PODCAST · business
In the Sauce
by Heritage Radio Network
With over 250 episodes and interviews across the CPG value chain, In the Sauce is the go-to podcast for emerging brands. You’ll hear from founders, retailers, investors, and operators about the triumphs and challenges of building consumer businesses. Providing honest, unfiltered interviews, it features hours of brass-tacks advice from finance, legal, operations, and supply chain experts, alongside practical hacks from brand marketing and social media specialists. In the Sauce is produced in partnership with Naturally New York, a community organization dedicated to fostering sustainable and responsible business practices, stimulating conscious business growth, supporting entrepreneurship, and cultivating exceptional leadership within the natural products industry in the Greater New York area..
Episodes
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Building a New Waay
Morgan Zanotti is the founder and co-CEO of Waay, the sparkling protein beverage with 10 grams of protein, zero sugar, and 45 calories a can. On this episode of In the Sauce, Morgan talks about her return to building after co-founding Primal Kitchen and its $200 million exit to Kraft Heinz, the...
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Building a New Chapter
Alison Cayne is founder and CEO of Choulie - Choulie, a fragrance-infused body oil brand for women in midlife and beyond. She is also the founder of Haven’s Kitchen the cooking school and CPG sauce line. On this episode of In the Sauce, Alison Alison talks about the Haven’s Kitchen journey and…
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Building Easy Squeezy
Matt Kramer is the co-founder and CEO of Sunny Fine Foods, the refrigerated condiment company he started with his wife, Nora. On this episode of ITS, Matt talks about starting with fresh tahini and expanding into dressings and drizzles, finding product-market fit, the complexities of scaling a...
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Building Robusta
Sahra Nguyen is the founder and CEO of Nguyen Coffee Supply, the specialty Vietnamese coffee company she started in 2018. On this episode of ITS, Sahra talks about building a market for Vietnamese coffee and robusta in the U.S., working directly with farmers in Vietnam, shifting from DTC beans to...
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Building for the Babies
Ben Lewis is the co-founder and CEO of Little Spoon, the baby and kids' food company he started with his wife, Angela in 2017. On this episode of In the Sauce, Ben talks about building Little Spoon DTC before moving into retail, the partnership with Target, building across different stages of...
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Building Win by Win
Kendall Kransdorf is the founder of Cotto, a line of whipped cottage cheese dips bringing real protein and big flavor to the refrigerated dip aisle. On this episode of In the Sauce, Ali and Kendall discuss turning a personal food habit into a product, the test and learn approach, and the…
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Building Again and Again
Elisabeth and Gina Galvin are the mother-daughter founders of Stellar Snacks. On this episode of ITS, Elisabeth, Gina, and Ali discuss how lessons from Elisabeth’s first food business shaped Stellar, what it takes to own and operate your own manufacturing, and how they’ve built a distinctive…
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Building a Vibe on a Crowded Shelf
Caitlin Skae is Director of Consumer Marketing at Carbone Fine Food. On this episode of ITS, Caitlin and Ali discuss how Carbone is building a grocery brand that stands on its own while drawing strength from its restaurant roots, why cultural relevance can't rely on celebrity alone, and how…
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Building in Food is Food Science
Esther Levy is a food scientist, consultant, and founder of Evolve Food Consultants. On this episode of ITS, Esther and Ali discuss why food science is at the center of every successful food business, how founders can better navigate product development, manufacturing, and supply chains, and why...
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Building a Better Business
Jennifer Barney is the founder of Barney Butter, author of the newsletter The Business of Food, and an advisor on food manufacturing and agricultural innovation. On this episode of ITS, Jennifer and Ali talk about the CPG system. what she's optimistic about, and how founders need to understand…
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Building a Filter
Rachel Moore is a partner at Goldilocks, and has advised brands from Brami and Laoban to Perfect Bar and Back to Nature. More recently, she and the Goldilocks team launched Plainspeak, a wellness brand designed specifically for women navigating midlife. On this episode of ITS, Rachel and Ali...
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Building Brand Equity
Fred Hart is a branding consultant, creative director, and founder of Hart Brands who has helped build more than 130 consumer brands. On this episode of In the Sauce, Ali and Fred talk brand, packaging, the state of CPG, and of course, Fred's takeaways from the Fancy Food Show. See Privacy Policy...
