn fast from your mistakesResources mentioned: The story of Margy becoming the first employee, then co ownerScrum: The Art of Doing Twice the Work in Half the Time (book)Our first HR Specialist, Carmen TorresMultipliers, Revised and Updated: How the Best Leaders Make Everyone Smarter (book)Brandi Olson, our agility consultantVisibility and the Nervous System episodeBrain Based Wellness affiliate link (nervous system regulation)The Capacity Gap Workshop

Karen McNenny spent years quietly watching from the sidelines, unsure if she had a message worth sharing. But after stepping into the guest seat on 30+ podcasts with Interview Connections, she built visibility, found clients, and even landed a book deal with Wiley Publishing.In this emotional and inspiring story, Karen shares:✅ Why she waited years before stepping into visibility✅ How podcast guesting helped her define her message✅ The unexpected opportunities that came from her interviews✅ Her mission to transform how we experience and talk about divorce✅ And how one podcast listener helped her become a soon-to-be published author🎙️ If you’ve ever wondered if podcast guesting is worth it—this story answers it loud and clear.💻 Learn more about Karen at https://www.karenmcnenny.com/

Don't miss this interview with Jonathan Porter-Whistman where he reveals how he has generated over 9 figures in revenue from podcasts booked by Interview Connections!

Click here to register for The Capacity Gap free workshop!

In this episode of the Interview Connections podcast, Jess &amp; Margy riff on visibility and the nervous system! To start your free trial of The Rewire, click here!* Affiliate link

Initially published in 2022, we're excited to replay this interview with Interview Connections client Steve Wiideman, an SEO expert who has secured a $ 60,000 client through podcast guesting. Ready to get started with podcast guesting? Book a call now at https://interviewconnections.com/get-started/You can connect with Steve on LinkedIn at https://www.linkedin.com/in/seoexpert/

If you’re a coach, your story is your differentiator. In this episode, Jessica and Margy break down why podcast guesting is one of the most powerful tools for attracting coaching clients—without funnels, fancy websites, or writing a book.From the coaches we’ve hired ourselves to the clients we’ve helped get booked, one truth keeps rising to the surface: People hire coaches not just for information—but for who they are.Why podcast interviews convert better than content or ads:The nuance of coaching comes through in conversationPeople say yes to a coach based on how they respond—not just what they postYour presence, energy, and lived experience are your brandYou’ll learn:How to use podcast guesting to demonstrate your coaching in real timeWhat you really need in place to start getting clients from podcasts (it’s simpler than you think)The difference between “visibility” and aligned visibility—and how to attract the clients ready to pay for your transformationWhether you're doing low-volume, high-end work or just starting out, this episode will show you how to show up and get paid just for being yourself.Ready to start getting booked on podcasts? Book a call at https://interviewconnections.com/get-started/

Tired of grinding away on social media or spending thousands on ads without seeing real growth? In this episode, we're pulling back the curtain on the real way to grow your business organically—even if you don’t have a huge following, an email list, or a big marketing budget.You’ll learn the three foundational elements every business needs to close organic sales, plus what to focus on next if you want to scale without burnout.What You’ll Learn in This Episode:The 3 non-negotiables for consistent organic sales (even without a big audience)How to clarify your ideal buyer and align your messaging so they know you’re speaking to themWhy visibility to cold, targeted audiences is the key to sustainable growthWhat your “storefront” (social media, website, etc.) needs to actually convert strangers into buyersThe best ways to move cold leads into your world and warm them upWhy podcast guesting is one of the warmest and most effective visibility strategies for experts and service providersHow we coach and audit our clients’ interviews to make sure this strategy keeps working—and scalingIf you’ve ever felt stuck growing beyond your warm market, or overwhelmed by all the “you should be on TikTok” advice—this episode will give you a grounded, proven path to build and grow your business with clarity and confidence.Resources &amp; Links:Book a call to learn how we help experts and entrepreneurs get visibility that converts: interviewconnections.com/callConnect with us on Instagram: https://www.instagram.com/interviewconnections/

One of the biggest questions our incoming clients ask us is: How do I know if a show is a good fit for me? Lots of podcast guests assume that if a show host has a big social media following, they must also have a big podcast audience, or if they have a lot of ratings and reviews on Apple, their audience must have a lot of engaged buyers in the audience. In this episode, we will help you understand and analyze each available data point in podcasting so you can implement a sound podcast guesting strategy and choose the RIGHT podcasts to be on for your business goals.You’ll learn:Why social media follower counts are misleading—and what to look at insteadThe one website metric that could skyrocket your SEOThe truth about listener numbers (hint: you don’t have access to them)Why Spotify, Apple, and YouTube reviews don’t tell the full storyWhat ListenNotes “score” really means—and why it’s flawedThe real reason you might be obsessing over numbers: lack of strategyPlus, we share a powerful mindset shift: stop treating podcast guesting as a volume game, and start treating it like a networking strategy. Because with the right message and funnel, a podcast with 100 listeners could lead to millions in revenue.

Podcast guesting isn’t just about visibility to the host’s audience—it’s a content-generating machine! In this episode, we’re showing you how to transform each guest appearance into a stream of social media posts, videos, written content, and more—before, during, and after the interview goes live.We’re breaking down exactly what to post at every stage of your podcast tour and how to use AI tools (like ChatGPT and Opus) to make content creation fast, easy, and fun. Plus, we’ll give you tips to repurpose your interviews into emails, videos, quotes, and even a book!If you’re ready to grow your visibility and your content library without reinventing the wheel every week—this one’s for you.What You’ll Learn:4 key types of social media posts to make as a podcast guest (and when to post them)How to use your interview recordings as powerful video contentWhy repurposing your podcast interviews into written content helps you reach more of your audienceEasy ways to use AI to create high-converting content from transcriptsHow to keep your audience engaged by sharing podcast links during the sales processResources Mentioned:Book a consult with our team at https://interviewconnections.com/get-started/

In this episode of the Interview Connections Podcast, Jessica Rhodes and Margy Feldhuhn get candid about a question not enough people ask before diving into podcast guesting: Is this the right strategy for your business?With over 30,000 interviews booked and 800+ clients served, they’ve seen firsthand who this strategy works for—and which businesses it does not move the needle for. If you're wondering whether podcast guesting is the best next investment for your business, this episode is a must-listen.What You’ll Learn:The key signs that podcast guesting is not a fit for your businessWhat makes someone a perfect guesting candidateWhy having a compelling story isn't enough (without a way to monetize)The types of business goals podcast guesting supports—SEO, visibility, high-ticket client acquisition, and moreHow your online presence (or lack thereof) can make or break your successWho Should Skip Podcast Guesting:Those without an offer or a business model that can monetize global visibilityEntrepreneurs with ultra-niche or hyper-local audiencesHigh-volume, low-ticket business models People without a website or online presence Guests with highly controversial public personas (hosts will check!)Who Should Absolutely Do It:Entrepreneurs with high-ticket offers or servicesBrands that thrive when their audience understands the strategy behind the offerExperts with strong personal stories that differentiate them from competitorsFounders looking to build SEO, brand authority, and content assetsBusinesses whose clients are actively searching for what they offerConnect with Us: 📱DM us on Instagram @InterviewConnections💻 Book a consult!Referenced in this Episode:Digital Dominance Podcast feat. Jessica – for a great website designer recommendation