Optometrists Building Empires

What happens when a student rotation changes everything you thought your career was going to be? Dr. Carlos Grandela walked into optometry school expecting to keep it simple: a steady job, a good life, time for the things that mattered most. What he found instead was a calling in one of the most underserved specialties in the field.In this episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Grandela, owner of Viewfinder Low Vision Resource Center and one of the only full-time private practice low vision specialists in Arizona. Carlos shares how he built a referral-driven practice from the ground up, navigated the real challenges of buying a two-location practice mid-COVID, and found creative ways to serve patients who had long been priced out of the tools they needed most.Takeaways:Community relationships are the most reliable top-of-funnel strategy in specialty care. For referral-based practices, showing up in person, building trust with referring providers, and staying top of mind over time consistently outperforms paid advertising.Building a referral network takes patience. The return on handshake marketing often doesn't show up for six months to a year, but the relationships built are more durable and more valuable than any single campaign.Starting with what a patient wants to accomplish drives better outcomes and more natural sales conversations. When you lead with the patient's goal, whether it's driving or reading, the device recommendation becomes a solution rather than a pitch.Operational changes can unlock significant revenue without requiring more patients. Transitioning to double booking with support staff and shifting to MDM billing codes dramatically increased Dr. Grandela's daily capacity and revenue per visit.Empire is personal. It is not defined by the number of locations you own or the milestones others set for you. For Dr. Grandela, it means overcoming obstacles and making an impact on the people around you, one patient, one family, one community at a time.Technology is reshaping what's possible for underserved patient populations. AI-powered tools like Meta Ray-Ban glasses are making assistive technology accessible at a fraction of the previous cost, opening doors for patients who were previously priced out entirely.Specialty care creates underserved markets worth entering. With fewer than a dozen low vision doctors in the entire state of Arizona, awareness is the biggest barrier, and visibility in the right circles can fuel steady, sustainable growth.Quote of the Show:“ If you focus on the sales, then you're gonna feel bad every time somebody doesn't buy. If you focus on the patient, the sales will come.” - Dr. Carlos GrandelaLinks:Carlos’s LinkedIn: linkedin.com/in/carlosgrandelaodWebsite:https://viewfinderlowvision.com/ Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Shoutouts:  Dr. Lynne Noon, View Finder Low Vision Resource CenterWays to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What if building an empire had nothing to do with how many locations you own and everything to do with the life you design along the way? In this episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Kerry Giedd, co-founder of Eola Eyes in Orlando, Fellow of the American Academy of Optometry, and nationally recognized speaker. Kerry shares the full arc of her 23-year journey in private practice, from a sushi restaurant conversation that sparked a partnership to weathering hurricanes, economic downturns, and staffing challenges without losing sight of what matters most. She also digs into the real-world mechanics of insurance navigation, virtual staffing, patient experience, and the mindset shifts that keep a practice thriving long-term.Takeaways:Intentional partnership design from day one reduces conflict later. Start aligned to create a foundation that can weather the inevitable seasons of change without fracturing under pressure.Setbacks are part of the timeline, not a detour from it. The ability to keep your eye on the long game is often what separates practices that survive from those that don't.Designing a practice around your life is a legitimate strategy. Intentional structure creates sustainability and prevents the burnout that comes from treating your exam room like a treadmill you can never step off.Outsourcing strategically preserves your onsite team. Virtual assistants, out-of-network billing tools, and thoughtful delegation allow a lean team to perform without burning out, but the investment in training and onboarding that support is non-negotiable.The best mentor doesn't have to be nearby or in your specialty. Kerry's earliest career model showed her what clinical excellence, ethical practice, and a full personal life could look like together. That image carried her for decades.Quote of the Show:“You realize, especially as you get older, life isn’t perfect. Perfect is the enemy of good.” - Kerry Giedd  Links:LinkedIn: https://www.linkedin.com/in/kerrygiedd/  Facebook: https://www.facebook.com/kerry.giedd Instagram: https://www.instagram.com/eyedrmom/?hl=en Company website: https://www.eolaeyes.com/ Email: [email protected] Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Shoutouts:The E-Myth Revisited Book: https://a.co/d/0bb8y44RWays to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What if the most important thing you build as a practice owner isn't the practice itself, but the life and the people surrounding it? In this episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Nathan Heilman, eye disease specialist, former U.S. Navy optometry department leader, and founder of River Valley Eye Professionals. Nathan shares a career path that has wound through military service, a LASIK grind that nearly broke him, the pandemic-forced reckoning that changed how he leads, and ultimately, a deliberate decision to sell his practice to an MSO on his own terms. Nathan's story is a candid look at what it actually takes to build something lasting, and what it means to know when it's time to evolve. Takeaways:Your support system is the foundation of everything. No amount of grit, intelligence, or determination can replace the value of mentors or a trusted team.Owning a job and owning a business are not the same thing. Until you build systems and people that can run independently of you, you haven't built a practice; you've built a dependency.People management is the most overlooked part of practice ownership. Hiring for personality and emotional intelligence over skills can build a more adaptable, patient-centered team.Selling doesn't have to mean surrendering. A well-timed, strategic partnership can preserve your brand, protect your staff, and give you space to step into the next phase of your career on your own terms.Empire isn't a number or a location count. It's the impact you make on patients, your team, and your family, and what that looks like is yours to define.Quote of the Show:“ I wanted to provide care to individuals in a way that I saw fit, that wasn't dictated by someone else, who was telling me how long to work, how many patients to see, or what I was supposed to be prescribing.” - Nathan HeilmanLinks:LinkedIn: https://www.linkedin.com/in/nathan-heilman-b548bb11/  Company website: https://rvep.com/ Facebook: https://www.facebook.com/nate.heilman  Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What happens when a business major discovers his true calling on a humanitarian eye care trip to Haiti? On this week’s episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Kyle Maxam, owner of EyeDocs Family Eye Care with two locations in the Dayton, Ohio area. Dr. Maxam shares how finding the right mentor, building a mission-driven culture, and staying intentional about work-life balance helped him grow from a solo practitioner to leading a thriving multi-location practice with three associates. If you’re thinking about practice ownership, expanding to a second location, or just want to hear how putting people first can drive real growth, this episode is for you. Takeaways:Find a mentor who teaches, not just a practice that looks good on paper. When evaluating your first opportunity, prioritize the doctor who wants to pass on their knowledge, not just hand over the keys. Lead your team, don't drag them. There's a big difference between implementing change and getting your team genuinely bought in. Earn their engagement by bringing them along with you, not just pulling them in a direction they don't understand.Treat a full schedule as an opportunity, not a badge of honor. If you're consistently booked 2 weeks out, that's your signal to add a doctor. Staying accessible to patients is the priority.Be patient in the hiring process. Especially in a small-town market, wait for people who are hardworking, team-oriented, and aligned with your mission. The right culture fit is worth the wait.Plan your second location before you open it. Spend time cross-training staff, putting leadership in place, and matching systems and equipment to your existing office, so day one feels seamless, not chaotic.Step back from the chair to work on the business. Time away from seeing patients is what creates space to build community relationships, develop referral networks, and think strategically about where your practice is headed.Own your culture. If you don't like the environment in your practice, that's on you. Ownership is the opportunity to build the workplace you actually want to show up to every day.Quote of the Show:"We don't want someone telling us how to take care of our patients. We want to be able to do what's best for them, not what's just best for the bottom line for a corporation." - Kyle MaxamLinks:LinkedIn: https://www.linkedin.com/in/kyle-maxam-24b10290/  Facebook: https://www.facebook.com/kyle.maxam.1  Company website: https://www.eyedocsbrookville.com/index.html  Email: [email protected] Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Shoutouts:Tim Marrigan: https://www.linkedin.com/in/tim-merrigan-96584527/ Nathan Hayes: https://www.linkedin.com/in/nathan-d-hayes/ Steve Vargo: https://www.linkedin.com/in/stevevargo/ Dr. James DickeyWays to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What does it take to build an optometry practice where patients drive over an hour just for the experience? On this week's episode of Optometrists Building Empires, host Ankit Patel had the honor of talking to Dr. Erika Morrow, an eyecare professional who built ForSight Unique Eye Care & Eye Wear in Savannah, Georgia, on one simple belief: exceptional vision care and personal expression should go hand in hand. Discovering how scouting the right market, obsessing over every detail of the patient experience, and refusing to follow the crowd have helped Dr. Morrow create a practice that her community can't stop talking about. If you're curious about how to truly differentiate your practice or just love a great story of grit and vision, this episode is for you!  Takeaways: Scout your market before you open your doors. Don't just find a location, find a gap and build something that fills a need no one around you is meeting. Being different by design, not by accident, is what gives you a real competitive edge.Every touchpoint in the patient experience is an opportunity. From the first phone call to the glasses pickup appointment, every interaction is a chance to build loyalty. Don't leave any step of the journey to chance; script it, train it, and refine it constantly.Your phone is your first impression; treat it that way. If your team is wrapping up calls in under 10 minutes, they're leaving connection and revenue on the table. Use that call to learn who the patient is, what they need, and why they left their last provider.Build a team culture that makes people want to stay. Retention isn't just about pay; instead, track patterns like burnout and call-outs, then make structural changes before good people walk out the door. Unreasonable hospitality is a competitive advantage. Pay attention to the small things patients mention and then do something unexpected about it. A handwritten card or a small gift card costs very little but creates the kind of loyalty no marketing budget can buy.Know which partnerships serve your vision and which ones don't. Not every group, plan, or vendor is the right fit for your practice model. Audit your commitments regularly and don't be afraid to walk away from anything that costs more than it contributes.Stay true to your original vision, especially when outside voices get loud. Consultants, colleagues, and industry norms will all have opinions about how you should run your practice.Quote of the Show:“When you find out why somebody didn't return somewhere, you learn how to be a better provider yourself." - Erika MorrowLinks:Instagram: https://www.instagram.com/4theloveofeyes/?hl=enFacebook: https://www.facebook.com/ForSightEye/LinkedIn: https://www.linkedin.com/in/erika-morrow-od-ms/Website: https://forsighteye.net/Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Shoutouts:Money 20/20 Podcast - https://www.money2020.com/The Power Hour Podcast - https://powerpractice.com/Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How do you grow 30% year-over-year while building a marriage, a team, and a brand in the same office? On this week’s episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Justin Nguyen and Dr. Alyssa Pack, co-owners of Eyecare at the Cove Optometry in La Jolla, California. They break down how farmers’ markets, local events, and boots-on-the-ground outreach translated into a lot of new patients per year, and how 100+ organic Google reviews strengthened their reputation. You’ll also hear how they navigated staffing struggles, leveraged virtual support, optimized insurance reimbursements, and leaned into specialty services like myopia management, sclerals, and emerging technology to future-proof their practice. If you’re refining your systems, strengthening your team, or looking for smarter ways to grow, this conversation is filled with practical takeaways and real experience. Takeaways:Mindset drives momentum. Viewing obstacles as opportunities helped them navigate facility issues, staffing gaps, and early growing pains.Community builds empires. Farmers' markets, art festivals, and door-to-door introductions planted seeds that turned into long-term referrals.Organic reviews matter. They strengthen credibility and influence how new patients choose your practice.Systems create scale. Free up time and strengthen team autonomy by documenting processes and insurance protocols. Leverage virtual team members. A trained virtual receptionist and scribe improved flow and reduced burnout.Go all-in on specialty care. Offering full-spectrum myopia management and specialty lenses creates differentiation and sustainable growth.Technology is the future. AI, personalized care, and wearables are reshaping optometry, and early adopters will lead.Quote of the Show:“ We're stronger together. We're great clinicians separately, but we're even better business partners together.” - Alyssa PackLinks:LinkedIn: Alyssa: https://www.linkedin.com/in/alyssa-pack/  Justin: https://www.linkedin.com/in/justinnguyen60/  Facebook: Alyssa: https://www.facebook.com/alyssa.pack.71/photos  Justin: https://www.facebook.com/justincreduhble  Company website: https://www.eyecareatthecove.com/index.html  Email:[email protected]  Instagram: https://www.instagram.com/eyecareatthecove/ Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

