Building A Market For A Cider Brand: The Andrea Homoya Interview

Andrea Homoya is the Founder and CEO of Ash & Elm Cider Co., which makes complex and balanced ciders that are never from concentrate and are naturally gluten-free. With a background in sales, consulting, and management, Andrea handles the day-to-day operations of Ash & Elm Cider Co. Andrea is particularly interested in growing the brand presence through distribution and sales strategies, along with coordinating all of the moving parts of a small business.  Andrea grew up all over the world, spending her youth in Tanzania, California, and Singapore before settling in Indianapolis. She enjoys trail runs, cooking, reading, and taking care of her sons, Soren and Enzo. In this episode… For quite some time, Indiana has not been recognized as a cider state. So, what's needed for a cider brand to succeed in this state — and in any market? As Andrea Homoya says, a cider brand in a non-cider market needs to first educate its customers about what cider is and the potential that it holds as a historical and international beverage. You also need to do your due diligence, have a great team, and have strong marketing strategies if you want results. Listen to Andrea as she shares Ash & Elm's journey to success as a cider brand in a non-cider state. On this episode of the Firebelly Social Show, Duncan Alney talks with Andrea Homoya, the Founder and CEO of Ash & Elm Cider Co., about ways to build a cider market for a brand. Andrea explains how shaping Indiana into a cider state impacted their flavor profiles, how to grow your cider presence to make it more accessible, and how to differentiate yourself through branding and design.