Building a Global Health Tech Platform from the Ground Up

Today, we sit down with Taylor Cannon, the Australian-born physiotherapist turned tech founder of Rebuilder. Taylor shares her inspiring transition from clinical practice to launching a global health tech platform in the United States. We explore her mission to shift the healthcare industry from a reactive ‘appointment-based’ model to a proactive, continuous care approach that blends physical therapy with everyday fitness. Taylor dives deep into the role of AI in healthcare, emphasising that while AI is a powerful tool for scaling and efficiency, the human element remains irreplaceable in treating complex issues like chronic pain. KEY TAKEAWAYS The current healthcare model is largely reactive; the future lies in ‘proactive care’, where rehabilitation and fitness merge to help individuals maintain mobility long before an injury occurs. Traditional therapy often leaves patients "on pause" between sessions. Rebuilder aims to provide continuous, asynchronous support to ensure better outcomes and higher patient capacity for clinicians. While AI can handle data analysis and efficiency (like motion analysis), it cannot replace the empathy and complex problem-solving of a human clinician. Taylor emphasises a ‘hire slow, fire fast’ approach, prioritising coachability and work ethic over pure technical skill in the early stages of a startup. For founders without a pre-existing audience, growth can be accelerated by partnering with influencers and established distributors rather than trying to build a community from scratch. BEST MOMENTS "People need a human alongside this AI. There’s a big missing piece to pain, and pain is that complex." "I don't want PTs to be identified as people that you go to when you're in pain. I really want to shift from a reactive model to a proactive model." "Work ethic in many circumstances for me would beat skill. If somebody has an incredible work ethic. I would probably pick the person with the high work ethic." "You’re not a tree. You don’t have roots in the ground. You can move toward opportunity and explore it." "The limitation to your company is your vision and passion. Keep going, keep growing." Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/