Build Your Business through PR with Gloria Chou | Ep. 196

Today I'm excited to welcome our guest Gloria Chou to the show. We get to talk about getting started with PR, how to reach out and get noticed, and we'll dive into personal branding as well. Gloria Chou is a US diplomat turned PR guru who helps early-stage thought leaders get recognized by earning them press placements. Her mission is to make PR more accessible so that everybody can learn how to gain traction and build credibility for their businesses without hiring an agency to do all of that pitching for them.  HIGHLIGHTS: Find out why PR is important for your personal brand Discover the best method for cold calls or emails Learn why follow-up is so critical for success QUOTES: "In the saturated market, we need more than just eyeballs." "I think for us as consumers, we're more discerning than ever. We don't just buy something because of its value proposition. We want to know about the founder's story. We want to know if we're aligned in our mission and values." "Throughout years of cold calling and cold emailing, I started to pick up on patterns on when the pitch would be actually opened or actually responded to." CONNECT WITH GLORIA www.gloriachoupr.com Gloria's Free Resource Podcast: Small Business PR Instagram: @gloriachoupr www.gloriachoupr.com/masterclass RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don't forget to leave a rating and review on Apple Podcasts. Talk soon!