Building a digital first Osteo brand and what healthcare can learn from this - Alan Zaia

Alan Zaia is an osteopath, and he's also the Founder and CEO of Osteohustle. Osteohustle is a business and marketing company run by a team of osteopaths which helps osteopaths achieve their own version of success. In this episode, Alan explains why he developed Osteohustle, and the digital-first approach Osteohustle takes, which enables osteopaths to build their own brands and achieve their own goals. With both the personal experience as a business owner, and now as a community leader supporting other osteopaths, Alan walks us through the typical approach, what’s in the members’ area, the basics of marketing, and so much more.   Key takeaways:  After Alan graduated, he realised he knew how to be an osteopath but not how to run a business. So he spent two years speaking to over 300 clinic owners learning how to run a clinic, before creating Osteohustle with the information he had learnt. Osteohustle helps osteopaths with everything they need to know to start their own clinic: from building a brand to Instagram marketing; from managing time in-clinic to building a great clinic culture. Regardless of whether you’re an osteopath or not, the wisdom of the Osteohustle's methods can add value right across healthcare and healthtech to take us closer to a world of digital health empowerment for all people.   Resources and links: https://www.osteohustle.com/ https://www.instagram.com/osteohustle/ https://www.facebook.com/osteohustle   Connect: https://www.linkedin.com/in/yianni-serpanos/ https://www.linkedin.com/company/healthtechx https://www.instagram.com/my_healthtechx/ https://www.meetup.com/HealthTechX/ LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/See omnystudio.com/listener for privacy information.