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EPISODE · Jul 30, 2025 · 41 MIN

Building a customer-first omnichannel strategy

from XLR8 - Bringing real-world learnings and experiences in Life Sciences

In this episode of the XLR8 podcast series we are joined by Muireann Byrne, Digital Engagement Manager at Viatris Ireland. We explore what it means to lead with a customer-first strategy and Muireann shares how she drove a local omnichannel transformation by putting customer vision, collaboration, and growth mindset at the core.

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Building a customer-first omnichannel strategy

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Building a customer-first omnichannel strategy

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Frequently Asked Questions

How long is this episode of XLR8 - Bringing real-world learnings and experiences in Life Sciences?

This episode is 41 minutes long.

When was this XLR8 - Bringing real-world learnings and experiences in Life Sciences episode published?

This episode was published on July 30, 2025.

What is this episode about?

In this episode of the XLR8 podcast series we are joined by Muireann Byrne, Digital Engagement Manager at Viatris Ireland. We explore what it means to lead with a customer-first strategy and Muireann shares how she drove a local omnichannel...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this XLR8 - Bringing real-world learnings and experiences in Life Sciences episode?

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