Building a Business and Embracing Change in Your 40s with Gerardo Kerik

Mike "C-Roc" sits down with Gerardo Kerik, a seasoned marketing expert with over 20 years of experience at top companies like Diageo, Disney, and Time Warner. Gerardo shares his inspiring journey from being an industrial engineer to becoming a marketing powerhouse and how he transitioned from the corporate world to launching his consulting agency. With insights gained from working across Mexico, London, and Atlanta, Gerardo dives into the challenges and triumphs of entrepreneurship, especially when starting a business later in life. He discusses the mental resilience required to navigate uncertainty, the importance of acquiring sales skills, and the power of betting on yourself. Whether you're in the corporate sector or considering a leap into entrepreneurship, this episode is packed with valuable lessons on growth, adaptability, and the relentless pursuit of passion. Gerardo's marketing journey began as a shift from industrial engineering, eventually leading him to high-profile roles in major companies. His decision to leave a stable corporate job to start his own business came with its own set of challenges, particularly the mental hurdles of launching a business in his 40s. Gerardo emphasizes the critical role that acquiring sales skills plays in sustaining and growing a business, drawing from his extensive global experience working in markets. Today, Gerardo is a marketing consultant and the founder of his agency under the WSI framework. With over two decades of experience at leading companies, he now helps businesses like BIC, Univision, and HCL Software grow with smart, data-driven strategies. He is also the host of the "Embracing Change" podcast, where he discusses industry trends with top leaders. Website- https://www.wsidigitalboost.com/ Social Media Links/Handles- https://www.facebook.com/wsidigitalboost https://www.linkedin.com/in/gerardokerik/