Can social media really grow your optometry practice without a marketing agency or ad spend? On this week’s episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Amrit Bilkhu, optometrist, educator, and co-owner of Northern Sight Optometry. Discover how consistent, authentic content helped Dr. Bilkhu build trust, attract second-opinion exams, and grow a pediatric specialty that now drives half of her clinic’s revenue. From hosting engaging community events to creating content that drives specialty referrals, she shares practical strategies that turn visibility into real patient relationships. If you’ve ever wondered whether social media is worth your time or how to stand out in a competitive market, this episode is for you.Takeaways: Consistency beats perfection. You don’t need a rigid posting schedule or polished production. Showing up regularly builds familiarity and trust over time.Human connection converts more than product promotion. Patients choose practices based on warmth, personality, and trust, not just equipment or services.Own your brand voice. Have one dedicated person manage your social presence to maintain consistency in tone, messaging, and culture.Entertainment builds trust. Most people scroll to relax. Fun, relatable team content often performs better than overly sales-driven posts.Leverage collaboration for reach. Partnering with reps and community organizations multiplies exposure and credibility.You don’t need big ad spend to see results. Organic content, referrals from doctors, and patient word-of-mouth can all stem from a strong digital presence.Protect yourself from burnout. Early career hustle is tempting, but long-term success comes from sustainable pacing.Quote of the Show:“ We're building trust with our patients to just make them know we're human. We have fun. We feel more like a family to them rather than just a business trying to push products on them. ” - Amrit BilkhuLinks:Instagram:https://www.instagram.com/dr.amritbilkhuLinkedIn: linkedin.com/in/amrit-bilkhu Website: https://www.northernsightoptometry.comCompany Instagram: https://www.instagram.com/northernsightoptometry/ Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Shoutouts:Dr. Harbir Sian: linkedin.com/in/harbirsianodDr. Manraj Fervaha: linkedin.com/in/manraj-fervaha-8839b013aWays to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What does it take to grow from managing one practice to leading eighteen locations and building a consulting firm that transforms private optometry? On this week’s episode of Optometrists Building Empires, host Ankit Patel sits down with Rick Guinotte, CEO of Acquios Advisors, to unpack the leadership lessons behind sustainable, scalable growth. Rick shares how the jump from two locations to three forced him to evolve as a leader, why empowering and developing managers is the true key to expansion, and how vulnerability is the common trait among doctors who successfully grow. From helping a stagnant $450K practice triple its trajectory to guiding owners through hiring fears, exit planning, and mindset blocks, this episode goes far beyond tactics. If you’ve ever felt the emotional weight of growth or wondered what separates practices that plateau from those that multiply, this conversation will challenge and inspire you. Takeaways: Vulnerability is a growth strategy. The most successful doctors are willing to admit they don’t know everything and seek guidance.Make your P&L a game. When you track metrics like a scoreboard, performance improves.Hiring at the right time unlocks growth. Waiting too long to bring on talent caps your revenue.Pre-appoint to create consistency. Proactive scheduling reduces uncertainty and helps predict expansion.Change is non-negotiable. Practices that resist evolution risk stagnation.True leadership means replacement. Train people to replace you so you can scale without burnout.Character compounds over time. Work ethic, responsibility, and resilience shape long-term success, both personally and professionally.Quote of the Show:“ You have to think outside the box. If you're inside the box, you can't see the label. You've got to see from outside to see where opportunities are. ” - Rick Guinotte Links:LinkedIn: linkedin.com/in/rick-guinotte-63818794Website: https://acquios.com/ Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What if your next big leap in optometry isn’t about adding more locations or chasing trends, but discovering your unique zone of genius and building everything around it? In this episode, host Ankit Patel speaks with Dr. Jennifer Tabiza, a board-certified optometrist, dry eye and ocular aesthetics pioneer, co-founder of the Dr. Contact Lens SaaS platform, and founder of a luxury medical spa. Dr. Tabiza shares how she turned her natural strengths in patient care and brand building into a stack of interconnected businesses without ever losing passion or focus. She opens up about the devastating early scam that cost her life savings, the resilience she gained from that low point, why proactive recruiting and community-building beat passive job postings, and how embracing automation actually creates more time for meaningful human connection in an era of commoditized online eye care. Dr. Tabiza also makes a compelling case for niching into dry eye, aesthetics, or other high-value services to future-proof your practice against robotics and changing patient expectations, emphasizing that true empire-building is deeply personal, additive to your life, and rooted in creating more than you consume. Takeaways: Your zone of genius is your unfair advantage. Build every business around what comes naturally and excites you, whether that’s clinical care, brand building, technology, or aesthetics.Success is additive, not subtractive. When an idea aligns with your core strengths, pursuing it energizes rather than drains you.Proactive recruiting beats passive job postings. Build community, use resume finders, and recruit top talent directly from competitors or networks.Technology frees staff for human connection. Automation handles mundane tasks, so your team can focus on relationships, referrals, and world-class experiences.Niche practices (dry eye, aesthetics, myopia, etc.) are the future. Curated, human-centered care differentiates you from commoditized online options and robotics.Continuous creation over consumption. Reading, listening, and sharing knowledge compounds growth and keeps life dynamic and challenging.See the success before you achieve it. Manifestation, energy, and belief turn visions into reality, especially when doubt creeps in.Quote of the Show:“ You don't want to just chase a random idea because then you have no passion behind it, and you can't build an empire behind something you don't really care about. ” - Jennifer TabizaLinks:LinkedIn: https://www.linkedin.com/in/jenntabiza/ Instagram: https://www.instagram.com/eyecareandaesthetics/ Facebook: https://www.facebook.com/Jennybunnyyy  Company website: Total Body Aesthetics: https://www.totalbodyaesthetics.com/  TechifEYE: http://techifeye.com/  Dr. Contact Lens: https://drcontactlens.com/  Eyecare & Aesthetics: https://www.eyecareandaesthetics.com/ Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Shoutouts:Dave Barton: https://www.linkedin.com/in/dave-barton/ Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What does it take to stay truly independent in an industry being reshaped by consolidation, rising costs, and decision fatigue? In this special episode recorded live at The IDOC Connection 2026 in Orlando, Ankit Patel sits down with Dave Brown, CEO of IDOC, and Ashley Hinde, Chief Solutions Officer, to discuss how IDOC is evolving to serve independent optometrists with new tools, products, and partnerships — without compromising the values that make independent practice special. Dave and Ashley share how IDOC’s new investor backing is unlocking a global supply chain, why affordability is the biggest challenge facing practices today, and the two major product launches announced at the conference: Clara (a simplified, 25%-savings lens line through Freedom Rivers Optical) and EasyVision (a proprietary IDOC contact lens brand manufactured to CooperVision My Day and Clarity specs). The conversation explores what makes successful practices tick, why “don’t grow it alone” is more than a slogan, and how IDOC is building community through peer-to-peer learning and regional events. Takeaways: The most successful practices simplify the patient experience — affordable options, streamlined technology, and a focus on the doctor-patient relationship. Great practice owners know their strengths and outsource the rest. Wearing every hat doesn’t mean you’re good at every role. IDOC differentiates by not being owned by a large insurance or lab company — it exists solely for the independent owner. Clara, IDOC’s new core lens product through Freedom Rivers Optical, offers ~25% savings with a simple pick-a-lens, pick-a-base, pick-an-AR model. EasyVision is IDOC’s first proprietary contact lens brand — same specs as CooperVision My Day and Clarity, giving independents an exclusive affordable option. Community and peer-to-peer learning (study groups, roundtables, regional events) remain central to IDOC’s value — independent together. Quote of the Show: “Don’t grow it alone. Growing is hard and IDOC is here to help. Come look at IDOC. See the choices that you have.” — Dave Brown Links: Dave Brown’s LinkedIn: https://www.linkedin.com/in/dave-brown-129b0a22/ IDOC Website: https://idoc.net Freedom Rivers Optical (Clara Lenses): https://www.freedomriversoptical.com Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined Optometry Redefined Book: Amazon Ways to Tune In: Spotify: Listen on Spotify Apple Podcasts: Listen on Apple Podcasts Amazon Music: Listen on Amazon Music Podchaser: View on Podchaser YouTube: Watch on YouTube

What happens when a family legacy becomes a five-location optometry empire rooted in service, not consolidation? Hunter and Taylor Edwards grew up racing roller chairs through their father’s optometry practicem and today, they’re carrying that same heart for care across Mississippi and beyond. In this episode, Ankit Patel sits down with the Edwards brothers to unpack how they’ve scaled Magnolia Eye Group from a one-location, family-run clinic into a growing multi-state practice without sacrificing culture, community trust, or patient experience. This conversation dives deep into rural growth, family dynamics in leadership, and what it really takes to expand responsibly in today’s optometry landscape. Takeaways:Practice growth doesn’t have to mean consolidation. Hunter and Taylor show how expansion can come from identifying real community need, especially in underserved rural areas, rather than competing in saturated markets.Culture scales only when it’s intentional. The Edwards brothers emphasize that patient experience, follow-up, and staff relationships must be actively protected as locations multiply.Family businesses require structure and trust. Healthy conflict, shared values, and clear ownership models helped them avoid common pitfalls in family-led practices.Administrative infrastructure is not optional past the first three locations. Building admin teams early prevented burnout and operational breakdown as they expanded.Leadership is about stewardship, not ego. Their approach centers on preserving legacy, empowering staff, and ensuring communities don’t lose access to quality eye care.Technology is expanding optometry’s role in healthcare. From AI-driven retinal imaging to early disease detection, the future of optometry is increasingly medical and collaborative.Quote of the Show:“ The technology is just changing so much. You know, with AI and retinal imaging and the early detection of Alzheimer's and neurodegenerative diseases,  I think it's gonna be the PCP referring to us to say I'm not really sure what's going on, but they've got devices over there that can maybe give us an answer.” - Hunter EdwardsLinks:Hunter’s LinkedIn: https://www.linkedin.com/in/hunter-edwards-od-81799282/  Company website: https://magnoliaeyegroup.com/our-practice/    Instagram: https://www.instagram.com/magnoliaeyegroup/ Hunter’s Email: [email protected] Taylors Email: [email protected] Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Shoutouts:Duane Thompson: https://www.linkedin.com/in/duane-thompson-015861163/ Jason Ortman: https://www.linkedin.com/in/jason-ortman-a45ba66/ Jason Lake: https://www.linkedin.com/in/jason-lake-od/ Susan Lake: https://www.linkedin.com/in/susan-lake-47952b32/ Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How do you grow multiple practices without chasing shiny objects, burning out your staff, or losing sight of what actually works? In this episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Justin Coleman, owner of three private practices serving rural and suburban Kentucky. With a background in industrial engineering and a deep respect for fundamentals, Justin shares how consistency, disciplined decision-making, and investing in people have fueled sustainable growth. From staffing and incentives to practice acquisition and operational systems, this conversation is a masterclass in building an empire.Takeaways:Sustainable growth comes from mastering fundamentals, not chasing new technology or trends. Consistency in care, communication, and systems builds trust and long-term patient loyalty.If your schedule is booking out more than three to five weeks, you’re leaving opportunity on the table. Capacity planning should be driven by data, not gut instinct alone.Major purchases and equipment decisions should have a clear ROI timeline. If a piece of equipment can’t pay for itself within 12–18 months, it deserves a second look.Staffing success in any market starts with respect and retention. It’s far cheaper to grow and develop good people than to constantly replace them.Incentives don’t always need to be cash-based to be effective. Flexible rewards like PTO can create deeper loyalty and better performance than bonuses alone.Not every growth opportunity is the right one. Saying no to a bad-fit acquisition is just as important as saying yes to the right deal.Continuous improvement beats perfection every time. Small, consistent changes compound into meaningful progress for both the practice and the team.Quote of the Show:“ It's about consistency. It's being able to do the same thing over and over and doing it well each time.” - Justin ColemanLinks:Email: [email protected] Company website: https://www.bluegrassvisiongroup.com/meet-the-optometrists.html Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Shoutouts:ODs on Finance: https://odsonfinance.com/ Michael Bacigalupi: https://www.linkedin.com/in/michael-bacigalupi-922b90186/ How I Built This podcast: https://wondery.com/shows/how-i-built-this/ Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

Does growing your practice come down to balancing hard data with human insight? In this episode of Optometrists Building Empires, host Ankit Patel sits down with Erich Mattei, President and Chief Vision Officer of Akrinos. With nearly two decades of experience guiding optometry practices through every stage of growth, Erich shares why courage, clarity, and customization matter more than copying someone else’s playbook. Together, they explore the biggest pitfalls practice owners face at different stages of growth, why “hard analytics” alone aren’t enough, and how a renewed interest in private practice is shaping the future of optometry. This conversation is a deep dive into building a practice that’s not just profitable, but sustainable and fulfilling. Takeaways:Successful growth starts with knowing what you actually want, not what’s trending online. Before making decisions about expansion, technology, or staffing, get clear on your vision and make sure every move supports it.Hard analytics tell you what’s happening in your business, but soft analytics tell you why it feels wrong or right. Pay attention to patient experience, team morale, and workflow friction, because those signals often reveal issues before the numbers do.Growth strategies must match your market, not someone else’s success story. What works in one city, demographic, or practice model can be disastrous in another if applied without context.Building the right advisory team early can prevent costly mistakes later. Surrounding yourself with professionals who understand your goals allows you to move faster with more confidence and fewer regrets.Technology should serve your strategy, not define it. Make sure you have a clear plan for implementation, pricing, and patient communication before investing in new equipment or software.Quote of the Show:“ I believe now we are in the golden age of utilizing technology to delight our patients, to serve our team in workflows, and to grow profitability, but only if we do it the right way.” - Erich MatteiLinks:LinkedIn: https://www.linkedin.com/in/erich-mattei-0b99549/  Facebook: https://www.facebook.com/erich.mattei  Company website: https://akrinos.com/  Email: [email protected] Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Shoutouts:Ciotti Eye Care: https://www.ciottieyecare.com/ Litchfield Optometry: https://litchfieldoptometrist.com/#  True Vision Oklahoma: https://www.truevisionoklahoma.com/  Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What if building an empire had nothing to do with scale, revenue, or the number of locations you own? In this episode of Optometrists Building Empires, Ankit Patel sits down with Dr. Kevin Chan to challenge one of the biggest misconceptions in optometry: that success only looks one way. Kevin shares how his journey into myopia management, education, and global thought leadership was shaped not by chasing growth for growth’s sake, but by defining impact on his own terms. He also dives into the clinical and emotional realities of myopia management, the importance of communication over complexity, and why belief in your vision must come before external validation. This episode is a reminder that an empire isn’t something you copy; it’s something you define. Takeaways:Building an empire starts with belief, not scale. Success is deeply personal, and no one else gets to define what an “empire” should look like for you.Impact often matters more than expansion. Creating meaningful change for patients, families, or colleagues can be just as powerful as owning multiple locations.Mistakes are essential to growth. Avoiding failure limits learning, while thoughtful experimentation builds confidence and clarity over time.Too much information can stall progress. Decision paralysis often comes from overconsumption, and simplicity is found on the other side of action.Connection beats complexity. Patients and parents respond more to clarity and emotional resonance than technical explanations.Leadership evolves through persistence. Grit, repetition, and staying committed to your vision compound into long-term influence.Quote of the Show:“I think the biggest mistake is not making the mistake. If you're not able to make the mistake, you're not able to really find out what you're truly lacking.” - Kevin ChanShoutouts:AAOMC: https://aaomc.org/  Links:LinkedIn: https://www.linkedin.com/in/kevin-chan-od-ms-faao-iacmm-747b2955/  Facebook: https://www.facebook.com/kevin.chan.733076  Company website: http://treehouseeyes.com/ Email: [email protected] Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What happens when your biggest fear comes true, and you keep going anyway? In this episode of Optometrists Building Empires, Ankit Patel sits down with Dr. Christopher Lopez to talk candidly about courage, failure, partnerships, and what it really takes to build something meaningful in optometry. From getting burned in an early ownership opportunity to co-owning and expanding a thriving multi-doctor practice, Chris shares hard-earned lessons on resilience, team-building, and growth without ego. This conversation is a powerful reminder that setbacks don’t define your career; how you respond to them does. Takeaways: Chris believes courage isn’t about being fearless; it’s about taking action despite uncertainty. Every meaningful step in ownership, growth, or leadership lives on the other side of discomfort.Getting “screwed over” early in his career didn’t stop Chris from pursuing ownership again. Instead, he used the experience to clarify what he wanted and what he would never repeat in future partnerships.Partnerships can dramatically expand what doctors are capable of, but only when expectations, values, and legal structures are clear. Chris emphasizes that strong partnerships require alignment, transparency, and humility.Growth doesn’t have to mean massive expansion or dozens of locations. Small, consistent improvements compound over time and build durable success.Staffing challenges don’t have one-size-fits-all solutions. Chris explains why understanding communication styles, hiring for fit, and being patient often matter more than filling seats quickly.Leadership requires learning how to delegate and communicate in ways your team can actually receive. Tools like personality or “brain style” assessments can dramatically improve trust and performance.Quote of the Show:“Things happen for a reason. Take them as lessons learned, get better, and move on to bigger and better things.” - Christopher LopezLinks:LinkedIn: https://www.linkedin.com/in/christopherlopezod/ Facebook: https://www.facebook.com/chrislopezOD OD’s On Finance Facebook: https://www.facebook.com/groups/ODsonFinance OD’s On Finance Brokerage: https://brokerage.odsonfinance.com/ Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What if the biggest thing holding your practice back isn’t staffing, reimbursement, or technology, but your mindset and leadership approach as an owner? In this episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Steve Vargo, optometric practice management consultant, author, and nationally recognized speaker. Steve shares the pivotal moments that shaped his journey from isolated practice owner to trusted advisor for thousands of practices nationwide. Together, they unpack why leadership is often the true constraint to growth, how successful owners think differently about failure, and why learning to lean on others is essential to building a practice that lasts. Takeaways:Leadership gaps are often the root cause of staff conflict, burnout, and stalled growth. Without clear leadership, practices struggle to execute systems, align teams, and move forward intentionally. Trying to do everything yourself slows growth and increases friction. The most successful owners learn to lean into mentors, consultants, and teams instead of operating in isolation. Growth doesn’t always mean more locations; it means making the most of what you have. Many practices are shifting toward efficiency, specialty care, and operational excellence rather than scaling purely by size. Mindset is a defining separator between practices that thrive and those that stay stuck. A growth mindset views challenges as problems to solve, while a fixed mindset looks for reasons things can’t improve. Successful practice owners fail often, but on purpose and on a small scale. They test ideas, learn quickly, abandon what doesn’t work, and double down on what does. Continuous learning compounds over time and creates long-term advantage. The most successful doctors read, attend meetings, seek feedback, and consistently invest in improving their leadership and business skills. Quote of the Show:“ People say that they don't like the business side, they just wanna work on the clinical side. But it's hard to provide the best care for your patients if you're not mindful of the business side.” - Steve VargoLinks:LinkedIn: https://www.linkedin.com/in/stevevargo/  Website: https://drstevevargo.com/  Facebook: https://www.facebook.com/steve.vargo.18 Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What if dropping insurance wasn’t a risk, but the key to better patient care, happier staff, and a more sustainable optometry practice? In this episode of Optometrists Building Empires, Ankit Patel sits down with Dr. Kara Foster, optometrist, entrepreneur, and advocate for insurance-free, patient-centered care. Dr. Foster shares why she made the bold decision to drop all insurance plans early in her practice journey and how that choice transformed everything from patient relationships to staffing, cash flow, and quality of life. The conversation explores the realities of transitioning to a direct care model, how to clearly communicate value to patients, and why optometry is uniquely positioned to lead broader healthcare reform. Dr. Foster also discusses her work mentoring other doctors, her involvement in local government, and her vision for building a better healthcare system, starting at the community level. Takeaways:Dropping insurance is a mindset shift, not just a billing change. You must fully believe in the value of your care before patients ever will, because confidence and clarity drive trust.Education replaces explanation in an insurance-free model. When staff and doctors proactively educate patients about what’s happening and why, price resistance drops and loyalty increases.Hiring for personality matters more than experience. Skills can be taught, but empathy, communication, and ownership are what make a direct care practice work.Time with patients becomes your biggest differentiator. Spending more time listening, explaining, and connecting builds long-term relationships that fuel referrals and growth.Operational simplicity reduces burnout. Eliminating insurance removes a massive administrative burden, improving staff satisfaction and reducing hiring challenges.Cash flow improves immediately when patients pay upfront. Getting paid at the time of service stabilizes your business and gives you more control over growth decisions.Quote of the Show:“ It’s nice to be able to feel like we're working towards something, something that’s improving the system.” - Kara FosterLinks:LinkedIn: https://www.linkedin.com/in/karafosterod/  Company website: https://eyecarenc.com/about/  Facebook: https://www.facebook.com/karafosterOD/  