Building a Filter

Rachel Moore is a partner at Goldilocks, and has advised brands from Brami and Laoban to Perfect Bar and Back to Nature. More recently, she and the Goldilocks team launched Plainspeak, a wellness brand designed specifically for women navigating midlife. On this episode of ITS, Rachel and Ali discuss the real meaning of brand positioning and why, done well. it's the filter for every other decision you make. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode metadata supplied by the publisher feed · Published Jul 23, 2026

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Rachel Moore is a partner at Goldilocks, and has advised brands from Brami and Laoban to Perfect Bar and Back to Nature.

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Building a Filter

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