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Building for Older Adults
On this episode of In the Sauce, Ali and Jess Haghani, CEO of Lucille Health, talk about building for an aging population, earning the trust of older consumers, and what it takes to reinvent a category that has barely changed in decades. See Privacy Policy at https://art19.com/privacy and...
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Building a 150-Year Old Start Up
Amy Guittard is the CMO of Guittard Chocolate Company, the oldest continuously family-owned chocolate company in the United States. On this episode of ITS, Ali and Amy talk about keeping a heritage brand nimble, and how chocolate represents the intersection of agriculture, manufacturing, and...
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Building the SmartCart
In this episode, we chat with Ben McKean, founder and CEO of Hungryroot, about pivoting from a CPG brand into a massive, AI-driven grocery platform. We explore how reducing consumer decision fatigue and managing owned inventory fueled their success, while Ben shares insider data on real-time...
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Building with a Backpocket CFO
Adam Siskin is the Founder of The Platform CPG, a firm helping emerging consumer brands navigate finance, operations, retail growth, and scale. On this episode of ITS, Adam and Ali discuss margin, trade spend, brokers, distributors, manufacturers and investors. Adam shares learnings from…
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Building Content in 2026
Thi Lam is founder and CCO at Garnish studios, a branding and production agency behind a number of emerging CPG brands across food, beverage, and wellness. On this episode of ITS, Thi and Ali talk content in the age of AI, and what emerging brands should focus on when it comes to creative assets,...
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Building Step by Step
Jesse Konig is the Co-Founder and CEO of Jesse & Ben's, restaurant-quality frozen fries known for their simple ingredients and made with beef tallow and avocado oil. On this episode of ITS, Jesse tells Ali his story, breaks down why he and his partner Ben went into CPG from brick and mortar, and...
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Building Tastefully Irreverent
Kiki Couchman is the co-founder of Sourmilk, the Greek yogurt designed for gut health with the probiotic levels of supplement. On this episode of ITS, Kiki and Ali talk through probiotics, dairy, building in public, finding your positioning, and how office delivery has become a killer channel for...
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Building Simple and Strong
Alec Jaffe is the Founder and CEO of Alec’s Ice Cream, the A2 dairy brand make ice cream truly better for you. On this episode of ITS, Ali and Alec break down the freezer aisle and talk A2, probiotics, vertical integration and why emerging brands need to pick a priority. See Privacy Policy at...
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Building For The Kids
Rachel Mansfield and Kiva Dickinson are co-founders of cadootz!, the kids' snack brand on a mission to bring Organic, nutrient-dense ingredients to delightful kids' snacks. On this episode of ITS, Kiva and Rachel share what they've learned and how they're applying their investor experience to...
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Building When the World is Changing Fast
Josh Serlin is Head of Strategy at The Campbell's Company, where he leads strategic planning across one of the most important portfolios in food. On this episode of ITS, Josh breaks down what actually makes a company interesting to the "Big Kids," along with the impact of GLP-1s, the broader...
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Building Gummy Fun
Hudson Davis-Ross is CEO and Co-Founder of Plant People, the doctor-formulated gummy supplement brand making functional wellness fun and accessible. On this episode of ITS, Hudson tells Ali the Plant People story, all about his18-month turn-around plan, and what 3-legged stools every successful...
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Building Relationships with Your People
Pierson Krass is the founder and managing partner of Lunar Solar Group, a full-service growth agency and technology studio that has helped scale brands like Olipop, Vita Coco, Carbone, and Chomps. On this episode of ITS, Ali and Pierson talk direct response principles - once confined to DTC…
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Building a Reason to Be
Alyssa Vescio is the Chief Merchandising Officer at The Fresh Market where she oversees merchandising strategy. Prior to TFM, Alyssa spend close to a decade at Whole Foods Market. On this episode of ITS, Alyssa explains the grocer side of the CPG equation: what their goals are, how to interact…
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Building the Best Culture
Jesse Merril is the Co-Founder and CEO of Good Culture, the company that made cottage cheese cool again. On this episode of ITS, Jesse tells the GC story, how they literally reinvented the cottage cheese company and why values may not always bring people into a brand, but definitely keep them...
