Building a customer experience with sustainability at the center with Dane Baker (Co-Founder & CEO, Ecocart)

On this episode of Retention Chronicles, we’re joined by Dane Baker, Co-Founder & CEO of Ecocart, who’s proprietary algorithm gives brands the ability to not only effectively communicate their sustainability story to shoppers but include them in it with engaging activations. Our hosts, Noah Rahimzadeh & Mariah Parsons, talk to Dane about the current educational barrier to affordable sustainability software, building a shopping experience with sustainability at the center, calculating the carbon footprint for each brand and each package to offset all carbon emissions on the internet, talking about sustainability in almost every customer touchpoint, rewarding via loyalty programs for choosing carbon offset, how aligning a brand & shopper’s interests makes the customer come back & increases LTV, Ecocart’s Green Friday initiative to offset green emissions during BFCM for the brands they work with & more. Register for our LIVE PODCAST: https://gomalomo.com/resources/live-podcast-bfcm