Build Your Database - Joint Venture with People of Influence in Your Field

Nick explains why joint venturing is the number one way to build your database audience without spending much on advertising. It’s an approach that can bring a better quality of lead and raises your profile through association. Good joint ventures are about your mindset and the intention of adding value and Nick shares great advice on having a mindset focused on collaboration and a flexible approach if you want to get into successful joint ventures that are long term relationships KEY TAKEAWAYS With joint ventures, there isn’t a big advertising  spend The endorsement of the other person means you get better quality leads The conversion rate from a website visitor as a result of a joint venture is higher The conversion rate from op-in to a buyer is higher from a joint venture than a cold advertiser The lifetime value of a joint venture customer is greater Your profile is raised through association with a joint venture You need to understand who will make a good joint venture partner for you You need a mindset of collaboration not competition Your philosophy needs to be Certain people will resonant with my message and not that of my competitor You have to have  a mindset focused on how you can add value to the other person Have the intention of it being a long-term relationship You have to have a mindset of ‘how can I find value for the other person’ BEST MOMENTS ‘I spent hardly anything on advertising in the first seven years it was all through joint ventures and it worked really well ‘It’s a great way to position yourself as an expert’ ‘We both come from a place of abundance with a mindset of collaboration’ VALUABLE RESOURCES Empire Builders Podcast  ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.