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Building the Right Team
Sean Conner is the Co-Founder of ForceBrands, the recruiting firm specializing in placing leadership and key operators across food, beverage, beauty, and wellness brands. On this episode of ITS, Sean and Ali talk people - from hiring, to firing, and full-time hires to fractional support. Sean…
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Building On The Right Numbers
Keegan Myles is Head of Business Operations at Confido, the end-to-end operations platform built specifically for CPG brands. On this episode of ITS, Keegan and Ali talk about how his experience at Simple Mills, MUSH, and PATHWATER led him to the team at Confido and why sales and operations...
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Building on TikTok Shop
Cameron Gould-Saltman is a CPG growth leader, angel investor, and former Head of Food & Beverage at TikTok Shop, where he built one of the platform’s fastest-growing verticals by connecting emerging brands, creators, and consumers through social commerce. On this episode of ITS, Cameron explains...
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Building on a Trick (or Two!)
Lucy Dana is the co-founder and CEO of One Trick Pony, the peanut butter rapidly gaining fame for its bright packaging that sits upside down on the shelf. On this episode of ITS, Ali and Lucy talk peanut butter problem solving, the new rules of social media, and how to build certain, lean and…
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Building a Commodity into a Brand
Tenley Fitzgerald is the VP of Marketing & Brand Strategy at Yes! Apples, a brand bringing marketing, partnerships, and storytelling to family-run orchards in Upstate New York. On this episode of ITS, Tenley and Ali talk brand-thinking, consumer behavior, convincing farmers, retailers and…
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Building Taste and Texture
Griffin Spolansky is the Co-Founder and CEO of Mezcla, the protein bar brand known for its bold flavors and distinctive “puff-crispy” texture. On this episode of ITS, Griffin and Ali talk about the bar category, getting partners to bet on your brand, and keeping your business as simple as…
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Building True
Abe Kamarck is the founder and CEO of True Made Foods, the clean-label ketchup and BBQ sauce brand made with real vegetables instead of added sugar. On this episode of ITS, Abe shares his experiences with Ali as True Made Foods has lived through the full arc of modern startup CPG: The go-go…
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Building is an Art and a Science
Isabel Washington is the Founder and CEO of Laurel’s Coffee, the fast-growing RTD latte brand made with organic, regenerative A2 dairy. On this episode of ITS, Ali and Isabel talk about balancing conflicting consumer preferences, building for existing rituals, and the first thing you learn as a...
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Building Purposefully Small (For Now)
Ilay Karateke is the co-founder and CEO of Bezi, the labneh brand on a mission to make the Middle Eastern spreadable cheese a mainstream category in America. On this episode of ITS, Ilay walks Ali through the primary questions she continually asks herself as she's building Bezi, explains why she…
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Building Hero
YC Cheng is the CEO of Hero Bread, the better-for-you bakery brand making low net carb, low sugar, high protein products that actually taste like real bread. On this episode of ITS, YC walks Ali through his experience investing, founding and scaling World Golf Tour, and how he's growing Hero....
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Building CPG In 2026
Andrea Hernández is the founder and author of Snaxshot, one of the most influential newsletters in food and beverage. On this episode of ITS, Ali and Andrea talk about where CPG is now, hypebeast grocery, colostrum snacks, suggestions for founders, and what to look out for in 2026. Heritage Radio...
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Building a Better Berry
Rita Hudetz is the Chief Commercial Officer at Oishii, the vertical farming company behind some of the most talked-about strawberries in America. On this episode of ITS, Rita walks Ali through CPG and tech foundational theories and brand building and sales strategies she learned and developed at...
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Building a Marketing Mindset
Pat Jammet is partner and VP of Growth at Promobile Marketing, the experiential agency behind memorable field campaigns from brands like Liquid IV, Truff, and AG1. On this episode of ITS, Pat shares what he's learned about field marketing at CPG brands including Honest Tea, Sir Kensington's, and...
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Building On The Signals, Not The NOISE
Melanie Bartelme is the associate director and global food analyst for Mintel’s Premium Global Food & Drink Insights platform. On this episode of ITS, Melanie and Ali talk about food and beverage trends, what's happening with proteinification, what brands need to say out loud, and what consumers...
