Building a Creative Life Together | Rachel Rivera & Claire Ouchi | Co-Founders of The WKNDRS

Rachel Rivera and Claire Ouchi didn’t just start a business. They built a creative playground. As co-founders of The WKNDRS, an art and design lifestyle brand, they’ve turned their friendship into a thriving collaboration that’s equal parts work and play. From their first venture selling vintage clothing to partnering with artists and brands they love, Rachel and Claire have made joy a business priority. We talk about finding the right creative partner, building community, and why the best work comes when you’re having fun. Chapters: 00:00 Meet Rachel & Claire of The WKNDRS 01:20 From Alberta to Vancouver: Their creative path 03:15 How friendship became a business partnership 05:05 Lessons from their first vintage clothing business 07:30 Launching The WKNDRS art and design brand 09:50 Collaborating with artists and favorite brands 12:10 Why fun is essential to their creative process 14:20 The role of community in building a business 16:15 Balancing work and personal life as entrepreneurs 18:30 Overcoming creative and business challenges 21:00 Advice for finding the right creative partner 23:15 Building a brand with personality and heart 25:00 Designing a business around your values 27:15 Their favorite projects and collaborations so far The Powerful Ladies podcast, hosted by business coach and strategist Kara Duffy features candid conversations with entrepreneurs, creatives, athletes, chefs, writers, scientists, and more. Every Wednesday, new episodes explore what it means to lead with purpose, create with intention, and define success on your own terms. Whether you're growing a business, changing careers, or asking bigger questions, these stories remind you: you're not alone, and you're more powerful than you think. Explore more at thepowerfulladies.com and karaduffy.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices