Building a Disruptive Brand in an Established Industry with Matt Britton at Suzy

from Insights & Innovators Podcast from MRII

Discover the secrets behind building a disruptive brand with Matt Britton, Founder & CEO of Suzy, on the latest episode of the Insights and Innovators podcast. Hosted by Katie Gross, President of Suzy, this episode delves into Matt's journey from the early days of the internet to the current landscape shaped by AI. Hear practical insights on how to help brands adapt to constant change, the philosophy of consumer-first strategy, and the unique challenges of the B2B market. Learn why doing the work and understanding your consumer is crucial, and get a fresh perspective on how AI is changing the dynamics of the industry. 00:00 Introduction and Sponsor Message00:34 Meet the Guest: Matt Britton01:01 Lessons from a Serial Brand Builder03:14 The Birth of Mr. Youth04:52 Navigating the Digital Marketing Landscape07:28 The Genesis of Suzy11:07 Building a Disruptive Brand15:03 The Role of AI in Market Research17:02 Conclusion and Final Thoughts

What this episode covers

Discover the secrets behind building a disruptive brand with Matt Britton, Founder and CEO of Suzy, on the latest episode of the Insights and Innovators podcast. Hosted by Katie Gross, President of Suzy, this episode delves into Matt's journey from the early days of the internet to the current landscape shaped by AI. Hear practical insights on how to help brands adapt to constant change, the philosophy of consumer-first strategy, and the unique challenges of the B2B market. Learn why doing the work and understanding your consumer is crucial, and get a fresh perspective on how AI is changing the dynamics of the industry. 00:00 Introduction and Sponsor Message 00:34 Meet the Guest: Matt Britton 01:01 Lessons from a Serial Brand Builder 03:14 The Birth of Mr. Youth 04:52 Navigating the Digital Marketing Landscape 07:28 The Genesis of Suzy 11:07 Building a Disruptive Brand 15:03 The Role of AI in Market Research 17:02 Conclusion and Final Thoughts

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Building a Disruptive Brand in an Established Industry with Matt Britton at Suzy

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This episode is 19 minutes long.

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This episode was published on June 19, 2025.

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