Personal Website: karafosterod.com  Email: [email protected] Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What if the setbacks in your career were actually the fuel that pushes your practice to the next level? Dr. Maria Sampalis joins Optometrists Building Empires to share the wide-ranging journey that shaped her reputation as a leading voice in optometry, starting in corporate, to building a thriving private practice, to leading one of the largest online communities in the field. Maria opens up about failure, reinvention, non-traditional paths to success, and why uncomfortable moments are often necessary for growth. She also breaks down real strategies for staffing, cutting costs, leveraging medical billing, and embracing emerging trends like AI and interventional care. Takeaways:Give yourself permission to grow at your own pace. Rushing rarely delivers better outcomes, and the obstacles you encounter early in your career often provide the skills you’ll rely on later.When building a practice, don’t feel obligated to follow the industry’s “expected path.” What works for others may not be the path that fits your life stage, risk tolerance, or long-term goals.A strong, supported staff is the backbone of any practice. When your team feels trusted, backed up, and offered flexibility, they are far more capable of managing volume and contributing to better patient flow.Reducing overhead is just as important as driving revenue. Negotiate lab costs, use buying groups, and make long-term real estate decisions that stabilize your expenses instead of letting them rise uncontrollably.Success comes from trying the opportunities others overlook. Thinking creatively and trusting your ability to learn as you go opens doors that aren’t always obvious from the outside.Quote of the Show:“ I think doctors make the mistake where they compare themselves to other doctors or other competitors. For me, it was here's what I wanna do, and the only competition is myself.” - Maria SampalisLinks:LinkedIn: https://www.linkedin.com/in/maria-sampalis-a8a85a11/  Company website: https://www.sampaliseyecare.com/  Maria’s Email: [email protected] Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What if the biggest barrier to growing your practice isn’t revenue at all, but the way you hire, lead, and support your team? In this episode, Ankit sits down with Dave Brown, President & CEO of IDOC, to dive into the real-world barriers that hold independent optometrists back from meaningful growth. Dave pulls from decades at Johnson & Johnson and a decade leading IDOC to explain why most practices stall around the same revenue ceiling—and how the right partnerships, staff development, and data insights can help doctors break through it. He shares a transparent look at HR challenges, leadership habits, emotional roadblocks, and the power of peer connection in an industry where many owners feel isolated. Dave also reveals what IDOC’s new investments mean for private practice owners and why the future still holds tremendous opportunity for independents. Takeaways:Define your policies, standards, and accountability systems early, so your team knows what “good” looks like. When expectations are vague, culture erodes quietly and growth stalls fast.Investing in your staff is often the fastest way to increase revenue. Well-trained, confident team members improve patient experience, optical performance, and overall efficiency. Keeping the wrong person in a role drains culture and slows the rest of the team. The short-term discomfort of replacing them is far less costly than the long-term impact of avoiding the issue.Data should guide decisions, not hunches or anxiety. Knowing how your metrics compare to peers in your market transforms decision-making around spending, hiring, debt, and service expansion. Control the controllables and stay steady through the highs and lows. Every practice hits rough patches. Longevity comes from resilience, not perfection.Quote of the Show:“Don't try to go it alone. There are people out there to help you across the swath; find them and let them help you succeed.” - Dave BrownLinks:LinkedIn: https://www.linkedin.com/in/dave-brown-129b0a22/  Company website: https://idoc.net/   Facebook: https://www.facebook.com/groups/575492055842406  Email: [email protected] Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How can optometrists build thriving practices by leading with connection, curiosity, and purpose? Dr. Melissa Barnett, international lecturer, prolific author, and mindful leadership coach, joins the show to explore how personal growth and professional passion come together to elevate the eye care experience. She shares how coaching, community, and continuous learning shaped her career, from overcoming early shyness to speaking on global stages. Dr. Barnett also dives into staff empowerment, burnout, innovation, and the habits that help practice owners reconnect with their purpose. Her perspective blends clinical excellence with human-centered leadership, offering a roadmap for practices that want to grow while keeping people at the center. Takeaways:Connection is the foundation of leadership and practice growth. When you understand your “why” and lead with intention, your team and your patients feel it. Empowered staff elevate the entire patient experience. When people feel valued and included, retention improves, and daily workflow becomes smoother.Burnout requires proactive strategies, not passive hope. Mindfulness practices, like breathing, short walks, journaling, or intentional breaks, help reset mental load.Embrace innovation as a pathway to better care and business expansion. New technologies in dry eye, specialty lenses, presbyopia, and diagnostics open doors to growth. Lifelong learning isn’t optional in today’s optometry landscape. Choose a clinical area you’re passionate about and dive deep into journals, study groups, and mentorship. Community makes optometry stronger, for both new grads and seasoned ODs. Peer groups, professional societies, and conferences provide support, new ideas, and unexpected opportunities. Quote of the Show:“Going from a really shy child to lecturing to thousands of people has been completely transformative, and it gives me the confidence that anyone can do it. If I could do that, anyone can do it. ” - Melissa Barnett Links:LinkedIn: https://www.linkedin.com/in/dr-melissabarnett/   Company website: https://alpinebluecoaching.info/ https://www.dr-melissabarnett.com/  Email: alipinebluecoaching.info Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What’s the secret to turning a local optometry clinic into a thriving specialty practice? In this episode, Dr. Ryan Cazares shares how he built Scott Eye Care into a leading destination for scleral lenses and specialty contact fittings in Louisiana. From navigating insurance challenges to keeping long-term staff engaged, Ryan talks about what it takes to grow a practice that thrives both clinically and culturally. He also opens up about the lessons he learned during COVID and why focusing on the right patients, not every patient, changed everything. Takeaways:Invest in networking and continuing education. Attending specialty conferences not only builds clinical knowledge but also connects you with peers whose ideas can streamline your own systems and improve patient outcomes.Specialize in what’s needed and rewarding. Ryan’s focus on scleral lenses grew out of both patient need and personal passion. Finding a niche you love helps sustain motivation and differentiates your clinic.Build a culture of ownership among staff. Assigning team members specific KPIs and responsibilities gives them pride in their work and strengthens accountability. Empowered staff stay longer and perform better.Don’t be afraid to let go of difficult patients. As your schedule fills, it’s okay to focus on patients who align with your values and respect your staff. Protecting team morale is just as vital as growing revenue.Lead with empathy and resilience. The challenges of COVID taught Ryan that teamwork and mental toughness can carry a practice through any crisis.Quote of the Show:“ You'll find yourself, when the week is done, worrying about that one patient that gave you trouble instead of the 100 or 200 that we're very pleased with your service. Sometimes it’s  okay to let patients go.” - Ryan CazaresLinks:LinkedIn:  https://www.linkedin.com/in/ryancazares/  Company website: https://www.scotteye.com/  Email: [email protected] Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What do leading ODs say is the real key to building an “empire” in eyecare? In this compilation episode of Optometrists Building Empires, host Ankit Patel revisits standout moments, featuring doctors who have each grown their businesses in unique and inspiring ways. Dr. Jessica Pugh, Dr. Shane Swatts, Bill Noble, Dr. Jeffrey Neighbors, Dr. Susan Truong, and Dr. Richard Levin share the defining lessons that shaped their success, from the importance of relationships to the value of empathy, the courage to pivot, and the power of authentic connection with patients. Takeaways: Relationships are the foundation of growth. Dr. Jessica Pugh reflects on how her father’s grassroots connections built a legacy that continues to shape her practice today.Know when to reinvent your role. Dr. Shane Swatts shares how stepping out of primary care to focus on specialty services transformed his business and confidence as a leader.Connection drives success. Dr. Richard Levin emphasizes that genuine connections with patients, finding shared interests, asking open-ended questions, and building rapport make the eye exam more enjoyable and are a major driver of practice growth.Your network is your safety net. Bill Noble credits relationships with lenders, investors, and franchisors as the reason his business not only grew but also survived crises like COVID.Lead with a heart of service. For Dr. Jeffrey Neighbors, sustainable growth starts with listening to patients and caring deeply about their individual stories and outcomes.Empathy is the ultimate skill. Dr. Susan Truong explains how learning to truly listen and “walk in a patient’s shoes” reshaped her practice and her approach to leadership.Growth looks different for everyone. Whether it’s expansion, specialization, or deeper patient connection, each path is valid if it aligns with your purpose and values.Links:Bill Noble’s LinkedIn: https://www.linkedin.com/in/williamnoble1/ Jeffrey Neighbors LinkedIn: https://www.linkedin.com/in/jeffrey-neighbors-07292b89/    Jessica Pugh’s Email: [email protected] Richard Levin’s LinkedIn: https://www.linkedin.com/in/richard-levin-od-b1220433/Shane Swatts’ LinkedIn: https://www.linkedin.com/in/dr-shane-swatts-773344a/ Susan Truong LinkedIn: https://www.linkedin.com/in/susantruongod/  Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What happens when your vision for life becomes the foundation for your practice and the fuel that keeps it growing for decades? In this episode, Dr. Patricia Poma shares the story behind her 20-year journey building Birmingham Vision Care into a multimillion-dollar specialty practice. Dr. Poma explains why today’s optometrists must rethink the future of the profession, define the type of care that energizes them, and rebuild a sense of community in an increasingly isolated world. Her candid reflections on leadership, team culture, burnout, and the changing industry landscape make this an episode every private practice owner needs to hear. Takeaways:Start with a clear personal vision and let it guide every decision. When your clinical interests align with your daily work, your energy becomes contagious, and your success follows naturally.Build the team you need, not the team you can find quickly. Hiring out of desperation creates long-term cultural fractures, while hiring based on core values builds stability and loyalty.Adaptability is no longer optional in modern optometry. Your ability to implement change is the key difference between stagnation and real growth.Protect your energy as much as you protect your practice. Intentional self-care creates the resilience required for leadership and prevents the slow burnout that owners often ignore.Rediscover the power of community-based relationships. Local partnerships, peer collaborations, and networking are undervalued tools that strengthen patient flow and elevate the profession.Define your specialty focus before investing in technology. Buy instruments that support the kind of care that excites you, not because they’re considered standard or trendy.Quote of the Show:“ Identifying who you are and going towards what is important to you, what makes you smile throughout the day. The income and success come later.” - Patricia PomaLinks:LinkedIn: https://www.linkedin.com/in/patricia-poma-nowinski-00631648/  Company website: https://www.birminghamvision.com/index.html  Email: [email protected] Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What does it take to build a thriving, modern optometry practice that patients actually look forward to visiting? In this episode, Dr. Darion Horner, owner of Peaksight Family Eyecare, joins Ankit Patel to discuss his journey from new graduate to successful practice owner and community leader. Dr. Horner shares how he’s built a strong, engaged team culture while staying ahead of industry changes through technology, preventative care, and genuine patient connection. Dr. Horner reveals the practical and personal strategies that make his practice stand out and why adaptability and curiosity remain at the heart of his success. Takeaways:Prioritize individualized patient care that focuses on education and preventative health, not just prescriptions.Create a memorable patient experience through authentic connection, humor, and personal engagement.Involve your team in hiring and culture decisions; personality and skill alignment are key to long-term success.Tackle staffing and reimbursement challenges by leaning on technology and expanding into cash-pay and specialty services.Stay adaptable and proactive; success often comes from continuous learning and the willingness to evolve.Embrace innovation: AI and new technologies can enhance both patient outcomes and operational efficiency.Build a practice culture that reflects curiosity, care, and connection, both in and outside the exam room.Quote of the Show:“ Be more aggressive as an associate. I feel like I could've done more to be active, promoting myself and succeeding. I'm very confident now that there are plenty of things that I could have done to do that while I was there.” - Darion HornerLinks:LinkedIn: https://www.linkedin.com/in/darionhorner/  Company website: https://peaksightfamilyeyecare.com/  Email: [email protected]: https://www.instagram.com/tennessee_meeple/ Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208

