Building a Business with Your Sister | Carolina Trejos & Natalia Trejos | Founders of Pinkafé

I am proud to bring you two powerful women, sisters Carolina Trejos and Natalia Trejos-Herrera, founders of the Pinkafé platform, podcast, and TV show. We talk about their journey from Ecuador to the United States, where they find the confidence to be entrepreneurial and chase their dreams, and why it matters that more women know they are magic, they are capable, and they are not alone. Carolina and Natalia share the story behind launching Pinkafé, how they use media to amplify women’s voices, and the importance of representation in entrepreneurship. We discuss building community, embracing your heritage, and creating platforms that inspire action and confidence in women around the world. Chapters 00:00 Meet Carolina Trejos and Natalia Trejos-Herrera 03:25 Growing Up in Ecuador and Moving to the U.S. 07:10 How Pinkafé Began 11:40 Building a Media Platform for Women 15:20 The Power of Representation in Entrepreneurship 19:00 Why Women Need to Hear “You Are Magic” 22:45 Lessons from Building a Brand with Your Sister 26:10 Overcoming Challenges in Media and Business 30:15 Creating Community and Inspiring Action 34:50 Balancing Creativity, Business, and Family 38:20 Advice for Women Chasing Their Dreams The Powerful Ladies podcast, hosted by business coach and strategist Kara Duffy features candid conversations with entrepreneurs, creatives, athletes, chefs, writers, scientists, and more. Every Wednesday, new episodes explore what it means to lead with purpose, create with intention, and define success on your own terms. Whether you're growing a business, changing careers, or asking bigger questions, these stories remind you: you're not alone, and you're more powerful than you think. Explore more at thepowerfulladies.com and karaduffy.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices