Building a Brand That’s Authentically YOU
from The Tom Ferry Podcast Experience Hosted by Tom Ferry
“I just like a little bit of ridiculousness in my life.” That’s a direct quote from today’s podcast guest, Cassandra Marks, a highly successful agent from Vancouver, Washington. To understand what she’s referring to, I strongly suggest you watch this episode instead of just listening. And yeah, Cassandra might be a little ridiculous, but she’s also finely attuned to how to capitalize on her authenticity to build an extremely memorable personal brand. In addition to talking branding, we dig into: How Cassandra generates 40% of her business from agent-to-agent referrals Why YouTube is her marketing platform of choice and how she adapted her videos once she realized her primary audience Long hours and lost weekends – her initial Open House strategy that helped her gain a footing when she first got licensed Her proven system for keeping clients up to date throughout every transaction, and much more! If you’re still searching for a personal brand that reflects the real you, this is one episode you simply cannot miss. Watch it now to let Cassandra’s philosophy guide your success!
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