What happens when you slow down instead of speeding up to grow your practice? In this episode of Optometrists Building Empires, host Ankit Patel talks with Dr. Brandon Walley, owner of Collierville Vision Center in Tennessee. Dr. Walley shares how doing less, spending more time with each patient, working four days a week, and skipping the traditional technician model has actually helped him grow faster and build a stronger reputation in a market full of private equity competition. They dive into how Brandon built his thriving solo practice by prioritizing patient relationships over volume, creating niche specialties in sports vision and dry eye, and leveraging technology to streamline staff workload. His approach proves that intentional simplicity and genuine connection can be a growth strategy of their own. Takeaways:More doctor time builds trust. By doing his own workups and spending a full 30 minutes with each patient, Dr. Walley creates a personalized experience that keeps patients loyal and referring others.Small can be strong. A lean team and efficient systems can outperform a large staff when you focus on culture, communication, and consistency.Experimentation fuels growth. From launching sports vision services to creating a digital vision therapy program, Dr. Walley embraces a “why not try it?” mindset that drives innovation.Specialties offset reimbursement pressure. Building expertise in areas like dry eye, vision therapy, and sports vision helps diversify revenue beyond standard exams.Culture retains talent. A four-day workweek, full-time pay, and a supportive environment help his small team stay happy, and even bring back those who leave.Be patient with success. Brandon’s biggest advice for new ODs: things take time. Stay patient, build relationships, and success will follow.Quote of the Show:“Anything I can do that's gonna help me help more people is a big thing.”  - Brandon WalleyLinks:LinkedIn: https://www.linkedin.com/in/brandon-walley-o-d-4b6642145/  Company website: https://www.colliervillevision.com/  Instagram: http://instagram.com/colliervillevision/ Dr. Walley’s YouTube: https://www.youtube.com/channel/UCe5Fs2famqjpJFhlzQpvfVQ Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What happens when you say “yes” to the right opportunities, even the ones you never expected? When Dr. Jerry Robben graduated from optometry school, his plan was simple: head back home to Kansas and start his career. But a series of unexpected opportunities, and one very fateful externship, led him down a path he never could have scripted. Dr. Robben shares how following his instincts, embracing luck, and working hard turned chance into purpose. In this episode, Dr. Robben joins Ankit Patel to talk about the power of saying “yes,” building an education-based empire, and turning dry eye into one of optometry’s most dynamic specialties.Takeaways:Say yes to opportunity, even when it’s uncertain. Many of Dr. Robben’s career milestones came from being open to unexpected turns. Leverage your strengths outside of optometry. His background as a DJ honed public speaking skills that now fuel his success as an educator and thought leader.Invest in dry eye care early. Treating dry eye proactively can elevate surgical outcomes and build long-term patient trust.Create systems to scale your expertise. Dry Eye University began as a solution to save time and evolved into an international education platform.Don’t underestimate family influence. Support and collaboration, even from non-clinical voices, can spark innovative approaches to practice growth.Trust the process. Hard work and consistency compound like interest; each experience adds value to the next stage of your career.Think beyond the exam room. From myopia management to AI, the next phase of optometry belongs to practices that adapt, educate, and evolve.Quote of the Show:“Coming from where I came from to think about just being on this podcast with you, it's kind of crazy. It's a journey, and you just have to have confidence and trust the process.” - Jerry RobbenLinks:LinkedIn: https://www.linkedin.com/in/jerry-robben-o-d-658294127/  Company website: https://www.bowdeneye.com/   Facebook: https://www.facebook.com/DRJERRYROBBEN Email: [email protected] Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What happens when you build your practice on care for patients, your team, and your community? This week on Optometrists Building Empires, Ankit Patel sits down with Dr. Viola Kanevsky, founder of Acuity NYC, a leading optometric practice on Manhattan’s Upper West Side. Through stories of resilience, leadership, and genuine care, she reveals how empathy and adaptability shaped her 30-year career, and why a positive culture is her proudest achievement. If you’ve ever wondered how to lead with heart while running a thriving practice, this conversation is a masterclass in doing both. Takeaways:Lead with care always. Dr. Kanevsky built her reputation by treating patients and staff like family, even calling elderly patients during the pandemic to check on their well-being.Culture starts at the top. Everyone at Acuity NYC is cross-trained, creating mutual respect and flexibility. When leaders are willing to clean the bathroom, no task feels “beneath” anyone.Invest in your team’s happiness. Her annual staff retreat blends training, open feedback, and genuine connection, a practice that strengthens loyalty and communication.Face challenges with resilience. From legal battles to market crashes, she’s learned that every obstacle can lead to an unexpected opportunity if you stay calm and adaptable.Empower through ownership. Letting employees identify their own weaknesses and name others’ strengths creates accountability and a sense of shared success.Stay curious. Whether it’s new technology or legislative advocacy, Dr. Kanevsky’s lifelong learning keeps her practice at the forefront of optometry.Quote of the Show:“ It doesn't matter what happened at home that day or what's going on in the news. You have to be there and present for that patient and put on a happy face.” - Viola KanevskyLinks:LinkedIn: https://www.linkedin.com/in/viola-kanevsky-8459b615/  Company website: https://www.acuitynyc.com/home  Email: [email protected] Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How do you grow your practice without losing your culture, or your mind, in the process? Dr. Melissa Tada, optometrist, co-owner of Mountain View Vision, and Director of Professional Development for Vision Source, joins Ankit to share her path from warm-start practice owner to multi-doctor leader. She opens up about building a culture rooted in respect, scaling through strong processes, and the surprising role COVID played in sharpening her business operations. Dr. Tada also discusses the future of optometry, from AI to laser procedures, and how Vision Source supports independent practices through collaboration and shared learning. Takeaways: Let go to grow. You can’t scale if everything depends on you. Train your people well, trust them to deliver, and embrace the discomfort that comes with delegation.Culture starts with respect. Skills can be taught, but shared values can’t. Build a culture where staff feel supported and patients feel seen, every patient, every time.Use downtime to refine systems. Dr. Tada used her six-week COVID shutdown to overhaul workflows and processes, creating the scalable backbone her practice thrives on today.Efficiency beats extravagance. Patients value frictionless experiences over fancy ones. Simplify check-ins, streamline purchases, and make every visit easy.Find your network. Joining Vision Source gave Dr. Tada community, mentorship, and access to resources she didn’t have to build alone. Connection accelerates growth.Adopt technology early and wisely. From OCTs to AI, innovations are expanding what optometrists can do. Staying curious keeps your practice relevant and competitive.Be open to the weird. Growth often starts with saying yes to unexpected opportunities. Stay adaptable and trust your instincts.Quote of the Show:“ As we move forward, there's nothing but good stuff to come. It's a gift to see patients every day and just make a difference every day with them and not just flip the dials.” - Melissa TadaLinks:LinkedIn:  https://www.linkedin.com/in/melissa-tada-5b2561252/  Company website: https://mtviewvision.com/  Email: [email protected] Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How does mastering proactive processes help you scale smarter? This episode of Optometrists Building Empires features the dynamic duo behind Village Vision Center, Dr. Anisha Jacob and Rony Daniel. Anisha is a board-certified therapeutic optometrist and glaucoma specialist, and her husband, Rony, is a digital executive and marketing strategist. Together, they’ve scaled their business from $500K to $4M in revenue while maintaining a strong culture, data-driven strategy, and a thriving marriage. They reveal how tracking metrics, setting realistic stretch goals, investing in coaching, and fine-tuning team communication helped them break through common growth plateaus. Plus, Rony shares actionable marketing insights on Google Ads, ROI strategy, and patient acquisition that every practice owner can apply immediately. Takeaways: Measure everything, fix specifically. When revenue dips, track why, not who. Identify weak spots, retrain, and focus on improvement over blame.Set and celebrate goals. Create monthly targets and stretch goals that challenge your team. Reward success with experiences that build morale and unity.Invest in leadership and coaching. Business coaches can transform not only your operations but also how you communicate and resolve conflicts as leaders.Understand your people. Personality assessments and individualized management approaches reduce staff friction and build stronger teams.Hire for attitude, not experience. Skills can be taught; mindset and culture fit can’t. Continuous recruiting ensures a healthy talent pipeline.Think long-term with marketing. Google Ads outperform social for high-intent patients. Remember: patient acquisition cost is small compared to lifetime value.Quote of the Show:“ Doctors need to take a deep look at themselves and say what's important to them. Maybe building that empire is not the goal, and they should think through that before they pick that path, because there's a sacrifice that comes with it. ” - Rony DanielLinks:Anisha’s LinkedIn: https://www.linkedin.com/in/anisha-jacob-9790b9124/  Rony’s LinkedIn: https://www.linkedin.com/in/rony-daniel/  Company website: https://villagevisioncenter.com/  Private Practice Help Website: https://www.privatepracticehelp.com/ Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What role do coaching, mentorship, and values-based leadership play in building a thriving optometry practice? In this episode of Optometrist Building Empires, Ankit Patel sits down with Dr. Ben Thayil, owner of Lifetime Vision and Eyecare, founder of Lead OD, and a passionate coach helping practices grow from the inside out. Dr. Thayil shares his journey from struggling new practice owner to industry leader, highlighting the impact of mentorship, values-based leadership, and intentional culture-building. He explains how lessons learned from other industries, especially dentistry, helped him reframe sales and patient care, and why aligning staff with mission, vision, and values is critical to retention and growth. Takeaways:Coaching and mentorship accelerate growth by offering perspective beyond clinical training, seek guidance from both inside and outside the profession.Lessons from other industries, such as dentistry, can reshape how you approach sales and treatment planning in optometry.Building a values-based culture improves staff retention, reduces drama, and strengthens patient care.Hiring should align with mission, vision, and values, not just skills, to ensure long-term cultural fit.Personal growth for staff translates directly into professional growth; developing your team beyond job skills creates stronger employees.One-on-one touchpoints with staff, including support for personal, professional, and financial goals, are key to keeping employees engaged.A sense of purpose, not just money, drives motivation, helping staff connect their “why” to the practice mission.Quote of the Show:“ It's more fun to be successful together than by yourself.” - Ben ThayilLinks:LinkedIn: https://www.linkedin.com/in/drbenthayil/  Lifetime Vision: https://www.lifetimevisionmiami.com/index.html  Lead OD: www.leadod.com Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How can setbacks and failures become the foundation for building a thriving optometry practice? In this episode of Optometrists Building Empires, Ankit Patel sits down with Dr. Lee Ford, owner of Golden Triangle Eye Clinic. With over 25 years of experience, Dr. Ford shares how failure, resilience, and community have shaped his success as an optometrist and business owner. From turning a former Pizza Hut into a thriving eye care clinic to navigating bankruptcy and rebuilding stronger, Dr. Ford offers candid insights into leadership, practice growth, and the importance of serving others. Takeaways:Failure can be a powerful teacher. Each misstep is an opportunity to reassess, adapt, and create stronger systems for long-term growth.Building the right team is critical. Visionary leaders must surround themselves with integrators who can turn ideas into effective action.Not every employee will match your passion. Accepting this reality allows you to set fair expectations and invest in those ready to grow.Diversifying services strengthens resilience. Adding medical care and new specialties can balance out reimbursement challenges.Community involvement matters. Supporting local needs not only builds goodwill but also creates trust and loyalty with patients.Cash reserves and patience are non-negotiables. Growing too fast without financial caution can lead to setbacks; slowing down ensures sustainability.Love for the profession sustains success. Finding joy in patient care and staff development keeps the work meaningful even in tough seasons.Quote of the Show:“ So find the right people, tell them what you want, and get out of the way. It works wonderfully. I don't abdicate, I delegate.” - Lee FordLinks:Golden Triangle Eye Clinic website: https://www.gteyeclinic.com/  Golden Triangle Eye Clinic YouTube: https://www.youtube.com/@GoldenTriangleEyeClinic  Cell Phone: 662-822-2020  Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