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Building a Whole Different SAUZ
Troy Bonde & Winston Alfieri are CEO, CMO and Co-Founders of SAUZ, the pasta sauce brand known for its bright colors and killer flavors. On this episode of ITS, Ali and the SAUZ guys talk about brand building, true differentiation in a massive, commodity category, and how they acquire and then…
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Building the Chobani of Hummus
Nick Wiseman is the CEO and Co-Founder of Little Sesame, a chef-founded, hummus brand rooted in sustainable farming and ingredient integrity. On this episode of ITS, Ali and Nick talk about self-manufacturing, hospitality-focused CPG, brand building, and why choosing the best chickpea in America...
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Building Human to Human
Emily Steele is the CEO and Cofounder of Hummingbirds, podcast sponsor, and a platform connecting everyday creators with CPG brands to drive awareness at retail. On this episode of ITS, Ali and Emily talk about how local content creators can support retail success, demographic differences, and…
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Building With Farmers
Sarela Herrada is the CEO and co-founder of SIMPLi, the leading maker of regenerative organic pantry staples in the US, with products available in over 3,000 stores and on the menus of more than 3,000 restaurants across the country. On this episode of ITS, Sarela explains her food-service first...
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Building with Naturally New York
Gigi Lee Chang is the Co-Chair of Naturally New York, and has been in the natural food world for over 20 years. After selling her first venture, Plum Organics, to Campbells in 2012, Gigi went on to co-found BFY Capital, and most recently Lumi Growth. On this episode of ITS, Gigi and Ali talk…
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Building In the Sauce
For the 250th and final episode of ITS, Ali invited Adam Brown to help her recap the past 6 years of the show. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplecast. See Privacy Policy at...
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Building with Today's Natural Consumer
Annalea Krebs is the founder and CEO of Social Nature, an online product discovery platform with over 1M shoppers. On this episode of ITS, Annalea and Ali talk about the consumer journey, from trial to life-long fan, and how it's more important than ever to take the risk out of trying new…
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Rebuilding
Catherine Campbell is the founder of One For the Books, a marketing consultancy that specializes in reviving older brands in food, home, hospitality, and culture. On this episode of ITS, Ali and Catherine discuss vibes: what brands do when they lose them, and how to know when you're a brand at...
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Building on Tastemade
McCall Gridley is Head of Sales & Partner Experience at Tastemade. On this episode of ITS, McCall tells Ali how brands can partner with Tastemade to create content that not only creates awareness, but also drives sales. They discuss the ever-evolving state of food media, how to think about…
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Building and Leadership
Jane Miller is the CEO of Rudi's Rocky Mountain Bakery and CPG veteran with over 30 years of executive experience. On this episode of ITS, Jane and Ali talk about the fundamentals that have always been true of sustainable CPG brands, the qualities of great leaders, what makes brands fail, and why...
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ABOUT THIS SHOW
With over 250 episodes and interviews across the CPG value chain, In the Sauce is the go-to podcast for emerging brands. You’ll hear from founders, retailers, investors, and operators about the triumphs and challenges of building consumer businesses. Providing honest, unfiltered interviews, it features hours of brass-tacks advice from finance, legal, operations, and supply chain experts, alongside practical hacks from brand marketing and social media specialists.
In the Sauce is produced in partnership with Naturally New York, a community organization dedicated to fostering sustainable and responsible business practices, stimulating conscious business growth, supporting entrepreneurship, and cultivating exceptional leadership within the natural products industry in the Greater New York area..
HOSTED BY
Heritage Radio Network
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Frequently Asked Questions
How many episodes does In the Sauce have?
In the Sauce currently has 293 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is In the Sauce about?
With over 250 episodes and interviews across the CPG value chain, In the Sauce is the go-to podcast for emerging brands. You’ll hear from founders, retailers, investors, and operators about the triumphs and challenges of building consumer businesses. Providing honest, unfiltered interviews, it...
How often does In the Sauce release new episodes?
In the Sauce publishes regularly with 293 episodes available. Check the episode list for the typical release schedule.
Where can I listen to In the Sauce?
You can listen to In the Sauce on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts In the Sauce?
In the Sauce is created and hosted by Heritage Radio Network.
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