Building a Business With Perseverance, Joy, and Play episode artwork

EPISODE · Feb 9, 2026 · 53 MIN

Building a Business With Perseverance, Joy, and Play

from The Parentologist Podcast · host theparentologist

This week, Dr. Kim is talking with Melissa Bernstein, an entrepreneur, creative, and mother of six. She’s cofounder of the billion dollar toy company Melissa & Doug and cofounder of Lifelines, a wellness brand offering science-backed sensory immersion products designed to help manage stress, find calm, and enhance well-being. Melissa is the Entrepreneur in Residence for the Inner MBA certification program created by Sounds True, LinkedIn, and Wisdom 2.0, cofounder of the Duke University Melissa & Doug Entrepreneurs program, Duke University Trustee, and author of Lifelines, Practice Makes Purpose, and the recently released The Heart of Entrepreneurship.

This week, Dr. Kim is talking with Melissa Bernstein, an entrepreneur, creative, and mother of six. She’s cofounder of the billion dollar toy company Melissa & Doug and cofounder of Lifelines, a wellness brand offering science-backed sensory immersion products designed to help manage stress, find calm, and enhance well-being. Melissa is the Entrepreneur in Residence for the Inner MBA certification program created by Sounds True, LinkedIn, and Wisdom 2.0, cofounder of the Duke University Melissa & Doug Entrepreneurs program, Duke University Trustee, and author of Lifelines, Practice Makes Purpose, and the recently released The Heart of Entrepreneurship.

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Building a Business With Perseverance, Joy, and Play

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This episode was published on February 9, 2026.

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This week, Dr. Kim is talking with Melissa Bernstein, an entrepreneur, creative, and mother of six. She’s cofounder of the billion dollar toy company Melissa & Doug and cofounder of Lifelines, a wellness brand offering science-backed sensory...

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