In this episode of Optometrists Building Empires, Ankit Patel sits down with Dr. Tobin Ansel, optometrist and co-owner of Metuchen Vision and Somerset Eyecare. From his early passion for optometry, sparked by ortho-k lenses, to growing two thriving practices with a third on the way, Dr. Ansel shares how myopia management became the cornerstone of his business. He opens up about the mistakes that shaped his mindset, the challenges of staff training and turnover, and why patient education is at the heart of everything he does. Dr. Ansel also discusses building sustainable systems, mentoring associates, and the future of optometry, from scope expansion to innovative treatments. His insights offer practice owners a roadmap for growth rooted in adaptability, empathy, and forward thinking. Takeaways:Sometimes mistakes can define your approach to care. Owning up to errors with patients and prioritizing long-term trust over short-term revenue can transform your reputation and retention.Patient education is an uphill battle but critical. Introduce myopia management in bite-sized conversations and reinforce it over time to build buy-in and trust.Staff must buy into your mission. Clear communication, step-by-step training, and ongoing support ensure your team delivers care at the level you envision.Growth requires curiosity, not comfort. Expanding to multiple locations and new demographics keeps your practice evolving and prevents stagnation.Track metrics that matter. Measuring consults, conversions, and renewals in specialty services like myopia management helps identify where to improve and how to scale effectively.Keep doors open early in your career. Exploring all areas of optometry helps uncover passions that can shape your long-term trajectory and practice niche.Quote of the Show:“ Don't close any doors. Just keep everything as open as possible when you're first starting out. ” - Tobin AnselLinks:Email: [email protected] LinkedIn: https://www.linkedin.com/in/tobin-ansel-31124816/  Company website:https://www.metuchenvision.com/ https://somerseteyecare.com/ Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What does it take to turn a shared passion into a thriving specialty practice? In this episode of Optometrists Building Empires, Ankit Patel sits down with sisters Dr. Sana Malik and Dr. Sairah Malik, co-owners of Pro-Optix Optometry & Dry Eye Center in Houston. Together, they share how choosing a specialty, investing in technology, and building a values-driven team has helped them grow a loyal patient community. From tackling the challenges of marketing in a crowded city to creating a supportive workplace culture, they open up about the realities of running a family-owned practice and what excites them most about the future of optometry. Takeaways:Specialization creates differentiation. Choosing a clear specialty allows you to become a recognized leader, better serve your patients, and stand out in a crowded market.Technology is an investment in trust. Patients recognize when you provide advanced treatment options, which builds credibility and fuels referrals.Meet your patients where they are. Screening every patient for dry eye and addressing it during their primary visit increases awareness and treatment acceptance.Culture drives retention. Hiring carefully, using tools like personality assessments, and creating bonding traditions such as “tea time” help staff feel valued and connected.Marketing must be intentional. Identify your target demographic, refine your message, and avoid spreading resources too thin across every possible service.Partnerships expand reach. Collaborating with colleagues in optometry and even across specialties like dermatology and plastic surgery creates referral streams and credibility.Take risks early. Stepping into business ownership or new ventures right after graduation allows you to learn, adapt, and grow before responsibilities become heavier.Quote of the Show:“It's an art to read people and know what makes them mad, what makes them happy, and where they're going to work best.” Links:Instagram: https://www.instagram.com/prooptix_dryeye/ LinkedIn: https://www.linkedin.com/in/sana-malik-pro-optix-optometry-and-dry-eye-centre-b6334b4a/ Website: https://prooptixeyecare.com/our-practice/ Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What if growing your practice was less about avoiding failure and more about experimenting? In this episode of Optometrist Building Empires, Dr. Brooks Wood shares how he expanded his family’s Allen, TX practice while launching an after-hours urgent eye care network that’s changing patient access to specialty care. From embracing an “experimental growth” mindset to streamlining operations through efficiency and automation, Dr. Wood reveals how he balances clinical excellence with entrepreneurial innovation.Key Takeaways:Don’t be afraid to experiment and refine your services until you find what works. Growth comes from trying, failing, and adjusting rather than waiting for perfect conditions.Create services that fill real patient needs, like after-hours urgent eye care. Meeting patients where they are builds trust and positions your practice as the go-to solution.Look at revenue per square foot, not just chair time, to maximize efficiency. This mindset helps you turn every part of your office into a productive asset.Use automation and templates to streamline repetitive tasks for your staff. The less time wasted on admin work, the more energy your team can dedicate to patient care.Incorporate handheld and mobile technology to make better use of limited space. This lets you expand services and capacity without costly renovations.Build relationships with ERs and urgent care centers to capture referrals. These connections not only benefit patients but also strengthen your practice’s reputation.Invest in medical eyecare experience early in your career. The more comfortable you are with complex cases, the more valuable your role becomes in a growing healthcare landscape.Quote of the Show:“ A lot of doctors still have a healthy fear, but sometimes that fear can stop us from growing and moving forward. ” - Brooks Wood Links:LinkedIn: https://www.linkedin.com/in/brooks-wood-277a40175/  Facebook: https://www.facebook.com/brooks.wood.7/?_rdr Company website: https://www.alleneyecarecenter.com/  Email: [email protected] Phone:  (214) 605-0876Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How do you build a thriving referral-based optometry practice while balancing growth, family, and future innovation? In this episode of Optometrists Building Empires, Ankit Patel sits down with Dr. Richard Maharaj, Managing Partner at Prism Eye Institute and a leading voice in ocular surface disease. Dr. Maharaj shares how he built and sold a niche, medical-only practice that stood out in the Canadian market, why referrals and collaboration were at the heart of his success, and how his journey has evolved into research, teaching, and AI innovation. From lessons on resilience to insights on practice building, he provides a blueprint for creating an empire that goes beyond financial success to embrace peace, purpose, and impact.Key Takeaways:Don’t worry about having the perfect map for your career. Focus on following opportunities that stimulate and challenge you most. If you want to build a strong referral-based practice, always show accountability and demonstrate your specialized expertise. Relationships will grow naturally when colleagues trust your consistency.Patient and doctor referrals thrive on education and collaboration. Make it a priority to share knowledge often and clearly with both groups.Remember that selling or exiting isn’t just about money. Value your time and peace of mind as much as financial success.You don’t need a big marketing budget to grow. Use writing, speaking, and partnerships with industry to amplify your message.Collaboration with ophthalmology is possible when you identify areas of overlap. Instead of focusing on competition, highlight shared goals for better patient outcomes.Start exploring how AI can support your practice. It can free your team from administrative burdens and help you deliver more efficient care.Quote of the Show:“The greatest equalizer is time. It is a commodity that you really wanna cherish, but if you have faith that the story will unfold, I think that's really crucial.” - Richard MaharajLinks:LinkedIn:https://www.linkedin.com/in/richard-maharaj-od-faao-43180653/ Company website: https://www.prismeyeinstitute.com/  Instagram: https://www.instagram.com/dry.eye.jedi/ Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How can optometrists grow thriving practices while balancing leadership, culture, and innovation? On this episode of Optometrists Building Empires, Dr. Larry Golson, founder of Envision Eyecare and Sherpa Consulting, joins host Ankit Patel to share his journey from cold-start practice owner to industry consultant. Dr. Golson opens up about learning leadership the hard way, developing communication skills that truly connect with patients, and navigating the staffing and reimbursement challenges every private practice faces. From embracing a beginner’s mindset to leveraging specialty services and AI, his insights highlight the mindset shifts and strategies needed to build a resilient, future-ready practice.TakeawaysAdopt a beginner’s mindset. Stay curious, seek expert guidance, and remind yourself that growth starts by being open to what you don’t know.Communicate with clarity and empathy. Simplify your dialogue so patients leave feeling confident in their decisions rather than overwhelmed.Leadership is a skill, not a title. Invest time in learning how to support, challenge, and guide your team as your practice scales.Conflict can strengthen culture when handled well. Address issues directly and frame discussions around shared goals instead of personal grievances.Build resilience in staffing and operations. Hire slowly, incentivize referrals, and move people into roles where they can truly thrive.Differentiate to thrive in a competitive market. Focus on unique services, specialized care, and emerging tools like AI to set your practice apart.Quote of the Show:“We were never taught how to speak to patients. The value of our communication is measured at the patient's ear, not by what words we use.” - Larry GolsonLinks:LinkedIn: https://www.linkedin.com/in/larry-golson-od-07458812/  Sherpa Consulting: https://www.sherpaconsulting.net/ Envision Eyecare: https://www.myenvisioneyecare.com/  Email: [email protected]  Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

