XLR8 - Bringing real-world learnings and experiences in Life Sciences

Join us as Michael George, a global leader in patient engagement, explores how amplifying the patient voice can transform healthcare and the life sciences sector. He outlines what meaningful engagement looks like and shares practical steps organisations can take to strengthen patient partnerships - showing why lived experience, long‑term thinking, and true collaboration are essential for a more human‑centred healthcare system.

Join us as Florian Gäng shares how customer experience management is transforming the pharmaceutical sector, focusing on building shared understanding, pragmatic tools, and outcome-driven strategies. Discover practical insights on balancing customer and business value, fostering experimentation, and making customer-centricity a core part of organisational culture.

In this episode, we reflect on the topics covered during Reuters Pharma Customer Engagement Europe. We explore how organizations can humanize customer engagement by balancing global consistency with local flexibility, breaking down internal silos, and using data purposefully. Tune in to discover practical frameworks to help teams deliver empathetic, unified, and impactful customer experiences in a digital world.

In this episode of the XLR8 podcast series we are joined by Muireann Byrne, Digital Engagement Manager at Viatris Ireland. We explore what it means to lead with a customer-first strategy and Muireann shares how she drove a local omnichannel transformation by putting customer vision, collaboration, and growth mindset at the core.

In this episode we take the pulse on what’s shaping the future of pharma. Jalilah Gibson and Caz Hanrahan discuss the highlights and insights from the Next Pharma Summit, covering key themes such as cross-functional and external collaboration, going beyond vanity metrics, and the promise (and challenges) of AI in pharma.

In this episode of the XLR8 podcast series we are joined by Olena Shchepina, European Digital Transformation Lead at Viatris. We explore the shift from omnichannel to optichannel and Olena shares her experiences and insights on strategies, KPIs and the future of personalized customer experiences.

In this episode of the XLR8 podcast series we speak to Angela Blake on patient experience and engagement and how she has successfully built out patient support programmes that are based on patient and healthcare professional insights and leveraging new capabilities such as digital

This episode focuses on Digital Health where we hear from Nigel Brokenshire, Head of Digital Health in Bayer Pharma UK/I. Nigel is enhancing the collaboration between Patients, NHS and Bayer Pharma to deliver solutions for better health and wellbeing of patients and the public. Before joining Bayer, Nigel worked across the NHS delivering large-scale digital programmes, with his recent roles seeing him as Digital Programme Director for two STPs (precursor to ICB). In today’s session Nigel shares his insights on what to consider when embarking on a digital health initiative in your organisation.

In this our second episode of the XLR8 podcast series we share the key themes from the 2nd Omnichannel in Pharma conference which brought together industry experts to share their perspectives on delivering a connected experience for healthcare providers and patients. This follows on from our first podcast that looked at the power of digital to engage customers and insights on how to effectively deliver a Digital First customer engagement strategy.Today we share the insights from the experts across 4 themes: 1. The importance of change management 2. Linking your omnichannel efforts to customer and business value3. Improving digital fluency 4.The challenges in getting to a shared understanding of omnichannel

In our first episode, Jalilah and Caz are joined by Andrew Peryer, former Head of Digital for Established Medicines at Kyowa Kirin. Andrew is a highly experienced senior leader with a demonstrated history of working in pharma marketing and business development. He’s passionate about applying technology, customer-first thinking and data to healthcare problems through collaborative network models.In this episode, Andrew will explore:Embracing a customer-first mindsetTransitioning from a product provider for your customer to a trusted partnerUnderstanding how experiences beyond our industry shape customer expectationsOvercoming challenges in reshaping your go-to-market strategyImplementing an iterative approach in your digital transformationStrategic prioritisation and investment strategies for successListen to the full episode to accelerate your digital journey from theory to delivery.If you have any questions/or comments feel free to reach out to Jalilah or Caz via their LinkedIn here:JalilahCaz