Building a Human Brand in an AI-Saturated Market - with Maren Kaspers

Every AI company sounds the same right now. So how do you actually get noticed — and trusted — in a market where every vendor is running the same playbook? Maren Kaspers, VP Marketing at Octonomy and all-bound GTM leader owning both marketing and the SDR team, joins Michael Jäger to break down the ALL-BOUND model: how to fuse pipeline ownership under one roof, rebrand your way out of a noisy category, and treat every failure as fast, cheap data. In this episode: ✌️ Win #1 — Look at what everyone else does, then do the opposite: how spotting a sea of identical competitor branding at a trade show led to a rebrand and a bold public claim that got Octonomy's booth noticed. ✌️ Win #2 — All-bound: why marketing owns the SDR team, and how that single structural call has kept sales and marketing aligned and pipeline on target every quarter. 🌱 Fail — Booking events that didn't convert: why Maren sends teams to events that flop, and treats it as the cost of moving fast. Whether you're building a brand in a noisy AI market or rethinking how sales and marketing should split pipeline ownership, this episode gives you a concrete playbook for standing out without losing the human touch. Connect with Maren 🔗 LinkedIn: https://www.linkedin.com/in/maren-kaspers/🎙️ Beyond Revenue is hosted by Michael Jäger, Managing Partner at Cremanski & Company. New episodes every Friday. ⏱️ Episode's timestamps 00:00 — Intro & Maren's background at Octonomy 00:47 — Octonomy overview: an all-bound company in a noisy AI market 03:00 — Rapid fire: the employer-branding lesson that still applies today 05:25 — Building a human brand in an AI-saturated market 09:02 — Win #1: differentiating Octonomy's brand at a crowded trade show 14:57 — Win #2: all-bound — why marketing owns the SDR team 19:13 — The fail: booking events that didn't convert 21:27 — Key takeaways 23:14 — Where to find Maren