Is it time to move beyond primary care optometry and specialize in high-growth services like dry eye and aesthetics? In this week's episode, host Ankit Patel sits down with Dr. Shane Swatts, an entrepreneurial optometrist recognized for his expertise in dry eye disease, ocular surface health, and aesthetics. Dr. Swatts shares his journey from traditional optometry to building a specialized, high-revenue practice that thrives on patient-centered communication, innovative technology, and continuous learning. He opens up about the pivotal decision to step away from primary care, the business masterminds that shaped his thinking, and how simplifying language transformed patient engagement. From expanding into aesthetics to embracing AI tools, Dr. Swatts provides both inspiration and practical strategies for optometrists ready to evolve their practices.Key Takeaways:Specialize in growth. Narrowing your focus to niche services like dry eye and aesthetics can unlock higher revenue and deeper fulfillment. Look outside your field. Some of the best business lessons come from industries beyond optometry. Stay curious, join masterminds, and bring fresh ideas back to your practice.Delegate to experts. Hire skilled administrators and trust them with business operations. This allows you to focus on patient care and the parts of the job you truly enjoy.Simplify communication. Use language patients understand and value. Clear communication builds trust and dramatically reduces no-shows.Set clear expectations. Align treatment plans with patient goals and be upfront about realistic outcomes. When patients know what to expect, their satisfaction and compliance increase.Adopt new technology. Tools like IPL and AI scribes save time, improve documentation, and enhance the quality of care. Don’t hesitate to invest in innovations that make your practice more efficient.Prioritize relationships and presence. Be fully present with your staff, patients, and family; it’s more powerful than multitasking. Strong relationships create a culture of trust that fuels both business success and personal happiness.Quote of the Show:“ I learned quickly that expectations have to be aligned, and I have to give patients realistic expectations for what this treatment is going to do for them.” - Shane SwattsLinks:LinkedIn: https://www.linkedin.com/in/dr-shane-swatts-773344a/ Company website: https://www.evea2020.com/ OD Immersion: https://www.odimmersion.com/ Dr. Swatts Email: [email protected] OD immersion Email [email protected] anything Book: https://a.co/d/iDuhvgkCrucial Conversations Book:  https://a.co/d/gU3NcHzCues - from Science of People: https://a.co/d/9U4tLbJBook a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How do you turn a niche specialty into a thriving, future-focused practice? On this episode of Optometrists Building Empires, Dr. Ashley Tucker, founder of the Contact Lens Institute of Houston and partner at Bellaire Family Eye Care, sits down with host Ankit Patel to share how she built a standout practice by leaning into mentorship, taking smart risks, and focusing deeply on patient care. From launching a specialty clinic inside a pediatric office to becoming a national leader in myopia management, Dr. Tucker’s story is full of insights for practice owners looking to innovate and grow.TakeawaysSeek out mentors and listen to their advice, even if it challenges your current plans. Encourage mentorship within your organization to help others grow.Take calculated risks and embrace change. Growth often requires stepping outside your comfort zone and taking leaps of faith. Be willing to pivot and try new approaches, even if the fit isn’t obvious at first.Differentiate through deep customer care. In a world of commoditized services, genuine care and relationship-building set you apart. Spend time understanding your clients’ needs and create a culture of empathy.Staff retention is a challenge everywhere; invest in your team’s growth and well-being. Foster a workplace where people feel valued and aligned with your mission.Partnership and shared leadership can multiply your impact and provide support during tough times. Don’t try to do everything alone; build a leadership team you trust.Stay ahead by adapting and learning. Continuously seek out new technology, services, and knowledge to keep your organization relevant.Quote of the Show:“The writing is on the wall with the competition that we have with all these online retailers. They are providing a service, but not providing care. There's a difference there.” - Ashley TuckerLinks:LinkedIn: https://www.linkedin.com/in/ashley-tucker-od-faao-fsls-abo-diplomate-27bb8896/  Company website: https://www.bfeye.com/  Email: [email protected] Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What does it take to scale a patient-first optometry practice while empowering your team every step of the way? In this episode of Optometrists Building Empires, Ankit Patel sits down with Dr. Juawana Hall, optometrist and owner of Hillcrest Vision, to talk about building a thriving, multi-location practice with a deep commitment to personalized care and staff empowerment. From her early days as an associate to leading a team across two practices, Dr. Hall shares powerful insights on culture-building, staff incentives, and how to stay resilient in the face of industry and economic challenges. Her story is not just about business success; it's about leadership with purpose. Takeaways:Define and communicate your mission and vision. Ensure your practice has a clear mission and vision. Communicate these to your team regularly to align efforts and foster a unified approach to patient care.Involve your team in decisions. Foster a culture of inclusivity by involving team members in decision-making processes. This empowers staff, provides diverse perspectives, and can result in more effective and innovative solutions.Maintain cultural consistency across locations: When expanding, ensure your core values and culture are embedded in all locations. Use culture carriers and thorough training programs to maintain consistency in patient care and team dynamics.Invest in yourself and your practice. Don’t shy away from investing in your ideas and capabilities. Taking calculated risks can lead to substantial growth opportunities.Stay open to new trends and technologies in optometry. Embrace opportunities for scope expansion and advanced treatment options to enhance patient care and practice growth.Focus on providing personalized, high-quality care. Understand your patients’ lifestyles and needs to offer customized solutions that enhance their lives and build loyalty.Quote of the Show:“ I know that I am not the linchpin. That is Hillcrest Vision. I am a piece in this wheel. And at any moment, that can disappear.” - Juawana HallLinks:LinkedIn: https://www.linkedin.com/in/hillcrestvision/  Company website: https://www.hillcrestvision.com/ Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What does it take to create a thriving practice while staying true to your purpose? Dr. Susan Truong shares how she built her empire with empathy and intention. In this heartfelt episode of Optometrist Building Empires, Dr. Ankit Patel sits down with Dr. Susan Truong, optometrist, speaker, coach, and author, for a conversation that dives deep into personal growth, resilience, and redefining success in the optometric world. With over two decades of experience, Dr. Truong opens up about her journey through a male-dominated field, her evolution from managing multiple Walmart Vision Center locations to focusing on coaching and speaking, and how personal loss reshaped her life’s purpose. Takeaways:Focus on empathy and listening to strengthen patient relationships. When patients feel truly heard and understood, they are more likely to trust your care and stay loyal to your practice.Invest in personal development through coaching, learning, and reflection. Lifelong learning can open new doors and keep your professional journey fresh and fulfilling.Reconnect with your purpose to avoid burnout and lead with passion. Knowing your “why” helps you stay energized and aligned, even when challenges arise.Use social media and technology to connect and grow your brand. Digital tools are powerful for reaching patients and building credibility in your community.Prioritize work-life balance by designing your schedule around your passions. A balanced life allows you to be more present, productive, and fulfilled in both work and personal ventures.Understand the business side of optometry, especially finances and contracts. Knowing how to negotiate and manage money is essential for long-term success and stability.Deliver service excellence, regardless of practice location or price point. Patients will remember the quality of care you provide more than where you’re located or how much you charge.Quote of the Show:“ When we listen better, we are given the diagnosis and the answer already.” - Susan  TroungLinks:Email: [email protected] LinkedIn: https://www.linkedin.com/in/susantruongod/  Company website: https://www.beyondyour2020vision.com/meet-dr-susan Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How can practice owners stay competitive in a rapidly changing optometry landscape? On this week’s episode of Optometrists Building Empires, host Ankit Patel sat down with John Marvin, the transitioning President and CEO of Texas State Optical (TSO). John shares how he helped grow TSO into one of the nation’s largest optical retail networks, insights on shifting industry trends, and strategies for building and selling a successful practice. Whether you're a seasoned owner or just starting out, this episode is packed with valuable advice you won’t want to miss.  Takeaways: Leverage brand credibility and consumer trust to help grow your practice and attract new patients. A strong, well-recognized brand builds confidence and loyalty among both patients and prospective associates.Stay aware of industry trends, such as the growing preference for employment models among younger optometrists. Adapting your business to these changes will help ensure long-term success and relevance.Prioritize convenience and transparent pricing to meet the evolving expectations of patients. Offering flexible hours and clear, simple pricing can enhance the patient experience and drive repeat business.Prepare well in advance for a potential practice sale by focusing on maximizing EBITDA and reinvesting in your practice. Updated equipment, a modern environment, and strong financials will make your practice more attractive to buyers.Build an effective, professional team with competent managers who can lead with authority. Creating a structure where key roles are replaceable also adds stability and value to your practice.Quote of the Show:“ What you do today is either adding value to your practice when you sell it, or taking value away from your practice when you sell it.” - John MarvinLinks:LinkedIn: https://www.linkedin.com/in/jdmarvin/  Company website: https://tso.com/  Email: [email protected] to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

Are you building your practice with intention, or just keeping up with demand? In this episode of Optometrists Building Empires, Ankit Patel sits down with Dr. Ariel Cerenzie, a nationally recognized expert in myopia management and specialty contact lenses. As the founder of the Raleigh and Charlotte Contact Lens Institutes, Dr. Cerenzie shares how she’s grown two successful practices by staying laser-focused on patient care, leveraging virtual staffing, and making strategic business decisions. From overcoming the myth that ODs don’t refer to other ODs to embracing tech like AI scribes, Ariel offers a masterclass in scaling smart, without losing yourself in the process. Takeaways:Design Your Practice Around Patient Needs. Dr. Cerenzie structured her clinic to allow more time with patients, especially those with complex cases. She prioritizes quality care over volume to enhance both outcomes and satisfaction.Use Virtual Staffing to Scale Efficiently. She hires virtual assistants for administrative work, customer service, and scribing. This allows her to operate two practices smoothly while keeping overhead costs low.Let Data and Demand Drive Expansion. Her second location was opened after recognizing a clear gap in care in the area. Growth came as a response to patient need, not just ambition.Technology Is a Game-Changer If Used Thoughtfully. Ariel uses AI scribes like Commure, integrated with ChatGPT, to simplify documentation. She only implements tech that aligns with her systems and genuinely improves efficiency.You Don’t Need to Be Perfect, Just Proactive. Ariel learned that chasing perfection can hold you back. Focusing on steady, efficient progress has driven her success and reduced stress.Well-Being Is a Business Strategy. She invests in her mental clarity through meditation retreats and prioritizes a supportive personal life. Staying grounded has helped her lead more effectively and sustainably.Quote of the Show:“ At a young age, I really started to learn not to let external factors or labels determine who you are.” - Ariel CerenzieLinks:LinkedIn: https://www.linkedin.com/in/arielcerenzie/  Company website: https://raleighcontactlens.com/  https://charlottecontactlens.com/  Email: [email protected] Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What does it take to scale 92 eye care locations—and still keep your people loyal and inspired? In this episode of Optometrists Building Empires, Ankit Patel sits down with Bill Noble, the founder of West Point Optical Group and former executive at Luxottica's LensCrafters. Bill shares how he scaled the largest Pearl Vision franchise in the country, managing 92 locations across 14 states, all while staying true to his values and team. From navigating COVID-19 challenges to investing in top-tier talent, Bill unpacks what it really means to lead with empathy, build relationships that last, and embrace change with humility.Takeaways:Relationships are everything. Whether it's lenders, franchisors, or investors, building trust and maintaining communication pays off in hard times.Pay for quality. Don’t skimp on compensation. Top talent is worth it, and investing early builds long-term loyalty.Lead with empathy. Recognize the needs of today’s workforce. Empathetic HR policies and recognition programs help retain great people.Be adaptable. Operational flexibility and strong fundamentals helped Bill’s business stay resilient through the pandemic.Take calculated risks. Leaving corporate life to start something new was a risk, but one that paid off thanks to preparation and grit.Build for scale. Create efficient, repeatable processes early so your business is ready to grow when opportunity knocks.Quote of the Show:“Top talent wants to work for top talent. Don’t think you're gonna be able to recruit an A player if you've got a C-plus leader or manager.” - Bill NobleLinks:LinkedIn: https://www.linkedin.com/in/williamnoble1/  Company website: https://westpointoptical.com/about-us/ Arrellio: https://arrellio.com/ Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What happens when an optometrist trades the hustle of city life for a slower, purpose-driven practice abroad? In this episode of Optometrists Building Empires, Ankit Patel sits down with Dr. Roya Habibi, an accomplished optometrist who left the fast pace of Seattle to build a new life and practice in Costa Rica. Dr. Habibi shares how she’s navigating the challenges of running a cash-based practice in a new country, like educating