EPISODE · Jun 25, 2026 · 30 MIN
Building 9 Rural Optometry Offices with Mike Herrera
from Optometrists Building Empires · host Ankit Patel
Mike Herrera came from the defense industry with no optometry background and built Vision Now! into nine rural practices across Colorado, with about half using tele-optometry. He talks with Ankit Patel about hiring experienced people, margin pressure as a group grows, rural access, and running an eye care group like a program manager. Sponsored by My Business Care Team. https://mybcat.com
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What this episode covers
Mike Herrera is the co-founder and managing partner of Vision Now!, a rural Colorado eye care group with nine practices. Before eye care, he served in Marine Corps intelligence and managed defense programs at General Atomics and ViaSat. What we cover: - How he entered optometry without being an optometrist - Why experienced operators mattered more than inventing from scratch - Why margins can shrink as a group grows - How rural practices use tele-optometry and local trust - The 30-day hiring checklist and the need to move fast on poor fits - Why a program-manager mindset helps in clinic growth Connect with Mike: https://www.linkedin.com/in/herreram111/ More episodes: https://buildingempires.live
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Building 9 Rural Optometry Offices with Mike Herrera
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