Building a Better Checking Account with Vie Co-Founder Jake Bass [004]

In this episode of Founder Facing, I sit down with Jake Bass, Co-Founder of Vie, to dive into his journey of building a fintech startup that is rethinking the boring, useless checking account. Jake shares his experiences navigating pre-seed funding, working toward a $2M term sheet, and building trust with customers in the heavily regulated financial services space. We discuss how Jake balances educating customers on a complex product while scaling his business, why founder-led sales are a non-negotiable in the early days, and the importance of hiring scrappy, adaptable team members who thrive in a startup environment. Gus' Links: Follow Gus on LinkedIn Need content for your startup? We can help. Jake's Links: Follow Jake on LinkedIn Get educated, retire sooner with Vie