patients on the value of comprehensive eye care and managing without traditional insurance systems. She opens up about using AI tools like ChatGPT, giving back through school outreach programs, and striking a balance between leadership and staff accountability. This conversation is packed with insights on building trust, embracing change, and redefining success through a more intentional lifestyle.Key Takeaways for Practice Owners:Build a strong support system. Surround yourself with the right team and leverage tech like ChatGPT to lighten your load.Embrace AI and automation. Technology can streamline operations, improve marketing, and enhance the patient experience.Educate your patients. In cash-based models, it's critical to help people understand the true value of eye care.Engage with your community. Outreach initiatives, like free exams for schoolchildren, can build trust and boost visibility.Balance generosity with structure. Reward staff performance through clear, earned incentives, without encouraging entitlement.Adapt to your environment. Understand the local culture, offer accessible pricing, and respect the community you're serving.Prioritize well-being. Slowing down can lead to deeper fulfillment, less burnout, and a renewed love for your profession.Quote of the Show:“ Slowing down does afford you some nice, valuable things. Being bored is a good thing.” - Roya HabibiLinks:LinkedIn: https://www.linkedin.com/in/drroyahabibi/  Company website: https://www.ojosdelmar.com/  Email: [email protected] Trynot2blink: https://www.trynot2blink.com/ Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How can a broken slit lamp spark the journey to building a thriving private optometry practice? On this week’s episode of Optometrists Building Empires, host Ankit Patel welcomes Dr. Jaya Pathapati, a seasoned optometrist with over 25 years of experience. From starting next to Sears Optical to creating a leading-edge private practice, Dr. Pathapati shares how embracing innovation, investing in patient relationships, and mentoring future healthcare professionals have shaped her empire. She dives into how early adoption of technology like PRP drops and radiofrequency treatments, combined with a relentless commitment to individualized care, helped her navigate challenges and build a team-centered, patient-first culture. If you’re looking for inspiration on how to lead with passion and purpose, this episode is a must-listen.Takeaways:Put patients first. Dr. Pathapati’s success stems from making each patient feel valued. This commitment built loyalty and helped her transition 9,000 patients from retail to private care.Embrace tech early. From radiofrequency to PRP drops and ForeseeHome monitoring, adopting new tools before they’re mainstream can elevate care and distinguish your practice.Turn setbacks into opportunities. A broken slit lamp didn’t derail her—it pushed her to build something better. Resilience and vision go hand-in-hand for practice owners.Invest in your team. Cultivating a mentorship mindset can grow your staff into future leaders. Many of Dr. Pathapati’s team members have pursued optometry themselves.Make community your foundation. Engaging in local initiatives and mentoring future providers strengthens your practice’s reputation and impact beyond the clinic.Stay curious. Lifelong learning, through journals, podcasts, and conferences, fuels innovation and keeps your offerings fresh and relevant.Control the narrative. Proactively educate patients about new treatments so they hear it from you first, not from the news or social media.Quote of the Show:“The  love of learning keeps me going. ” - Jaya PathapatiLinks:LinkedIn: https://www.linkedin.com/in/jaya-m-pathapati-01bba9105/  Company website: https://eyecareplus.com/  Tik Tok: https://www.tiktok.com/@eyecareplusamarillo Email: [email protected] Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What does it take to build a thriving practice from the ground up, especially when the odds are stacked against you? On this week’s episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Murtaza Jafferji, a seasoned optometrist with over 17 years of experience and a specialty in dry eye and ocular surface diseases. From his early days volunteering at the Lions Club in Tanzania to managing multiple practices in Canada, Dr. Jafferji shares hard-won lessons about choosing the right partners, hiring with purpose, and staying curious in a constantly evolving field. Takeaways:Surround yourself with the right people. The success or failure of your practice often comes down to your team and partners. Hire those who align with your values and are invested in patient experience.Don’t rush the process. Building a successful clinic takes longer than expected, especially when faced with challenges like a pandemic. Patience and resilience are non-negotiable.Mentorship accelerates growth. Dr. Jafferji attributes much of his career development to mentors who guided him early on. Learn from those ahead of you and pay it forward when you can.Hire with depth. Go beyond surface-level interviews. Ask meaningful questions to truly understand who you're bringing into your business and how they’ll contribute to your mission.Invest in constant training. Developing your staff isn’t a one-time effort. Build systems for continuous learning to keep your team aligned, skilled, and growing with the business.Stay curious and explore innovation. Whether it’s AI integration or new treatment modalities, always look for ways to stay ahead of the curve and enhance patient care.Giving back fuels purpose. Community involvement and philanthropy aren't just good deeds; they reconnect you with why you started and add depth to your professional journey.Quote of the Show:“Have a purpose, have passion, and then, make sure you have grit to follow that.” - Murtaza JafferjiLinks:LinkedIn: https://www.linkedin.com/in/murtaza-jafferji-dr-j-od-3494065/  Urban Opticians: https://www.urbanopticiansinc.com/our-eye-doctors/  Brampton Vision Centre: https://www.mississaugavisioncentre.com/   Email: [email protected] Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How can passion, community service, and policy leadership build a thriving optometry practice? On this week’s episode of Optometrists Building Empires, host Ankit Patel had the honor of talking to Thuy Tran, Owner and Optometrist at Rose City Vision, who also serves as a state representative in Oregon. Dr. Tran shares her incredible journey as a public servant, optometrist, military officer, and advocate, reflecting on how her values and family support have shaped her career. From rebuilding her practice to influencing healthcare policy, Dr. Tran proves that passion and purpose can drive real change. If you’re inspired by multi-dimensional leadership and community-driven impact, this episode is for you! Now, without further ado, let’s welcome Dr. Thuy Tran. Takeaways: Follow your passion. It’s what gets you excited to wake up and serve every day. Define your core values and lead through integrity, accountability, and service.Cross-train your team and streamline systems to run an efficient multi-location practice. Engage in policy advocacy to expand access to care and elevate your profession. Stay adaptable, be a forever learner, and embrace opportunities as they come. Let community involvement shape your practice’s mission and personal fulfillment. Blend professional ambition with personal creativity to sustain long-term purpose. Quote of the Show:“Let’s ask how we, as optometrists, build our empire, create community, serve, lead, and be impactful to humanity as a whole.” - Thuy TranLinks:LinkedIn: https://www.linkedin.com/in/drthuytran/  Company website: https://rosecityvisioncare.com/  Email [email protected] State Representative Website: https://www.tranfororegon.com/ Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

What does it take to grow from one practice to a multi-location operation while staying rooted in your community? On this week’s episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Howard Dolman, an accomplished optometrist and partner at Dolman Eyecare and KW Neuro Vision, whose decades-long journey is equal parts professional growth and personal resilience. From navigating the early days of practice ownership to leading innovative services like myopia management and dry eye treatment, Dr. Dolman shares what it really takes to build and sustain a successful optometry practice.  Takeaways:Seek early advice and mentorship. Engaging with optometric consultants can mitigate stress and provide a clearer understanding of the business landscape.Owners should not shy away from the costs associated with continuous education and professional development. The return on investment in terms of practice growth and personal growth is substantial.Building and participating in community networks can provide crucial support and fresh ideas. This includes local professional groups, regional meetings facilitated by co-ops, and even international focus groups.Staying on top of technological and procedural innovations is key to offering the best patient care and keeping the practice competitive.Balancing family life and practice management is crucial. Structuring the work schedule to allow for family time can lead to a healthier personal and professional life.Creating a family-like, warm practice culture can boost staff morale and patient satisfaction. This extends to being transparent about community contributions and charitable activities, fostering a sense of a bigger purpose among staff and patients.Engaging with peers, joining focus groups, hiring consultants, and continually seeking advice helps in navigating the complexities of practice management and growth.Quote of the Show:“ You realize when you go through a life-threatening situation that every day is a gift.” - Howard Dolman Links:LinkedIn: https://www.linkedin.com/in/howard-dolman-84271716/  Company website: https://www.dolmaneyecare.com Email [email protected] Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

How do you scale an optometry practice across multiple locations without losing the personal touch? On this week’s episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Trevor Miranda, a passionate entrepreneur, dynamic leader, and the voice behind the Optometry Unleashed podcast. From building a strong team culture to integrating cutting-edge tech like AI diagnostics and telehealth, Dr. Miranda shares the real strategies that helped him scale his practice while staying true to his values. Whether you’re a seasoned OD or just starting out, this episode is full of insights on growing with purpose, empowering your staff, and delivering care that truly connects. Takeaways:Scaling your practice starts with individual relationships. Consistent, personal care builds trust and fuels long-term growth. Bringing on the right team isn’t just about skills; it’s about energy and alignment. One toxic hire can outweigh five great ones.Presence builds loyalty. Be fully engaged during patient interactions. Authentic, tailored communication is what keeps patients coming back and referring others.Innovation is a mindset. Embrace tools like AI diagnostics, telehealth, and centralized operations not just for flash, but to truly elevate the patient experience and streamline your practice.Investing in your team’s development creates a sense of ownership and pride. Well-trained staff become brand ambassadors.Process over perfection. Don’t wait for the perfect system. Focus on building repeatable, scalable processes you can refine as you grow from five to ten locations.Quote of the Show:“ It's process over perfection. You need to empower, train, mentor, and accept that the process of aiming to be better every day will make it world-class over time. ” - Trevor MirandaLinks:LinkedIn: https://www.linkedin.com/in/dr-trevor-miranda-463003aa/  Company website: https://myeyecare.ca/  Podcast Instagram: https://www.instagram.com/optometryunleashedpodcast/ 

What does it take to grow a thriving optometry practice and a successful cooperative network at the same time? On this week’s episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. David Holler, optometrist, practice owner, CEO, and co-founder of Clarity Vision. From specialty contact lenses to strategic vendor negotiations, Dr. Holler shares how he's balanced patient care with long-term business growth. Tune in to hear how divergent thinking and a strong team culture have helped him build a sustainable, future-ready model for independent optometry. Takeaways: Dedicate time to work on the business. Setting aside admin days for strategy, training, and hiring is crucial for sustainable growth beyond patient care.Cooperative models can outperform franchises. Pooling resources with like-minded practices can boost buying power and efficiency while preserving independence.Specialty services build loyalty. Offering scleral lenses, myopia management, and custom solutions helps practices stand out and retain patients.Hiring is a strategy, not just a task. Transparent expectations, a team-first culture, and creative staffing solutions like virtual scribes help tackle today’s retention challenges.AI won’t replace you, but it can help. Embrace tools that automate admin work so you can focus on delivering better patient care.Think like a designer and a scientist. Blending divergent thinking with clinical expertise leads to smarter decisions and more innovative practices.Quote of the Show:“ If you position yourself as being technology forward, then you're going to attract the types of patients you want to see and hopefully take on that type of growth.” - Dave HollerLinks:LinkedIn: https://www.linkedin.com/in/david-holler-od-faao-fsls-b7056013/  Company website: https://www.findclarityvision.com/ Email: [email protected] Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208